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Do you have questions about how to improve your business?
Things like:
Do you have questions about how to improve your business?
Things like:
- Value pricing your work instead of billing for your time?
- Positioning yourself as the go-to person in your space?
- Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
To book your one-on-one coaching call, go to:
https://jonathanstark.com/call
I hope to see you there!
Creators and Guests
What is Ditching Hourly?
For solo professionals who want to make more and work less without hiring.
Hello and welcome to Ditching Hourly. I'm Jonathan Stark. It's pretty common for people to assume that I advocate value pricing for everything, but in fact, I only advocate value pricing for one thing, and that thing is custom projects. So what exactly do I mean by a custom project? Here's the definition I use in my student coaching. A collaborative enterprise that is designed to achieve a particular aim. A project has a beginning, a middle, and an end. It has a goal. It's not open-ended. So what if a client comes along who doesn't have a specific goal in mind but still wants your assistance? Well, that might be a good fit for an advisory retainer. Which raises the question, what's an advisory retainer? So again, from the student glossary, an advisory retainer is a productized service that gives your clients unlimited access to your expertise on a subscription basis. Like all productized services, advisory retainers offer a fixed scope of involvement at a published price. They're typically paid monthly in advance but could also be quarterly or annually. They're open-ended, and they're not aimed at achieving a particular end goal. They're more like an insurance policy. Unlike custom projects, advisory retainers are not value-priced. You just pick a number that you're comfortable with, and buyers will either take it or leave it. So here's the thing. Value pricing is just one way to stop trading time for money. I'm a fan of value pricing, but it's not for everyone. If it's not for you, there are plenty of other ways to escape the trap of hourly billing. You can pick whichever one you want, as long as you pick one. That's it for this time. I'm Jonathan Stark, and I hope you join us again next time for Ditching Hourly. Hey, Jonathan again. The next time someone asks you for your hourly rate, I want you to stop what you're doing and go over to valuepricingbootcamp.com to sign up for my free value pricing email course. That URL again is valuepricingbootcamp.com. Hope to see you there. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time. Or positioning yourself as the go-to person in your space. Or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call. C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.