Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, have spent the year chatting with small business owners and marketing experts on the Be a Marketer podcast, gathering insights to help entrepreneurs thrive.
Now, they're ready to share the best of those lessons. From goal-setting to storytelling, they've covered a lot of ground. But one theme keeps popping up: the need for flexibility. "Everything is changing all the time," Dave notes. "You often have to have an idea of where you're going to go and almost be broad with setting those objectives."
Dave and Kelsi also explore the power of community engagement, the importance of audience-focused content, and how marketing automation can be a game-changer for small businesses.
Tune in to hear how successful businesses are leveraging these strategies, what's working for building engaged audiences, and how you can apply these lessons to make 2025 your best year yet. Also, get Kelsi’s updates on her ducks and how she plans to keep them comfortable through the winter.
Meet Today's Guests: Dave Charest & Kelsi Carter of Constant Contact
🚀 What Dave does: He is the Director of Small Business Success at Constant Contact. He helps small business owners make sense of online marketing and hosts the Be A Marketer podcast.
💡 Key quote: "Review, plan and execute. So really take a look at how things went for you as you close out the year and start to set those new goals for 2025."
📝 What Kelsi does: Kelsi is the Brand Production Coordinator at Constant Contact and produces the Be a Marketer podcast. She also writes the Be a Marketer newsletter for Constant Contact's LinkedIn page.
💡 Key quotes: "I don't think goals should be set in stone. They need to be evolving with your business and growing with your business because needs change."
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
Chapters
Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, have spent the year chatting with small business owners and marketing experts on the Be a Marketer podcast, gathering insights to help entrepreneurs thrive.
Now, they're ready to share the best of those lessons. From goal-setting to storytelling, they've covered a lot of ground. But one theme keeps popping up: the need for flexibility. "Everything is changing all the time," Dave notes. "You often have to have an idea of where you're going to go and almost be broad with setting those objectives."
Dave and Kelsi also explore the power of community engagement, the importance of audience-focused content, and how marketing automation can be a game-changer for small businesses.
Tune in to hear how successful businesses are leveraging these strategies, what's working for building engaged audiences, and how you can apply these lessons to make 2025 your best year yet. Also, get Kelsi’s updates on her ducks and how she plans to keep them comfortable through the winter.
Meet Today's Guests: Dave Charest & Kelsi Carter of Constant Contact
🚀 What Dave does: He is the Director of Small Business Success at Constant Contact. He helps small business owners make sense of online marketing and hosts the Be A Marketer podcast.
💡 Key quote: "Review, plan and execute. So really take a look at how things went for you as you close out the year and start to set those new goals for 2025."
📝 What Kelsi does: Kelsi is the Brand Production Coordinator at Constant Contact and produces the Be a Marketer podcast. She also writes the Be a Marketer newsletter for Constant Contact's LinkedIn page.
💡 Key quotes: "I don't think goals should be set in stone. They need to be evolving with your business and growing with your business because needs change."
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
What is Be a Marketer with Dave Charest?
As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the Be a Marketer podcast! New episodes every Thursday!
Dave Charest:
On today's episode, you'll hear from me and Kelsey as we recap our favorite takeaways from 2024. This is the Be A Marketer podcast.
Dave Charest:
My name is Dave Charest, director of small business success at Constant Contact, and I help small business owners like you make sense of online marketing. And on this podcast, we'll explore what it really takes to market your business even if marketing's not your thing. No jargon, no hype, just real stories to inspire you and practical advice you can act on. So remember, friend, you can be a marketer. And at Constant Contact, we're here to help.
Dave Charest:
Well, hello, friend, and thanks for joining us for another episode of the Be A Marketer podcast. This is the last episode of 2024. Wow. Pretty amazing.
Kelsi Carter:
I know. We've come so far.
Dave Charest:
Can you believe it, Kelsi? That's right. The voice you're hearing is Kelsey Carter.
Kelsi Carter:
That's right, folks. It is me.
Dave Charest:
The one and only. Okay. So what a year we've had. Pretty interesting to me because, 1, well, there's a few things I think we need to catch up on. So, 1, I wanna say, this was your 1st year working on the Be a Marketer podcast.
Dave Charest:
How are you feeling?
Kelsi Carter:
I'm feeling really good. You know, I was definitely nervous going into it just as I've mentioned before, not really having the full marketing background. But it's been really great and a big learning experience for me just from listening to our guests that we've had on the show. I've just learned so much more about marketing than I ever thought I was going to. And it's also really great to just see all these different types of businesses that actually use us as well and, like, hearing their story.
Kelsi Carter:
So it's been a really great year.
Dave Charest:
Yeah. You know, and I wanna mention, I think you've been doing a really fantastic job with the Beomarketer newsletter that where you publish on LinkedIn. And so if you're not following the Beomarketer page, well, I'll make sure to include a link in the show notes here for you to do that. But check out those. Kelsey's been doing a great job really kind of pulling together little things that she's burning through her life and relating those to episodes.
Dave Charest:
And so it's been really fun to watch, and it's been fun to see you kinda grow and get more comfortable Yeah. In this role, Kelsi.
Kelsi Carter:
So thank you. Letters are also just a really good practice for me too. Like, it's good to go back to the episodes, but, also, it's just good to see how it comes into play with, like, everyday life as well. So so, yeah, definitely subscribe to my newsletter. Be a marketer Yes.
Kelsi Carter:
Spotlight. It's constant contact page.
Dave Charest:
So I wanna mention something because I feel as though we'll be remiss if we do not bring it up because the the schedule got a little away from us this year where we had planned on doing multiple Ask Dave episodes and throughout the year, and then we kinda shifted a little bit near the end because we have the community coaches joining us and all of those things. And so I don't wanna leave people high and dry, Kelsi, because I feel as though it's been a minute since we've mentioned our little duck friends.
Kelsi Carter:
Oh my god. You're right. It has been a minute. I forgot completely. Going on?
Kelsi Carter:
I know what's been going on. I think the last update I think they were still inside. They are completely outdoors now. They have a run and a duck house. So, obviously, they go in the duck house at night, and then they're in the run during the day.
Kelsi Carter:
But they're getting really, really big. I wish I could show you a picture of listeners, but they're getting they're getting Could
Dave Charest:
you just describe the size of them, please? No.
Kelsi Carter:
I was I mean, probably like the length of, like, an arm, I would say.
Dave Charest:
Oh, okay. Yeah. Yeah. And you were holding them in your hand when you first got them. Right?
Dave Charest:
So
Kelsi Carter:
looking back at pictures of them when they were babies, and many tears were shed. They're so tiny.
Dave Charest:
I wanna say you should definitely if you're not following Kelsey on LinkedIn, follow her there. Maybe you could share an update and figure out some marketing thing to Yeah.
Kelsi Carter:
I actually might
Dave Charest:
not be with your ducks. Yeah.
Kelsi Carter:
Been getting some emails now that are more targeted towards duck care after they're outside. So that has been really great too.
Dave Charest:
So now out of curiosity, I just need to know. So now they just stay outside all the time?
Kelsi Carter:
Yeah. They can stay outside all the because if you think about wild ducks too, it's like, what do they do during the winter?
Dave Charest:
Yeah. But yeah. What what do they do?
Kelsi Carter:
They go inside someone's house. They break in.
Dave Charest:
Okay. Good.
Kelsi Carter:
But, no, they can withstand the winter, and everything like that. But we are just figuring out what to do with our water outside because we don't obviously don't want that to freeze. So we're thinking about maybe putting a heater up there anyway just so we don't run into that issue.
Dave Charest:
Okay.
Kelsi Carter:
But yeah. No. They will be their feathers will keep them warm, and we're gonna put straw in their house too to just make that a little bit more warm for them at night.
Dave Charest:
Got it. Well, I'm sure we'll have much more to share as we get into the new year.
Kelsi Carter:
Oh, yes. I will never stop talking about them.
Dave Charest:
Well, here's what we had planned for you today, dear listener. So, of course, as you know, each year we do, what, 40 episodes of the Be A Marketer podcast. So we do 20 in the beginning of the year and then 20 in the back half of the year. We kind of finish up just before Thanksgiving here in the United States just so that we can, give everybody a break, a little time out for the holidays. And I I use break with air quotes, right, because we we are still producing episodes as we get into for the new year.
Dave Charest:
And so there are still lots of things going on, but as a business owner too, this is probably a busy time of year for you. And so it's a good opportunity for you to take care of those things that you need to do and for us to get our ducks in a row, so to speak, so we can get ready for the next year. But some of the things that we're doing or thinking about doing here today was really just looking at some of the themes that we had heard across the episodes from this year and, also, you know, highlight some of the examples of those things from some of our favorite conversations. Right? The people that we talked to.
Dave Charest:
I mean, everybody on the show was really great and fun to talk to, but there are a few that really stood out to us. And so we wanted to just talk about these things because I think they're things as good reminders as we're closing out the year and as you're probably moving into the new year, right, finishing up hopefully finishing up strong and then, you know, starting to think about what you're gonna do for 2025, good opportunity to kinda reflect back on some of the things that we've been hearing and talking about this season. Sound good to you, Kelsi?
Kelsi Carter:
That sounds great to me.
Dave Charest:
Excellent. So one of the things that I wanted to start with, one of the themes that we had heard, and you've probably you know, we finished off strong here with one of these episodes from Tracy Lee Davis, where she talked about the idea of goal setting. But also from the customers that we were speaking to Constant Contact customers, small business owners, whatever the case may be, goal setting and understanding the metrics for success was one of the big things that was a common theme. You know, you can't really, what is that saying? Like, you can't hit a target you don't know if you don't know where it is.
Dave Charest:
Right? And, and it's the same thing. I think oftentimes the people who feel like they're floundering a little bit or maybe not making any progress are the ones that really don't set themselves some clear and measurable goals. And one of the things that many people were stressing to us was the importance of defining what that success looks like and then looking at the metrics that allow you to track that progress. Right?
Dave Charest:
And then also just understanding what are your benchmarks. Right? What are the things that you need to understand what's working and where you may need to make adjustments? Any particular episodes stand out to you, Kelsi, in that manner?
Kelsi Carter:
Yeah. For that one, it's definitely Maria Miranda's episode. I think it was episode 69. She shares that she actually takes a sabbatical on her own, and I know that may not be feasible for everyone. But for her, it's taking time to review and set new goals.
Kelsi Carter:
And it's a way of for her to step back and really get clarity on what those goals are and what she wants those goals to look like, and then aligning them with, like, market demands and then making sure she keeps her own personal vision as well. Because that's gotta be a tricky balance to meet demands, but also not give up yourself entirely into the process.
Dave Charest:
Yeah. So Yeah. You mentioned this idea of, you know, that she takes a sabbatical. Right? She plans for this.
Dave Charest:
And to your point, right, like and not everybody's gonna be able to do that. But the point is here that you're making the time, right, to actually put this down as something that you're doing. Right? You're taking a look and seeing what's going on and seeing how you're performing. What are you actually doing to help yourself reach those goals?
Dave Charest:
I mean, one of my favorite episodes, was Lucy Hall when we spoke to her, and that was episode 73. And she really stressed the importance, and I think this is ultimately really important, is you know, really stressing the importance of setting adaptable goals. Right? Everything is changing all the time. It's particularly now when you think about all of the AI tools that are out there and the advancements that that has.
Dave Charest:
Like, every day, there's something new that's happening with that. And when you think of the platforms, when as they start adapting these tools and doing things, like those algorithms are changing, the social media channels are changing. Everything is moving so quickly that you often have to have an idea of where you're gonna go and almost be broad with setting those objectives in many ways that really allow you some flexibility as your business evolves because at a certain point, too, hopefully, you're going to be growing into a point where, you know, that goal is going to change because you're going to hit something that's going to push you into the next level of your business. And this really allows you to kind of, you know, remain kind of relevant and responsive to these new opportunities that come up to you. And so I think that's really cool.
Dave Charest:
I guess the key here is really that folks are, you know, reviewing what's going on with their business and then adjusting their strategies accordingly. And I think that's an important thing to set.
Kelsi Carter:
Exactly. Because I don't think goals should be set in stone. They need to be evolving with your business and growing with your business because needs change.
Dave Charest:
Absolutely. Absolutely. Another thing I think that we've a theme that maybe stood out to us during this time would be the idea of, really, community. Right? Community engagement and partnerships.
Dave Charest:
So many people really and I think this is important because there's this weird thing, I think, that happens when you start talking about digital marketing. And not that you can't build digital communities, but it almost even when you just say marketing, oftentimes, people forget that there are people at the end of these devices. Right? There are people involved, and marketing is really all about communicating. Communicating with people that are open to receiving your message, right, or that are good fit for your business And being actively involved in your local community as well as the online community and kind of having those be, like, cyclical almost, right, where you're using the online tools to continue and extend the relationships that you're having in real life.
Dave Charest:
And I think that's a huge thing here that contributes to the success of these businesses and the heights that they reach. Right? It's all about really building that community, engaging in that community, and looking for opportunities to partner with people that you meet that are in your local community as well. And that ultimately starts to build more trust because as we always talk about, right, marketing and your business is always about this idea of building relationships, building those customer relationships that are important. But not only just the customer relationships, but the other relationships that will help move your business forward as well.
Dave Charest:
And one of the ones that really stood out to me was actually we kicked off this year with episode 41. We had Todd Schimpkus and Maggie Franck on episode 41, and Schimpkus is from the Saratoga County Chamber of Commerce, and Franck is from Wellspring. And they both kind of really highlighted the role of community initiatives. So they were participating in this event called Leap of Kindness Day, which happens, of course, every leap year. And it really encourages people within the local community to contribute and really just foster these stronger relationships within the community and goodwill and do all of these things that really activate those people.
Dave Charest:
Again, not for any necessarily monetary gain necessarily, but to spread the word, to get people involved, and to help others maybe a little bit less fortunate in the community. And I thought that was just a good reflection on really activating the community and using that to your advantage to help build the things that you're reaching. Right? The things that you're moving towards.
Kelsi Carter:
Absolutely. And I think also Lucy Hall from episode 79, I think she did a really good job about speaking on building communities. She has initiatives like Digital Woman, which actually has over a 112,000 subscribers on LinkedIn and Social Day. So these focus on empowering women by providing them a platform for learning digital skills, sharing knowledge, and fostering professional connections. So her work kind of proves that building a community or just being part of a community is kind of essential to any marketing plan.
Kelsi Carter:
You need to have a supportive network, but you also want your community members to feel confident navigating that space. And she does a really good job making sure that everyone is comfortable in that digital space that they weren't before.
Dave Charest:
Yeah. I wanna pick up on Lucy Hall here a little bit because one of the things that she spoke about that kinda leads us into our next theme that we've heard was this idea of really thinking about audience centric content and and personalization were important as well. And, really, it's about thinking about the content that you're creating and doing that in a way that's gonna resonate with the interests of the audience that you're trying to reach. And it's a way to really just continue to build those relationships and engagement because you're gonna keep people's attention. And, ultimately, at the end of the day, there's so many things competing for attention.
Dave Charest:
And the more that you can understand the audience and the community that you serve, the better that you can have them want to engage with the things that you're sharing. And so she really focused on this idea of creating stuff that's shareable and, of course, audience focused. And, you know, her main platform is on LinkedIn, and it's really thinking about creating content that they wanna share. Right? It's not so much creating content that promotes you, but giving them something that kind of reflects who they are.
Dave Charest:
So they want to engage with it, and they want to share it. And that in turn really allows you to, you know, engage with the people not on the community, but through that engagement, it draws in new people into the fold that, you know, helps you raise awareness of the activities that you're doing for your business as well.
Kelsi Carter:
To your point of tailoring communication to specific audiences, I think Cliff Johnson from Pablo designs does actually a really good job in his episode from 54. He talks about the importance of understanding your different audiences because not every message or product is gonna be for them. You know, the same product might appeal differently to professionals than it would to direct consumers. So it wouldn't make sense for Cliff if he marketed large commercial fixtures to someone who's a homeowner and is a direct consumer. So by focusing on those needs, you're marketing stories that are relevant to those people.
Kelsi Carter:
And sharing that story enhances engagement and puts your, honestly, your brand in a really great position as being thoughtful and intentful.
Dave Charest:
Yeah. I like what you're saying there. Being thoughtful. It's really just about thinking about you know, segmentation is kind of a big word, which just means thinking about the people and their needs. Right?
Dave Charest:
And really thinking specifically about them and to your point, being thoughtful and understanding that, yeah, everybody has different needs, different wants. They're on different timelines. And if you can think of matching those wants, needs, timelines with the nature of your business and what you have and you can kind of align those, the more again, the things that you're doing are gonna resonate with people. You're gonna be able to speak specifically to the needs of those people. You're gonna be able to create things that are specific to their needs and help them solve a particular problem.
Dave Charest:
And just doing that, the simple example I always give is that, like, if you're trying to sell dog food to a cat owner, you're not gonna get anywhere. Right? But you can sell many a pet supply. But if you send an email out that is focused to a pet owner that is a dog owner or a cat owner, you're gonna see better results from that because you're speaking to their specific desires. Right?
Dave Charest:
The things that they like. And that's a a really simple way to just start thinking about it. Yeah. So I think that that's a good one. Right?
Dave Charest:
You know, you mentioned that idea of also targeting the stories that you're telling. Right? Ultimately, I think this is another theme that we've seen come out through these episodes where storytelling, in many ways, is the marketing. Right? It is a marketing tool for you, and when you can start thinking about the things that you're doing, the people that you're working with, the communities that you serve, all of these things, if you can just reflect back.
Dave Charest:
I mean, this is how we communicate as humans. Right? We tell stories, and if you can start to think about telling those stories, and we've heard this from a few people during the season where it really becomes a powerful tool for you to build more connections with the audiences that you're trying to reach. You know, I I remember talking to Brad Sundberg. I think that was episode 45, where he really just I mean, he's in an interesting spot where he's worked with Michael Jackson, right, with the which is one of the biggest pop stars ever.
Dave Charest:
And, obviously, there's people that have an inherent interest in that, but, also, just sharing those stories really make the marketing that you're doing memorable and allow people to make a deeper connection with the content that you're sharing and sharing those insights and gives them more insight into your business or your brand as a whole when sharing those stories. I know one of your favorites was Maria Miranda. Why don't you tell us a little bit about that?
Kelsi Carter:
Oh, yeah. I just loved her episode overall. But for her, her journey was about establishing trust to help grow her business. Like, that's what she said was the main reason why her business has grown. Storytelling for her, it's not just a tactic.
Kelsi Carter:
It's a way to actually connect with our audience and make the brand feel relatable and memorable. Because if a brand trusts you and likes what you do and sees it consistently, they're more prone to stay with you. So that actually might lead to repeat business. But she does a really great job of showing that authenticity resonates more than a tagline or any slogan.
Dave Charest:
Yeah. So the last thing we had on our list here should probably be no surprise to anybody. But, of course, as we've been talking to Constant Contact customers, we've been talking to external experts who share their expertise. We've just been talking based on our experience. And one of the other big things that we've seen is the folks that really do adopt these marketing tools, the marketing automation tools, really help address that problem of resource constraints.
Dave Charest:
Right? We know as a business owner, you're wearing many hats, and there are often many things that you need to fit within a day. Right? That is only limited to, you know, the hours that are available. And so when you can embrace and adopt those tools, you actually find yourself being able to automate something, you know, whether that's your email campaigns, of course.
Dave Charest:
You can also think about scheduling, you know, social media posts, even segmentation. Right? Constant Contact, of course, has tools that allow you to do those types of things, but it not only saves you time, but it really helps ensure that you're having a consistent conversations and communication with your customers that helps you maintain that engagement even though you have those limited resources. You know, I think one of our the episodes where we talked to Michael Wood and and Kate Conway, really, this idea really launched the idea for what we had in terms of thinking about, like, campaign builder, for example. So Constant Contact customers can go in and really create multichannel campaigns based on what their goal is.
Dave Charest:
And it's by choosing that goal, you know, which, again, we've already mentioned is really important. You get these recommendations and content suggestions to really help you figure out all the steps and all the pieces that you need to have a successful campaign, and you can do that in minutes. Right? Versus really having to sit down with the whiteboard and, you know, figure everything out and and do that all on your own. And so you can execute that, you know, campaign across email, social, SMS without having to kind of hem and haw over, okay.
Dave Charest:
What am I gonna do? Right? It gives you something to react to and choose.
Kelsi Carter:
Automation also and campaign builder, I think, is a great tool for people who have very small teams because that's something where you can go and take an example from a previous campaign and just make minor edits. So it's like, I know a lot of small business owners, even if they have a team, they might not. So it's that is, like, really helpful and time saving.
Dave Charest:
Yeah. I think also back to Lucy's episode where she talked about this is Lucy Hall, of course, where she talked about just automation. Right? The role of that just in constant customer communication, particularly when you start thinking about the AI components. Right?
Dave Charest:
And putting that together with automation, you really start to think about how you can set up workflows for your business that just make things faster for you and easier for you. Right? And I I mean, I love this idea of thinking about just even specific types of leads your business may be generating. Right? Like, think of, like, buyers versus sellers and those things, and where you're using AI to help you create certain messages.
Dave Charest:
You're using tools like landing pages. You're getting people on specific lists, and then automations on the back end, and then even using things like click segmentation. All sorts of features that we talked about throughout the year really helps you maintain that engagement across the customer journey in ways that just allow you to do things a little bit more efficiently and take some of the heavy lifting off your plate so that you can, again, move your business forward. We've always talked about this idea of making progress over perfection. Right?
Dave Charest:
Don't worry about getting everything right. Worry about getting something done and getting it out there so that you can move forward.
Kelsi Carter:
Mhmm. I feel like some people might have hesitancy towards automation because maybe they feel it takes out that personal element of it, but it's really about setting those touch points at each interaction so it feels tailored and and it's automated.
Dave Charest:
Yeah. I think that's the big thing. You know, I always talk about that idea of automation is actually more personal because it allows you to be more timely and relevant and take actions based on when someone else is expressing interest and taking an action. Right? Because it's typically based on some type of trigger.
Dave Charest:
And so it's not like you're gonna write these messages like a robot. Right? But you're gonna write them as if, oh, I have a question about such and such, and they were in front of you, and then you're gonna answer that question. Right? You're just getting the timing automated based on when somebody is taking a particular action.
Dave Charest:
So I love that point for sure. So let's recap some of the things that we talked about here today. Really, the things that stood out to us this year, just as you move into the new year again, set goals and identify the success metrics. Right? What are the things that you need to do to help you move forward and reach those goals?
Dave Charest:
Engage your community and look for partnership opportunities. What's the saying? Right? It takes a village, right, with many things, and that includes running a business. Nobody is doing this on their own.
Dave Charest:
Right? So look for those opportunities to be participating in the community and look for those opportunities to help each other out because I think that will be more beneficial to all. Create content that is focused on the audience and personalized communications whenever possible. Everybody kind of starts at the beginning where you're you're starting to build the list and you're just sending out maybe a newsletter to everyone. But as that list grows and more things happen your with your business or you have different audiences that you need to cater to, it's a great opportunity to start thinking about how do you personalize those communications and do that.
Kelsi Carter:
Absolutely. Even with the simple welcome email with someone new that signs up, that does a lot.
Dave Charest:
Yeah. Exactly. And then make sure through all of this, marketing is about sharing your story and sharing the stories of the people that you serve to create just powerful marketing that resonates with more people. So it's just think about some of the ways you might be able to apply that to what you're doing. And then, you know, of course, to your point here, really think about adopting marketing automation because this is gonna save you time.
Dave Charest:
You know, we've got tons of resources at Constant Contact, and we'll, of course, include some links in the show notes for you, but we can walk you through some of this stuff, and it doesn't have to be crazy in advance. It can be just simple things, and putting these simple things in place will, again, move you forward and give you the air cover to build on that and start more things and do more things. So I'm gonna give you this action item for today as we wrap up here for the end of the year, but I've got 3 words for you. And this is what I often talk about in my keynotes or I've been talking about my keynotes this year is but but the idea is review, plan, and execute. So really take a look at how things went for you as you close out the year and start to set those new goals for 2025.
Dave Charest:
You wanna put together a marketing plan that allows you to reach those goals. Right? So maybe you need to implement some new things that you might not be doing, or maybe you just need to make some improvements on things you are already doing. Right? But whatever you need to do, you gotta make sure that you're blocking time in your calendar to get these marketing items done because there's so many other things happening that it's very easy to get distracted and pulled in another direction.
Dave Charest:
So if you do this, I'm telling you, you're gonna be a lot like the guests on our Be A Marketer podcast this year. You're gonna make progress toward those goals, and you're really gonna start to reach those new levels of success. I wanna say thank you to everyone who spent some time with us this year. We're really looking forward to some other amazing episodes coming to you from next year. You're gonna hear from a lot of amazing people, but I also wanna say thank you to Kelsi Carter.
Dave Charest:
We couldn't do this show without all your help.
Kelsi Carter:
Thank you.
Dave Charest:
And it's been great having you on the show here as well.
Kelsi Carter:
Well, I appreciate that. I wanna thank you as well too because definitely a learning curve in the beginning, but it's been a lot of fun, and I just feel like we're getting better and better as we grow. In 2025, we do have a lot of great guests lined up, so I hope you guys stay tuned.
Dave Charest:
Yeah. So, hey, we hope you have an amazing end of the year, and we'll see you in 2025.
Kelsi Carter:
See you.
Dave Charest:
I hope you enjoyed this episode of the Be A Marketer podcast. Please take a moment to leave us a review. Just go to rate this podcast.com/bam. Your honest feedback will help other small business marketers like yourself find the show. That's rate this podcast.com/bam.
Dave Charest:
Well, friend, I hope you enjoy the rest of your day and continued success to you and your business.