Moonshots Podcast: Superstar mindsets and success habits

In this eye-opening episode, hosts Mike and Mark explore the transformative negotiation techniques of former FBI hostage negotiator Chris Voss, as outlined in his bestselling book Never Split the Difference: Negotiating As If Your Life Depended On It. Drawing from his years of experience in high-stakes negotiations, Voss redefines what it means to “win” a negotiation by focusing on human psychology, empathy, and strategic communication.

Episode Links

• 📘 Episode Webpage

• 🎥 Watch on YouTube

• 📖 Never Split the Difference Book Summary: [Negotiating As If Your Life Depended On It]

Become a Moonshots Member: Join us on Patreon for exclusive content and deeper dives into groundbreaking ideas.


Key Concepts and Techniques Explored in the Episode

 1. Tactical Empathy and Building Rapport

 • Mike and Mark begin by exploring Voss’s concept of tactical empathy, a nuanced skill beyond surface-level listening. Tactical empathy involves deeply understanding and acknowledging the emotions and motivations of the other party. By employing empathy tactically, Voss believes you can forge a stronger connection and create trust, which can ultimately guide the other party toward a mutually beneficial outcome.

 2. Mastering the Power of “Why”

 • The hosts then delve into strategically using “why” in negotiations. Voss explains that asking “why” thoughtfully can prompt people to think more deeply about their choices, often leading them to reveal core motivations or insecurities. By guiding the other party to reflect, negotiators can uncover valuable insights that facilitate collaborative decision-making.

 3. The “Jedi Mind Trick” of Mirroring

 • Mike and Mark examine the art of mirroring, one of Voss’s most practical techniques. By repeating the last few words spoken by the other party, a negotiator can encourage deeper sharing while building an unspoken bond. This technique requires little effort but can profoundly affect the conversation’s flow, creating a more comfortable and open environment.

 4. Using “I,” “You,” and “It” to Shape Perception

 • In this section, Voss’s insights on language choice come into focus. He explains that specific pronouns—“I,” “you,” and “it”—carry different weights in conversation. Each one subtly impacts the direction and tone of the negotiation. For instance, “you” can direct attention, while “it” can help depersonalize tense topics. Mike and Mark share examples of how this subtle shift can change the course of any negotiation.

 5. The Surprising Value of Silence

 • Voss’s unconventional advice to use silence as a negotiation tool is another highlight. Rather than filling every pause, allowing silence in conversation creates an opportunity for the other party to open up. Silence is often uncomfortable, and people instinctively fill it—sometimes with critical information or additional offers. Mike and Mark discuss how practicing silence can be a powerful way to encourage others to reveal more and lead the negotiation to a more advantageous position.

 6. Creating a Value Proposition and the Ackerman Bargaining Model

 • As the episode unfolds, Mike and Mark discuss the importance of clearly presenting your value proposition. Voss argues that negotiators create a collaborative foundation by starting with what the other party values. Then, through the Ackerman Model, a systematic approach to reaching target prices, Voss teaches how to make offers in gradual increments to drive negotiations forward.

 7. Seeing “No” as an Opportunity

 • In a final, counterintuitive insight, Voss reframes “No” as a potential gateway rather than a barrier. Encouraging the other party to say “No” gives them a sense of control, often opening the door for more authentic conversation. Although contrary to conventional negotiation strategies, Mike and Mark discuss how this technique can unlock constructive dialogue and facilitate honest discussions.

Throughout the episode, Mike and Mark reflect on how these techniques apply not just in business negotiations but in everyday interactions, from personal relationships to team discussions. With real-life examples and relatable insights, the hosts make Voss’s techniques accessible and actionable for all listeners, regardless of their negotiation experience.

Episode Links

 • 📘 Episode Webpage

 • 🎥 Watch on YouTube

 • 📖 Never Split the Difference Book Summary: [Negotiating As If Your Life Depended On It]

Become a Moonshots Member: Join us on Patreon for exclusive content and deeper dives into groundbreaking ideas.

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What is Moonshots Podcast: Superstar mindsets and success habits ?

The Moonshots Podcast goes behind the scenes of the world's greatest superstars, thinkers and entrepreneurs to discover the secrets to their success. We deconstruct their success from mindset to daily habits so that we can apply it to our lives. Join us as we 'learn out loud' from Elon Musk, Brene Brown to emerging talents like David Goggins.

[Music]

hello and welcome to the moonshots

podcast it's episode 169 i'm your

co-host mike parsons and as always i'm

joined by a man who never splits the

difference it's mr mark pearson freeland

good morning mark

hey good morning mike it is another

exciting episode number 116

that you and i are digging into with our

listeners and as a reminder we're in the

third episode of our most recent mindset

series aren't we

mate we are deep into the mindset

reconfiguration mode and i think we're

about to unleash some serious mindset

voodoo today mark yeah voodoo is

certainly one way of putting it today

listeners we are digging in number

169 into chris vosses never split the

difference negotiating as if your life

depended on it mike this is a book that

i i've been aware of prior to digging

into for the moonshot show as you know i

even utilized some of the tactics and

lessons for a project that we had i

think maybe a year and a half ago a

couple of years ago some really valuable

things it did it totally worked

and now i i think we do want to say one

thing though just quickly before all of

our moonshotters think what are we what

are we doing a show or negotiation for

that sounds a bit cheap and nasty

i think we gotta we've gotta say hey

before you press stop

give this a go try it out because

never split the difference maybe

about negotiation but i think it's about

much more than negotiation isn't it matt

yeah i totally agree i think where we've

seen already within our mindset series

starting with mark manson's the subtle

art of not giving him

or if you want to find out what that

whistle is just go and listen to the

show

we learned about the idea of values and

meaning didn't we

and last week's show with robert greene

the 48 laws of power it was about the

idea of ownership control and the

reality that you might have the world so

already we're starting to build these

these essential building blocks of

mindset with chris voss never split the

difference like you say yeah it is on

paper a book about negotiating and

understanding from a genuine fbi hostage

negotiator

new ways to approach maybe difficult

conversations i think where you and i

are seeing the value in chris vosses

never split the difference

is actually the the elemental values

that exist within

honing and cultivating a good skill in

communication

talking to one another in order to

understand the core principle or the

core vision of the other person in order

to both come out with a fair result

wouldn't you say

yeah and we have we have learned um

it's very important

um when you're trying to agree something

with a counterparty

that there is a true

fairness and equity in the agreement

because

if it is

unfair

then you know down the track the

counterparty who didn't get a fair deal

is not going to live up to the deal

anyway they're going to try and pull out

of the deal

so

if you push beyond

what might be considered negotiation

tactics and they're pretty good tactics

and he was an fbi hostage negotiator so

i mean we're getting good quality

tactics here i think beyond the idea of

negotiation what it really is is it's

about alignment and connection with the

people around you it's about agreeing

fair terms to work together to a mutual

outcome so we can have

success for each other for ourselves and

for the mission as a whole in fact what

chris vos makes the case for is life is

just one entire negotiation and today on

our show we're going to get right

into it and mark there's so many tactics

that we're going to go through on the

show so you'll be able to get better

agreements

better

negotiations with your peers your

colleagues perhaps even your better half

so mark where do we want to start this

adventure with chris boss well one of

the main ways that some of our listeners

could be

have awareness or knowledge of chris vos

is actually through one of the platforms

that he's on so obviously he's got his

book never split the difference that's

already out there but he also has what's

called a master class that's available

online

and most class for those listeners who

aren't aware it's a great online

platform with many many different

a huge catalog huge library of

well-known individuals breaking down

their skills into easy to digest uh and

bite-sized pieces of information

so there's a great platform called uh

masterclass we'll put a link into the

show notes in case you want to go and

check it out

chris voss has created a class all about

negotiation based on his book never

split the difference so what i thought

mike would be a quite nice introduction

to chris vos as well as his way of

thinking is actually to hear from the

trailer of masterclass so this is the

trailer for masterclass and chris voss's

class on negotiation everything in life

is a negotiation

when you cross the street is a

negotiation getting your coffee at

starbucks is a negotiation you're

probably in three to seven negotiations

every single day your life could be in a

completely different place just by

improving how you negotiate

negotiators are working around the clock

the deadline for execution has passed

with us now to help break down the

investigation fbi special agent hostage

negotiator christopher voss my role as a

hostage negotiator was to connect

authentically with the victim the

victim's family and with the hostage

taker everybody really deserves to have

somebody hear what they have to say

[Music]

in my master class i'm going to give you

all the strategies and tactics that i

developed as one of the top hostage

negotiators in the world you're going to

learn everything from bargaining to

reading body language to the

neuroscience that you can use to

literally bend people's reality you know

negotiation is letting the other side

have your way so mirroring creates the

opportunity for them actually to present

you with your deal only they thought it

was their idea it's just a simple

repetition of the last one to three

words of what somebody said we've got

the actual recording on the chase

manhattan bank robbery hostage taking

we've got a van out here know anything

about it you guys chase my driver away

we chased your driver away my training

was amir and the bank robber started

blurting out stuff they had no intention

of saying people love to be married they

love to be encouraged to go on

these skills help you improve your life

sometimes people say to me these tools

are just manipulation it's about win

lose that is not the case great

negotiation is about great collaboration

why does it matter to you you should get

better at negotiation because however

your life is now you can do better

i'm chris voss

and this is my master class

well that was a bit of a pump up i'm

mike parsons and this is moonshots

that's how we should introduce the show

from now on mike oh yeah like let's do a

re-edit

so so mark here what i'm hearing like a

key thing that jumped out to me right

there

great uh great collaboration big theme

of what he's talking about

and i love how he specifically goes

after this is not about

win lose this is about win-win this is

about great collaboration

i think you know looking at this a bit

differently he's giving us just the

means to

articulate ourselves and understand the

person that we are working with coming

out to a mutually beneficial agreement

and i think

all of the tactics that we're going to

break down in this show are just a means

of doing that so i think um if we sort

of get over

how we might have

presumed

negotiation and these sort of maybe

people think of them a bit as like sales

tactics you know

actually this is about very universal

themes of of the moonshots model it's

about empathy collaboration

uh understanding the people around you

and these are just

means to do so like let me make the

argument for you matt you don't turn up

to business just wearing a pair of

shorts no shoes and no top you put on

nice clothes that reflect the person you

want to be

so surely that's not seen as some sort

of cheap sales trick no you just want to

look good and look professional so why

wouldn't you in your conversation

techniques use professional techniques

that help you to understand the person

that you're talking with to collaborate

with them and to get a great outcome to

me it's just the same thing what do you

think matt well i think it's reflecting

the theme that we found within this

mosque within this mindset series mic

which is we are learning these let's

call them tactics or at least ways of

thinking

that

we don't spend enough time

really learning or digging into before

going out and giving it a go

so as you were just saying

you don't end up in a boardroom without

shorts without a shirt or sandals on you

know maybe that does close the deal i

don't know but you know what i do you

might do

because you go in a little bit more

prepared and where i think chris voss's

book never split the difference comes in

is it is preparing us to have better

conversations in order to reach that

fair or mutual outcome

where the perception from both sides is

positive and therefore there's no

animosity or frustration going forward i

would argue that

none of us really have the opportunity

to spend a lot of time

on improving our let's call it

communication strategy

prior to actually picking up a book or

picking up a master class and diving in

deep these aren't skills that are

necessarily taught to us early in our

careers or our lives

and i think that that's a missed

opportunity isn't it much like with mark

manson and the idea of understanding our

values that's not something that we

spend a lot of time on and i think the

same is true here whether you call it

negotiation or let's just call it

communication exactly it's it's not

something that we really spend time on

and i think that's where chris voss's

book really fits into the moonshots

library

i think yes i'm visualizing that library

right now it's gonna be get quite big

just by the way

i mean there's 170 books in there so far

so um

i think that sounds like a pretty good

library i think so

now that we've kind of set that bigger

frame i think we've got four different

techniques coming up in the show

whether it's tactical empathy value

proposition holding attention mirroring

we're going to explain how you can use

these to to understand to connect and to

collaborate with the people that are

around you in your professional or your

purpose uh personal life it's all in

front of you here on the moonshot show

but i tell you who else is getting in

the conversation and that's our members

mark i think we are just so grateful for

their continued support um it's becoming

quite a long list and that's a good

thing uh because if we have 50 000

listeners we've still got about another

49 900 to go

to become members

but matt look let's tip the hat let's uh

let's do the roll call for our patreon

members absolutely i'm starting to see

new faces every single week so

patreon members thank you for joining us

as part of the moonshots family and

please everybody give a stand up ovation

too bob niles john terry bridy and niall

marjolin ken dietmar tom byron mark and

marjan connor rodrigo jasmine and

spaceman daniela lisa sid maria paul

berg and kelman i mean mike when we get

closer to that 50 000

i think uh we're going to have to

dedicate an entire show just to read out

the members names

already we take out a good proportion of

each show calling our favorite

individuals so everybody thank you

here's your lunar power dose of thanks

and good karma thank you for helping us

keep the moonshot lights on yeah and

just to explain why we

really uh need your membership i mean

just just so you all understand we pay

24 us dollars a month for our

transcription software

so over the course of a year

it's over 250

just for our transcription software

and then we have all our podcast hosting

software which is not cheap either which

is actually more than this because we

have so many listeners and all of these

costs are what your membership goes to

support and help us to provide this show

to you

so if you're enjoying the show as you're

listening

just jump over to patreon become a

member it's literally it's one coffee

for a whole month of membership in the

moonshots uh podcast and

when you become a member of moonshots

you also get access

to the moonshots master series and we

just published one of those didn't we

mark we did we

in fact were you about to just publish

um a brand new show oh no it is live in

fact today uh on all about finding your

purpose i mean mike this

is the perfect

connection i think to the series that

we're currently looking into isn't it on

mindset finding your purpose we've got

lessons around ikeguy

um we've got clips from kyle maynard

elizabeth gilbert simon sinek i mean

that show was that master series was

pretty enormous

it was it was pretty enormous i would

agree and don't forget it's not just

finding your purpose we've done

communication circle of influence habits

90 minute master classes where we bring

together the world's best thinkers we

decode them you get lots of show notes

and frameworks and templates and all of

that is available to you if you become a

member so head over to moonshots.io

click on the big member button jump on

him be part of it join the conversation

we would love you to be there

so now mark

are you ready are you ready to explore

what tactical empathy looks like and

feels like are you ready i mean this is

the broad appeal of the book isn't it as

chris voss would break down this is one

of the core columns or dna essentials of

his book never split the difference so

mike without any further ado let's hear

from chris voss introduce us to what he

calls tactical empathy

right so what do you do

if you're armed with this tactical

empathy from hostage negotiation after

you leave the fbi and you're looking for

gainful employment how do you find a

real job

how you write a book

i wrote the book never split the

difference with tal roz and brandon voss

about applying the tactical empathy from

hostage negotiation to the bullies and

the liars that we encounter every day to

the bad the mad and the sad

we run into in our jobs

and our social interactions

at our family gatherings

at the breakfast table

i saw meme recently i thought it was

really funny it said you know this

parenting is really wearing me out i

think i'll try something less stressful

like being a hostage negotiator

tactical empathy weapons grade empathy

did you ever imagine hearing those two

words combined in the same sentence

it never split the difference

we define tactical empathy simply taking

an inventory of the perspective of the

person you're talking to to the address

of the adversary the counterpart

especially the parts that we don't like

and then tell them what it is describing

him back to him calmly

no denials

no disagreements

calmly

now tactical empathy

works because we all possess this

human nature wiring it works on a human

nature level we've got something in our

brains called the limbic system

everybody has that it's components of

the brain

it doesn't matter what your gender your

ethnicity or where you grew up

you have a limbic system in you

everyone has that that's the reason

every hostage negotiation team in the

world

from baghdad to bogota to boston

uses the same skills

because it's human nature wiring that we

all possess now that's its shortcoming

it only works with people

only works with people yeah empathy is

has just been such a big

part of our discovery doing the show

together right

yeah it is arguably one of the biggest

ideas or the

kind of beating heart so to speak of

chris's book and in fact i'll just read

our mic the way that he describes it is

it brings your attention to both the

emotional obstacles and the potential

pathways to getting an agreement done

and as chris was chris frost was calling

out in that clip we've just heard

that getting an agreement done can be

anywhere between a boardroom a hostage

negotiation or even the dinner table

with your family it is something it's

something that exists everywhere doesn't

it

yeah and and so

let's kind of see how we can process

this and put it into place

um you know some classic things that

come to my mind is

um you know if you want to deploy some

empathy in uh let's say a professional

discussion

um where there's some sort of

negotiation of terms happening

it's just to shut up and listen um i

think that's like a really good uh

um

starting point and then something else

that we've learned a lot in the

moonshots podcast is um really actively

listen so put your phone away really

focus on the person that's speaking and

really

try and understand the context where are

they coming from and you know i often

find that when people take an unusual

point of view in a discussion

you know someone explained it to me like

this i thought it was really good that

people are often fighting today a battle

they had yesterday

yeah i like that

yeah and i'm like well what do you mean

and what they mean is like

they are having a negotiation with you

today

based on some

mistake or pain or problem they had in

the past with someone else so it's

actually not about you it's not even

about today it was about somebody else

yesterday but it's manifesting

in the conversation today so

having those sorts of insights can

really help you go oh i see they've had

a really bad

experience doing a project like this

so that's why they're just completely

not open to it but it is actually a very

good

path for it for us right now but you

have to go deal with that concern before

you can actually agree to anything going

forward

so i think like this

listening this active listening looking

for the context of the person

i mean what a strong

point to remind us of

if we want a great outcome to a

negotiation

how about starting with listening rather

than hammering home your points

yeah abs absolutely because

how many times have we

ourselves been influenced by something

that's happened in the past like you say

a bad project can then create

associations

in your in your memory system and your

mind when you go into a brand new

relationship right so if you had a

really bad

bit of production work or whatever it

might be

and then you're going into a new

partnership your assumption could be

that you'll experience the same problems

and that's unfair on the new party isn't

it because they don't know yeah you

don't know the struggles that you might

have had because like you say the act of

listening allows the

new party to understand

or maybe try to uh try to understand

those frustrations or pains that the new

party has had you're right

i think it's um just a great reminder to

take

the time to listen to understand and you

know i think the more that you kind of

do

that act of listening understanding and

not trying to think about your points

but trying to think about where they are

coming from

i think the path in any negotiation or

agreement sort of starts to reveal

itself doesn't it once you kind of how i

get it now i can now i understand where

they're coming from don't you think that

you

the solution tends to make itself

obvious doesn't it

yeah i think to build on the on the

listening piece once you start to listen

and understand or hear

what that party is saying i think you

can almost try to replicate or put

yourself in their shoes

and understand or imagine that you are

that person

so you can start thinking okay i

understand why they're frustrated about

this situation what happens if i was in

that situation well i might take it out

on

them i might be a little bit guarded

about my true intentions because i want

to see if they figure it out on

themselves

and

well let's go

a bit further maybe they don't realize

they're fighting a previous battle and

you can help them say hey

i understand that's what happened in the

past but it doesn't have to happen this

time

exactly

exactly you can help them see if you

understand the the benefits of

labeling pain or frustrations to

listening active listening until you

call out

then you can help

that party transcend over that that

border or boundary that currently exists

in their minds can't you you can help

them by knowing the communication skills

that we're learning from chris voss it

never split the difference we we can

assist those other partners or other

relationships in order to push things

forward proactively

totally totally now another part of his

framework

and we're going to have links to all of

these so head over to moonshots.io if

you're really interested in any of this

just jump into the show notes we'll have

complete links listings you name it all

the good stuff plus a transcript of the

entire show

but this next one we're going to get

into is about your value proposition and

the role that plays in a conversation

and so this is a really interesting

technique

in really the early stages of a

conversation when you're trying to work

out how you can help each other so let's

listen now to mr chris voss

talking about how to and when to reveal

your value proposition before the book

came out

we'd be standing up in front of a group

and i'd say guys

why listen to a hostage negotiator

and what happens what do you think

happens why would you listen to a

hostage negotiator why would you because

your skills have to work

your skills have to work is what he said

here's what happens when the people that

haven't made up their mind yet

they tell you which part of your value

proposition appeals to them

i could say

you should listen to a hostage

negotiator because my skills have to

work

or i can look at you and say why would

you do this and you say the same thing

now when does it matter more

to you

when you say it

[Music]

and i begin to understand what aspect

now if if

he's a potential client i said why would

you ever listen to a hostage negotiator

and he says to me because your skills

have to work

now i use that to continually frame my

value proposition because i know that's

an element of my value proposition and

those are the words that speak to him

and if their mind is 80 made up ahead of

time you have to diagnose what aspects

of what you bring to the table matter to

them because more than likely every

single one of you have anywhere from 10

to 20 reasons why people should do

business with you

and if you start out on stuff that

doesn't matter to me how long before i

tune you out

five seconds is a pretty accurate guess

it's roughly three to ten seconds

some data says seven seconds

but you're gonna blow five seven ten

seconds on the wrong issue and i'm gonna

tune you out

i mean and there's no shortage i don't

know how many of you've been in pitch

presentations and half pitch

presentations or half have product

presentations people hate having a ceo

in a room because they're like damn

ceo's gonna interrupt start asking

questions before i get all the way

through my presentation

well actually what does that tell you

it tells you number one that he didn't

care about everything you set up to that

point in time and what he interrupted

john was what he really cared about

i think that is a great example or

situation

that chris has just said at the very end

of that mic which brings light to light

this this lesson or this technique is

isn't it

when you are in a

situation it could be a boardroom with a

ceo or in fact let's bring it back to

the dining room table and you're trying

to put across a point of view and your

kid or your child is is orientating or

continually bringing back to one thing

that's in their mind that's the thing

that that really matters to the other

party isn't it

and

i think i love the idea of

sitting down and giving

another party in the conversation the

opportunity to tell you what it is that

they really care about what is the

problem that they're trying to solve

because then as chris voss says

it points

you or me in this situation towards the

right solution that's within my arsenal

rather than me pitching to you mike my

greatest values instead if you tell me

the value that you're looking for and i

know that it's within my arsenal

suddenly

we can start coming together because the

value proposition fit really exists

there yeah i mean it could be like let's

say you're a restaurant owner and you

sit with some of your customers and say

hey what do you really appreciate uh

about the the restaurant you know you

come here regularly and you're thinking

as the chef i put so much effort into

sourcing the food from

locally local provenance and all this

sort of stuff and they might say oh we

just think this place is so charming the

atmosphere in here is so nice

and as the chef you'll be like

what but it's so good because you're

like i didn't think i thought it was you

know uh it was the the food but they

might say it's the ambiance the point

here is

having a conversation where you invite

your counterparty

to

actually

express to you the value that you create

invariably

will give you some new insight in how

they perceive what you do

and it's almost guaranteed isn't it mark

not to be exactly the same as you think

it is from your perspective

but yeah it's it's funny isn't it you

and i have used this technique somewhat

with um

clients and partners in the past you go

out and talk to the end user or the

other party in order to determine

whether your your theory or your

hypothesis is in fact correct

so talking to another party in this case

maybe we talk about a consumer like you

say maybe a restaurant

attendee

talking to them and understanding what

stands out and is relevant to them

reveals perhaps something surprising

that then saves you a lot of time effort

or money

because you're going after you're

chasing the wrong lead instead of

investing more money into the source

you're instead

considering how you continue ramping up

the ambience the atmosphere of that

restaurant and remember

just because you think your value

is going to the markets and sourcing the

food to use this example um

the way your customers at your

restaurant perceive it might be the

ambiance it might be the location who

knows the point is

like getting that feedback really helps

you because you're like oh my gosh they

love the ambience of the restaurant well

now i know what i need to focus on

and i've got this huge insight like do

we market the ambiance enough maybe

we're sitting on something that is like

an amazing ambulance and we just didn't

realize that that was what people

actually love i think

being self-aware and checking your

assumptions and not just being a victim

of wishful thinking

is really really important because we're

all humans we all see things slightly

differently and what chris voss in his

book never split the difference is

pointing out

is that having

the counterparty revealed to you what

your value proposition is

could be full of insights for you i mean

powerful stuff right

powerful stuff and as as chris goes on

to say if you

do start saying the wrong thing you're

going to be tuned out within a matter of

seconds oh yes oh yes so simply asking

the question

what matters to you why does it matter

to you and using active listening or

using a technique just to hear and

understand what that party's saying it's

gonna save you so much time

and mark i'll tell you what matters for

us as we are looking to get

the word out uh

to to really share this this idea of

learning out loud together here on the

moonshots podcast we love it what

matters to us is when you our listeners

get in there and give us a good review

because reviews

help us

be discovered by new listeners who want

to come and learn out loud together and

mark we got a cracking review this week

didn't we

this is definitely a legendary review

mike one that will sit in my mind as

one of our top uh sarah goes vegan from

germany thank you so much for leaving us

review in the last week uh just a a

quick call out to some of the stuff that

sarah left us mike i am hooked binge

listened to 20 episodes over the past

week and even though i've heard and read

a few things before it's amazing to have

the major key takeaways from absolutely

game-changing individual

innovators and leaders of our times

recapped and related to our everyday

lives i mean mike that really sums up

what we try and do on the moonshot show

isn't it it's like sorry sort of entered

our minds and worked out what we're

trying to do here at the moonshots

podcast and we're really thankful uh for

that review sarah because that really

helps us

be connected to be displayed in people's

search results and to populate

throughout the podcast

universe

and as we explore the universe of

negotiations and never splitting the

difference already we've seen that you

know life really is

a bit of a negotiation whether we're

crossing the road living our personal or

professional lives there is negotiations

to be had every single day

and it all starts with tactical empathy

and it gets really good when the other

counterparty can reveal to you your own

value proposition but mark we've got

some more to go don't we

yes this next tactic this next piece of

advice from chris vos in never split the

difference is a

very very proactive almost easy to

replicate mike i would say with a little

bit of practice

and again like say it can be used in

boardrooms it can be used when you're in

the shop with your loved ones and i

think it's a really really interesting

example of how tonality as well as just

perspective can be utilized in order to

understand and communicate a key point

and this is the idea of utilizing i

versus you versus it within

communication so let's hear from chris

voss really breaking this down for us

and explaining to us as well as our

listeners how to hold attention

there's a specific design with this

label

it's not an accident that it starts with

the word it it is the most neutral way

you can make an observation if you drop

in the word you or the i

in any point in time in here it creates

a different emotional response

i'll prove it to you when i was an fbi

agent i wanted to become a hostage

negotiator

when i finally qualified to get the

opportunity to go down to quantico i

wasn't really enthusiastic about going

to quantico

because i knew that i was going to be

there for two weeks i was going to be

there over a weekend and quantico is a

boring place to be over the weekend

ain't nowhere to go there ain't nothing

to do

and i wasn't that enthusiastic about it

but i got down there and i didn't know

but it was the only in-service efb i had

where there were hostage negotiators

from across the country and from all

over the world and i was immediately in

introduced and became a member of this

international negotiation community that

i didn't even know exist and then while

i was there i started hearing about

these guys and gals from the fbi that

flew all over the world and worked in

kidnappings and i kind of heard whispers

of these guys and rumors of these guys

and then i found out that these guys

were on a scent team and after you

became a negotiator i might get a chance

to be on the same team and by the time

the negotiation course was over i knew i

want to be on the sim team now let me

tell you the same story when you're an

fbi agent you become want to become a

hostage negotiator you find out that you

finally get lined up to go down to

quantico and you're not too enthusiastic

about going to quantico quantico is a

boring place there's not much for you to

do over the weekend but you get down

there and you find out that they're

negotiators from across the country and

from around the world

and suddenly you are a member of that

international negotiation community you

didn't even know existed

and then while you're there you start

hearing about these guys and gals that

are hostage negotiators with the fbi and

they fly all over the world working

kidnappings and you know you want to be

a member of the sim team

now the second story

felt different and i changed from an i

story to a used story and every time i

used i

it was a distraction it was a thought

interrupt that brought the attention

back to me which under the right context

is effective but this ain't it

but i tell the story again differently

you

and i bypassed that part of your brain

that i was hitting with i and i get into

your

limbic system a little more directly and

i start triggering thoughts and i start

triggering your thinking in a completely

different way by using you so you is an

engaging word that reaches out and

touches you ever so gently each and

every time i use it so with i it pulls a

different sort of distraction that's why

we very specifically begin to design

this from a very neutral point of view

because when i say it

i hit your brain in a different way and

i trigger a different kind of thought

pattern and you're immediately reacting

to the seam sounds feels followed by the

label if i hit you the intention is to

hit you in a different way i can say i

know you're angry

and you feel that i get it or i can say

what i'm hearing is you're angry

and right then you think you're an idiot

so completely different design and why

we do not teach people to say what i'm

hearing is

to feed it back and that is one of the

biggest most frequent thing

that a lot of people that have been

trained in therapy and psychology and

psychiatry

what i'm hearing is that this has been

bothering you for a very long time and

you were just turned off by that right

away because that statement is i'm a lot

more interested in how i see this than

how you're reacting so there's a very

intentional design there's a lot of word

choice here do not be fooled by the

simplicity of this it's designed to hit

your brain in very specific ways

this this for me mark this is really big

because

i think we

um

just use i you and it in our vocabulary

without actually focusing on or being

aware of this idea of how it uh triggers

the brain

um and that

that exercise he did it really worked

didn't it

it it so there's there's two bits that

stand out to me within this

uh let's call it a tactic or a lesson or

a clip from chris foss

it is the

idea of communicating via a slightly

different um almost third person i

versus you

and in turn that then builds into this

idea of communicating a story or a

different demonstration let's say to the

other person

in order to reflect or i think as chris

calls it label something that the other

person's feeling

so by understanding the

the difference the different tone that

comes with using you

instead of i

you can then

unlock the build

that comes with then repeating it back

to the other person in a manner that is

empathetic to you as the as the other

party it does feel like a huge

shift once you

understand it and again it's not

something that we're ever really taught

is it

no and and uh

i think subconsciously we sometimes feel

things are a bit off

when someone says i did this and then i

did that and then you're like okay i

guess you're pretty important in the

world then yeah but i i tell you another

time is when something has gone wrong

and then you did this

the the use of you did this

has had there's such implication in the

you

because that's almost the

proportioning of blame isn't it you did

this

yeah this is this is an interesting

build and as chris says

it obviously depends on the situation

you're right if

you're in a

conflict resolution state let's say a

communication where you are providing

feedback it is probably going to be more

efficient

if you say well i have done this because

then it does it creates that empathy

that understanding from the other party

doesn't it well you can go even further

than that

rather than saying like if you and i had

a problem

don't talk about it is

you know when you place it in

perspective don't say

you did that or i did that

this occurred it happened

that's what he's really going for

because it becomes totally neutral

and i think the build that we need to do

here is why is he pushing for this

because as soon as he was like oh i did

this and then i went here in quantico

and i it's like you kind of

lose attention because he's just talking

about himself you can't relate

in the same way if people are really

using you did this and you do that

you're like whoa whoa whoa hey this

ain't my fault i'm just doing what i was

told right that's exactly how you would

respond to it

so

by referring to it the situation

rather than you did this or i did this

keeps it objective and prevents emotions

blocking people's access to truth to

fact

right

so

what he's really doing is to keep things

on a

balanced perspective

to keep a neutral atmosphere in a

conversation to keep it objective and

just like let's get through the facts

and make a logical conclusion and agree

a way forward

if you refer to

let's say it was a problem it is a

problem

not what you did is the problem

the situation it rather than you or i

by keeping it neutral we are able to get

to a better outcome because otherwise

if i say hey mark you didn't turn up for

the for the podcast

you did this and you put in the wrong

link or whatever like

as soon as i do that you can feel the

attack and then you're going to start

defending right

actually we just want to get a good show

together so like

it was a problem that we didn't have the

right link

that's just objective

yeah if it feels more

if it feels like a result can come a lot

easier actually doesn't it yeah because

you remove the reliance or the blame on

the other person or or on either persons

as you say

if you remove the

um

the individual focus of i or you

and relate it more situationally

then it does it feels more

accomplishable that you can get past it

yes replace it and i would say matt that

it doesn't matter what you or i did

the what we're getting from chris here

is a really big tip

if you keep it in those situations as it

what you do is you enable

both parties to get to a

clear simple

practical negotiation

if you introduce the you

you're making it emotional and in those

those awkward situations it becomes a

blocker now what's really fascinating

about what he was saying though is

when you do want to use this

is when you want to really connect with

someone and say i understand you are

feeling frustrated

i understand you feel angry because

you're acknowledging

the negative

you are actually tipping the hat and

connecting with them because that's what

they are feeling

and then you can move on to wouldn't it

be good if we could get a solution to

the problem

it is a challenge i know i understand

you feel frustrated

now that's acknowledged let's move on

and let's talk about how we fix it

isn't it interesting when you start

breaking down these type of structures

and approaches

how much sense they make

but how

hard or maybe how much we've almost

disregarded in the past just from lack

of awareness

there's certainly been times

for me throughout my career or even to

family and friends where i've probably

used

tones perhaps accidentally that are

incendiary that are frustrating for the

other person to hear

that i just didn't really think about

because i had an

subconscious

uh blame

yeah frustration and frustration yeah

yeah and and it's like the impact of

those three really really small words

you that's three letters it that's two

and i that's one

yeah

depending on when we use them can really

affect the engagement now when chris

foss was saying i went to quantico you

really did kind of tune out

but just telling the same thing when you

go to corner code this is what you

experience

you're like oh okay i can see myself

doing that when he's saying aye you're

like oh that's just him doing it

yeah and when you want to keep it

objective it is a problem

we need a solution to it

rather than you did this or i did this

because in the end if you want the

solution

at a certain point you have to stop

worrying about who did what and whose

fault it is

because if you stay stuck in the fault

and the blame as you were just pointing

out it's very hard to get through

because people are too emotional aren't

they

yeah and then it impacts negatively uh

perhaps in the long run as well yeah

maybe you want to make them

uh

suffer f for what you perceive as their

mistake you want to you want to like

extract some some some payback

when that might block you from coming up

with like actually the best solution to

go forward well like you said earlier

today's uh issues are caused by

yesterday's problems right

right so again what i'm hearing and

learning from chris voss

in today's show and never split the

difference is again

like you say consistent to mark manson

as well as robert greene

which is

having an awareness an appreciation

let's say empathy

for

those other individuals around you

once you've got

an awareness or a consideration of those

people and know what really matters to

you

you can then utilize some of the lessons

within the powers of robert greene

to then go out and live quite a

productive or positive or effective life

it seems to me mike throughout this

master without this mindset series we

are starting to

create those building blocks of having a

really solid uh coordinated structure

towards mindsets aren't we we are and i

mean

we've deliberately gone after some

pretty interesting uh angles here i mean

we we wanted to go for

um

some of the things that are less spoken

about i mean i would have to say like

never giving up and resilience which are

the classic david goggins themes

universally everyone loves it uh what i

think we've done here is put together a

little package of

ways to think about the world

um

that are a little bit

unusual they force a reconsideration

manson has has really come back with uh

a very powerful look at values robert

greene is like we are here's the animal

spirits of the world in which we work

and here's the best way to make them

work for you chris ross is like

everything's a negotiation these are

like these fundamental things

that can affect how you perceive the

world around you and that's the most

powerful thing mindset

it's totally within your control there

are not many things in life that you

control but your thoughts and as a proxy

of that your mindset

is totally within your control and the

discipline to explore ideas like this is

what makes us stronger what makes us

better and gives us the very best chance

of being the best version of ourselves

and with that being said mark we still

have one more and this could be one more

tactic from chris voss in his book never

split the difference and this one could

be

the jedi mind trick what do you think

yeah this could be the biggest uh uh

piece of advice tactic or reveal that

christophos has in his book

and it might be something that some of

us have heard before i think it's a

fantastic little technique exercise it

can even be a little bit of fun to

really dive into understanding value

propositions the pains of another person

as well as understanding where the other

individuals coming from so without

further ado let's hear one more time in

today's show with chris voss about the

stealth power of mirroring mirroring and

how it's a jedi mind trick

the quickest easiest simple bailout

skill that will never fail you never

never never never never fail you

especially when you're thrown off when

you're off track when you've lost your

emotional bearing mirrors are there for

you they work with the least amount of

brain power that's why they won't

they're always there for you

so we're we're preparing for one of

these trainings in a very early day no

it wasn't one of these trainings but it

was our training in our very early days

yeah corporate training and we're

supposed to put together notebooks

actually we're supposed to put together

three ring binders but in my head those

terms are synonymous and he's putting

the stuff together and i asked him if

he's got the notebooks ready

and and he knows we're supposed to be

putting three ring binders and i'm

saying no books he doesn't know what's

what's in my head actually

you know are you thinking something like

this when i say notebooks

you know who knows but you know this

could be a this is not a three-ring

binder is it this is not a three-ring

binder

i don't know i don't know what's the

matter with him i don't know why i can't

read my mind but anyway so i say are the

notebooks ready and he goes what do you

mean by notebooks

so what do i say

yeah exactly goddamn no books right

you say it's much clearer then right

because the word notebook is so

self-explanatory that if you don't

understand exactly what i mean because i

choose my words so well then you're an

idiot

it's the same way i asked for directions

when i'm in paris what do you mean you

don't know where the eiffel tower

where's the eiffel tower

you know i only say it again louder

so he mirrors me

he goes notebooks

i go yeah three ring binders

you know that's why the mirrors are the

great bear you're out of the corner too

somebody's not on the right on the same

sheet of music it's either you or it's

them a quick mirror

always causes always always always

always always always causes people to

restate in another way

it's especially effective with

assertives

because we figure if you're unclear we

just need to talk more

i love this idea of mirroring and how

when you mirror back to people

it forces them to restate the idea

but in a different

way

totally unaware of this

but

that was kind of neat wasn't it

it's not a technique that i'd

encountered before or at least uh here

you go let me say it again it's not

something that i've consciously

encountered before

but it does make so much sense doesn't

it mike just

enabling you matt mark mark does that

make sense

i think it does make sense and let me

tell you why mike because

but but it does doesn't it because it

feels very

uh open it encourages the other party

the one doing the speaking to expand or

build upon

their points that they've changed did

you notice when i did it to you then you

you felt compelled to explain

exactly i felt compelled to explain i

felt compelled to build because you had

asked me quite an open question oh mark

where is this

what is it

so your natural instinct i think is to

continue

conversing and explaining it so the

other party uh knows exactly what it is

you're saying but i'd say that that's an

unconscious behavior isn't it

very unconscious which is kind of what

the big subtext to a lot of what

christophos talks about is these are

things that you do subconsciously why

not use them consciously

to get a great outcome for both parties

and you think you can get a good outcome

from both parties

mark i do think you can get a good job

and here's why

really really neat thinking isn't it

yeah it is and and it's it reminds me of

one of the biggest challenges that

exists within business but i would

assume also around the family dinner

table

not all being on the same hymn sheet

or as chris voss says on the same sheet

of music

when everybody's going in a slightly

different direction even if it's just

very very minor very subtle at this

point maybe somebody thinks the

meeting's on tuesday at 11 as opposed to

tuesday at 12. something quite small

then becomes a huge deal the closer and

closer you get to the deadline

and i think the same is true within a

family ecosystem as well

without all being on the same page you

breed insecurities anxieties

frustrations

eventually arguments maybe even worse

maybe you lose the business maybe you

fall out all these small little things

from not being aligned and i think i

would argue that sometimes in our lives

we

tread the path with of least resistance

don't we mike so rather than seek out

confirmation we're quite happy just to

say oh you know what i think i think

they've got it i think they know what i

mean oh my gosh um and what a mistake

because i mean you think about this um

i'll give you like a really kind of like

a social example think about all the

relationships

that you've had

all of all the friends you've had who've

been in relationships that haven't

worked out

when i look back at a lifetime of

friends and family that have been in

relationships that haven't worked

do you know when people talk about

couples they've been together for a

couple years and then they just kind of

fall apart right i think so much of that

is they're not recalibrating they're not

checking in with each other on

how you're doing where do you want to go

and so what happens is you know when

people say ah they just kind of drifted

apart i think that's because they don't

recalibrate they don't mirror they don't

double check in where are you going how

we're doing it why are we doing it all

of those important questions

and then you only need to be off by a

couple of degrees but over time you end

up a world apart don't you i totally

agree i totally agree it can feel really

small at the beginning but unless you do

those check-ins

unless you have that conversation even

though it might not feel like a big deal

if you just start cultivating a bit of a

habit or behavior to do that check-in

yeah you're right you'll then avoid

those those

feelings of uncertainty

and those feelings of potential

frustration

and therefore it'll lead to a much

better a period of collaboration

relationship whatever it might be i

think it is just again all comes down to

the power of good communication yeah

yeah what what a crazy

uh way in which these small things tend

to have such big impact that's another

theme of his book isn't it

yeah with this idea of never splitting

the difference it really truly

understanding the other person's point

of view or at least taking the time to

try and understand and try to have

empathy i think that's where uh one of

the biggest lessons from chris foster's

book comes through isn't it rather than

disregard the other person just pause

and and maybe work hard at understanding

where it is that they're coming from

yeah

and i think that um it's amazing that

you can do better if you take the time

to listen to others first isn't that

interesting so it's is it weirdly in

your own self-interest to be empathetic

yeah i think that's i think that's like

such a great twist

it's such a twist it's such stress and

again as consistent with the mindset

series so far probably something that a

lot of us

uh don't spend enough time really

digging into yeah so uh which of these

themes has grabbed you um which one has

has piqued your interest these little

tactics but with big effect

i i think the mirror mirroring

if i can say it correctly is the is the

stealth power isn't it i think that

because that carves out a behavior of

re-enforcing

the other person's point of view and it

gives you

with very very little effort very little

brain power you don't even have to think

up a clever question you just repeat

those last three words perhaps of what

somebody said it enables you to get onto

that same page and by not being on the

same page boy have i seen

a lot of wasted time

oh yeah

you wanted what

what i didn't know that what about you

mike what's what's the key uh lesson

that you're finding from chris voss's

book

listen i just think the use of iu and it

really that really got me is like these

small like three letters two letters one

letter um but like can change

the perception

the emotion of a discussion so

dramatically

um really great it's like when you put

it all together it's all these little

things like they're really a big deal

aren't they

they totally have that compound interest

small little things we can all do

pretty pretty actively pretty easily

uh it just takes that little bit of of

preparation

can can have such a huge impact

well there you have it well mark thank

you uh so much for joining me on this

little adventure shall we say that had a

big effect and thank you to you our

listeners our moonshotters all of you

who are working hard to be the best

version of yourself and the way we're

doing that is we're learning out loud

together and today in show 169 we did

that with chris voss and his book never

split the difference he started by

this first principle if you will that

life truly is one big negotiation and

the starting point is tactical empathy a

big moonshot thing

and if you can go out in these

discussions and invite

your counterparty to reveal the reason

why you create value then you really are

on the right track and make sure you

hold the right attention use these three

two or one character words to great

effect i you and it they have the power

to hold attention with your audience and

if you want to step it up for your jedi

mind trick it is mirroring to make sure

that you have that true connection that

true empathy and to push your

end user to push your conversational

partner to go in and to explain why

you guys can reach a great outcome and

great outcomes is what we're all about

here on the moonshots podcast that's a

wrap