Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale?
In this episode of Get It, Together,
Jay McBain (Chief Analyst at
Canalys) and host
Tyler Calder (CMO at
PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence customer decisions and drive revenue. Plus, learn the 6 questions you need to ask to structure your ecosystem for predictable, repeatable success.
You’ll learn:
- Why ecosystems are non-negotiable in modern GTM
- How strategic partnerships can increase your revenue potential
- Why success requires systems thinking
Jump into the conversation:(
0:00) Introducing Jay McBain
(
1:24) The “Decade of the Ecosystem” and how we got here
(
6:52) Understanding the 28 moments that influence a buyer’s decision
(
9:03) AI’s $7 trillion impact: Why it’s a pure ecosystem play
(
12:51) The 7 influencers every customer has and how to leverage them
(
18:41) Why too many companies have a narrow view of partnerships
(
20:13) 6 essential questions to ask to unlock partnership success
(
24:13) Why RevOps is central to unlocking insights across ecosystems
(
30:16) Why 75% of buyers would rather talk to AI bots than salespeople
(
39:06) How a few communities can influence millions of buyers
What is Get It, Together?
Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear.
On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them.
From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable, repeatable revenue stream you can learn from.
Whether you're evolving a partner program or building one from scratch, Get it, Together delivers the clarity and practical insight you need to move fast and get it right. Instead of asking "where do I start?" or “what’s next?”, you’ll be saying "let's run this back."
Practical, honest, and occasionally spicy, this is the podcast that helps GTM teams build partnership programs that are built to last.