The road to success for real estate agents is well-marked. The road to significance is not. Here, we help you to Think Bigger than just your business. We inspire you to seek success AND significance, income AND impact. We do that by interviewing the biggest thinkers and highest achievers in the real estate industry, extracting the secrets to having it all.
So I've got a special treat for you for this podcast. I'm actually going to share the recording of a podcast that I was on this week. I was invited by my fitness coach to be on his podcast. The guy's a total stud and has really built a great company. He's also a shareholder in our company, pro insight, so he really has a deep understanding of what I'm doing, both personally as well as professionally, and he did a really good job of preparing for the interview and asking some really great questions. Pulled some stuff out of me that I've never shared before. So you can only hear this episode. Enjoy,
gentlemen. Welcome to the war on dads podcast today. We've got a special guest. Are you the kind of guy that struggles to find time to work out to be a husband and to be a parent. Well, today we're with Justin. Justin is a happily married CEO with six kids and guys. He's an incredible shape. He's the CEO of pro insight, which is a very interesting real estate tech company where he's reshaping the real estate industry after serving two years in Brazil. This is years ago. Justin cemented his belief that true happiness comes from serving others. We're going to ask him about that. He is the host of the Think bigger real estate podcast and the author of the book The upstream model. Listeners, sit tight. I've got some health questions, I've got some business questions, and I've got some family questions. I've been looking forward to picking Justin sprint. Justin, welcome to the podcast. Matt, such a pleasure. My friend. Fired up to be here. Great to have you. Well, first, tell us about your experience with the war on Dad bods. Besides putting up like some same test score guys, Justin has the highest aerobic capacity of anyone I've ever worked with. That's
kind of you to say that. You know, what inspired me to join the war on Dad bods is that my business partner, Don Yocum, who is senior to me by at least 15 years, maybe more. He probably wouldn't want me saying that, but I said it anyway, and yet he's in better shape than I am, at least when we before I met Matt, he was and I was like, how does he do it? And he revealed me a secret, that he's got a coach named Matt Lovett, and so he introduced us, and I was right about the time where I was kind of sick and tired of being sick and tired. And keep in mind, guys, this wasn't years ago. This was months ago, where I look down. I'm like, I do not like the way I look, I don't like the way I feel. And it's been a transformation, you know? And I think
it's, you're probably all closer than you think it's just a matter of getting the right coach and getting the right consistency. And that's what the war on Dad buzz has been for me. You know? You think about what it takes to go get a gym membership, drive to the gym, do the workout, and it's like most people have time for that, so they're super inconsistent. And what inconsistent. And what you've created, Matt is a super intense workout every day, 30 minutes. That's doable. I mean, it's hard, but you don't have to go travel somewhere. I mean, half the guys are doing it, like in the living room. I mean, it's, it's, you don't need fancy stuff to do it. And you've, you've actually made it a winnable war on Dad bods, whereas most people, it's an unwinnable war.
Yeah, and, you know, it's, it can be as hard as you make it, and it can be you can do the recordings. You can come live in the morning Justin's on the west coast. So he's not gonna look at 4am to join us. But I'm, I'm not yelling at these guys during class at all. So like, if they just show up and they sandbag it, great. I want them to have that rhythm, and then next day, they'll get it tomorrow, but just show up. So that's kind of what I focus on. Yeah, it's
what's an honor having you with us. Can we hear a little bit about your quick bio, your quick history, your book? Tell us about that.
Yeah, so we start with the book.
I I authored, a book called The upstream model. And, you know, I was a high end home builder earlier in my career, and I was too young to be building multi million dollar homes. My clients probably knew it. I knew it, but I had a knack for it, and I had gone to work for somebody who taught me the business, and I decided to branch out on my own, thinking that it would be as easy to acquire customers as he made it appear. And I quickly realized that it wasn't that acquiring and gaining the trust of a of a multi millionaire to have have me build their dream home was actually harder than than I thought. And one thing I knew is that if I could get face to face time with them, and I could share with them what made me different from other home builders, that I could win but it was a matter of, how do I actually get that face time? And I think that's probably what most all small businesses think of, is like, if I can get face to face with people and get some time with them, I can win them over. But it's, how do I how do I generate enough enough conversations to produce that? And so typically, the two big buckets that people pull from, well, there's cold market, I can run ads right, which costs a lot of money, and it's a little risky, because you're putting money out before you're getting back. And the other one is warm market, which is, who are my friends family, that can, you know, that can refer me? Well, I didn't have a really good opportunity to do either, and have a big advertising budget at all, and I didn't have a bunch.
Friends and family that were that were referring me, you know, multi million dollar construction clients. And so I took and maybe developed or uncovered a third bucket, which I call strategic partnerships, which is there are people out there who already had my ideal clients that were complimentary to me, not competitive to me. So, for example, architectural designers, interior designers, they weren't competing against me, but they were complimentary to me. And so by identifying them, especially those who were just upstream from those clients building a home, were perfect. And so that became, then the upstream model, which is in every industry, there are people who already have your clients, who don't compete with you like they already have your audience, and they serve them just before they're going to need you. And if you can identify who those partners are, create a strategic, strategic partnership with those, those professionals, you can have a steady stream of warm business without having to pay for ads. And so that really kick started me actually bringing that not just from the construction business, but into the real estate industry, where I began to teach, it was eventually authored, to write a book on that, and caused me, seven years later, to leave to start a coaching company teaching that principle, which then led me to kind of the next chapter that I'm sure we'll talk about here in a little bit, which is my partnership with with Don yochum and Pro insight. So yeah, that's awesome. Um, upstream versus downstream. So they work. This is someone that has just worked with somebody who's about to be looking for someone like me. Yeah, exactly. I
like that. Strategic Partnerships. Um, I was reading part of your bio. And a lot of guys, a lot of guys working, they have to overcome different things. Um, you mentioned that you had some some earlier injuries in high school, and I like overcoming stories. What was the challenge there, and how'd you overcome? Yeah, see which one I was in. I was a freshman in high school. This is kind of an embarrassing story, maybe just general advice on how to overcome injuries and, you know, setbacks like that. Yeah. So as a freshman in high school, and I thought in gym class that I could really impress the girls if I were to dunk it, but I was a, you know, 510 white guy, and wasn't, wasn't dunking very well, so my friends and I concocted away for one of them to get down on their hands and knees right in the center of the basketball key, and for for me to run, step on the smaller back and jump off like a step ladder and dunk it and it. And it was pretty awesome. We had the girls attention until I
came until I came down wrong and snapped my leg in two places, and as my foot laid flat on the on the ground, it's supposed to be pointing up, I say I had the girl's attention, but not, no way I wanted it. And so I went through some pretty steep recovery over the next six months, and learned a tough lesson, right, that that attention isn't always what you want it. I had, you know, small kind of hamstring injuries after that, but it was I it did it. I think it caused me to approve, number one, appreciate my body, that regardless of what shape it's in, the fact that it works, and my feet and my legs, you know, actually allow me to walk, was the first thing, and I think that's where a lot of growth happens. Is first and foremost to be grateful for where you're at regardless of where you're at, right? All of us can be discontent about where we're not, and yet, if we just say, you know, I'm still breathing, I'm still I got up this morning, right? And we have gratitude for that. And then you ask, How can I improve? And that was, for me, the journey of of, how can I, how can I actually get my body put back together and be able to compete again? And so was able to overcome that. Went on to play a year of college football, even though I was, I like to say I was a bit like Rudy. I was five foot, nothing 100 and nothing had a huge had a big heart. And so anyway, that was a good experience for me to just achieve that childhood goal despite some setbacks. And I think that's like, My son just had a big setback this past week, and I said, I told him, I said, Corbin, you're gonna, you're gonna, you're gonna actually trip and fall a lot more frequently in life than you're gonna stand on podiums. And what true champions do is it's not just holding, you know, the banner in the air. I said, true champions learn how to get up and get going again. And I said, that's where champions are made, right there. And then occasionally, because of that, you'll stand on podiums. And I believe that, and I've, I've seen that my whole life is, is overcoming the trips and the stumbles and getting back up is actually where, you know, where the metals made. So, oh, wow. I was going to ask you why your classmates in high school were you most inspirational athlete? That may have just answered that one already.
You know, I wasn't, I wasn't, I wasn't, and I've learned to be more so now a really vocal leader, but I was always just had a commitment to just outwork everybody. And it wasn't I was trying to beat them, necessarily, but I just, I didn't. It didn't it didn't sit well. If I left practice with a bunch of energy, like I just, I just want to leave it on the field and, and I think that's maybe that's not common amongst all of us, right? It was that's kind of a gear. We have to tell ourselves to go to that it's okay, that I'm I'm extremely uncomfortable, but it's temporary, and I'm going to feel better and and so I became most inspirational, not because I.
Certainly had, like, a lot of things to say, but it was more because I just, I just put in the work, you know, and had a good attitude about it, Courage people along the way. So people follow the example more so than what I said.
We know the last guy leaving, and you work the hardest, it makes people feel a certain way. It's like, Oh, wow. I guess I could be doing more. That's that's feeling inspired, huh?
Yeah,
if you can do 600 I mean, I can get to 500
more is caught than Todd. I've learned that as a dad, that sometimes, in some painful ways, is that, you know, I say one thing, I do something else, and also, my kids are doing what I'm doing. I said, No, I told you to do this. They're like, Yeah, but Dad, I saw you doing this, and it's like, you know you're right. It looks like I need to correct the behavior, not just my my instructions on your behavior.
Yeah, me and my coach, Marcus, we're always talking about kids don't do what we do. They do what we see. But that's even said even more concisely, more is caught than taught, more is caught than Todd. I want
to ask you about your business, and we're on the AI is incoming. Things are changing, and we want to stay competitive in our business. What are you doing with your business? And just tell us about your business with AI. Yeah. Love it. So what we've determined, right? And I'll share this about AI, is AI is changing everything, and if you, if you choose not to embrace it, I think the marketplace will choose not to embrace you. I think that's the reality is that things are changing very quickly, and we are a relationship based company, in other words, our our technology, unlike a lot of technology out there that's designed to disintermediate or to minimize the professional, what they do, what they get paid, our technology is designed to actually empower and elevate the professional. And so how do you how do you bring an AI then, right? That's that can be, can act as a human? How do you do that? Well, there's kind of front office and back office. So think of like the back office is like the stuff that that does, that has to be done, but it's not necessarily customer facing. I think the more, the better that we can get it it in getting AI to take care of the back office stuff, so that we can have more front office time, in other words, more need any time with, with with our clients, then I think that's where relationship based professionals win. So what we've built is technology that analyzes all of the property records of a real estate agent's client base. Okay, so imagine having 300 clients, and our technology will go in and search out all the property records of all of those clients and looks for opportunities that the clients would not know to ask you about. They would not know to say, hey, I want to buy a rental property, or hey, come list my home. Or hey, I should be doing this. But we know it, but we don't have time to go through and look individually at every one of our clients property records. But now the technology that we've created does, and we'll bring that to our attention, and then bring it to the attention of our clients. And the AI will actually go so far as to put those clients on our calendar. And so what it does is it really takes what might have been a reactive real estate agent and transforms them into a proactive real estate advisor
who now has the capacity to to serve a lot more people. And as a result of doing that, they're actually now able to acquire the business or the client databases of those who want to retire. So it's truly a model that allows them to scale and build a business that that becomes sellable themselves whenever that time is ready. So so the software goes in and can identify the opportunities that the clients can take, that the real estate agents can bring to them. Now, the agents can do more business, the clients can get a better service as the agents are building up their book of business.
Yeah, wow. And AI allows us to to do that. You know, several years ago, the technology wasn't there to be able to do that at scale, but now it is, and we're embracing it. And again, we're not trying to replace our professional we're just trying to empower them and make them more present, more relevant, have better conversations and be able to serve more clients.
Yeah, and now that we have to spend less time digging through data and more time actually communicating with people, and being in front of people, talking with them, helping them solve their problem, getting to know all that exactly. Yeah, yeah. And that's I really like, how we're not taking human beings out of the equation. We're enhancing our ability to communicate more and with more alignment. You know, like we don't want to call people and annoying when there's no opportunity there, but when there is one that we want to make sure we're communicating with them. Well, I think what, what a lot of the technology is doing, as I mentioned, is it's really replacing, you know, the professional. And I think maybe in some industries, that might be appropriate, right? But in when it's something as personal as buying the home, the place that is your safest, most sacred place on Earth, with emotional.
Would be, it's a very emotional place, right? And now many of us are not only, you know, not only do we raise a family here, but we actually run businesses from here, right? And so I think it can be important for somebody to not just have the data around someone's real estate holdings, but also understand the story behind them. And the unique thing about humans is that we have the ability we have a unique human story. AI does not. It can mimic it. It can fake it, but they don't. AI does not actually have a human story, and it doesn't actually feel emotions. And so when you're sitting across the table from somebody who you know has a human story, has dealt day after day after day with other humans who have stories, who have emotions, and you can, and they can that professional can relate to you and tell other stories in which somebody felt a feeling of fear or doubt or discomfort, and then they were led to a feeling of of comfort and peace and security, and that you were the bridge that helped them to get there. And now they trust you and they want to be with you, especially if you're empowered by AI right now, you couple AI with with human story and the ability to really be uniquely human. Oh, look at that. Got fireworks going off
and, and I think you're now defensible against all the disruption that's going to happen as a result of of AI. Wow. Emerging fireworks happen. You guys listening on audio, there's a zoom effect when you put your hands up a certain way, and fireworks coming off. Well,
this, you know, building this business, it seems, you know, not easy. So you need a significant amount of inspiration and drive to do something kind of get to do something new personally for you. Like, what motivates you, what inspired you? How do you maintain, like, the fuel, like, what's the energy that drives you to go and do something so big?
Yeah, you know, I think part of it is just, I, my wife and I chose to have a big family, right? So there's not a lot of margin for error. As far as I'm going to screw around for a couple years, and, no, it's like, like, there's a certain amount of like, healthy fear of like, I have to produce at a high level, right? There's part of that, I think. And, you know, I think, unfortunately, I think in our society today, there's a lot of people who profess that, the less commitment you make in life, the more happy you'll be right. Don't get married, don't have kids, you know, don't really get a job. Shadow the world. And again, there might be a time and a place for that, but I know for me, the greatest joys, the greatest feelings of gratification and purpose and meaning in my life, have come not because of a lack of commitment, but because of deepening my commitment, whether it be in my faith, whether it be in my family, whether it be with kids, whether it be with business like, the more committed I am, the happier I am, and so I'm I'm kind of on a personal mission to dispel the fact that you you get more gratification out of life by being less committed, right? And I think you see it like, you know, a younger generation that doesn't want to settle down with a girl because they got access to, you know, these dating apps. And it's that seems like the perfect, you know, experience, until you realize that it's maybe, you know, bit of a hollow existence, and that it might be fun, but it's not deeply gratifying like you and I both know. Family life is Matt having a great spouse and children. There's just no, there's no
there's no replacing that. You can't replace that joy with anything else. And so I think it's important to realize that that inspiration comes by making really big commitments and then realizing that you got to honor them, you got to keep them. So you have to find the inspiration. And sometimes I don't feel very inspired, right? I feel like I just have to run, because I have to run, you know? And then other times it's, it's more than that. It's, you know, I do seek, seek inspiration from great books, great podcasts, great coaches like you, and be in environments where people are are a couple steps ahead of me,
inspires me to want to do more and realize that I can do more.
I like that a lot. I am I kind of come from a background where I got to a point in life where I had no roommates, no boss, no employees, no pets, no girlfriend of an apartment by myself and had my own little one on one training business, because I had no commitments. I had a lot of freedom, and it wasn't that lonely. But I would say those were, if anything, if there was a lonely time, there were moments of loneliness in there and and, you know, then there's people that I still got friends and now, like, if I was still there at age 41 I'd be really alone, and I just haven't heard someone frame it like that. Like, deepen your commitments, and you'll have a deeper, stronger sense of purpose, and then that'll give you fuel, that'll give you drive, but lean into commitment. I just my circles. I don't hear that talked about that much, and that's refreshing. Appreciate that. Yeah.
So you mentioned you have six kids, which these days is like record setting
to have a household of six kids and be highly productive. You need a good marriage.
Any marriage advice?
On how people can make their relationship better, what might be the lowest hanging fruit? I
think it's, first of all, be be
not overly careful. I should say this differently, choose the right spouse. I do have some friends who are looking for the perfect person, and I remind them that if they ever found that person, that person wouldn't want anything to do with them, because they're not perfect. So, you know, I think you can get in this like, well, there must be someone better around the corner, so you never actually make a commitment. I think it's finding someone who's perfect for you. But that choice is, is essential. I think sometimes it's like, I'm going to get the, you know, the hottest girl, I'm going to get the whatever. It's like, this person is going to be raising my children, right? Like, that's a whole different perspective, right? Of like, I need to choose someone who I would completely entrust my life and the lives of my posterity with, right? Like, that's a different take. So it's, it's choosing, right, choosing, well, not just, you know, someone of convenience, or, you know who, who checks a few boxes on the on the physical side, but like, who actually is someone who I would want to get up and spend every day with, right? So that's part of that.
And you know, my wife and I, we take, we're intentional about our time, you know, we take, you know, probably once a month, you know, we'll just, we'll just go to the next town and, you know, get a room, as I say, just spend time together, right, go for walks and have dinner. And, you know, at least weekly, we're going on a, you know, on a, on a date night. And then sometimes we just need to get, away, right? Get away from it all. Because six kids, you know, there's, there's a lot of interruptions of of sleep and everything else, right? So it's important, I think, to really make time to court your wife, as if you're still trying to win her over. And
how old you oldest, and how old you youngest? So my oldest is 18. She's just getting ready to graduate high school here in a couple weeks, which is crazy. And my youngest is seven. So we had kids about every two years for about, you know, 10 to 12 years. So it was, it was pretty consistent. Well, if I didn't see that, that's a lot of births. That's a lot of gotta be focused on, yeah, my wife, you know, my wife came from a family of seven. I always thought big families were beautiful. I came a family of threes, kind of a normal sized family, and I saw her family, and I thought that is amazing. She's best friends with her sisters, and just this big, beautiful family. And so I want a big family. And so she did too. So, you know, we set out actually earlier our marriage, of saying we want to have six kids, and I didn't realize how much work that would be at the time. I was like, oh, that's, that's a nice round number. Now I'm like, not, what was I thinking? Because I'm super glad that I did. Because, you know, what ends up happening that is that the oldest kids, like, nobody coasts, right? It's like, everybody has a responsibility, and especially older ones, right? I heard it said that older kids don't actually have childhoods. They have internships and being parents. And we've, we've tried really hard to not have that be the case where my my oldest kids, you know, have had a great childhood, but, but they've grown up, you know, helping out, because that's the only way forward, right? There's just, there's not, like, two on six doesn't work. Yeah, my wife's the oldest of three, but her younger sister's about 13 years down, and because my wife has a little bit of experience at age 13. You know, raising her little sister, she's, it actually really helped her step into motherhood, and she's an incredible Mom, I'll bet. So, you know, they're, they're getting good reps, you know, they're getting good training, some good life experience, and they're contributing, yeah, yeah. Is
there anything
you do with your parenting that might deviate from the norm or seem unusual to other people. Yeah, you know, there's some key things we've really made a commitment to as a family that are kind of the day to day stuff, right? We do family prayer every day. We kneel together and say prayer every day. Or we have family scripture time where we're really united around kind of something that's even bigger than what we believe this life's about, right? Something that's really deep, deep, deep, deeply meaningful for us. And then I have a practice of doing one on one dates with my kids. So this doesn't happen every this week, especially as I've gotten older and they're in individual sports and so forth. But I've got six kids, and there's happened to be seven days of the week. So if I gave each kid and my wife each one night of the week, right? They would get that. And again, that doesn't always work out that way. But like, each have their own night of the week, and if they remember, they've done their chores. And I was like, Okay, let's let's go. Let's go hang out. Like, let's go do something, right? Let's go. It used to be, let's go get a treat. And that's probably how dad like, like, uncover the dad bod
purpose, though. That's that's how it all began. It's like ice cream every day of the week is not good for dad. And so anyway, we've had to change that a little bit to where it's now, it's a walk, or it's go play catcher, you know, but it's I try and at least mentally, even if it's not an outward, this is a daddy daughter date. It's like, you know, I'll try and grab that child and, like, just at least spend some individual time with them. So I'm getting to connect with them, hear what's going on with them outside. Of just the group. So, and I feel like, and I don't have much experience with this yet, but if you say, Hey, let's go throw the ball. Hey, let's go do this. And then that's when you end up, like, starting to ask me stuff, starting to talk to me a little bit, starting to get to know him. But if you say, Hey, let's go sit down and just talk about life, you know, and catch me up on things you know, like, there can be something.
Distance there, but if you distract them with some sort of movement, hopefully, activity,
by speaking, some real connection, you know you, you know you do that with us. Matt, in the mornings, you know you. You give us great coaching lessons that actually distract us from the pain that you're inflicting upon us through the workout, right? So you're instilling these things in us. And it's actually quite I found the pain, the physical discomfort, to be much more,
you know, I guess, endurable, because my mind is actually contemplating the, you know, the thought that you're sharing. So maybe there's, there's some crossover there, and what we're doing right is this time with dad isn't so painful because we're doing something fun.
Time with that is the same as painful as pushing through exercise.
Hopefully, I think that, but you never know.
Yeah, well, in the morning, what i do is i i try to come up with questions, because, like, if I just preach and say, This is how you should live, this is how you should live. You know, everyone's going to have different values and different beliefs. So I've just posed questions, you know, and I just try to get these guys in their head, because I know in yoga class, when I'm working, I'm in my head and just thinking about stuff. So I just get them thinking about their lives with this could be a little bit better? What if that could be a little bit better? And, you know, start to maybe influence their behavior outside of the workouts, just a little bit. That's awesome. You do a great job
with it. Speaking of beliefs, you know, a lot of people have limiting beliefs. Do you ever just communicate with people, people you're working with, people you're trying to get results with, maybe the kids, but in general, like, what are the common beliefs you have? The common things people say that you think are holding people back?
You know, I
funny. Just yesterday, it was Memorial Day for, I'm not sure when people are listening to this, but we had a flyover. Two must been F 16 go over our house like twice, and they weren't. We didn't organize that. It was some sort of Memorial Day parade that they just happened to loop around our to loop around our home a couple times. My wife and I stepped outside the backyard, and we're like, wow. And my wife said we should go watch Top Gun Maverick, which is, like, probably my favorite movie, at least, I was reminded of that it's so good. And so we watched that maybe one of the most patriotic things we could do on Memorial Day. And in that, there's a scene. And I was actually sharing this with some of my coaching clients this morning. There's a scene in which Tom Cruise Maverick, right? He is told that he's essentially out of the military, like he can't fly anymore. He's done. He essentially got fired an Iceman who's always the guy that called and got him his job back had died, and so they'd essentially said, you're done. And so he kind of accepted it, right? And so this is the lesson that oftentimes we accept the answers that life gives us, and we just assume, okay, that's the end, and his, his his, his girlfriend later becomes his girlfriend, I guess, tells him like, that's not how you've operated in the past, like this is not, it's not the end. Find a way. And I think that and my business partner, Don Yoko, which is again, how you and I met. He always says that, like winners find a way. And you see in the next scene
that Maverick had essentially stolen a plane, and he had taken it and had done the test run of the upcoming mission that they had to do, which all of it said was impossible to do at that pace, at that speed, at that height. And he proved it in front of the whole class. And I found myself in that moment saying, what a badass. And I thought to myself, I want to be a badass like that was actually the thought that I had, and that's the message I share with my coaching students today, is that they're when, when most people will say, that's the end. You're done, right? It can't be done. You can't do this. Is that? Ask yourself the question of, like,
am I right? Is that the end, or is there more in me? Is there another way? Can I find a way? And most people just accept the initial answer that life gives them. If you study anybody great, they got that answer all day long, all the time, and they just didn't accept it. It was like, Okay, well, maybe I'll try this, right? I'll find a way over here. And I think that's one of the big misnomers of successes. They don't have an easy path. They didn't have a overnight success. They just day after day after day, found a way. And in that story, similar to the how the movie Rudy every time chokes me up, like, you know, he's coming out on the field. It was like that moment over there, like, missed the eyes saying, like, I don't want to be a badass like that. Like, that's, that's inside of me too, right? It's gotta uncover it more often. So that's one of the big things I think we
miss. One man can do it. Any man can do it. I think you'll see these. I think for me, it's seeing people that they're not ready, or, you know, they're just not ready if they're looking to get shut down. Okay, well, what's the excuse I need to quit? I think sometimes you can catch that early, and then sometimes you do see so like, are you that person that is ready to quit because you really want that? Are you doing the right thing, you know? Or.
Or are you the person that you know has just kind of always followed the rules and is told no, and now you're really feeling like you didn't get as far as you wanted, and you really wanted to get further and you had to quit because of X, Y or Z? Well, push harder. Think about it twice. Get some help. You know, find a way to make it happen. And that's that's truly accountable behaviors, finding solutions and making it happen no matter what. And this never given up. I mean, how many times how many businesses fail? Like these guys that are super rich billionaires, like they've just got story after story of failure after failure. They just keep getting up. And the guys that are way on top have got a history of many more losses, and the guys on the bottom that are actual losers, it just kept trying. That is the difference. Man, I love it. That's exactly the difference is that they just refuse to take that for a final answer. It's like, okay, I'll take it for an answer. It's not final answer, right? And they just kept working at it. Kept working at it. And as as much as we think talent, or,
you know, your your family tree has to do with it, like it, it might give you a bit of a head start at the end of the day. If you don't have the resilience and the vision to keep going, life will shut you down. Like you said, most people are looking for that, right? Cuz that's the excuse that they look for. Because it's hard, it gets difficult, right? It's challenging. Like, okay, this is, guess it couldn't be done, right? Whereas winners don't, they just keep at it. You gotta believe deep inside of yourself that it's possible, and if you don't have that, it's hard to get that far.
Um, you talked about true happiness. This was something I read that you said true happiness comes from serving others. And you learned this, or you were reminded of this, this, this thought was cemented in your head when you went down to Brazil for two years. What were you doing in Brazil? Served a mission for my church for two years down there, and I was 19 years old,
and, you know, I didn't speak Portuguese. I had to learn it. And all day, every day out, teaching people right about Jesus and trying to help them with whatever they needed, right? Whether it's your yard work and whatever it's like, the most
Contra, contrary thing that I would have typically done at an age 19, right? Like, leave me to my own devices, and I would not be doing that. And so it really, you know, sweating hot, I'm in a white shirt and tie like, it's like, what am I doing here? And one, it was just something bigger than me. But I realized that those people, I grew to love, those people, right? Because they were, they had much greater needs than I did, and they were happier than I was. Right? Coming out of the US, we tend to be a bit entitled, and we, we look for happiness in in the things around us, instead of the things inside of us and things above us. And so I learned that happiness can be found regardless of your circumstances, but more importantly, it's it's it's created as you help other people. And you know, I haven't always been good at maintaining that perspective anytime that I find myself really discontent, not in a sense that we were talking about before, where I'm not taking no for an answer, but where I'm I'm unhappy
and I'm ungrateful and I'm entitled, like all of that feeling
goes away as I seek to look around to say, who needs some help? Just yesterday, I'll tell you, Memorial Day, there's a lady in our church congregation who needed a bathroom faucet replaced, and she needed some branches cut down. So I took one of my boys over there, and we were, we helped for 90 minutes, right? And it was the best return on 90 minutes all day, right? Even better than the maverick movie. Like we were so like we just felt good inside, right? And I, you know, I think that that's a gift from above when you when you reach out to help other people. But it made me, it
reminded me that true happiness again comes again from from within, and as we look to help other people versus the things that we accumulate, right, or the the worldly accolades that we strive for. And I was actually, I was talking about this, the coaching tips in class on Monday, talking about asking for help, and is it okay to ask for help? And this woman asked you for help at the end of the day, you walk away feeling more satisfied and fulfilled than ever. And my point was like, Don't be afraid to ask for help, like you're giving somebody an opportunity to contribute, and they want to contribute, especially if they've got the skills and that they know they could easily help you and make your day. They walk away feeling amazing. So don't be afraid to ask for help. You could make someone's day totally, right? Yeah, that's a beautiful reminder. Is that the best way to make other is the best gift that we can oftentimes give to other people. Is a request for help, right? It doesn't seem that way. It seems like it's, it's, it's the reverse. But people, people find meaning and happiness and purpose when they help other people. So don't, don't be selfish. Ask for
help.
Alright? Now this is what they're real fun. So we're going to get a little nerdy on a lot of health.
Stuff. Okay, I got a bunch of health questions I want to ask you, because Justin has put up some, some serious scores. And the one dad bods, we have some some fitness tests, some cardio fitness test just to measure our progress, just to make sure that we're making progress. And we don't say these scores out loud in front of the whole group. We actually keep these scores private between me and each person, because we're only competing with our previous solver, not the other guys. Um, with that said, let's get into some of the details of what you're doing and maybe some of your opinions. The first question, what is the biggest health and fitness myth that kind of just irritates you or drives you crazy, or you're like that doesn't make any sense? Anything come to mind there? Yeah, I mean, it's one that I subscribe to for a long time, which is, I can outrun my fork, right? And maybe one of my metabolism was different, that that might have worked better, but I used to be able to again, eat whatever I wanted, and, you know, run three, four times a week, and and I stayed trim, and I realized it wasn't, it was my metabolism, it wasn't the fact that I was actually out running my fork. So as my metabolism was slow later in life, like I was just putting all kinds of mileage on my knees trying to figure out why I couldn't stay as trim as I wanted to be. And I quickly realized that number one the cardio. And you taught me this when I first engaged you, that you began to show me that actually walking is actually a better way to lose weight than running. And I was like, what? And you actually show me the mat and all of it? I was like, Wow, that's crazy. And so one of the things that's really helped me to trim up is I do your 30 minute workout, right, which is very focused on on developing muscle in a very
movement focused kind of way, which is really good, right? It feels good. Like, my doesn't hurt to bend over and get stuff anymore, right, unless it was maybe right after a step test or something, but, but, like, like, my joints and things feel so much better. And, and I, so I'll do that workout, and then I'll and then I'll walk right, and I I'll, any chance I get where I can walk, I'm I'll be out walking with if I know I've got a phone call with someone on my team. It's like, Hey, I'm going to take this off of zoom. I'm going to go walk and, and so I'm, you know, walking anywhere from 30 to 90 minutes a day outside of that workout. And it's, it's made a big difference, and that together with protein and and I started to track my macros right to where I'm not just tracking calories, although that makes a big difference, but I'm actually tracking how much protein I eat, and you help me to see that I needed to be matching my protein to the my my weight in grams, right? And
as many grams of protein as pounds that you weigh. So you weigh 200 pounds and 200 grams of protein, that's kind of the ceiling. You can get benefits up to that point.
Yeah, that's, that was a that was an eye opener for me, because I didn't realize how little protein I was eating, right? I thought I was eating healthy food, but they were filled with carbs, right? These, these candy bars, disguises protein bars, right? And some of the other crap that we put but actually started eating real food and and to get to that level protein you've you've got to really be intentional about it. It was amazing that I thought that the journey of health and weight loss and getting really trim and fit was about kind of cutting off the food all the time, right? Which, there's some of that because I was overeating, but I don't feel hungry when I have enough protein, which is really encouraging, because it's not a matter of gritting your teeth and getting through all these hunger pains all day, it's like I'm just eating the wrong foods, right? If I eat the right foods, I'll I won't be hungry, right? And that's how I feel in most all cases, like I'm not starving at all. In fact, I feel really good, and now I've brought my calories down and my protein way up. Has been a trick. So do you have a trick?
Is there one go to quick healthy meal when you're, like, short on time, like, how do you get that protein quickly? Convenient? Yeah, so my, my cupboard has got, you know, proteins and whey proteins and right? And I'll, so make a quick, a quick smoothie. I'll put, you know, blueberries, coconut water, and then three different types of of protein, collagen protein, in the whey. And that's a really easy one, but even if I'm shorter time on that, or I've already done enough of that in one day, it'll just be like grilled chicken that's Justin a fridge in a container, right? And I'll just eat that grilled chicken, just not raw, but it's cooked, but it's, you know, I'll even eat it cold, if I have to, but that makes a big difference. I feel the difference that, and maybe hard boiled eggs when I think about it. I've got those on hand. That's a nice one too.
Those are good. If you could do one exercise for the rest of your life, you're only allowed to do one exercise for your workout. So the rest of your life, what exercise would that
be? Oh, that's a tough one. Matt,
you know, if I only could do one, I know the one I probably should do, which would be like maybe swimming or something, right? Because it's very low impact on my joints, or maybe cycling, which is kind of why I've got into triathlons. But I think even just the stuff like the.
I'm thinking about the stuff that you have us do that's like the
the squats with one knee up on the bench. What's that called, or elevated Bulgarian split squats? Yeah, those are pretty fantastic from a flexibility standpoint. And just, I've noticed that when I work on the bigger muscle groups, again, it seems like it burns more calories than I've heard that so that so that that one, I was so invested in that exercise, because it's, there's balance in there, there's left to right, unilateral training in there, it gets into a deep range of motion. I went ahead and I had 80 pounds in each hand doing that. That's how strong I got. And that was, like, six months ago, because I was overcoming a back injury, and I was like, I'm never getting this back injury again. I get so strong and you can get, I mean, it's a safe range of motion. Your knee is only going to hit the ground. It's not going to break you, but by going any lower. But yeah, I love that one too.
A couple more here,
when you work out, what would be your favorite hype song when you work out,
well, coming off, coming off to yesterday, it would be the the intro music to Top Gun, right? I never know the name of it, but I think you know what I'm talking about, right where the Jets start to take off, and it's dangerous,
though, danger that's on the playlist, guys. We've heard that one a few times.
That's it as of today, at
least with supplements. Do you have a do you take any supplements? Do you have a top three supplements? What do you like? Yeah, you know the stuff that you've directed me to, creatine that I had, I used, actually, when I was playing football in college, that was me trying to beef up, and I didn't really know the more long term benefits of it. But since you've directed me back to it, I've studied up on or I've hear more people saying how healthy that is, how good it is for you, right? I always thought it was like a bulking mechanism to where, once I was done playing football, I didn't need it. So I've, I've, I think that one's been helpful, right? And actually adding muscle, which I think the more I learn about aging,
that must actually having muscle is is critical to aging. Well, both mentally as well as physically. And so I would say creatine is probably the one that maybe is my, my favorite, outside of just the proteins. Well, um, I had a workout point. We would do push up tests. And some days we would do creatine before the push up test, and we would score higher because we did creation before, like, I mean, like, 15 minutes before, pretty soon, wow. So you got, you got whey protein, you got collagen protein, you got created anything else, yeah. I mean, you probably know better than I do, because you directed me to the list of stuff. There's an amino acid, I think, that I take. There's three other pills outside of just, just a regular multivitamin,
yeah, amino acid, I can't remember the other ones. I just know I popped them in
my get
back to you on that.
Yeah. When we, when we say, which book has influenced you the most, what's the first book that comes to mind across the board?
Yeah, I mean, I would say, you know, from a spiritual standpoint, right? It has to be scriptures right
outside of that right which was just kind of fundamental to my my faith,
when I don't know, because it's hard, because the ones that I feel like I'm reading the most recently, the ones that were most impactful, there's one I'm reading right now by Ed mylett called The Power of One more like this kind of goes to kind of the lesson that I'm studying it right now. You can see I'm partway through it there. And it's just this, the principle. And again, Ed's worth $800 million now, and right is in top physical shape. And the guy's just kind of a beast, and he says that the difference is someone's just willing to do one more. Right back to that principle that we were discussing at the beginning, that as we, as we discipline ourselves, to say, Okay, this is where it hurts and where I would normally stop, and I'll just do one more, right? It's not earth shattering, but it's just getting that discipline, and that changes everything. And you can get disproportionate results from that one more than you get from the previous whatever. Like, if you get one point for doing the first five, you might get two points for doing number 20. And when you get the disproportionate return, and you do it every day for a year, that's 365
multiply that by two and you do that, and that's a habit, and that's how you think. That's who you are. One more is a lot more than one more net of the day, it'd be 800 million. Yeah, right.
Checkbox. Um, any, any health books that you've read over the years that influenced you?
Health books? Um,
yes, but I can't remember what they are. I mean, I've my go to has always been, whether it be a spiritual read, where I'm deeply my faith or a mindset, you know, and I feel like those are always.
The ones that I, I I go to because I feel like they're so foundational to everything else. Yeah, I
can't think of any health ones. That's a, that's a, that's a good one off to look at that and see if, see if I should, I don't. Maybe I should ask you what I should be reading. There's, there's one that, if I had to, because, I mean, I've read 100 of those. Like, I can read them, and I can tell you, like, what this author's experience? And they haven't done this yet.
There's one called How to Eat, move and be healthy, by a guy named Paul check.
It comes off
kind of idealistic and purist. And when I was really young, I read it, and it's our culture is so far from where it needs to be, with the quality of food, the quality of water, our stress, our sleep, our movement, quality, our digestive system, our hormonal systems, and what it takes to get all these things functioning the way they're really made to and it was so far away from the cultural norm that I was experiencing at the time, and I was working inside of a hospital, I was like, This guy's Crazy. There's no way. And now it's like exactly what I aim at. And when I do, I'm like, great. I feel amazing. That's all check how to eat, move and be healthy. Great. One. Have you read the book life force by Tony Robbins?
Yeah, I have good things about it. Is it
with some
Yeah, it's pretty good. I like it as, like, a reference manual. So, like, I'll go in there and I'll just reference all the interesting stuff in there and see where things are at and what he's recommending. Remember, like, I have a friend that smokes a lot of cigarettes, and, you know, he's got kids and everything. It's been a while he's removed a lot of other bad things from his life, so he's having a hard time getting rid of cigarettes. Rid of cigarettes. And inside of that book, there's a test that you can take that can detect early lung cancer. So that was just one tool I got out of there. And then playing with the peptides, there's different peptides. Now we've got, everyone knows about Olympic that's a weight loss peptide. You've got body protection composition, peptide, BPC, 157, I think that's in it. And then there's other ones that actually can increase your body's ability to produce growth hormone, which I actually played with those a little bit. And that's the only time I've, like, injected something. And I was like, wow, I am holding muscle. I'm big, I'm strong, I'm hungry,
the growth hormone. One is, I couldn't find many risk factors with it, right? I you'll, you'll see people that inject testosterone,
if they have prostate cancer. It accelerates very quickly. So that's a risk factor. Or if you're just generally causing growth in your body, you're growing cancer. What are you growing? So those things, I'm also pretty careful, but that stuff was in that book. I like that
a lot. So for our listeners, Justin, I want to wrap this up. I've got some go tos here at the end. Anything else you want to chat about before we wrap it up? No, it's been great. I just want to thank you for being who you are really have committed a unique offering in the health space that, as I mentioned before, I think everything from spiritual to mindset to physical health, even create a foundation for all the other successes that people want to have in life. And you know, you've really made it, like I said, a winnable war against against dad bods. And I think everybody's listened to this that we don't see each each morning. Needs to take a good, hard look to say, am I? Am I physically the person who I should be and who I want to be, and I'm proud to be who my kids, who I'm going to be around him to see my kids and grandkids, and number two, I'm going to be in a shape that I can be proud of. If you're not, you need to have a conversation with Matt, because he's he's made it like I said, a winnable war. So good to see you, man. Thanks a lot. Justin, it's an honor to have you
here. If you're the one that, guys, that's an inside joke. It's an honor to have you here. It's an honor to have you here. Your dedication is what makes this group awesome. And then we say arms up at the end of the class, arms up. I'm the man. Self affirmation.
Well, before we go Listen, go ahead and do me a favor, share this podcast with your favorite real estate agent. Let them know about pro insight. Justin, and Don's business, it's changing the game. It's going to make them more money. It's going to serve their clients better. Justin, what's the name of your podcast? Yeah, it's Think bigger real estate. And it really, yeah, think bigger real estate, and it merges, really the concept of success and significance that you know, success everybody chases and wants, and then their significance, which is actually meaning and impact. And how do you have both? How do you have success, successful life that's also in pursuit of significance. So, okay, yeah, come check us out, and then check out Justin's book. The upstream model. This is for busy professionals who are trying to network and
move upstream to get clients. It's a nice mom and where do we send Real Estate?
Professionals when they want to update their business. Yes, go to pro insight.com.
You can schedule time with us there, and I'll see that. And if you know, I'd love to spend just a few minutes with you. And again, our aim is on helping you to actually transform your business from being just an agent to being truly an advisor, and in the process, transform your your practice into being something that's sellable, right, where you first, you can acquire the business of others, and then ultimately you can have a business that you can one day sell. So that is of interest to you. We'd love to
chat. Yeah, so now we're getting to a point where real estate agents can actually build up their business into a book of business, much like a financial advisor, much like an insurance agent, at the end of their career, they can sell their network, they can sell the relationships, they can sell all that. And there's a whole process and a team and a way to get coached through it. Yeah, that's right.
Okay, cool. Thanks a lot. Justin My pleasure, man, you.