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What are the best brands doing to stay relevant, build trust, and create content smarter?
At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time.
Join us each week for quick hits of insights from b2b marketers and leaders.
[00:00:00]
[00:00:10] Amanda Smith: Revenue marketing can be intimidating. I'll admit it. You've got multiple teams involved, revenue is the ultimate goal, and let's face it, balancing both short-term wins and long-term strategy can be tough. But something that Kate O'Neil, Co-founder and CEO of Opre has learned is that more isn't always better. That strategy lies within the channels. With over 20 years of experience in marketing, Kate's approach has always been focused and precise. So she scaled her marketing efforts by getting laser focused on one channel, LinkedIn.
[00:00:45] Amanda Smith: So I asked her, "What's the key to a strong revenue marketing strategy?" Here's what she had to say.
[00:01:00] Kate O'neil: Hey Amanda, I got your message. And I think the number one thing for a strong revenue marketing strategy is to get really good at a few channels or even just one channel. Not all the things. Don't try and boil the ocean. We've been, you know, posting on LinkedIn. Your CEO posting on LinkedIn is a channel.
[00:01:21] Kate O'neil: Think about that. We've generated three and a half million dollars in pipeline this year alone so far from my posts on LinkedIn. It's crazy, but it works.
[00:01:33] Kate O'neil: So if you wanna post on LinkedIn and get really good at it, here's what I've learned. I've learned that done is better than perfect. Don't try to make something perfect. It's too hard to go into that. You're gonna post some silly stuff or some things you wish you'd rephrased better later.
[00:01:52] Kate O'neil: You gotta go through those to get to the good stuff and to actually practice it. Your first post is gonna take you two hours to write, and that's a pain. But once you get into the groove of it, it took me probably a couple months to get into the groove of it. It takes me about 20 minutes a day now. It's not hard, but it's something that you have to practice at and you have to commit to.
[00:02:12] Kate O'neil: So that would be my advice for anyone, your CEO included, who needs to be posting on LinkedIn to drive inbound leads to share the narrative and the story behind the company that you're working for. And it's paying off in spades for us, and I think it will for you too.
[00:02:30] Kate O'neil: I was convinced that LinkedIn was the channel for us. Honestly, in my DMs, it took a couple months, but my DMs started going off with people who are really excited about Opre and our approach and our philosophy, and they don't even know how the product works. I'm not sitting there doing demos.
[00:02:52] Kate O'neil: They don't know how the product works, but they're huge fans, and they're like senior level executives from like chief people officers. That's who we sell to. And we've had chief people officers from major brands reach out to us. Everyone listening to this would know these brands and they're those senior level execs that you know, wanna understand what we're doing.
[00:03:10] Kate O'neil: They wanna have the right, edge or, they want to understand the coolest products and the most unique voices in their fields. That's where it's at. Once you start getting DMs, you know it's working. This voicemail got really long, I'm sorry. Very excited. If you have any questions, go to getopre.com.
[00:03:28] Amanda Smith:
[00:03:36] Amanda Smith: Thank you for listening. Want your podcast to do more? Subscribe to Genius Cuts because it's never just a podcast.