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Sage Insights is a podcast about business, digital marketing, website design, and the real work behind building a strong brand online.
Hosted by Alex Jariv of Sage Digital Agency, the show features honest conversations with business owners, entrepreneurs, creatives, and industry experts about what actually drives growth: better strategy, stronger websites, clearer messaging, smarter marketing, and the right people behind the work.
From web design and WordPress to paid media, branding, client experience, leadership, and the lessons learned from building real businesses.
I went to a place locally in Las Vegas. Nice big office. They gave me a number. I started with them. Towards the end of the design process, they said, hey.
Speaker 1:We actually can't build this thing that we promised you. It's gonna cost $20,000 more. We had been working with another company and we were not getting what we needed and was costing a lot
Speaker 2:of money. So we said, let's try somebody new. I just had this feeling that you put the clients' interests first. And that's really what we rely, you know, kind of give all of our success to is that we've always, without exception, made sure that the client's interests are first. You can have anything you want in life by helping enough other people get what they want.
Speaker 2:Interesting.
Speaker 1:Thank you for being here. You're welcome. Tall Rob? My pleasure. Now I wonder, I wasn't quite sure why do they call you Tall Rob?
Speaker 2:I've been trying to figure that out for sixty years. No. Think I'm listening. It's interesting you mentioned that because it's... It it wasn't always Tall Rob.
Speaker 2:Prior to about, fifteen years ago, it was Diligent Estate Sales. And that's really the name of the parent company, Diligent. But Tall Rob, I have been the Hollywood memorabilia expert on the television show Pawn Stars for about fifteen seasons.
Speaker 1:Wow.
Speaker 2:And they kinda gave me the name Tall Rob back in a very long... A long time ago. So we kind of adapted that brand. That's what they would put on the screen. Uh-huh.
Speaker 2:And everything now is focused around the Tallrod brand.
Speaker 1:I love it. Yeah. I love it. Thank god we're sitting down because the height differential is so major. Yeah.
Speaker 1:With most people, by
Speaker 2:the way. Yeah. Not just you.
Speaker 1:Yeah. Yeah. Okay. Well, look. Thanks for being here.
Speaker 1:You're here for a show. Correct?
Speaker 2:Yeah. We're for the, kind of the wholesale, convention that's out here. We're always, you know, sourcing product, so we're out here for a couple days to see what they have available. I try to go to that show every year amongst many others. But Yeah.
Speaker 1:Yeah. Traveling a lot to I mean, a lot of
Speaker 2:a lot it's localized travel, but when we do conventions, it's out here.
Speaker 1:I see. Yeah. Okay. How'd you hear about me? Do you recall?
Speaker 1:Do you recall?
Speaker 2:I do.
Speaker 1:How was it?
Speaker 2:I I do. I believe I saw one of your Instagrams or your TikTok videos.
Speaker 1:Yeah. Probably IG.
Speaker 2:IG. Yeah. And I liked the pitch. Yeah. And we had been working with another company up in Oregon.
Speaker 2:Mhmm. And we were just not getting what we needed, and it was costing a lot of money. So we said, let's try somebody new. I mean, just got frustrated at the point where I'm like, okay. We need somebody new.
Speaker 1:I get it.
Speaker 2:And it just so happened when you think about something, all of a sudden, pops up on Instagram. Right?
Speaker 1:Yeah. We
Speaker 2:saw you. We gave you a call, and the rest is kinda history.
Speaker 1:These are the biggest platforms in the world. A colleague of mine always says, hey. People think they're social media platforms. They're ad platforms.
Speaker 2:Right? Absolutely. Somebody's listening.
Speaker 1:Yeah. They're very good at knowing their customer. Yeah. I... Look.
Speaker 1:This is a metric from many years ago, but at one point, I understood that there's some 2,000 plus metrics on data points on any person, right, that uses these platforms. Is. It is. So no no coincidence that you're frustrated, etcetera. I personally think, hey.
Speaker 1:You say something. Right? Not even going, look. You say something about it. Absolutely.
Speaker 1:And voila. Here it is.
Speaker 2:Well, I mean, look, we just expect value. Right? Just like my clients expect value. Right? Same when we go to search for a vendor, we're looking for value, and we felt like at some point that value proposition with our previous vendor wasn't working out.
Speaker 2:So
Speaker 1:I've heard this story
Speaker 2:I'm sure.
Speaker 1:Endless. It's like, I always joke, say it's like everyone's talking about the same bad vendor all the time. It's like the same story over and It's unbelievable. Often say, not to repeat myself as I do occasionally, but I often say this is an unlicensed, unregulated Wild West. No license, no baritentiary, no credentials, no nothing.
Speaker 1:I've been recently saying all hat, no cattle. Nice Texas term. And it's like enough already, I can't take it anymore. It's it's exhausting.
Speaker 2:And it's the same in our business too. There's there's no licensing requirements. There's no, like, their mom and pop, you know, estate sale companies popping up all the time. Yeah. Most of them are gone in a month or two.
Speaker 2:Yeah.
Speaker 1:But Well, how could they how could they possibly compete with you given the history? I mean, I'm sorry. It's just like, what's the term that my grandmother used to say? What I know you already forgotten.
Speaker 2:Exactly. That's why when I walk into appointments sometimes when we go to interview for the estate sale, I tell a lot of the clients almost every single time, there's nothing in this house I haven't sold over and over and over again, just from doing over 900 estate sales in the last twenty three or twenty four years. Wow. Yeah. Yeah.
Speaker 2:It's great.
Speaker 1:Is what like... Is point like, hey, mister and missus clients, potential client, I can get you more per item or I can outsell by x? Like, how how does that work?
Speaker 2:Yeah. Well, what we pride ourselves in is what we call our sell through rate. Okay. Our sell through rate is what percentage of the of the personal property in the home can we sell through?
Speaker 1:I see.
Speaker 2:And we're by far the highest in the industry by far. And that's really just from being the business so long and then establishing our buyer base. I see. Our buyer base is huge. I think we have, you know, 9,000 on our email list, plus we're adding, you know, 100 every sale pretty much.
Speaker 2:And then there's just, again, just being in the business so long, we have a huge loyal following and we always did the right thing, you know, for the client. And that established a really loyal buyer base. And from that, we're able to have that high sell through rate. I It's in excess of 80%.
Speaker 1:Wow, I understand. Understand. So we started working together a couple of months ago. We're in the middle of the design process now. We'll get through it, and we will then move to development and voila, in a not too distant future.
Speaker 1:Good. You will have a beautiful on brand site very excited about it. That you're proud of, and we will not stop until you're happy. I often tell my clients, look, some places they say like, we'll do four revisions. And then yeah, I don't know, you're screwed.
Speaker 1:I don't know what the answer is, you know, we'll do four and then you're screwed. Actually, know, by the way, on that note, a gentleman calls me, interesting story real quick, calls me the other day, and he says, I was talking to Chad GPT, and I said specifically, I've had a couple of problems already, I don't want to have more problems, who should I hire? Recommended Sage Digital. He said, I was like, great, okay, very good. I think that my constant harping on these negatives is probably helping that.
Speaker 1:But it's the same story. He says, hey, went to a place locally in Las Vegas. I won't use any names. Nice big office. They took me to a meeting room.
Speaker 1:They had five people taking notes and they gave me a number. I started with them. Then at the end, towards the end of the design process, they said, Hey, we actually can't build this thing that we promised you. It's gonna cost $20,000 more in order for us to code this thing the way that we promised you originally. Well, obviously, you know, is the end of that relationship.
Speaker 1:It just surprises me. I have to finish my earlier point, like I'm operating at some degree of scale. I lose sometimes. It's like a varying degree. It's not major losses, but if I have to spend another day or whatever on something, well, just do it.
Speaker 1:Right? Just do it. I don't wanna look backwards and wonder, did I do, did I not do, etcetera.
Speaker 2:I think that was... Really, I think that's what grabbed my attention when I saw that first video on Instagram was I just had this innate feeling that you put the client's interest first.
Speaker 1:Thank you.
Speaker 2:And that's really what we rely we kind of give all of our success to, is that we've always, without exception, made sure that the client's interests are first. And from that, there was a saying, and I think you'll appreciate this, that somebody told me very, very early on in my sales career, they said, You can have anything you want in life by helping enough other people get what they want.
Speaker 1:Interesting. Yeah. I like that.
Speaker 2:And so we said, Let's just do a volume business. You know, we don't need to be a niche. We don't have to do every single one of our sales in Beverly Hills. You know, let's just do a big volume of help as many people as we can. And from that, we'll be able to have anything we want.
Speaker 1:I love that. And it's been great. I love it.
Speaker 2:Been great. 900 sales later. Wow. It's amazing. And 85% of those come from referrals.
Speaker 2:Know, just from being around and doing the right thing and making sure that we take care of the client. Incredible.
Speaker 1:Well, it comes back to you. They have friends. They have family. All these things. Right?
Speaker 1:Yeah. Yeah. Excellent. Wow. I'm excited to see where the relationship goes.
Speaker 1:Yeah. I appreciate you taking the time to come here
Speaker 2:Of course.
Speaker 1:At my begging and say, hey. Come spend some of your afternoon here.
Speaker 2:I Well,
Speaker 1:we were in Vegas anyways. But still, you know, it's an effort. It's an effort. 110 outside.
Speaker 2:Oh my god.
Speaker 1:Another week or so, I think it's gonna calm down. Place 105
Speaker 2:in LA today. It's been brutal. Brutal. All summer, it's been brutal. But
Speaker 1:I don't remember it being that way in the past. Is it getting worse, or
Speaker 2:am I just less tolerant? Plus we got El Ninos coming.
Speaker 1:And Humid. No.
Speaker 2:I welcome the rain. Let's go. Yeah. We had six days of rain in Southern California a year, so I'll take it.
Speaker 1:Alright. Well, thank you for being here. My pleasure. Yeah.