How I Tested That

Eddy Connors, co-founder of Goodie Bag, shares his journey of creating a digital marketplace that connects consumers to local retail shops to purchase unsold food at a discounted price. 

The idea for Goodie Bag came from Eddy's gap year in Indonesia, where he witnessed the impact of plastic pollution and the need for sustainable solutions. 

Goodie Bag aims to reduce food waste, provide affordable options for consumers, and support local businesses. Eddy emphasizes the importance of understanding the needs of both partners and customers and continuously iterating to provide more value to the community.

What is How I Tested That?

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.

This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.

Join us as we explore the ups and downs of experimentation… together.