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“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
In this video, I'm gonna teach you
the five fastest ways to take the
pin out of a grenade, toss it into
the kitchen with you, and explode
the sale right in front of you.
Because what I'm sharing in this
video are the top five sales etiquette
mistakes that I see happening.
Far too frequently now,
what is sales etiquette?
Sales etiquette is the fair and equal
treatment of the person we are selling
to, and we violate this rules of the
fair and equal treatment of somebody.
We lose the deal and some people
do this stuff without knowing.
Many people are just not self-aware
enough to realize they're
making one of these mistakes.
So in this video, I hope to bring them
to your attention because I will tell you
I am guilty of, uh, number five myself.
The last one on the list was the hardest
one for me to break and didn't realize how
much I did it until I started to listen
to myself in recordings and making that.
Has helped me be a far better
salesperson in the way that serves
people better, and of course then
rewards me with earning more business.
So let's get to it, shall we?
The top five ways to lose a deal by
violating these sales etiquette mistakes.
My name is Adam Besman, the
roof strategist, and I'm
so glad to have you here.
Everything I do on my channel is
designed to help you and your team.
Smash your income goal and give
every customer an amazing experience.
So if you like this video, you'll love
what's inside my free training center,
and I invite you to join me in there.
There's no catch.
You can text the word
free to 3 0 3 2 2 2 71 33.
There's a link in the description as well.
If you're at your computer
or your tablet or your phone.
And again, text the word free to 3 0 3.
2 2 2 71 33.
Now let's hop into today's
video, the Five Sales Outta Kit.
Mistakes Leading us off with Number
One, and that is showing up late
to an appointment without notifying
your customer in advance, my friends,
we need to just communicate openly.
Homeowners realize that things happen, but
when you show up, Without giving notice.
And the worst part is when you
show up late and then instead of
apologizing, you give an excuse.
I've had salespeople do this to me.
Oh man, you know, gosh, the
traffic on I 25 was horrendous.
There was a wreck, and I'm like,
Dude, you just first apologize.
You say you were counting
on me, didn't communicate.
You say, I'm sorry I was late.
You don't make an excuse not about you.
You're not the victim.
I'm the, I'm the customer, right?
So we, we, if we're running late, we just
need to communicate with our customers.
Pretty simple, right?
There's rule number one,
do not violate that one.
Showing up late without notifying
the customer in advance.
Now, number two, when you do
show up, that is stinking odors.
, I was guilty of this one.
I used to love things that were
garlicy and I didn't realize till
later, it was actually when I was
a massage therapist, someone said,
you always smell like garlic.
And I was like, I wish someone
had told me that earlier, because
now I'm self-conscious and if
you've been out with me for dinner
ever, I like avoid this stuff.
Garlic and onions.
I'm like, hold this stuff cuz I used to
stink and now I'm overly self-conscious.
So bad breath is one item
of the odor department.
Item number two is excessive
cologne in fragrance.
We get, uh, blind, our nose gets
blind, but you can't show up at
someone's house just stinking.
Okay?
You might think that your cologne or
perfume is nice, but when you explode
their house with it, uh, like an ax
bomb, it doesn't do anyone any favors.
Number three, your breath,
excuse me, not your breath.
Cigarettes smoking, which also impacts
your breath, but you do not want to
have that cigarette aroma all over your
hands and your clothes and your mouth.
It can be very, very offensive,
especially to non-smokers.
And the last.
The bo it gets hot out there.
I, I realize this and in the summer
I would keep extra deodorant stick
in my truck along with spare shirts.
So if I sweat through them, cuz it
does get hot running around, carrying
a ladder, I would just change.
So sales etiquette number
two is having a strong odor.
Your breath cigarettes bo
uh, per perfume and cologne.
Keep it under wraps.
All right, number three,
you slide out of the truck.
Hopefully you weren't late and smelling,
and then made this mistake, which
was selling before, asking questions.
When people jump right into the
sale and start telling people about
how good they are, why you, they're
the best company to work with.
You just can't do that.
You have to ask questions first.
People just feel like you're, you're going
from zero to a hundred straight outta.
And I see it a lot, especially
with overexcited salespeople.
So there's our first three, number
four, this one, this one, this one
ain't good when you're too friendly.
You know those people that when
you're on the sales appointment, they
buddy up with their prospect, but.
Almost too much meaning, you know, your,
your friends, but you, you just met.
Right?
And they become the friends that
they've known their whole lives
and they begin oversharing details
and talking about personal matters.
And if you're in one of those
situations, you're, you're doing
the like, You know, slow back up.
Get me outta here please.
Situation, cuz your friend is a
nutcase and you're like, man, I know
you're friends, but way too much.
So don't be too friendly.
It turns people off.
I've watched as a sales trainer
being in the home with a sales rep
who just gets overly buddy buddy and
gets into the personal details and.
I've watched customers exchange
glances, husband, wife, like that.
Like, are you kidding me?
He's saying this.
So Uhuh.
Don't do that.
Not being too friendly.
All right.
Be friendly.
Just keep it in a professional
light, meaning you don't
know them since childhood.
All right.
And the number five.
This is the most common one and
the one that I was the the most
guilty of throughout my sales.
And that is talking over people.
We see it a lot in response to certain
questions or objections that come up
when the salesperson's very proficient in
overcoming them cuz they get them a lot.
So like I, I, I've gotten
this, I've seen this a lot.
So when we begin to talk over people or
not let them finish, that tells you what
you're saying is not important to Mr.
Home.
, but what I'm saying is so zip it,
I'm talking, which is not a really
good message to send to someone.
Instead, we want them to be like,
oh, they're actively listening
and paying attention and present
with me in being respectful.
So do not talk over people.
And there you have it.
The top five sales etiquette mistakes,
the common rules of engaging with
someone through a sales process that
when you violate will cost you a deal.
Let's do a lightning fast summary.
Number one, showing up
late without notice.
Number two, having horrible
odors or aromas coming out
of any orifices of your body.
Number three, selling
before asking questions.
We have to ask before we sell.
Otherwise, we're selling blind.
Okay?
Number four is when we
are far too friendly.
We need to treat them like good friends,
but not necessarily the best friend that.
When you were in preschool.
And then number five is the biggest
one, not talking over others.
Now there's the top five I've
had, I have, but I wanna hear
from you, what did I miss?
What sales etiquette mistakes, the
grenade worthy mistakes that blow up
deals do you witness or have you witnessed
when being trained or training others?
I'd love to hear from you in
the comment section below.
Now, thanks again for
joining me in today's.
Just cuz our time here
is about to wrap up.
Doesn't mean your in my time has to.
So if you like this video, hop into
even more of them in my free training
center right here, or YouTube thinks
you're really gonna love this video
and I'll see you on the next one.