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Ten years back, my interior designer wanted to put a bar cart in my house. Put liquor in plain sight and you're subconsciously primed. Move it out of sight and the thought doesn't form.
Ten years back, my interior designer wanted to put a bar cart in my house. Put liquor in plain sight and you're subconsciously primed. Move it out of sight and the thought doesn't form.
Featuring: Leonardo da Vinci
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Chapters:
(00:00) Leonardo da Vinci on Resistance
(00:05) The Bar Cart Decision
(00:21) Google's M&M Experiment
(00:42) Shaping Your Environment
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One mental model each day in a few minutes. Habits, business, building products and thinking clearly. From Dru Riley, founder of Trends.vc.
"It is easier to resist at the beginning than at the end."
Leonardo da Vinci
10 years back, my interior designer wanted to put a bar cart in my house.
Put liquor in plain sight and you're subconsciously primed.
Move it out of sight and the thought doesn't form.
I didn't want bottles on display.
They went in a cabinet with closed doors instead.
In Google's Manhattan office the candy sat out in the open, in full view of anyone walking past. Google moved the M&Ms into opaque jars and put the dried figs and pistachios into glass ones.
Over seven weeks the staff ate 3.1 million fewer calories in M&Ms.
The M&Ms were still there. Friction affected their decisions.
Shape your environment. Then it shapes you.
How can you change your environment to delete a daily decision?