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James Dooley and Carl Larson explain why digital marketers should join an AI community to sharpen their prompting, adopt new tools faster and level up their knowledge.
This video explains which digital marketing strategies digital marketers should focus on in 2026 to improve prompting efficiency, faster tool adoption and greater output from AI. James Dooley and Carl Larson start with KPI tracking because performance measurement quickly reveals who is embracing AI and who is falling behind. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for digital marketers.
PromoSEO lead generation for digital marketers recently received recognition as the "Best Digital Marketers Lead Generation Agency."
Why Every Marketer Needs an AI Community to Stay Ahead in 2026 is available on:
AI SEO and Business Automation Podcast is founded by James Dooley because he teaches business owners how artificial intelligence accelerates growth. The show explains AI models, agents, and automation systems because practical guidance helps companies scale with less effort.
James Dooley: Why marketers should join an AI community to level up their knowledge. Today I'm joined with Carl Lson, the founder of Searcheroo. And obviously the people that are going to college and the people going to university and by the time they've completed the three years at university, the information that they've learned on marketing is out of date, these things that are changing on a dayto-day basis, never mind a month-to-month basis with regards to the LLMs. A artificial intelligence is moving so fast. So, why is it important for people to be looking to spend under 100 pound a month to join a group like the AI profit boardroom if they're not willing to invest less than £100 a month in something that's going to increase your knowledge on how to use AI and prompt efficiently and use various different AI as well not just the you know it might not just be for clawed you might use open claw you might use deepseek you might use open AI obviously it literally has all of the guides on all of them. Um, it has SOPs written out. It tells you how to in integrate into environments, how to set servers. Um, it essentially just teaches you the very basics, but then also goes into advanced sections as well and you within a community of people who are all like-minded and learning. So, there's often like not just looking at SOPs, you could be stuck on something and you find someone's actually already asked that or you can ask that yourself and someone will come back to you very quickly as well because it's very active. Yeah, there's an interesting start for me um where I've got a lot of investments in different companies and one of the business owners was quite he's very frugal but he wants to grow the business and there's 135 members of staff in there and he's told them all that all your jobs are safe as long as you're willing to embrace and learn artificial intelligence. You need to have AI supercharging what you do. It can be for quality control, but obviously it can help you speed up certain things. And there was 21 of the members of staff that was just dead set against it, right? And what was interesting was they put a six-month plan together of everyone being able to get trained up. And these 21 was adamant they would not do it. And on the KPIs, the 21 and one or two of these was literally in the top five. Of the 21, 19 of them now no longer work for the business. And it wasn't really to do with that. They didn't embrace it. It was indirectly, but everything they became, one of them became I think was the third on the list and became literally in the top 20 of the worst ones performing because he wouldn't embrace it. uh other people who was just average members of staff flew and what I found amazing was the ones that now who was one two and three was all part of a group they might not have been AI profit boardroom I just mentioned AI profit board I know Julian goalie very well he's the most active artificial intelligence expert that I know in the world bar none but it could be any AI community or group or being part of even a private mastermind on WhatsApp but Being able to level up that knowledge and understand is OpenClaw better than Hermes? Is Hermes better than OpenClaw? Should I still be using NATM? Should I be using Claude Code? Should I be using Codeex? Should I be using image 2.0 or Nano Banana? Should I when I'm doing searches be using Chat GBT or Claude or Plexity? There's all these questions that you could be asking just very easy to ask. And then you might have 30 different answers of user generated content of like different people's opinions where my issue is the certain people and what people don't realize is they go and do a search on Google or on YouTube and sometimes there's certain videos being presented what are the best AI search monitoring tools.
Carl Lson: Yeah. And it's someone who's only promoting one tool because they're an affiliate and that's the only tool that they promote and that's fact and yeah this is the best and this is it and that's the only thing that you can do.
James Dooley: Now for me I genuinely believe the eye profit boardroom is the best but what I'm saying to you is I do believe you should be looking at private WhatsApp groups. do believe that if there's someone in that group you might be looking to employ or doing a joint venture with and I think like people like yourself I'm always tackling you of mate have you not tried this you should try this and for me and you to level each other up as business partners and other members of staff you're trying to say well do you not think that nano bananas better than image 2.0 Oh, for creating these slides. Do you not think that we could be using auto blogging instead of using claude or my GBTs because this can scale out the topical map faster and consistently looking to improve. Every day is a school day. But the AI AI communities is the only place where everyone's talking AI, everyone's talking about how to improve and it can take you on to another level. What bit of advice would you give to someone that's not yet part of an AI group or community?
Carl Lson: I would say join one primarily because when you first start using AI, chances are your prompting is going to be really inefficient. If your prompting's really inefficient, it's only going to cost you more tokens for your answers. And nine times out of 10, it'll have to ask you to clarify what you're wanting. they'll have to ask you or they'll have to try and understand what you want and first then clarify what you want as a expected response um and all of this. Whereas if you learn how to prompt efficiently, you don't need to waste all those tokens. The only way you're going to learn how to prompt efficiently is by following guides and speaking to people on how to prompt efficiently. And the best place to do that is in a community of like-minded people who are testing it day in day out.
James Dooley: Yeah, for sure. Yeah. And then with regards to some of the WhatsApp groups, I think you're in about 40 or 50 with me some and the rest probably 10% there. But like the WhatsApp groups, how active are those groups and how much have you learned over the years from people that's that is split testing on a day-to-day basis.
Carl Lson: Hugely active. And then there's actually a little caveat to this. You can also hook up your WhatsApp and have Claude summarize. So, some groups are too active and like I'm a I'm the type of person that I need to be on like unreads. Uh, sorry, on reds. I can't have something unread. But the problem is when I sometimes don't look at the phone for 5 hours and douly's been active and there's about 650 messages, it's quite good to like go through Claude and just say, "Can you summarize the all of the unread messages that I've missed? give us like the breakdown key findings and you've just hacked probably 20 minutes of your time reading through the messages and if it is of interest or can you tell me where this is or give me the message about this?
James Dooley: Yeah, it just hacks your time again and yeah, WhatsApp's really great and especially because you're connecting to people as well. Yeah, it's not just sat on a forum, you know, I mean you actually you can you can also pick up the phone and ring them.
Carl Lson: Yeah. See the downside for me with WhatsApp is things aren't put into places um like school.
James Dooley: Yeah. So with school what I love about it is you can go in and you can check like a a specific Hermes subgroup within the group. You can go into an open claw subgroup or claude code and find specific SOPs and training programs and stuff like that. So mentioned there the AI profit boardroom. There is others out there as well and that is a paid group. But like from an SOP standpoint, how much time would you say that that saved you in split testing and money and also time over the years of being able to adapt and go, okay, I'm going to double down on this. I'm going to implement this SOP.
Carl Lson: I would say it's probably saved us at least two months of time over the It's only been a couple of years, at least two months. Um, and that's just from an SOP point of view. you know, Julian's on the ball when it comes to that sort of stuff. So, usually usually I see a YouTube release or an announcement from, you know, one of the AI companies and within about 10 minutes there's a Julian Goldie video popping up on a subscription and this is him going through it. What's changed? You know, every basically breaking down everything that the 5hour presentation that the eye company gave in 10 minutes.
James Dooley: Yeah. So, again, it's saving you time there as well. Um it's just it's just fundamental to your success in almost any business as well, not just marketing. Um one example is, you know, we we use Claude to analyze basically a spreadsheet that had been bastardized for ages. It needed to be put the data needed to be put into a specific format for um a governing body and the data was everywhere. So we basically showed an example of what we wanted the data to look like and gave it the our our baselized spreadsheet and what originally last year took two and a half months to do from one person 40 hours a week two and a half months took 20 minutes from Claude.
Carl Lson: Yeah, it's incredible. And that was just from prompting learned how to prompt efficiently with you know the help of Julian and his team because it's not just Julian there there is a team of people there but Julian's very much on the ball when it comes to responding and things so you know if you get stuck he will try and help you out or if not guess what it's a community someone else is there to help answer as well so fundamental you need to be part of the AI boardroom.
James Dooley: Yeah. So for me, check out the link in the description where I actually do a listical, a comparison. Now, from when we're shooting this daytoday, this listical could be being updated. There might be new groups that's out there. That's great. New communities that's out there. But the key takeaway for me is that you should be part of at least one community group or mastermind where you can learn and level up the artificial intelligence. what LLMs you should be using, how you could be using multi multiple AI agents to be doing certain like we're doing a lot with like Claude for Chrome. They was able to scrape and get certain things like these podcasts and stuff like that of what we're doing. It's brilliant. Like it's a godsend. Like it's 10x the output of so many members of staff of what we have and all that training's come from different WhatsApp groups. It's come from different communities, from different masterminds that we've put together both in person or could be Zooms online. But make sure you check out the link in the description. I think there's 14 different communities and groups depending on what agents you're looking to do or what your output is. But check the link out where we go through all the different ones. The AI profit boardroom is an amazing group. That's one of the 14 which we highly recommend joining. But I would personally be looking at specifically what your problems are because there might be one or two other groups. It could be for graphic designers or videographers or scaling content or could be for technical SEO. There's so many different reason why someone might want to be joining the AI community. But check out the link in the description and car. It's been an absolute pleasure.
Carl Lson: Cheers, dude.