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Christy heard that Gary Vee puts out somewhere between 500 and 1,000 pieces of content a day. She has a name for it: digital fly-tipping.
We talk about what that kind of advice does to the rest of us (the people without a team of 200), why chopped-up clips with no soul rarely connect with anyone, and the real-world footprint of all that content sitting on drives. Then Christy shares how three videos a week took her Instagram from zero to 8,500 this year.
In the second half we answer your questions: how to keep coming up with ideas, what to edit on, whether to use a prompter, the best time of day to film outside, and how long it takes us to make a reel.
In this episode
[00:49] Gary Vee and the 1,000-videos-a-day machine
[02:06] Why Christy calls it digital fly-tipping
[04:26] Fewer videos, more love in each one
[05:59] Playing a different game: helping people vs feeding a funnel
[06:50] The physical footprint of all that content
[09:45] How many posts should the rest of us make?
[12:49] Pinch-zoom trends and the flood of AI adverts
[15:05] Handing your voice over to AI (and why that helps you stand out)
[17:32] Listener question: how do you keep having ideas?
[19:36] Which software should you edit on?
[21:32] Prompter, script or off the cuff?
[24:41] Is there a bad time of day to film outdoors?
[25:54] How long does it take to script, shoot and edit a reel?
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Weekly conversations for coaches, consultants and experts building a personal brand with video.
I'm Chris Goor. I spent 25 years behind a TV camera before stepping in front of one at 46. Each week I share what's working right now: what to say on camera, staying consistent, and turning views into clients. Some weeks my wife and Studio co-founder Christy Lee joins me.
New episodes every Thursday.
Hello, and welcome to the Studio Sessions with me, Chris Gore, and
Speaker 2:Me, Christie Lee.
Speaker 1:Very professional, Christie. We're on episode two. We made it, and we're planning things ahead. So we're recording a few days in advance, so it's all good.
Speaker 2:And let us know if you have any questions. Like, send them to us. We'd love to answer them.
Speaker 1:Yes. I'll put a link in the show notes to send us a voice message or do a thing or an email, and it'll all be fine. So today's episode is about something which Christie has found this week. So Christie, enlighten us.
Speaker 2:It's just something that I find a bit annoying. Oh, yeah. I heard recently that Gary Vee, who is a social media creator, influencer, I suppose, He makes anywhere between 500 and a thousand pieces of content a day.
Speaker 1:What? A day?
Speaker 2:Yeah. So obviously, he doesn't do that himself. He is... He has a team, you know, people who are working around the clock to make this content. And now that AI is so, like, readily available, that's just become easier.
Speaker 1:And to put this into perspective, how many videos are you making a day?
Speaker 2:A day?
Speaker 1:Yeah. Come on.
Speaker 2:Point zero three, maybe?
Speaker 1:My word. Okay. I need to
Speaker 2:see if make a day?
Speaker 1:I make, maybe point zero nine.
Speaker 2:Okay. So sometimes one a day for you. Man, what's wrong with us? We can't even make a thousand a day.
Speaker 1:Okay. So what is wrong with a thousand videos a day, Christie?
Speaker 2:It's just digital fly tipping. It's just junk. And I've got so many problems with this. It's hard for me to even, like, get them out in some semblance of sense, but I'm gonna try.
Speaker 1:Okay.
Speaker 2:First of all, I just think people like Gary Vee are suggesting and modeling stuff to people that is just not possible for them. You know, he's a millionaire. He can hire a team of people to go and make 500 videos a day. And fine, he can do that. But when you start suggesting to other people that they should be doing that kind of thing, I've got a problem with that because normal people cannot do that.
Speaker 1:Yeah. It's a bit interesting. And I think you showed me the clip and he was just basically almost going, oh, why the F aren't you making 500 videos a day? I've got this thing and it's so easy.
Speaker 2:Well, there was another video where he was giving a talk to people and he was like, you should be making 50 videos a day. 50? I mean, I was... In my mind, I was doing a thought experiment. Like, at what number would be okay for me to make a video per day?
Speaker 2:That that it wouldn't, like, completely wreck my mental health or anything like that. I mean, one. Like one a day is probably my max. If you say to someone, like we work with a load of people in our community, we're in touch with people online all the time. You say to them, you need to make five videos a day, they would really, really struggle.
Speaker 2:And I think that's... The problem is is that even the suggestion of doing that, I can see that that takes away other parts of their life that are really important. Like, okay, yeah, I'll make five videos a day, but I won't see my partner throughout that whole And I won't get to spend any extra time with my kids or anything. But, yeah, absolutely. Because I can imagine people like him would go, well, do you want it or not?
Speaker 2:You know? Like, all this kind of tech bro stuff. Like, do you want this or not? Well... Yeah, but not at the expense of wrecking the rest of my life.
Speaker 1:The other thing that I saw recently on Instagram was a lady who made this really beautiful video and was basically saying, I've gone down from a video a day to two or three a week because I want to make beautiful pieces of art, which mean more to people than actual low lift stuff. I mean, there's things that Gary Vee puts out is someone's following him around or seeing him on stage and just going, right, I'm just going to record you. And that is it. Yeah. That'll do.
Speaker 1:That's a clip. That's a clip. That's a clip. And that is very low lift. And it's not...
Speaker 1:It's coming at it all from the perspective of the creator. None of it is for the viewer. It's like, what... How much stuff could we get out of this? And it's not.
Speaker 1:I I love the idea of going, how much love could we put into one piece of content and put it out there?
Speaker 2:But this is what I don't understand. Right? Like, why? Why would you do that? Why, you know, why would someone want a thousand pieces of content about themselves out there that are just chopped up bits?
Speaker 2:Right? There's no soul in there or anything. There's no meaning. They're not trying to, like, reach someone necessarily. Like, it's all just...
Speaker 2:It's just transmitting. It's just output. There's no connection there. Why would you want that?
Speaker 1:Well, for me, I feel like they're playing a different game. He's playing the top of funnel game. How many people could I push into this meat grinder of a funnel and get out the other end? And we are playing a different game, which is how much can we help people? How big a personal brand can we get?
Speaker 1:How how can we build a reputation which isn't necessarily about selling? The selling comes at a later date when enough people find us. I think there's... Part of putting out a thousand posts is like how many of... Percentage of those will convert into a sale and how many sales can we get.
Speaker 1:And it's like a very kind of needy way of doing it,
Speaker 2:I think. But then the problem is is that it's not it's it's not just a choice he's making and that's it. It's like kept in his own little, you know, box of Gary Venus. It's a choice that impacts other things. So every piece of content we make has a physical impact in the world.
Speaker 2:Right? So all the data centers that we hear about that that, you know, are popping up everywhere are filled with drives full of content, some of them. Fair enough, one reel is just a speck of dust on a drive. But if you're making a thousand videos a day and also some platforms like Meta, they duplicate your posts because they want fast uploads and stuff like that. So you're having an actual physical footprint when one year's worth of posting fills up an entire drive just from one person.
Speaker 2:And that's a common thing that a load of wealthy people are doing and going, I'm just going to pay people to make hundreds of videos a day for me. That starts to have a physical impact in the world.
Speaker 1:The other part of it is that the stuff that he talks about now is not necessarily the same as he did five years ago. So basically on those drives are redundant thoughts that no one will ever watch again. So it is filling up a space which is using energy to store something that no one will ever go back to.
Speaker 2:That's the thing. It's just junk. You know? Like, with respect to him, like, you know, I'm sure he's a a lovely guy and he, you know, gives, like, advice to help people. Like, I understand that.
Speaker 2:But but how much is enough? You know? Like, there are consequences to, like, operating in this way. There are consequences consequences in the amount of space you take up in the world, and there are consequences for the people who follow you that you're influencing to do the same thing as you because it's not sustainable. And if you're just putting out repeated kind of soulless stuff into the world, you're not gonna get a lot of love back for that.
Speaker 2:And when you don't get a lot of love back from that, you feel awful. And then suddenly you've spent a lot of time and energy on this thing, which hasn't gotten you anywhere. You know? And it's it's kind of gaming the algorithm.
Speaker 1:Yeah. I am well. And we're never gonna be able to afford a team of 200 people just doing stuff, like creating content out of guff that we just talk about all day in, day out. And I don't think it's right, is it?
Speaker 2:But I just... I honestly, I can't conceive of it. Like, would you do that? Why would you make a thousand pieces of content a day? I'm sorry.
Speaker 2:I'm just... It... Well,
Speaker 1:yes, it is bonkers. But it's also we've got to look at the mental health impact of that advice on us minnows in a different pond. Because how many posts should we or could we be creating a week?
Speaker 2:Well, I only make three videos a week, and I've done that since the beginning of the year. And that's about my limit. Sometimes if I have a bit more capacity, I make a bit more. But I've grown my Instagram account from zero to eight and a half thousand this year, which I think is not bad.
Speaker 1:Don't rub it in. We we had a session in our community today where we went through my content creator journey. And if we just look at Instagram on its own, after two years of posting, and for the first year, I said I'm gonna post every weekday for an entire year. After two years of posting, I had 3,000 followers. And Christie has got 8,000 followers in a few months.
Speaker 1:So that is slightly galling. I mean, obviously, things accelerated after that point, and you're learning from all my learnings.
Speaker 2:Of all your wisdom. Yes.
Speaker 1:Exactly. But, yeah. I mean, even when I was doing five videos a week, mean, I some of them had to be pretty low lift. And I am now... Maybe I should say it.
Speaker 1:I'm now a full time content creator, and I can't make seven videos a week because I'm trying to... Well, in my head, I'm trying to just go, let's create stuff that has real soul in it and actually really helps people and shows some love of the content creation. So I'm putting in different shots. I'm thinking about the viewer from everything I'm doing. It just to do that type of content takes time.
Speaker 1:And I couldn't bear it if someone is already paying me to do some speaking engagement, and maybe they're paying me a couple of $100,000 to do that. And on top of that, I'm just gonna go, oh, I'll take this content and make a thousand videos out of it. So how much is enough for many of these people?
Speaker 2:Yeah. I think it's it's also the the angle that it comes from for me. Like, when you are just focusing on metrics, that means you're just thinking about yourself. If you just want results, like, okay, great. Now I have a 100,000 followers.
Speaker 2:Now that means I'm gonna get this many sales or whatever. What do you really care about at that point? Who are you trying to help? Because nothing about that process speaks to me about the viewer, the person that you're supposed to be communicating with.
Speaker 1:Yeah. And some things have come out this week that have really annoyed me just while we're on this rant. Okay. Alright. There's a there's a thing on YouTube.
Speaker 1:It might be everywhere else with people doing this pinch zoomy thing. And then the text gets bigger and it... The the music is dropping like it's hot. And it's just basically people going, you're you're a good mom or you should do something else. It's just this trend that people have jumped on and just dance around.
Speaker 1:Now I could not get away with it. Like... It just
Speaker 2:doesn't...... Try.
Speaker 1:But it just doesn't seem to add anything. It's just like, well, yes, I can pinch zoom and make a make a graphic go bigger. But what is this adding into the world? And everyone is like doing this trend and it is the people who would have done that very thin band a year ago is now doing this other thing. It just makes me think of, like, where we are taking some of this content, like the the effort it takes to put stuff out.
Speaker 1:And it just doesn't mean much. The other thing that I've been looking at has caught my eye is Claude and how much content... Maybe it's just me being served up this kind of stuff, but how much content is made by people who are basically making adverts for Claude going, you can do this. You don't have to put any effort in, and it's made this amazing graphic. It's done this amazing thing.
Speaker 1:There are probably tens of thousands of people who are just creating adverts for other people just... And they're going comment this, and I'll send you my Claude something or other. But, basically, it's all adverts for Claude. But I'm just thinking about what is quality content and who is how many what percentage of people are trying to use their content to build a personal brand rather than trying to build something that I could just flog stuff to other people with.
Speaker 2:I think it's a really interesting time to see how fast people try and outsource their their creativity, their tone of voice, like their branding and stuff like that to AI. I mean, as someone who really enjoys writing, I'm not I'm not up for that. I'd rather write stuff myself. And I think some people need need that help. Like, you know, they they need help writing their stuff, which is fine.
Speaker 2:But it's sort of... It's... I think it's been quite shocking to me to see how quickly people have have just given away their identities almost in a way. Like, given away some of the real subtle aspects of their personalities and the way they speak and stuff?
Speaker 1:I love it. I absolutely love it. Because it's opening a door. The more people who take that easy route... I mean, I use AI to help me refine my ideas for long form videos, but it all comes from my head.
Speaker 1:But I love the fact that people are creating the same videos. They're going into Claude and getting some animation because they're all genericifying their content. Is that even a word? Probably not. But it's like, the more they go into this homogenized world, the more my stuff will stand out.
Speaker 1:And I'm gonna do weird stuff that they're not going to video themselves doing. So I love it. Please.
Speaker 2:Weird stuff.
Speaker 1:Everyone else just keeps going down AI rabbit holes, I will stand out like a sore thumb. Do
Speaker 2:you know, it's funny the other day I was saying to one of our members, James Adams, who is like a marketing guru for small business. He's... I was saying to him that I don't really use AI. It's just... I just...
Speaker 2:I'm not into it. But you use it a lot. And he said, I really like the idea of having an AI neutral household, which I think is what we we both, with our AI usage, have now achieved an AI neutral household.
Speaker 1:Yeah. I mean, I use it in a certain way, which I think is is reasonable. Right. Christie, we have a few things to go over because when I said that we were gonna start season two, I put out some feelers on Instagram of people to send me questions that we could answer on the podcast. Okay.
Speaker 1:And if you want to ask any questions, you could look in the show notes and find all the details. They're... Will be in there. But charles good, o o o, seven says, how do you build a content plan so that you keep on having ideas and topics to post about? Christie.
Speaker 2:Just a small question there.
Speaker 1:How do you keep getting ideas? Because, you know, we've gotta keep going.
Speaker 2:Yeah. Start by thinking of everything from your viewer or client's perspective. I'm a massive empath, so I like to imagine myself as that person. And what are they going through? Like, what struggles are they having?
Speaker 2:Basically, I wanna find all the problems that they have, and then I wanna give solutions to those problems one at a time in each of my videos. So that's a good starting point, is to do a kind of problem solution exercise where you write down as much as you can in the most granular detail about the kind of problems your viewer or client is having, and then go down that list and answer out as many as you can. Give solutions, and then you've got your list of videos there.
Speaker 1:Yes. And it needs to be as granular as possible. So one of the problems that my audience has is that they don't like the way they look or they don't know how to film a video. And each one of those problems could have a thousand tiny little tips that could help them. So that is the thing.
Speaker 1:The if you can get it down to one thought, that would be where I would go with that. Right. Next question. There's a couple of questions here about software. Which softwares to use...
Speaker 1:Should we use to create videos from Russ the Bus one two three and the Court Tennis Collective or the Court Collective Tennis. What platform is best to edit clips on? Well, I use Final Cut Pro on a Mac. And Christie is a tech... Well, not really a technophobe, but you're not really that into tech.
Speaker 1:And If
Speaker 2:we could edit videos on parchment, I'd be alright.
Speaker 1:Well, yes. And she has learned to edit on Final Cut Pro very quickly. So we would say Final Cut Pro, I think.
Speaker 2:It is quite intuitive. I like it. That is all.
Speaker 1:I think that's
Speaker 2:I mean, there is a steep curve.
Speaker 1:But it is magical when you actually use an edit suite for something creative rather than just, oh, here's a load of like, templaty things that makes it look like someone else. So you can go rogue with it. And Christie uses it in a creative way. Think, yeah, really good.
Speaker 2:A bit. I mean, my videos are quite simple. Right? I'm not doing any craziness like Chris does. But I think the other side of it is that because we script all our videos and they are very simple, When it comes to the edit, that process is simple for me because I'm just taking my four or five clips and going, you know, tightening them in and then that's it.
Speaker 2:Like adding a few extra bits and off we go.
Speaker 1:By design hiking, this sort of follows on, does reading from a prompter versus off the cuff really matter? And I'm gonna add in, should we really be scripting? What do you think first?
Speaker 2:Oh, that's interesting. I mean, I don't use a prompter. So you might speak to that, Chris, because it's not my jam, really. I think that learning lines and delivering one line at a time has made me better at creating videos. It's certainly helping my middle aged brain, like, wake up a little bit because I've gotta actually make sense and say words all in a row.
Speaker 2:And I think that you can then connect with the camera a bit more. You can connect... I like to think about the person I'm talking to as I'm looking at the lenses on the back of the camera. And you can truly connect. If you're not looking at words and worried about what you're saying next, then you've got that chance to kind of...
Speaker 2:There's a sort of energy about it, I think, where you're reaching out to that other person because only one person is watching these videos at a time. Yeah. What do you think about prompters?
Speaker 1:Well, I only use a prompter if I'm doing long form content. So I'm never gonna remember, like, even a ten minute video. Or if I'm just doing a short in a single take. So I walk into the camera and do something. If I want to do that, I will use a prompter.
Speaker 1:But off the cuff, I think once I know how to script a video, off the cuff is kind of scripted in a way because I've... In my head, I've done the hook part of the video and the intrigue, then I go into some delivery stuff. And that's from the Hyde framework. There'll be a link in the description of this. But I think true off the cuff, what people think of initially can end up being that thousand piece jigsaw and you just talk for five minutes and then try and edit a reel out of that.
Speaker 1:Now I think that's virtually impossible to get something coherent off the back of that. So I think even off the cuff can only be good when you've kind of got a scripting framework in your head and know kind of what you're going to say. I think that's where I would say.
Speaker 2:Yeah. I don't know. I think I think everyone should give it a go. Like, give speaking direct to camera without the prompter a go. If we're only delivering one line at a time, that should be doable.
Speaker 2:Even if you're a perimenopausal woman like me, we can do it. So I'd give it a go because, yeah, I think there is something in that exchange when you're speaking like that to camera.
Speaker 1:Okay. Final two questions. Sure as cat. When filming outdoors, is there a particular time of day to avoid for lighting, etcetera? Now I don't think so because I film when I can fit it in.
Speaker 1:I don't think there's a time where I can just go, oh, yes, I always film during golden hour. I just don't have the time. So I think you've got to be honest with yourself about how much effort you can put in, even if me being a full time content creator, I just do it when I can fit it into the rest of my life. And I will angle myself around depending on where the sun is. If the sun's in my eyes and I squint too much, I'll just hold the camera out, move around and go, ah, I need to be over here.
Speaker 1:I look a bit better in this direction. That's all I'm doing. And if I am filming at golden hour, then, yeah, it might be nice. I can try to mix things up. You know, my beard, my graying beard really...
Speaker 2:Be lit by the golden sunlight.
Speaker 1:Thanks, Christie. Right. Final question from Film Studies Help. How long does it take to set up film and edit your Reels? And are you happy with the results?
Speaker 2:Well, I mean, we did a live session the other day where we made Chris script, shoot, and edit a video in twenty minutes. He actually did it in eighteen minutes. So there's that. For myself, like, I do I do all my three videos in one day. I script them.
Speaker 2:I'm generally jotting down ideas, but I script them after lunch, then go out and shoot them. I try and edit them soon after that so I can remember what I did. It takes me probably about two or three hours now overall, I think. Maybe only an hour of shooting things. And, yeah, I'm happy...
Speaker 2:To be honest with you, once I have something that's made, I don't care anymore. Like, I've I've I've completed what I said I would. I've made the three videos this week. If there's something to learn from them, I'll learn next time. These ones are done.
Speaker 2:They're going out. It doesn't matter what happens.
Speaker 1:Yeah. I think it... Yeah. It's fine to just to get it out and just not to think... Overthink it too much.
Speaker 1:How long does
Speaker 2:it take you though, Chris?
Speaker 1:Well, because I don't do it in in that script shoot and edit in twenty minutes all the time, I... I'm trying to gain an idea bank and then just going, I'm gonna script to this point. And then I'm gonna shoot and edit. Put those two together. So I'm gonna break that up.
Speaker 1:But hopefully, if I'm making shorts, it won't take very long at all. Because
Speaker 2:Can I just say time like
Speaker 1:in the pre production?
Speaker 2:For the people listening, Chris is so frustrating when you watch him make a video. He does, like, one take and he goes, yeah. That's good enough. And I'm, like, 10 takes later going, but the inflection on this word wasn't quite right. I've gotta do it again.
Speaker 1:But I have developed a natural style. So I speak in beats. So I'm so I'm speaking like this. Edit. Edit.
Speaker 1:And then I will help you by doing this. Edit. Edit. So I'm trying to think about the edit in my head as I'm speaking the words, and that only comes from making the scripting so simple that a seven year old could read it. So that is my secret.
Speaker 1:Like, I'm not trying to say any fancy words. I'm just trying to get into frame, say something really simple, get out. And then the edit comes down to nothing. And on a YouTube video, which is... Can be ten minutes long, there might be six or seven scenes that are two...
Speaker 1:One or two minutes long, and I will just have them on a prompter, and I might do them twice each. And then in the edit, it's just clunk, clunk, clunk, plop, put those things down, off we go. So the edit shouldn't take much time at all. The edit only is... Takes a long time if the things are complicated or if you haven't planned enough and you've got 20 of footage for a thirty second clip.
Speaker 1:So just put more time into the planning.
Speaker 2:I've been there before.
Speaker 1:Right. I have been too. So we will let you go and make your content this week. But if you do have any questions, please head into the show notes. And I'm gonna put a link in so you could leave us a voice note, and we might play it.
Speaker 2:That's exciting.
Speaker 1:See how you go. Yeah. Let's just try that. See what happens. So thank you, Christie.
Speaker 1:Let's try not to fly tip, and we'll see you all next week.
Speaker 2:See you later.