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Know a Person's Interests Before They've Said a Word
Ask socialprofiler explores how social media behavior reveals real, actionable insights about people’s values, interests, and intentions—often before you’ve even met them. Powered by the cutting-edge platform Socialprofiler.com, this podcast breaks down how digital footprints can help you protect your family, choose better partners, and make confident, informed decisions.
From tech deep dives to real-world case studies, we help you see beyond the surface.
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Test a report on yourself or someone else—and see what your public data really says.
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compatibility is key for an organization
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Our job is to highlight the interest As
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a matter of fact their values don't
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align with our values Tens of thousands
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of meta categories and hundreds of
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thousands of interested measures
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Contractors anybody who's walking in and
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out of your house do you know enough
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about those people to protect your
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family Some people feel that social
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media screening is unethical
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[Music]
What is socialprofiler?
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Hello everyone Welcome to Ask Social
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Profiler I'm Dave Moronic And I'm Tony
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Noskov And uh we do social media
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activity tracking and analytics We do
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social media background checks and
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social media personal assessment We
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break down anyone's interests based on
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what they follow and what they have
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liked on Instagram Facebook X and Tik
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Tok Knowing more about the interests of
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other people as they relate and as they
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interact with your inner circle Yeah
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that's right Dave And I also think that
Compatibility in Friend Groups & Clubs
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social profiler is about compatibility
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Knowing if somebody fits in the group or
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organization is super important
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especially nowadays when everything is
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so polarized and controversial
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Absolutely You know I've been in
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situations where you know you have an
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individual who just doesn't isn't a good
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fit for the organization Their values
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don't align with our values It's one of
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those situations I think everybody's had
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where an individual ultimately decides
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to leave in an organization and the
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people that are left behind are dancing
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in the aisles and they're dancing in the
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halls because that person is no longer
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part of the organization I think we've
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all been there where somebody seemed
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like they were a great fit and then when
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you brought them in you found out they
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just don't align with the organization
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and and and it damages the organization
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and it damages the people who are in
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that organization from really being able
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to be productive and meet their job
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qualifications and specifications
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Yeah that's right And by uh organization
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it's not necessarily for-profit
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organization And it might be just you
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know a little club or just a group of
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friends Anytime you invite a new person
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in a existing ecosystem that might be
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compatibility concern Absolutely You
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know compatibility is key for an
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organization to really maintain a good
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culture and a good environment for
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productivity and that's what's really
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key as well as being able to have good
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people that meet the needs of the
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organization
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[Music]
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Would you be okay if your employer
Would You Let Your Employer Screen You?
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checked your social media before hiring
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you Yeah on my social media I feel like
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that's something that I've always
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thought about like being not being
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watched but kind of because that's how
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everybody can see you and they view you
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So and I feel like it's like a huge
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thing companies do nowadays and it
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depends what I'm looking to be hired for
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I mean I've definitely posted things in
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the past I am very careful about it now
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Um but whatever I'm looking to get hired
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for is normally within the same like
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guidelines that I'm willing to post on
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Instagram I'm probably on the fence
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about that I mean they're right I mean
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if they're posting things publicly
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uh probably okay but um I don't believe
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social media companies should be
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releasing information that uh the user
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has deemed private or since made it
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private So that's my concern where if
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they're starting to release information
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that's um the the user has clearly
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stated they want to be private right
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[Music]
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One of the reasons I got involved with
Why Parents Use socialprofiler
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Social Profiler is that I'm a parent And
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as a parent there's always one or more
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kids that you just don't feel right
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about that you're just a little bit
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concerned and you need to know a little
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bit more about them about the interests
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of other people who are interacting with
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your children to make sure that you're
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comfortable that their interests and
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your interests align you know interest
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in the things that people do on social
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media is really uh an indicator of
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people's character and their nature
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especially when they don't think they're
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being watched And so that's one of the
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reasons why I got involved with Social
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Profiler because as a parent I always
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want to know that the people that are
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interacting with my children my family
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even my
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co-workers they're always being
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protected and they're safer because the
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PE I know more about those people Yeah
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that's right And think about anybody you
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invite in your home caregivers
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maintenance workers gardeners
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contractors anybody who's walking in and
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out of your house Do you know enough
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about those people to protect your
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family The most common answer would be
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no People do not They don't even bother
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to check IDs if it's real Tony or maybe
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Jose Are you sure that you know enough
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information about them to where you feel
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comfortable that they're walking in and
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out of your house Well Social Profiler
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can help because most companies don't do
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thorough background research like Social
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Profiler because they just don't have
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the time effort or money to conduct
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these thorough background checks But now
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with Social Profiler they
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[Music]
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can Some people feel that social media
Privacy Ethics: What We Check & Don’t
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screening is unethical or in its
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invasion of privacy especially when it
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comes to what they're doing on a social
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media
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perspective What are your thoughts on as
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it relates to the ethics or the legality
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of what you're doing So if your account
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is specifically private we have no right
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to look into that So Social Profiler
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doesn't look into anybody's private
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accounts or private profiles Only public
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profiles they look into Absolutely Not
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only because it's might be illegal
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Technically it's not illegal in the most
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of jurisdictions in the US but still I
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think it's unethical So if somebody
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specifically decided to stay private we
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have to respect this right
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[Music]
Real Opinions: Is Screening Intrusive?
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Uh how do you feel about social media
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screen background checks Do you think
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it's necessary or intrusive
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I really feel like it's all depending on
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the situation And I I feel like it is
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necessary at some point That's the life
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that we're all living now You know like
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social media is not going away It's
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still here It's very much the basis of
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every company every relationship every
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everything you know like there's
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definitely the lucky people that get to
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live off the grin But
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you know as far as looking to do
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something that's just that's just where
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you're at where you're at Um I think
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it's
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intrusive but also if if you do
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something really bad then they should
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know I'm I do do background checks on
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people especially if they're entering my
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social world or my personal closer
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circle for example if I'm going to date
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someone So yeah I'm I'm I'm not opposed
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to it Okay
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[Music]
AI vs Manual Screening
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Is it true that most the companies on
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the internet today that do social media
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research on an individual are doing it
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manually As far as their assessments
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it's surprising but it feels like yes Or
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they do very very old-fashioned keyword
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analysis So what you're telling me is
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the unique characteristic of social
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profiler is that you're able to develop
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a person's interests their profile
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You're able to do that statistically not
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manually like being done with other
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companies All algorithms are absolutely
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neutral You cannot tune you know
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reporting for certain purpose or for
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certain individual That means that no
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bias is involved There's no room for
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error I mean there is some technical
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errors but now it accounts to
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0.01 or 2% I think it's very important
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that we do not have any value judgment
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So we break down the interests as they
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are and we don't assign good or bad to
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that We don't really it's up to end user
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Our job is to highlight the interest As
Interest Mapping at Scale
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a matter of fact person is interested in
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this and that and we stand behind every
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conclusion So for example social
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profiler has tens of thousands of meta
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categories and hundreds of thousands of
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interests that it measures One of the
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ways that we identify a person's
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interest is we compare all of those
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300,000 plus interests of that
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individual as compared to the average
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user on that platform And by comparing
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that person to the average we can now
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identify their interests and their
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strengths of interest And we go ahead
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and identify and categorize and are able
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to generate a report on an individual
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typically in less than one minute
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something that would take weeks if not
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months on a group of uh small or large
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individuals Thank you for your time And
Know Interests Before They Speak
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as we always say know a person's
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interest before they say the word