What's coming in episode 3

In this episode we talk about attribution, where to allocate your budget and how search is shifting. 

What is The operators edge?

This podcast series provides practical, real-world insights on scaling digital businesses and adapting to major marketing shifts.

Here's a story about a brand that we own. In 2025 May, we saw in our standard attribution reports the consistent channels that bring traffic to our site, which are Google, Meta, email, direct, organic, and all the rest of that. Nothing exceptional. If you fast forward one year to June 2026, we have an entirely new platform driving the highest new client conversion to our website, which wasn't even a blip on the actual radar from last year. So in one year, there's been this immense sea change from the standard platforms to AI LLM. And that's significant for the entire industry going forward. Welcome to episode 3, The Great Search Shift, hosted by 253 Media. This is Operator's Edge.