Conovision: The Spirit of Storytelling

How music becomes legend, and the stories hiding inside every beat.

Long before we named it music, something inside us was already listening. Long before orchestras or amplifiers, before radios or records, before even the first instrument dared to vibrate. Cono slips between eras and instincts into Dr. Aditi Subramanian’s luminous essay on the evolution of music, reminding us that rhythm once lived in the body alone—a pulse in the dark, a survival chant in the bones, an ancient signal whispering us into harmony.
From that primordial heartbeat, the story unwinds through the lives of those who lived it loudest—into the hands of those who transformed instinct into expression. Musician and producer Mark Holden journeys from frozen Winnipeg nights to European studios lit by malfunctioning heaters and impossible dreams. He chases sound across continents, into rehearsal rooms, onto stages, and finally into digital worlds where silence first learned to shimmer.
Then the dial turns to three stewards of Vancouver’s musical past—Don Shafer, Frank Gigliotti, and Dave Chesney— gathering like storytellers around a radio-shaped fire. They recall an era when songs arrived as emissaries, carried into stations with care, fought for by believers, shaped by hands, breath, and tape. A time when Muddy Waters could fill a room with just one note, and Stevie Ray Vaughan could rearrange your heartbeat in an instant. An era rises and falls in the space between two guitar notes. Conovision: where music remembers the stories, even when we forget the words.

Episode References:
 
Chapters:

  • (00:00) - Introduction
  • (01:18) - The Evolutionary Roots of Music
  • (06:32) - Enter Mark Holden
  • (07:48) - Learning the Studio and Early Lessons
  • (10:46) - Forming Boulevard and Creative Vision
  • (11:58) - The Music Business
  • (13:49) - Boulevard’s Breakthrough
  • (19:39) - The Call That Changed Everything
  • (21:46) - Lessons in Letting Go
  • (23:03) - The Birth of Digital Sound
  • (26:16) - Entering the Tech World
  • (27:49) - Instinct, Fear, and Reading the Room
  • (30:07) - Enter Don Shafer, Dave Chesney, and Frank Gigliotti
  • (31:02) - Bringing New Music to Radio
  • (35:04) - Breaking Artists: Canadian vs. International Bands
  • (41:07) - Top Bands and Performances
  • (48:48) - CFOX and Town Pump
  • (50:13) - How the Music Business Has Changed
  • (59:20) - Muddy Waters and Willie Nelson
  • (01:03:39) - Conclusion

Creators and Guests

JC
Host
Jim Conrad (AKA Cono)

What is Conovision: The Spirit of Storytelling?

Conovision is all about stories — and the storytellers who bring them to life. Stories about art, culture, and philosophy. Stories that inform, entertain, and inspire. Stories that invite us to reflect on who we are and where we’re going.
Hosted by Jim Conrad — a seasoned broadcaster and voice actor with over 40 years of experience, giving voice to the visions of others in film, radio, and television for a global audience — Conovision marks a new chapter: a platform for Jim to share the stories that matter most to him.
On Conovision, you’ll hear stories of success and hard-won truths, love and laughter, and personal histories from people whose lived experiences offer wisdom for the modern age.
At its heart, Conovision is a living archive — a home for spoken-word prose, poetry, and what Jim calls “Aural Intelligence”: a place where sound, storytelling, and meaning come together to spark reflection and connection.

Production and sound design by GGRP Studios in Vancouver, Canada.

Jim Conrad: Welcome to episode 7.

I am Jim Conrad, AKA Cono, and this is
Conovision, the spirit of storytelling.

Today we revisit the subject of music
we visited earlier in an episode

with friend and true audiophile, Bill
Reiter, and his story of how music

was a pervasive story in his life.

On today's episode, we'll hear from four
people who have been involved in music

from the very beginning of their lives.

Mark Holden, musician, songwriter,
performer, recording engineer.

He'll talk about his
experiences with music.

As well, three giants from the
local Vancouver radio and records

industry from the 1970s and 80s.

Dr. Don Shafer PhD, former program
director of CFOX in Vancouver, and Frank

Gigliotti and Dave Chesney, who were
both record reps for CBS Records, one of

the big monsters of the music industry.

That's a bit later, but first, in an
overture, we talk about the neuroscience

and the evolutionary roots of music
and how we are all born to sing.

Music permeates almost every
human culture on Earth.

The oldest discovered musical instruments
date back over 40,000 years to the

Stone Age, but scientists believe
music itself could be much older than

that, originating alongside language
in early hominid communication.

So why did music become so
ubiquitously woven into the human

experience over the millennium?

Evolutionary psychologists argue
it conferred significant survival

advantages to our ancestors.

In prehistoric times, music
facilitated tighter social

bonding between tribal members.

Singing and drumming together released
neurochemicals like oxytocin, dopamine,

and endorphins inducing positive emotions
that strengthened social cohesion.

This allowed groups to cooperate better
in hunting, foraging, child rearing,

and protection against outside threats.

Musical rituals also demarcated
tribal identity and territory.

Early music likely
added communication too.

Rhythmic drumbeats and vocal calls
coordinated the actions and movements

of groups during hunts or battle.

Singing while working,
made labor less tedious.

Mothers may have sung primitive
lullabies to proverbial infants as an

early form of emotional communication.

Music also enhanced defenses.

Tribesmen beating drums and making
noise during the night signaled

that they were alert and ready
to counter surprise enemy raids.

Young night watchmen sang to indicate
that they were awake and vigilant.

Sentries guarding territorial boundaries
used instruments to amplify warning

calls across longer distances.

In all these ways music enhanced
survival odds over human evolution.

Groups that could make music together,
whether a simple drumbeat or a

beautiful melody, were more cohesive,
communicative, cooperative, and defensive.

Natural selection then embedded the
capacity for music into our biology.

Supporting this, scientists have
discovered specific regions in the

brain devoted to musical processing.

Infants have an innate ability
to detect musical patterns and

differentiate tonal pitches.

Even patients with severe dementia
respond emotionally and physically to

their favorite childhood songs when
nothing else provokes a reaction.

And of course, music also
brings humans tremendous joy.

The neurochemical changes it
induces brighten moods and

forge social connections.

Our brains seem wired at birth
to link music with positive

emotions and togetherness.

In this way too, nature predisposes
us to musical engagement so critical

to our early human flourishing.

So next time you find yourself humming
along to a catchy tune, bu-bu-buting

another earworm, remember, you
are tapping into an extraordinary

evolutionary heritage spanning millennia.

Music is part of what
makes us uniquely human.

Our Stone Age ancestors sang and
drummed because it enhanced survival.

We engage with music now simply
because we are born to do so.

This is the Conovsion podcast.

I am Jim Conrad, AKA Cono.

We've come to a segment I like
to call what I've learned.

This is just gonna encompass all
kinds of storytelling about what

people have learned over the
time they've spent on the planet.

Today, my guest is Mark Holden.

Mark, hi.

Mark Holden: Hello, Jim.

Good afternoon.

Jim Conrad: Good afternoon.

Gimme a, a quick bio of you and
where you're from, what you've been

doing for most of your life, and then
we'll talk about what you've learned.

Mark Holden: Okay.

Well, I started my journey in this world
in Winnipeg, home of the world's largest

mosquitoes and perhaps friendliest people.

Amazing place.

In fact, I don't know if I've ever met
anyone, I'm not gonna include myself into

this, but, uh, that was from Winnipeg
that I didn't think was an amazing person.

Jim Conrad: We love the Winnipegers.

Mark Holden: It's incredible.

Jim Conrad: And they love us.

Mark Holden: Yeah.

But, uh, I really have my, in
terms of my career path and the

road that I've taken, I started in
music and started making records.

It was my quest to be a great producer.

And so I spent a number of years learning
how to make records as an engineer.

I felt that if you're gonna produce
albums, you better know how to

record them and talk that language
with wherever you're working with.

Jim Conrad: So, in producing music, what
was the first thing that you learned?

Mark Holden: One of the first things
I learned actually is how to think

on your feet and react gracefully and
eloquently and elegantly under pressure.

The studio that I was hired at, I
got a job in Calgary at the only

professional recording studio there was.

This is in the late seventies.

And funnily enough, I had
visited that studio when I was

a scout with my scout troop.

It was like one of our outings.

Jim Conrad: Did you get
your recording badge?

Mark Holden: Well, they didn't
have such a thing, I think.

I don't know.

I think it was just a, it turns
out that our, the chief of my

troop was the head of the Southern
Alberta Institute of Technology.

A guy named Dick Galey.

Great guy.

And he, he was, had formerly
worked with Disney and everything.

Anyway, he, he, he proclaimed to us one
day that, uh, next week we're gonna,

for our scout meeting, we're gonna
go and visit this recording studio.

So we walked into this place and into
the control room, and just the smell

of the equipment and the, you know,
all of that, I just took one look

around and said, wow, this is it.

This is, this is for me.

Jim Conrad: I wanna be a studio rat.

Mark Holden: Yeah.

And, and sure enough, three or
four years later, I got hired.

It was an unpaid position.

It's at the start, but it was the
studio was challenged to thrive is

perhaps the best way I could put it.

And so,

Jim Conrad: Not a lot of bands
coming to Calgary to record.

Mark Holden: No, no.

Jim Conrad: Unless they were local.

Mark Holden: Right.

Jim Conrad: And even local guys
probably came here to Vancouver.

Mark Holden: Yeah.

Jim Conrad: Toronto.

Mark Holden: Yeah.

They wanted to.

I mean, anybody that was there
felt that they needed to go

somewhere else to record.

And so I think it was a really tough road.

I tipped my hat.

The guy that built the place and ran
it was a guy named Peter Bentley,

who I really credit with giving me
my start as he did in this case.

But I,

Jim Conrad: Props to Peter, thank you.

Mark Holden: Yes, Peter, thank you.

And, um, you never knew when you
plugged a mic in if it was gonna work.

Jim Conrad: Okay.

Mark Holden: So it was either the
cord, the mic, the input on the input

module on the console, the patch bay.

Any point where that signal had to kind
of cross, it could have gone wrong.

So I learned, uh, very quickly
how in front of clients to kind

of like fake my way through calmly
without showing any signs of,

Jim Conrad: To, yeah, to calmly
troubleshoot any kind of problem.

Mark Holden: Yeah.

And it served me well.

It really did.

It served me well.

It was a tough road, and you're sweating
bullets as it is, as a new engineer.

You walk into a session and you know,
you've got this console and these tape

machines and microphones and cables
and headphones and all that stuff.

And so, you know, there's a, the
learning curve is very steep.

So you're nervous at best
in those early days, but

Jim Conrad: Now it, it helped
you that you were a musician.

Mark Holden: Yeah.

I think so, and certainly as an engineer,
it helped that I was a musician.

I could talk the language, I could,
you know, when it came to assembling

tracks and having to punch stuff in.

And I think I had a, a very musical ear.

And so I think that helped me.

Jim Conrad: And then when you became the
band Boulevard, or formed that band, that

was in Calgary with Calgary musicians, or?

Mark Holden: It was, yeah.

Yeah, it was Jim, uh, it was Calgary.

Uh, we, um, I had actually
kind of started formulating

the project prior to Boulevard.

It was called Modern Minds.

And I started writing the material and
working on stuff when I was working

in Frankfurt, Germany as an engineer.

Came back to Calgary to build
a studio called Thunder Road.

And uh, it was during that time
that I started to create this

project that would become Boulevard.

And initially it wasn't
even gonna be a band.

I just assembled a group of really good
musicians and we were just gonna create,

Jim Conrad: Kind of a studio project.

Mark Holden: Yeah.

Jim Conrad: Maybe release a studio album.

Mark Holden: Yeah.

Jim Conrad: A lot of projects like that,
uh, were happening in that time period.

Mark Holden: Absolutely.

I mean, I think probably the one of
most note, at least for me anyway,

was The Alan Parsons project that I,

Jim Conrad: The Mark Holden project.

Mark Holden: Precisely fashioned this
over the, after that, so that was

kind of the early days of the band.

And, and of course I ended up
moving back to Calgary, as I

mentioned, and built the studio.

And then, then at that point I've
got this tool that where at midnight

and nobody's around, I can put
demos down and, you know, all that.

Jim Conrad: What have you
learned then, now we've got to

the band phase of your career.

What did you learn and what have you
learned about the music business.

Mark Holden: Wow.

That's a, that's a,

Jim Conrad: There's a lot
to unpack in just that one.

Mark Holden: There's a lot to unpack.

A lot to unpack there.

Well, you know, it's interesting.

I mean, it's, part of it is, is learning
and then now looking back, part of it

is, is the ability to observe the way the
business was and the way that it's gone.

I mean, fundamentally it's
music and it's business.

And what I definitely learned
and was highly aware of

early on is it is a business.

And I think that, you know, a lot of
my colleagues and fellow musicians

maybe had a harder time grasping that.

And I think that I was
either blessed or cursed.

I don't know which, Jim, with
having both sides of my brain

kind of weirdly conflicting.

You know, the one side, very creative,
and then the other side business.

Jim Conrad: Well, that's the unique
thing about our brain is that we can

actually hold two conflicting concepts.

Not really conflicting, but
two opposite viewpoints.

Mark Holden: Yeah.

Jim Conrad: In balance at the same time.

Mark Holden: Yeah.

And then I,

Jim Conrad: Without going nuts.

Mark Holden: Yeah.

Well, I think my ability to sort
of navigate through the business

side of things has become one of
my skills, I suppose you'd put it.

Again, there are times where I think,
you know, as a musician, if I had

just not had any interest in the
business side of things and just

played my instrument, I don't know
if it would've changed my path any.

But to be honest with you, I think that
I've, you know, I've gotten a tremendous

amount of joy out of being able to
navigate through those waters, and my

understanding of the business and how
it works, uh, and my ability to kind of

nurture relationships, I think has really
helped in what I've been able to create.

Jim Conrad: In your success.

Mark Holden: Yeah.

Jim Conrad: So give me a story
about the music business.

Something that completely
took you by surprise.

Mark Holden: Okay.

Well, I'll tell you a story.

So yeah, we with, Boulevard had
been signed to MCA Universal in 88.

Jim Conrad: That's a big signing.

Mark Holden: It was a big signing.

Yeah.

And it was a big signing.

Jim Conrad: MCA at the time
probably was one of the largest

record companies in the world.

Mark Holden: One of the big four.

Absolutely.

And I'll start this story in
Calgary, I had had written a

song called Rainy Day in London,

and I was sending tapes off.

At that time, nobody in Canada
would pay any attention to me.

So I would, I would, this particular
song, there was it and another song

that I put on a cassette and I'd
sent them to the labels in Canada.

Then I sent, I, I always sent what
I was doing to this friend of mine,

Rudy Rockenshop, that is her name.

Her and Bob Rock should get together.

Jim Conrad: Yeah.

Rudy?

Mark Holden: Rudy Rockenshop.

Jim Conrad: Wow.

Mark Holden: Yeah.

And, uh, she was a, a radio host,
backup singer, and I'd met her in

Frankfurt and we worked a lot together.

She'd come down from Hamburg and get
hired to, to sing on the, on various

sessions that I was engineering.

So she became a really good friend.

So anyway, I sent her a copy of the tape.

The band ended up getting signed in
Europe with CBS a different label.

And this was the very beginning.

And the song did really well.

Like it charted, it was in the
top 40 in Billboard in Europe,

and we were flown over to Germany.

We appeared on this show called Ronnie's
Pop Show, and another one called Bananas,

at, uh, that filmed in Cologne at, at DDR.

So anyway, I came back to Canada and
now having a song that's chartered

in Billboard in Europe, you know,
a few of the labels started to

go, maybe there's something.

Jim Conrad: Yeah.

You're getting some attention, right?

Mark Holden: Yep.

So I was contacted by a guy named
John Alexander, who was the head of

A and R for MCA at the time, and he
said, look, I've heard your stuff.

I've always really have been a big
fan, and I've just become head of

A and R. And we, we started this
dialogue that went on, john and I

became very dear friends in the end.

He ultimately, um, I was back and
forth, and then myself and, uh,

Randy Gould, our guitar player,
wrote this song called Never Give Up.

And I demoed it and I sent this off
to John and it, he kind of freaked out

and said, okay, I'm coming to Calgary.

Jim Conrad: Loved it.

Mark Holden: Loved it.

So he came to the airport,
we went into the studio.

I played him the song, then I played it
at ear bleed levels, of course, right?

And he said,

Jim Conrad: The way it should be played.

Mark Holden: Yeah.

And from there we left.

I was driving him downtown.

Now it was January and it was minus 30.

And I had a 1969 Volkswagen Beetle,

which gas heater just
seemed to fail at all.

The most inopportune times.

And this was one of those times.

So here we are driving from out by
the airport in Calgary downtown.

It is minus 30 and it
is freezing in the car.

And John says to me, Mark.

I love the band and I'm gonna sign the
band, but can you turn the heat on?

Jim Conrad: It's not a deal breaker, Mark,
but could you turn the fucking heater on?

Mark Holden: So I looked
at him and I said, John, I

just, I was like, oh my gosh.

I said, John.

It's broken.

But I hope you'll still sign the band.

And uh, and he said, absolutely.

We would joke about
that for years to come.

And one thing led to another that
we, we really required management.

The label said, look, John said, in
fact, we can sign you to MCA Canada

right now, but we think it's better if
you hold out and say no to the Canadian

offer and we'll get you signed out of LA.

Which was extremely nerve uh, nerve
wracking because, you know, I'm sort of

turning down a, a record deal in Canada.

Jim Conrad: Yeah.

It's tough to, to turn away guarantee..

Mark Holden: Yeah, absolutely.

Jim Conrad: In the
promise of the brass ring.

Mark Holden: Yeah.

Jim Conrad: But you did.

Mark Holden: I did.

Jim Conrad: And then what happened?

Mark Holden: And then he said,
look, LA, as we refer to the

LA office, love the band.

But they really feel you gotta have
management before they'll sign.

And uh, so I said, okay, so, and
this story, I'm not sure if it's so

much about a lesson, Jim, as it is
a, well, it kinda learned, I suppose.

Jim Conrad: I think all stories
have a lesson inside them.

I think all stories have a
kernel of truth that people

identify with and go, oh, okay.

If that ever happens to me,
I'll know maybe what to do.

Mark Holden: Right?

Yeah.

So basically I contacted and I said,
look, here's the situation, John,

and the, you know, MCA Universal LA
will sign the band if you'll manage.

And he said, well, I'll
manage if they sign.

So it was literally, you know, we had to,

Jim Conrad: An impasse.

Mark Holden: Yes.

Yeah.

So I got, I got John Alexander on the
phone, head of A and R, and, and I was in

office sitting across the desk from him.

I'll never forget, he had this
giant eight foot by eight foot

poster of a boxer of these beads
of sweat dripping down its face.

And it's this like bigger
than life painting.

Jim Conrad: Wow.

And it's not him.

Mark Holden: It's not him.

It's, I don't know who it is.

So, you know, we got John on the phone,
and so you'll manage and said yes.

And John said, okay,
well then we got a deal.

So then we ended up signing the deal.

The first album was made right here,

Jim Conrad: In Little Mountain Sound.

Mark Holden: Funnily enough,
right where we're sitting.

And, um, the album came
out and did really well.

It was released in the States, obviously
there was a huge amount of push and

they had big plans for the band.

Um, I remember watching a, an
episode of a show called Matlock.

And, uh, in this one episode they
were in a, in a radio station and

on the, on the wall of the radio
station was a Boulevard poster.

Jim Conrad: Cool.

Mark Holden: So it, and it, uh, really
showed us that the machine, quote,

air quotes here, was ramping up.

In Canada, we had tremendous success.

Uh, you know, the head of national
promotion was a guy that is a

mutual friend of ours, Peter
Demer, who absolutely killed it.

He took Never Give Up to the top
10 for a number of weeks in Canada.

Anyway, didn't think that the US was
pulling its weight given what we had,

the kind of success we'd had in Canada.

So one day the phone rings at my house
and it's Cliff Jones, who was kind

of handling our day-to-day affairs.

And he said, so, uh, you're not
gonna fucking believe this, but,

uh, just called Irving Azoff.

Jim Conrad: Irving Azoff was the head of?

Mark Holden: He was, the
chairman of MCA Universal music.

Jim Conrad: MCA Universal.

Mark Holden: Yeah.

Jim Conrad: So the big cheese.

Mark Holden: The big cheese.

They gave, you know, Irving also
managed the Eagles and many others.

He is a powerhouse.

Anyway, called Irving.

And he said, uh, with reference to
Never Give Up, he said, well, you

kind of fucked that one up down there.

What have you got planned
for the next single.

Jim Conrad: And Irving?

Mark Holden: The line went silent,
and I would find out later that Irving

hung the phone up and said to his
colleague, a guy named Richard Palmese,

who was the Vice President of Music,
nobody fucking talks to me like that.

And it was over, and that was it.

That was it.

The, the US dropped us like a hot potato.

We released a second record, but it,
you know, the, the machine, quote

unquote, had come to a grinding halt.

Jim Conrad: Ground to a halt.

Mark Holden: Yes.

Jim Conrad: Okay.

From that, onward to what was your
next venture and your next challenge?

Mark Holden: I had to really take a
hard look at, you know, how things were

evolving with the band at the time.

Jim Conrad: You had to pivot.

Mark Holden: Yeah.

And we'd had some challenges internally.

Jim Conrad: How old were you?

Mark Holden: At this time I was, um, 30.

Jim Conrad: Okay.

Alright.

That's, that's a pretty tender, you,
you've had a, a track for a number

of years and then at 30 a dream with
the band and everything kinda stopped

and halted and came crashing down.

Mark Holden: Yeah.

Jim Conrad: Some people
don't survive that.

Can't handle that.

How did you handle it?

Mark Holden: Well, I had to, I, I had
to take a really honest look at where

the band was at the time, and it was,
I'll call it, I think experiencing

a bit of a Spinal Tap moment.

It kind

of exploded.

I basically said, look, I've had
enough, I've been driving this

thing from the very beginning.

I started the band, you know, created
this group of guys and it had been a

great run, but I, I was sort of done.

Jim Conrad: Yeah.

Mark Holden: You know what I learned
there and I knew it and I actually

said to, uh, you know, a couple of
guys in the band, you know, we have to

remember what it is that got us here.

It was our music.

It was a combination, it was our sound.

Jim Conrad: It was the alchemy
that produced your music.

Mark Holden: Yes.

Yeah, absolutely.

And you know, I would say that to any, any
band out there that is struggling right

now, I would say sometimes you kind of
have to put some of your little personal

things aside and it's really about the
greater good of the band and the project.

Because you might win your point.

However, in the end, if you cratered
the vessel, the vehicle that was

carrying you, in this case it was
our band, in the process, then

what good was it being right?

Jim Conrad: Exactly.

I like it.

From there until now,
what have you been doing?

Mark Holden: Well, I was introduced
to a guy who had invented a

technology around 1990, 91.

Uh, his name was Tom Taylor,
and Tom was a very bright,

extremely forward-thinking guy.

And Tom had invented the world's
first digital sound card.

Jim Conrad: Okay.

Mark Holden: Yeah.

And a friend of mine who as it turns
out, had built Thunder Road, my

studio, he and his partner Carl, had
been kind of the consulting company

that, uh, we used when we built the
studio in Calgary, Steve Faus, and

Steve and I became very good friends.

And, uh, Steve called me up out
of the blue and he said, I've just

invested in this company, more
specific in this guy and his invention.

But they need somebody like
you that understands sound

and understand, you know?

And I, in the meantime, I had
also been doing sound for film,

part-time, to support my family.

'Cause I had my wife and two
young children at this time.

So, he said, look, would you meet with
Tom and see if, if you can help him?

And I said, sure.

So I met with Tom and, and he
played me this demo and I said,

oh, this is, this is pretty crazy.

'Cause at that point, Jim, sound
for computers was, uh, synthesized.

Jim Conrad: Very simple.

Mark Holden: Yeah, it
was very rudimentary.

In fact, it was, it was synthesized.

So the video games that were in
existence at that time, like, uh,

Pac-Man or like Space Invaders, it
was just pops and clicks and you know.

Jim Conrad: So this sound card
enabled computers to have a

broader range of sounds that they
could, could load into software.

Mark Holden: Yeah, it would basically
capture and play back digital sound so you

could sample anything and play it back.

And so as I started to ask Tom these
questions, uh, the inventor, it became

very, very clear to me that the path of
least resistance in the area that needed

this more than anything was video games.

And I said to him, you know what, I
think what we need to do is we need

to, given 'cause I said to him, you
know, well, can, we go ahead and sample

anything, voices, music, sound effects?

He said, yeah.

I said, okay, well, um, why don't
we hack into a game and we'll

create our own sound effect library?

And it was like 10 or 12 different sound
effects that, in this case it was a flight

simulator, the, uh, Microsoft Flight Sim.

And we had, uh, the, the, the
ambient sound of inside the cockpit.

We had, uh, rockets firing,
we had chafe firing.

We had, um, you know, landing gear
up, landing gear down, that sort of

thing, and we hacked into this game.

And,

Jim Conrad: This is fascinating.

Mark Holden: Yeah.

Jim Conrad: So the evolution of gaming
sound started with, uh, your company?

Mark Holden: This company called M Sound.

In Vancouver, right here.

And so Tom said, uh, are you sure?

And I said, Tom, I'll tell you what.

Mark my words, one day, the video business
will be bigger than the movie business.

Jim Conrad: Yeah.

And today?

Mark Holden: And he said,
he said, there's no way.

I said, well, yeah.

Jim Conrad: And today it is.

Mark Holden: It is absolutely.

Jim Conrad: As big if not bigger.

Mark Holden: Way bigger.

Way bigger.

When you, you configure the 3 point
something billion online gamers today,

it's, you know, it's half to planet.

Jim Conrad: So you, so you pivoted from
music to software with, with sound,

which is your forte, and then carried
on with that through the last 20 or

so years, doing other things as well?

Mark Holden: Yeah.

What it did, Jim, was it introduced
me, you know, we, we did end up going

and, and had some great success.

The company was ultimately acquired
by a semiconductor company, which

didn't know what to do with it.

And it was a shame 'cause
it just kind of fell apart.

But, but you know what it did was it
connected me with the world of, of, and

at that time they called it high tech.

It wasn't, now it's just technology,
but it connected me with, with the

technology world and I loved it.

I mean, I remember going to the
Consumer Electronics show back in 91,

92 when everything was under one roof.

You had all the, you had Microsoft,
you had Apple, you had all the video

game companies all under one pavilion.

Jim Conrad: So you could show up with
your technology and go, Hey guys.

Mark Holden: Yeah.

And we did.

Jim Conrad: Guess what?

Mark Holden: Yeah, and we did.

And I basically, I was batting a thousand.

I mean, I went into every single video
game company, Electronic Arts, Broderbund,

Maxis, Accolade, Activision, Lucas
Arts, all of them, and I would literally

take my tech team, we'd hack into one
of their games and then I'd show up.

Jim Conrad: Build the sound design.

Mark Holden: Yeah.

And I'd play them their
game with clicks and pops.

And they'd be going, so what are
you, what are you doing here?

Why are you here?

And then I would turn that off and then
I'd say, okay, now I wanna play your game.

And it would be like going from a silent
movie to a George Lucas soundtrack, right?

Jim Conrad: So the beginning of this
story and then to now, what is the, the

kernel of truth throughout that, that is
sort of running through this whole thing?

Is it to be true to your
talent, to trust your talent?

Mark Holden: You know, I think
I've, I've always had an ability

or a, I've been fortunate enough
to be able to read, read a room.

What I mean by that metaphorically
is I can kind of take a look around

and say, in this case as I did,
you know, here's a sound thing.

One could easily have just
said, oh, that's really cool.

Jim Conrad: But not see the opportunity.

Mark Holden: Right, exactly.

And I seem to be able
to connect those dots.

Jim Conrad: Keeping an open mind.

Mark Holden: Yep.

And I think the, one of the biggest
things that, if you're asking me about,

well, the things that I've learned
over the years that is, and this is

gonna sound cliche, we've heard it a
million times, but trust your instincts.

And the difference between fear and
instinct is sometimes an extremely

fine line and very, very difficult
at times to determine the difference.

The fear emotion and the instinct,
instinct is telling you, uh,

maybe not such a good idea.

Is it that or are you just
afraid of failing at this?

And I think, you know, I'd like
to say I've gotten better at that.

I think I have.

Jim Conrad: How is your
relationship with fear?

Mark Holden: It's good.

Yeah.

I am, I am, uh,

Jim Conrad: 'Cause you understand
you can't eliminate it.

Mark Holden: That's right.

Jim Conrad: You just have to recognize it.

Mark Holden: Yeah.

Jim Conrad: And, at least
that's what I've learned, try to

create a relationship with it.

Mark Holden: That's right.

And I think for me, one of the things
I do is I very carefully look at

who's creating the noise and the
stories that are being made up in my

head about that fear are me, right?

It's, so, you know, I'm afraid of that
because I just made myself up five

different reasons when in fact if I
just stop for a second and look at

those five reasons, they may or may
not be true or effective or valid,

but that's it, you know, making up
the, the stories in my head that have

caused the fear in the first place.

Jim Conrad: Well, as Nietzsche said,
you know, someone is ruining my life.

It's true.

You are.

Mark Holden: Yeah.

Jim Conrad: Because of your fear.

Mark Holden: Yeah.

Jim Conrad: And recognizing
that and working through it

enables you to be successful.

Mark Holden, thank you for
being on the Conovision podcast.

Mark Holden: Well, it's my pleasure, Jim.

Jim Conrad: And now it's time to
talk about the music business and

how radio and records played a very
important part of that business.

I want to introduce my three
illustrious guests, Mr. Don Shafer.

Hi Don.

Don Shafer: Hello, Jim.

Jim Conrad: Frank Gigliotti.

Frank Gigliotti: Hey bud.

Jim Conrad: And uh, my
good friend Dave Chesney.

Dave Chesney: Nice to be here, Jim.

Jim Conrad: Thank you.

And my relationship to you guys is, I'm
from the radio business way back when.

Don, you were my program director
at CFOX back in the early eighties.

Don Shafer: Albeit a bad one, but yes.

Jim Conrad: Yeah.

Okay.

Frank, you were a record
rep with CBS Records.

Frank Gigliotti: Albeit
at a bad one, but yes.

Jim Conrad: Well, the mock humility
in this room is getting really high.

And Dave, you were with CBS as well.

Dave Chesney: Good one.

A good one.

Jim Conrad: Good one.

You were, you were the good guys.

Dave Chesney: Yeah.

Had to always be a bad guy and a good guy.

Jim Conrad: Um, so back in the day, I
know that we haven't prepared anything

or whatever, but give me, Don, a story
about what it was like when one of these

guys would come in and try to get you
to play one of their artists on the air.

What was the procedure?

What, they would give you a call
and say, Hey, I got this hot record.

You've gotta listen to it.

Don Shafer: Sometimes,
sometimes there was a procedure.

And sometimes there was none.

But, you know, but we,

Jim Conrad: They just ambush you.

Don Shafer: We, well, we worked at a time
when, when we were developing a brand new

format, we didn't even know what it was.

It was somewhere between Progressive to
AOR to, it had a bunch of names, uh.

Jim Conrad: Abrams Burkhart Superstars.

Don Shafer: Well, that was after.

That would be after,

Jim Conrad: That was later.

Okay.

Don Shafer: That's, that's
when it actually started to get

sophisticated and run by consultants.

And that's when it
started to get squeezed.

Yeah, but, uh, it was a really nice time.

It was a fun time.

And these guys would,
either show up or call.

I think we got to a point where
it became a regular occurrence.

It became a, an appointment, but
it wasn't, it wasn't out of the

question to have these guys show
up and say, I got a great song.

And we would say, great.

Let's put it on the air.

And, you know, that just
doesn't happen anymore.

Jim Conrad: No.

Don Shafer: You know, the thing
that I really liked being on

the air and, and, mostly now you
were sha in the box, were you?

Yeah, I met these guys when I was
on the air, but when they walked

into a station, into a studio
and said, this is a killer track.

It was.

You mean, and you would have no
hesitation to put it on the air never

having heard it before and sharing it.

Jim Conrad: Now, you guys being record
reps, would you get the edict from

on high to say, you've gotta promote
these guys, even if the band was shit?

Frank Gigliotti: Yeah, we did.

And most of the time we
just ignored them, you know?

And there was a reason for that.

It didn't do us any good to go in and
get a record played that clearly didn't

fit the audience of that station.

So we did our homework.

And we knew, we, we felt, we knew
what was gonna happen on the air

and what was gonna work good.

You know, the problem was that if we got a
record played, they shouldn't have been on

it, a station would've lost the audience.

But worse for us is that our salesmen
would put all of these records into

the record stores and then we'd end
up eating them because the audience

didn't like what they were hearing.

Jim Conrad: Did anybody see the
one and only season of Vinyl?

Dave Chesney: Yeah.

Yeah.

Horrible.

Jim Conrad: So I saw a few episodes,
Dave, and then I, I made a mental note.

I say, I know guys who did exactly
this, so I, I gotta find them

and ask them, how true was it?

It was kind of like really fictional?

Dave Chesney: No, there
were elements of truth.

And we'll leave a name out of it, but
everybody in this room, certainly on

this side of the room knows a certain
A and R director in Toronto that was

almost a caricature of that person.

But to just back up and finish
off what you said to Shaf, all

that we had was our reputation.

So to echo what Frank said, we
could only go into Shaf or whoever

and say, this is a monster record.

Jim Conrad: Only if it was.

Dave Chesney: If we really believed in
it, you had to do the company, you know,

did you talk to Shaf about that record?

Yeah, I talked to him about it.

He's looking at it, you know.

But when you go in and slam your
hand on the desk and say, all right,

look, we're taking this one downtown.

You can either do it now
or you can do it later.

You know, so that type of passion,
I think, you know, I always, I would

never whore myself, that's all I had.

Jim Conrad: Yeah.

You had your reputation.

Dave Chesney: You know, in this
business, at every sector of this

business, and it still exists today
is will someone take your call?

That gives you the power.

In the old days, it was the Rolodex.

So who, who could you call?

We were, we were in the service industry.

I mean, it's what the
radio stations played.

They played tunes, and we had them.

In those days, if you wanted a
Bruce Springsteen record, you could

get it from one person and one
person locally, and that was Frank.

It was Michael Jackson or, or Cheap
Trick, or you know, whoever it was.

On the Epic side, you had to talk to me.

Well eventually record companies
just gave away all that power to

indies and then digital distribution.

I mean, I have no idea, I
don't even know whether they

have promotion people anymore.

But in those days, we had it, we had
the exclusive, we could walk into a

radio station and there is your first
listen to the new Cheap Trick record.

Jim Conrad: Shaf, who in your
mind was a standout break?

Who did you break when no one else
had heard this band and all of a

sudden these guys brought a band.

Don Shafer: I probably have to
rely on these guys to remember.

My memory's shot.

We worked at such a great time in music
where it was developing, and we, we,

we caught that ride between the end
of the sixties into the seventies and

eighties and, and it just kept going.

And every week there'd be
another dozen wonderful bands.

I mean, it could have
been Bruce Springsteen.

Frank Gigliotti: I think you have
to ask that question by categorizing

Canadian or international.

Jim Conrad: That's right.

That's right.

Frank Gigliotti: Right.

Because obviously,

Jim Conrad: Definitely,
definitely a separation there.

Absolutely.

Frank Gigliotti: Especially in
the seventies and eighties when I

worked in the business separation.

Jim Conrad: So a canadian band,
the rap was always, especially with

your American counterparts, well,
if you didn't have that 33% rule.

Frank Gigliotti: Yeah.

If it wasn't for CanCon.

Jim Conrad: Yeah.

This, this band would never be played.

Frank Gigliotti: Yeah.

Let me tell you something
that was really interesting.

Jim Conrad: Okay.

Frank Gigliotti: Canadian music,
when I was there, before Celine

Dion, before everything was Canadian.

Jim Conrad: Yeah.

Frank Gigliotti: We got
30 to 33% of the airplay.

And the listener didn't know
that it was a Canadian artist.

Our Canadian artists were selling
maybe 3 to 5% of the catalog.

That was it.

So for whatever reason, they
weren't buying the Canadian.

I mean, I can remember presenting a
gold record to Murray McLaughlin and

saying, congratulations, we're still
$53,000 in the hole, but, you know.

Jim Conrad: But here's your gold record.

Frank Gigliotti: Well, here's
your gold record anyway.

You know, that's the way it was.

Jim Conrad: Yeah.

Dave Chesney: It was a period of time we
went through and I think that period, you

know, I mean, not that we were working
in the industry from, but if you take mid

60's to 70 and just take a look at that
British explosion from the Beatles and

everything, and right into Led Zeppelin.

Jimmy Hendrix.

It was like one five year period.

So I think at, at some point in time,
people, uh, historians will look

back at the era that we went through,

Jim Conrad: The golden age.

Dave Chesney: Absolute golden age.

Absolute golden age.

But to itemize one of the things that
CFOX Radio, uh, when Don Schafer was

there, uh, was an act that I had and
I'd received an advanced cassette.

So, we got advanced cassettes,
which was a common thing.

And it was like, listen to this.

We're gonna release this record in
three months and you know, just get

yourself familiar with it or whatever.

And the Stevie Ray Vaughan, Texas
Flood cassette came in and I

listened to it and I was like, wow.

Pretty cool.

It's not that it's terribly original.

You can hear the Hendrixs, you can
hear the blues mixtures or whatever.

And then the head office decided that
they were gonna put a spiff out on it.

Spiff.

A spiff was a, not a spliff.

A spiff.

Jim Conrad: Okay, great.

Dave Chesney: It comes
into the story later.

Uh, so it was basically, you know,
whatever region across the country,

'cause we had five or six promotion reps
across the country for various regions.

So I listened to it and I thought, okay,
well I, I can win a compact disc player.

Woo.

Yippee ki-yay.

The magic part about that was
it, I thought, okay, well, we

didn't get the impression that
the US was gonna be there for us.

'Cause quite often, as Frank
identified, we busted our humps to

try to break the Canadian acts and
quite often had to follow the US lead.

But I thought, you know what?

I need a CD player and 500 bucks.

I'm gonna figure out something else.

So Rick Shannon was the uh, music
director of CFOX in those days.

Jim Conrad: Oh yes.

Dave Chesney: So rather than
going straight to Rick, I knew

through the station that there were
various people, copywriters, George

down in engineering, blues acts.

People that would dig blues.

And I went down to The Yale with a bunch
of cassettes and I gave 'em to every,

every drunk they could sit up straight.

And I think there was a guy on CFOX on
Sunday Night Stormin' Norman, I worked

every blues angle I possibly could.

So by the time that the record did come
out and I walked it into Rick at the

station, he had heard about people in the
station going, Hey, have you heard that

Stevie Ray Vaughn record that Ches is,
and he's like, what are you talking about?

So had the extreme pleasure of giving
Stevie Ray his first gold album and

I will thank you Shaf and the Fox
for that because without that, at one

point in time, Vancouver was 12% Frank?

12, 14% of sales?

15?

Frank Gigliotti: Not even that.

Dave Chesney: We were like
80% of the sales in Canada was

outta the Vancouver branch.

Like the record absolutely blew up.

Uh, would it have happened anyway?

I'm sure it, well, history will never
be, will never be able to turn it back.

I think an artist of Stevie's talent.

But that was the type of thing.

And CFOX, you know, there was no
other radio station in this market

that welcomed us with open arms.

We could just wander in and out and,

Don Shafer: You know, being the old
guy here, I wanna go back a little bit.

Because it's an important, it's
an, I think it's important.

If you go back into, say, late 60's, there
were only two or three what we would call

classic rock stations in the country.

There were CHOM-FM in Montreal,
which went from CKGM FM to CHOM.

And that was in 1969.

And there was CHUM-FM hadn't happened yet.

It was, about to happen and LG FM,
whatever it was called in those days

with, uh, JB Shane and the earlier
crew were, I mean they were technically

the first two rock stations or
progressive stations in the country.

There was WBCN in Boston.

There was KSAN in San
Francisco, there was KPPC in LA.

That was it.

Jim Conrad: And that was it.

Don Shafer: That was it.

That was progressive rock.

Jim Conrad: Playing, playing album rock.

Don Shafer: Yeah.

Playing and then moving from 45 to
the longer songs in between 69 and 75.

Like it just exploded.

And that's why we had these guys
and some wonderful, wonderful music

people that brought us talent that
wanted to work with the radio station.

I remember, you know, Frank and I
went to Seattle to interview Heart.

And Heart was like family.

They weren't just a fly in and
fly out, you know, type of affair.

They actually came into the radio station.

They hung out.

We actually did things together.

I mean, I still remember
Supertramp coming to town.

Supertramp was like family.

So a lot of, a lot of these bands
got their chops working with,

you know, a station like CFOX.

Jim Conrad: Back when radio
stations and record companies and

bands all worked together, 'cause
they, were mutually beneficial.

Don Shafer: Well, we love, we love what
we were doing, which is a lot different

than what's happening in radio today.

Jim Conrad: So now we're on to
bands and talent and backstage and

performance, gimme your top three
favorite all time, either bands or

performances that just stand out.

Don Shafer: Top three.

I'd have to start with Police.

At the Commodore.

Jim Conrad: At the Commodore.

So when they were unknown.

Don Shafer: When they, yeah.

Unknown.

First, first on the road and blew me away.

Jim Conrad: Frank.

Frank Gigliotti: Billy Joel,
especially in the early days.

He put on just an amazing, concert.

And, uh, actually we did a Billy
Joel live from the Queen Elizabeth

Theater was Roy Hennessy over CFOX.

And, uh, half an hour before the show,
somebody forgot to phone the phone lines

to get the thing broadcast.

So, uh, here we are delaying the
thing for half an hour, but we would

run the reel to reel down the street.

We bicycle it down the street
to the station and then run

back and get, get the other one.

Then they get the other
one and get the other one.

Jim Conrad: So you recorded the concert
on reel to reel and then, and then

biked it over to the ready stage?

Frank Gigliotti: Had to, because we
didn't, nobody phoned the phone company.

Jim Conrad: I think that's
called, that's called analog.

Frank Gigliotti: I guess it is.

Yeah.

Yeah, you can do that.

Bruce Springsteen.

Well,

I remember taking the real Roy Hennessy
in a limousine down to Seattle.

It was just before Christmas.

It was at the, uh, Seattle Center.

And so, you know, Springsteen comes
out and he does his four hours, right?

And he does Santa Claus Is Coming To Town.

He's got snow coming down on the stage.

Show's over.

Uh, everybody starts to leave.

And then as I, we're just pulling
out, I'm, I'm saying, I hear somebody

playing something like, what's going on?

So I went back inside.

Springsteen just wanted to play some more
tunes so him and the rest of the band

were playing with like half an audience.

Jim Conrad: Half the house.

Frank Gigliotti: He just wouldn't stop.

Jim Conrad: This is the real encore.

Where'd you all go?

Frank Gigliotti: Yeah, yeah.

Don Shafer: Yeah.

I'm gonna pick that as number two.

Frank Gigliotti: Yeah.

Jim Conrad: Yeah.

That was number two.

Frank Gigliotti: And in my opinion, the
best musical group I've ever worked with.

Bar none.

Tower of Power.

Tower of Power.

There's just no one has ever played
to that, that degree of perfection.

Impossible.

Jim Conrad: Who always
ask the musical question.

What is hip?

Frank Gigliotti: What is hip?

What is hip?

What is hip?

Jim Conrad: Tell me, tell me.

Yeah.

Frank Gigliotti: Because you know, those
guys were as funky as a bow-legged monkey.

That's funky, right?

Jim Conrad: That is funky.

Dave, top three or just one
or something memorable.

Dave Chesney: No, I've, I've
time to, I've had time to think.

So, uh, I would say number one would've
been The Clash at the Commodore.

And I think everybody in the music
industry, in the lower mainland, every

heavyweight, everybody came to watch
them and a lot of the detractors were

there to watch 'em fall on their face.

Oh, they rock, they rocked the place.

That would be my top one.

Number two for, uh, personal reasons
would've been Barney Bentall's

first show at The Commodore,

because as Frank identified, when
you can work with an act that

goes from scrubbing the streets,

Jim Conrad: Busking.

Dave Chesney: Pretty much busking.

And, uh, Barney would often say, you
know, as he looked back on his career,

that that sold out Commodore show to
a, a Vancouver artist, you had arrived.

And I think so that night and to turn
back the hands of time, way back when I

met this bandido Frank Gigliotti for the
first time, and I saw a little ad in the

Rolling Stone newspaper and Frank was
one of the only, uh, he must have had a

girlfriend in Cloverdale 'cause he was the
only rep that would come out to see me.

Jim Conrad: Those Cloverdale girls.

Dave Chesney: Those
Cloverdale, those valley girls.

And, uh, so I, I had seen a little ad,
I was a religious reader of the, uh,

Rolling Stone and saw an ad and it said
last night I saw the future of rock

and roll and it was Bruce Springsteen.

Jon Landau.

So I immediately picked up the phone
and phoned Frank and I went, Hey,

you got a record by a guy named,

Jim Conrad: Springstung, Springsteen?

Dave Chesney: Something like that.

'Cause I had read, I'd read a lot of Jon
Landau's writing in the Rolling Stone.

He said, I don't know whether it's on
release schedule or not, let me check.

And he called me back, he said, yeah.

He said, we got a record coming out,
uh, in Greetings from Asbury Park.

It's, uh, and I said, well obviously it's
not something we would play at a country

station, but I'll buy it if I have to.

Well, Frank brought me, not only did he
bring me a copy of it, when Springsteen

played, uh, the QE theater, right, Frank?

Frank Gigliotti: Yeah.

QE.

Dave Chesney: Frank made
sure I got a pair of tickets.

Those row two kind of tickets.

I left at intermission.

I went home 'cause I was so afraid.

He played like 90 minutes
already and then there was an

intermission and I was, I went home.

'Cause I was so afraid that
it was gonna let me down.

I didn't stay for the
second half of the show.

That's how good the first half was.

Jim Conrad: To avoid being let down
you left the show halfway through.

Frank Gigliotti: I remember that night.

Jim Conrad: I like that.

Frank Gigliotti: I remember that
night, the sound in the theater

that night, Dave, had to be some
of the best we've ever heard.

And I'm gonna tell you why.

I was there in the afternoon.

Jim Conrad: QE's got great acoustics.

Always has.

Frank Gigliotti: No it,
it goes beyond that.

It goes beyond that.

There's Springsteen for two hours.

White noise, pink noise, analyzing the
room, and he's going, I need 2 DB at

3 K. I need, uh, I want you to drop,
uh, you know, 2 DB or 1 DB at 10.

And, uh,

Jim Conrad: So he was
acoustically tuning the room.

Frank Gigliotti: He and, uh,

Jim Conrad: This is Bruce Springsteen.

Frank Gigliotti: He and
Donovan Leitch were the only

people I've ever seen do that.

Unbelievable sound.

You know, unbelievable sound.

Of course we laughed because I,
told Bruce before he came out, I

said, listen, this is Vancouver.

'Cause every time he'd walk out on
stage, what would happen, everybody

would stand up for like 10 minutes, you
know, and, uh, I said, this is Vancouver.

They appreciate what you do, but
they're not as excitable as the fans

in Seattle or San Francisco, whatever.

So I said, don't be surprised if
you walk out or nobody stands up.

So he's going out there and he
started off with Badlands, remember

that was his opening number.

After the, the second number he
is looking over at me at, you

know, on the sidelines, are you,
going, like, what's going on here?

You know?

And then finally everybody
started getting into it.

But, uh, Vancouver was a toughest
audience on the continent and

they, they appreciated the artists
as much as anybody else does.

They're just looking at their
neighbors to see what they were

doing before they applaud it.

You know, that's the way it was.

Jim Conrad: Don, any
other memorable concert?

Don Shafer: Yeah, I was just
gonna go back to number three,

which is, you know, probably a, a
mishmash of, you know, local bands.

If you go back and you remember
we used to do live at, and I

am, I think it was the Town Pump
that we were at most of the time.

And, uh, that's where Bryan Adams started.

And you know, you, you, when we, when
we think back, we did that every week.

We had, you know, Barney Bentall,
we had Bryan Adams, we had every

local band, you know, just play.

And we had some great performances
and we had some shitty performances.

But, you know, when you think about
it, we had a lot of great music

internationally coming through the city.

A lot of great Canadian superstars, but
we also had our own music scene that was,

uh, that was vibrant and whether it was
the Commodore or the Town Pump, I mean,

clubs were playing lots of local bands.

And it was exciting to see.

Dave Chesney: Can I just
quickly jump in there because

there's a golden opportunity.

Jim Conrad: Yes, yes.

Dave Chesney: Live from Gators.

Teenage Head.

So I tell Frankie Venom the lead singer
because the station's not playing.

Jim Conrad: That's right.

Once again, Frankie Venom.

Dave Chesney: Frankie Venom.

Jim Conrad: Oh, I love those punk names.

Dave Chesney: So I tell him, I said,
look, the station's not playing the

record, but we got a live chance, a
shot to do a live broadcast, right?

So, you know, blah, blah, blah, blah.

And I said, so here's the information.

You know, it's radio station CFOX.

Okay, you got that?

CFOX.

Got that.

Thank you.

Yeah.

Yeah, I guess that's fine.

So, you know, what, you think I'm stupid.

Some, one of the announcers, I'm
not sure who it might've been,

Sterling Fox or somebody from CFOX,
was there to introduce the band.

Ladies and gentlemen, live from Gators.

Please welcome Teenage Head.

Frankie Venom walks on stage and says,
well, good evening, ladies and gentlemen.

Coming to you live on radio station.

C

FUCK.

Don Shafer: Well, I was told
not to say the word fuck, so.

Fuck, fuck, fuck, fuck, fuck.

Dave Chesney: I forgot that part.

But the next morning, 8:30, the
aforementioned Mr. Shafer calls me and

says, Chesney, you and that son of a bitch
better be in my office in 15 minutes.

So I get Frankie and we go down
and, uh, all that Frankie had to

say for himself was, I'm crazy.

Jim Conrad: That was a great
rationale for anything.

Hey, we're crazy.

We're crazy.

That transitions me to, I
guess, you know, our topic.

That was then.

This is now.

Uh, you guys have, were there then
and have been watching it, you

know, the evolution of the music
business and bands and entertainment

and radio over the last 30 years.

How has it changed?

Don Shafer: And I have mixed feelings
about it, as you might, expect.

I, uh, you know, I, I loved
what we did in the sixties,

seventies, some of the eighties.

But I loved, I loved that experimentation
that, you know, Frank or Ches or anybody

could walk in the station and say, this
is really good, play it, or trust me.

And, we could, we could
actually put it on the radio.

You know, the difference is, is that, you
know, we didn't know what, we didn't know.

We didn't have a formula.

We didn't have a, we weren't
really that sophisticated.

So what we did was love and gut
and playlist sizes could have

been 2000, but over time they went
from 2000 to, I think some of the

playlists today are a hundred songs.

Jim Conrad: Yeah.

Don Shafer: I think unfortunately
corporate radio, you know, has

sucked the soul out of the beast.

And you know, I don't, and I don't
say that unkindly, I understand the

business of it, but we lost the magic.

We lost the soul.

We lost the ability to Ches's
point, I don't even know whether

there are record reps anymore.

Frank Gigliotti: I
don't know if there are.

Yeah, but radio, in the sixties,
seventies, I used to fly down to Los

Angeles once a year to listen to radio.

93KHJ Los Angeles, right?

The Dr. Don Rose at KFRC San Francisco.

They played the music, but
they were so good that you

waited for the music to finish.

'Cause you wanted to hear what
the jock had to say, you know?

And, uh, you listened some to those old
air checks with Robert W. Morgan or The

Real Don Steele or any of those, right?

Jim Conrad: You sent me Coyote McCloud.

And the classic China Grove

intro.

If

that

doesn't get you going with your cup of
coffee in the morning, nothing will.

Now how has the, uh, in your
specific instance, how has

the music business changed?

Frank Gigliotti: There
is no music business.

Jim Conrad: There is no
music business today.

Frank Gigliotti: Per se.

Not, not as we used to know it because
Steve Jobs, you know, destroyed the,

Jim Conrad: The iPod
killed the radio star.

Frank Gigliotti: The iPod killed
everything, you know, and the iTunes,

that, uh, I was remember talking
to Dean Cameron, who's president of

Capitol Records not too long ago.

Well, I guess about maybe
seven, eight years ago.

When you get to be my age
that wasn't too long ago.

And, uh, he said, you know, Frankie,
he said, uh, we had 265 employees, uh,

Jim Conrad: At Capital Records in Canada.

Frank Gigliotti: During, you
know, the seventies, right.

Eighties.

He says, I'm down to 67
and I got a fire two today.

Jim Conrad: And it's
just gonna keep on going.

Frank Gigliotti: And it's
just gonna keep on going.

Jim Conrad: Dave, music
is still vital though.

Dave Chesney: Well, I would think so.

But what I was thinking along
the lines, how has it changed?

People don't have the attachment
to their music that we had.

It doesn't define them,
it doesn't speak to them.

Jim Conrad: It's disposable.

Dave Chesney: Absolutely disposable,
and that's just the way it is.

We were fortunate enough to have come
through a Renaissance period of music.

It's never gonna be like that again.

I'm not some old fart trying to,

Jim Conrad: Well, you are some old fart.

Dave Chesney: But yeah, I was
just happy that I was there.

Jim Conrad: Grateful for the
experience of being there

Dave Chesney: Yeah, I listened,
you know, I get turned on to music,

you know, from friends and, and
sometimes through Spotify or whatever.

But I think the thing was when you talk
about the, uh, Coyote McCloud air check,

and as Frank talked about going to Los
Angeles just to listen to KHJ, you're

in a restaurant, the waitress walks
over, drops your burger, and walks away.

You go, I don't really feel very good
about this place, but if she walks up

and goes, Hey, how you doing today?

Well, I just saw you
pull up in that red car.

Cool.

Hey, how you doing?

Hey, listen, we got meatloaf
sandwiches on sale today.

Really good.

Can I get you a coffee?

You're like, yeah, I
kinda like this place.

It's who serves it.

And plus radio, they had the tunes.

That's the only place you could get it.

That was the only place, as I said
before, the only place you could

get Bruce Springsteen in this
market was from Frank Gigliotti.

If you wanted Michael Jackson,
you had to talk to me.

When, Frank will remember these
days, of when CKLG and CFUN were

competing against each other for
our listenership, one station would

get a, a record before the other.

And all through the whole record, so
the other station couldn't tape it.

They'd go, LG exclusive.

LG exclusive.

You know, so yeah.

And you and, and you, you couldn't wait
to get outta school to turn on the radio

to hear the Daryl B show or whatever it
might be, or The Real Roy Hennessy with

the carpool special, they had the tunes.

And now I expect that I can pull up
to the Chevron pump and hit unleaded

and I'll get the goddamn Weeknd song.

Don Shafer: I just wanted
to add to that though.

Because there's, there's a place where
this starts to sound like, you know,

I remember when bread was nickel.

And, and I used to walk, you know,
walk in the snow to, to school.

And we have some great memories,
but not a lot has changed.

I mean, I, to your point, I
still like going on iTunes.

I still like exploring
and surfing for new music.

So I, I find it one way or the other.

But when you talked about radio and
what's changed, you know, for me the

biggest thing that's changed is this.

You don't find this very
much on most radio stations.

It's too time sensitive, it's
too compressed, it's too business

focused or too advertiser focused.

So why are podcasts doing so well?

Why is NPR doing so well?

And why does CBC ratings
continue to skyrocket?

Jim Conrad: Yeah, because back
to what my original premise, it's

about the stories and those DJs
told us stories about that music.

You know, the, the artists
were great storytellers.

Dave Chesney: Well, they
were human beings too.

And to, to Don's point, I mean, we
all remember the days of the BBM

book coming out, and if it was a 15
station market, CBC was number 16.

I remember hearing the story
about the CBC French transmitter

in Kitimat falling over.

It was down for nine months.

Jim Conrad: And nobody noticed.

Dave Chesney: Nobody noticed, nobody knew.

But CBC done, and which you have
attempted to do with Roundhouse Radio

is reflect my community back to me.

Talk to me.

You know, I, I, I don't need
an endless jukebox anymore.

Jim Conrad: I've got that on my iPod.

Dave Chesney: Radio stations that are
still out there relying on the hits?

Forget it.

Absolutely.

If you, if all you've got to
offer is music, you're in big

trouble as far as me and young,
especially the younger generations.

Oh my God.

Like, you know, and I,

Jim Conrad: Well, that's why,
that's who's listening to podcasts.

Dave Chesney: But there was a period
of time just up the street here when

Tom Lavin of Powder Blues, not that
many years ago, opened up a how to be

a success in the music business school.

And taught me to teach, uh, some of
the business aspects of the class.

And I would always love, there's a DVD,
it's the story of CKLW, the big eight,

now all these hipster doofuses that
were so cool, I would put that thing

on and they would sit there with their
mouths open and they just go like, oh

my God, where, when did this happen?

Is it gonna happen again?

You know, and so as far as radios,
we could beat that one to death, but

I still, I still think somewhere,
probably in America, just before they

turn the, the lights out, they just
flip the keys to some of the kids

from the college down the street and
they just go absolutely ape shit.

And I, with a radio, I mean every,
everywhere you go you can find a radio.

In your car, in your house, in the garage.

They're still out there.

I'm not waiting for it to come back,
but I think it could come back.

But that immediacy and we've
seen now it's the locality.

It's gotta be local.

So we would want to turn on the radio
and see how hungover Daryl B was

today, or where did he go last night?

Jim Conrad: Yeah, that's right.

Dave Chesney: You know,
he was out at the club.

He went to the Cave Supper club and
saw I was partying with the trooper

boys or whatever it might have been.

He was reflecting our community back
to us and I think that's what the

consultants, nevermind shrinking the
playlist, they took the community

aspect, the relatability, you know.

Jim Conrad: And homogenized the product.

Dave Chesney: Exactly.

And you know, there was a
time when everybody was out

on the street and it was fun.

And I don't think it's coming back, but.

Jim Conrad: It may.

Dave Chesney: It might.

Jim Conrad: Frank, you got a story?

Frank Gigliotti: I do have a story with
it actually, uh, relates to, to Shaf here.

Um, one of the best lines I think I've
ever heard, when an artist used to come

to town, we'd like to bring them down
to CFOX, uh, to do a live interview.

At this particular point,
Muddy Waters was, uh, was

in

town.

And, uh, I said, Hey, Shaf,
I says, uh, Muddy's in town.

And he says, oh yeah, bring them by.

I'd love to, love to have a chat with him.

So we're talking about all kinds
of different things, you know.

And then Shaf turns to Muddy.

And he says, so tell me, he says, uh,
does it ever, you know, piss you off?

Do you ever feel bad about
the fact that all those years,

you know, you were starving?

You know, you couldn't make
a buck out of anything.

'Cause that's the way it was
playing the blues, right?

He says, and all these new guys, you
know, Clapton and Beck, and these

guys are stealing all your chops
and making a fortune out of it.

Does it ever bother you?

He says, well, you know, Don, if I had
the money, I wouldn't have had the blues.

Jim Conrad: If I had the money.

Frank Gigliotti: So Shaf looks
at me and he just, he says, wow.

He says, what else am I gonna ask him?

You know, it was, uh,

Jim Conrad: That's a t-shirt.

That's a t-shirt.

I love that.

Frank Gigliotti: Yeah.

Pretty, pretty much.

Another quick story, uh, when, when
Willie lost, uh, he was down, was

it 13 million, Ches, and the tax
thing, you know, I was talking to

Jim Conrad: Willie Nelson.

Frank Gigliotti: Yeah, Willie Nelson.

I was talking to Paul Rappaport, who
was the LA promotion manager, and I

says, Hey, you heard about Willie?

Like, what's going on with Willie?

And he said, well, I was talking to
Kris Kristofferson the other day, and

uh, and he said, did he talk to Willie?

He said, yeah, well, well, he
says, so Kris, what happened?

He says, well, I said, Willie, you know
you're $13 million in the hole 'cause

you get ripped off by your accountant.

What are you gonna do?

And Willie says, I guess it would
bother somebody that gave a fuck.

Jim Conrad: Now that's a good attitude.

I like that.

Frank Gigliotti: Yeah, I love that.

Dave Chesney: I'm gonna jump off the back
of that Willie thing because we're gonna,

I know we're, we're wrapping up, and this
isn't even my story, but I, it's one of

my favorites stories that I just heard.

Jim Conrad: This is about storytelling.

Dave Chesney: So we all in
this room know Jim Burns?

Great, uh, local blues
man, uh, from St. Louis.

So, uh, the little town I live
outside of here, White Rock, uh,

Blue Frog Studios has an artist,
uh, perform on a regular basis.

One being Jim Burns, uh, a fan favorite,
and he told a great Willie story that,

uh, Jim Burns had met Ray Charles,
uh, when Ray used to come and do the

telethon here, he was always the big
superstar, close out Sunday afternoon.

So backstage, Jim tells a story that
the first time he was, uh, in the

same room as Ray Charles, he felt
compelled to tell him that his next

door neighbor in St. Louis actually
gave Ray his first recording contract.

So there was immediate click between
Ray and Jim Burns and over the years

they became quite good friends and,
uh, so when, uh, Ray passed, he

was, uh, invited to the funeral.

So he goes, and of course, a star cast of
people to get up to say a few words and

Jim says, I'm sitting there and Willie
Nelson gets up and he says, you know,

all of us here, you know, are gonna miss,
uh, Ray, a great friend of, of all of us.

And, uh, everybody here in this
room knows that Ray was very

passionate about playing chess.

And he said, we've all probably
had to play a game of chess

with Ray at some point in time.

And, uh, he had a special kind of chess
board that, I don't know whether it made

some type of audible noise, I'm not sure.

That doesn't matter with the story, but,
so Willie says, so the last time I saw

Ray, he said he of course roped me into
a game of chess and he kicked my ass.

So I looked at him, I said, Ray, next
time we play, can we leave the lights on?

Jim Conrad: Frank.

Dave.

Don, thank you so much for
being part of my podcast.

Thank you.

The stories are fabulous, so
thank you very much for coming.

Frank Gigliotti: Thank you, Jim.

Dave Chesney: Thanks, Jim.

Don Shafer: Thanks, Jim.

Jim Conrad: That was episode 7.

What a wonderful journey with my very
special guests, Mark Holden, Don Shafer,

Frank Gigliotti, and Dave Chesney.

As well, we talked about the neuroscience
and the evolutionary roots of music

in a wonderful essay by Dr. Aditi
Subramanian about the neuroscience

of music and why it matters to us.

Thanks for listening.

As always, it has been a pleasure.

Oh, and remember, we are
all stories to be told.

I'm Jim Conrad, and this has been
Conovision, the spirit of storytelling.