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Can you believe what you read on the internet? Or what gets posted in FB groups? Here's the truth about how much you SHOULD be making in roofing sales.
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Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
So how much should you actually be
making in roofing sales now, whether
you're brand new at this, or considering
your career in roofing sales or whether
you're a seasoned sales veteran, 1,
2, 3 in 10 years under your belt.
And you're just kind of wondering where
should this really be shaken out for
me and how do I compare with others?
That is exactly what I'm gonna
be getting into in today's video.
But even that last thing I just said
about how do I compare to others?
That's the first thing, there's
our ground rule for this video.
I want you to throw that out the
window, cuz there's some great
things happening in our industry.
People coming together.
Bringing integrity honor back to
roofing to try to drown out the scumbag
that have given all of us a bad name.
And with that, there's been an
emergence of activity online and,
and Facebook groups and discussions.
And I see a lot of chat around
there, which by the way, is
all like, really good stuff.
But then I know when people
are celebrating wins.
We start sizing ourselves up and
wondering, and, and it FA paints
this false sense of reality.
Everybody's doing all
these amazing things.
And I sit here and suck and
that's not the case.
Now.
Roofing sales is personal
development in disguise.
Did you hear what I just said?
Write that one down.
Roofing sales is personal
development in disguise.
I'll be the first to tell you I
don't really care much about roofs.
In fact, I really don't
care about roofs at all.
I'm not passionate about it.
What I'm passionate about is this
industry and the opportunity it
presents for us to jump in and literally
have a game of personal development
than we get better at communication.
It sales at organization at
discipline at time management at
communication, conflict resolution,
all of these different categories.
When we get better.
We end up serving more customers,
landing more sales in making more money.
So you have to embrace the journey.
You have to embrace the suck as
the endurance athletes say and
say, Hey, listen, I'm in this to
just get better each and every
day, we all come in at different
places with different backgrounds.
Someone might earn twice what you
did in their first year, but it
doesn't matter cuz it's not you.
So all I want you to focus
on is you and how do you move
the needle each and every day?
Getting better now that we have the
disclaimer aside, shall we jump.
All right, let's do it first.
I just wanna say, uh, welcome or
welcome back if you're new here.
My name is Adam.
Bessman the roof strategist and everything
that I do here on this YouTube channel,
my podcast and in my all in one sales
training sales strategy and sales
system called the roofing sales success
formula is designed to help you and your
team smash your income goal and give
every customer an amazing experience.
And for more information on that, you
can click in the video description
or podcast description below all.
Let's get to it.
How much should you be making now?
Truthfully, I believe that anyone who's a
good fit or a decent fit in roofing sales
should earn a minimum of $75,000 a year.
Now there are people who don't,
there's people who struggle by the way.
There's a gentleman, Caleb who had
mentioned on the channel a few times,
Caleb, I know you're a tentative man.
And I just wanna say, appreciate you.
If you see this, you wanna drop
a comment, do it, but your story
was really inspiring to me, Caleb.
And the reason is.
Caleb struggled for a number of
months, he got denied, denied, denied.
Then he got a streak where he made some
sales and then they would get denied
cuz they were stormed and he didn't
make, it was just this roller coaster.
And like every door was like, boom
slammed in his face, slammed in his face.
And it's like four or five months.
If my memory serves me
and he was relentless.
And if it weren't for sticking through and
being persistent, he, he would've quit.
Right.
But he didn't and he ended.
Three months after turning 21,
making his first six figures
his first year in the business.
It it's, it's, it's wild, what can happen.
And unfortunately, many
people quit too soon.
So the reason I say this is
75,000, I think would be a
first year reasonable goal.
All right.
Now, realistically, a
hundred K to one 50 is also.
Realistic, I'm gonna call first year.
That would be on the low end and
a hundred to 150 would be on the
mid mid-range end above that.
You're gonna see.
And I have worked with some folks
who've done up to about 300,000 in
their first year, and this is what
I'll put on the high end, by the way,
I have worked with some other folks
that just had dinner with a gentleman.
He did 450,000 of income.
It was very first year in roofing sales,
leaving from being a school teacher.
So again, crazy story, almost half million
dollars in a year in his first year.
Will everyone do that?
No, they won't only the
top, top, top will do that.
And I want to break this down now into
a bit to substantiate these numbers.
So you can just say, Hey, like where
is this gonna shake out for me and why?
So again, 75,000, again, just with the,
with, with roofing sales, the schedule,
the hours, uh, the stress that it can
take the, the expense that we have the
wear and tear in our vehicles, things.
Our equipment, like to me, if
I wasn't doing this, I would
just go get a job elsewhere.
Cause I think that I'd be happier or
maybe, maybe make the same amount of money
or a little less, but have less costs.
So that is to me like the
threshold of, are you a good
fit by the way, one sale a week.
If you're truly working
fulltime bare bones minimum.
If you're not doing one sale
a week, it's not a good fit.
That's my opinion.
If you're actually out there
working, you should be doing more.
And if you're not, there's some, by the
way, it doesn't mean you should quit.
You need to give this a hard look,
am I the right person for this?
And if you are the right person,
it means we need to start fine
tuning some of those sales skills.
So that's that, that low end mid range.
Again, we're looking about a hundred
to one 50, the high end one 50 to
300 now, uh, year over year, you'll
see some growth cuz you again,
it's personal development in the.
You're gonna get better
at time management.
You're gonna have a pipeline,
more referrals carry over
from the previous year.
So what I wanna break down is some of the
factors for you to understand when you
see these numbers thrown out online, and
you have the temptation to size yourself
up and compare because it's human nature.
And unfortunately, that's what
social media's designed do.
So let's break those down first.
We have the w two versus
10 99 can of worms.
W two is an.
your employer has a higher cost
to have you as an employee.
There's an additional 7.5%.
If my memory serves me, uh, tax that's
being taken out on that, uh, you do
get more stability and you can go
buy your first home for example, cuz
you don't need the two years of tax
history as an independent contractor.
So w two will likely usually pay
less, but there's additional benefits.
Oftentimes either a benefit plan.
Or perks of having the protection of,
of being an employee of a company 10 99,
usually gonna be higher commissions cuz
the cost of the company is much lower.
So that's first factor.
All right, next, we're gonna
talk about is location.
Let's talk location.
Come on, Penn.
Here we go.
Location.
So a roof in Mississippi is very
different than the price of a roof in
Minnesota and very different than Texas
and very different than Florida, Texas.
Mississippi much lower roof prices than
they are in Minnesota, in Florida, right.
Minnesota and Florida right now are
probably about almost twice the cost
per square as Mississippi and Texas.
Not, not quite twice, but almost twice.
So you can imagine that
there's, there's more profit.
If someone is out, you know, really
scraped by like, I've got some guys
down in south Texas, they're averager
10,000 and then the folks up in
Minneapolis, 22,000, twice the volume.
So we have to remember.
What size roofs are they selling?
So locations.
The next one.
All right, next factor you gotta
think of is this retail or storm?
Okay.
Storm deals can be really big,
often easier to do high volume,
cuz there's an established need.
Right?
Those roofs are damaged where
retail, we gotta go create the need.
Not everyone needs in your roof.
And then the final piece on this is leads.
Are you self generating your own leads?
Are you out knocking?
Or is your company setting
those appointments?
All right, because imagine if you had
to go set every single appointment.
You had to go generate your own leads.
That's gonna take more time than if
you had a set, an appointment setter
and you literally start up every day.
You look at your calendar.
I just gotta go here, here, here.
And again, I work with
companies that do both.
One of 'em their sales team is closing
on average about 16 sales per month.
And the other one there's there.
There's closing less larger project
size, more in depth, self generate leads
versus these guys are just boom, boom,
boom, running appointments every day.
Show up here, here, here, and here.
So as you can see, as you shake
this out, there's a lot of factors.
how are you employed?
Where are you selling in
the size of the roofs?
Is it retailer storm?
How do the leads come in?
And then the last one is
probably the most important and
that's your responsibilities?
Okay.
So let me break down.
What I mean by responsibilities, there are
some companies that run a project cradle
to grave, meaning from the mini you sell
it, everything that happens in between
to ordering the material, to managing
production, to cleaning up and invoicing.
And if you do it cradle to grave,
your commission will be higher,
but it's more time consum.
on the other side of the coin.
Some companies focus on just keeping
sales, people selling, and that's it.
You turn in deals.
Office handles the rest, likely
comes with a little lower commission
because you have a lot more time
to focus exclusively on selling.
And that's why it's so important for you
to understand what kind of person you are.
If you're horrible with managing details.
Like I am, if you're
horrible at math, like I am.
And if you're horrible with managing,
uh, time and all this running around.
You definitely do not want to be
selling for a company where you're
doing everything cradle to grave.
If you're an amazing sales person, you're
like, just put me in front of people.
You probably want to go to
a company that's got leads.
So in retail where you can just
plug in and just show up and have
conversations and close deals
and move on to the next one.
So you need to really hone down.
That good fit for you, by
the way, I've done that.
If you're new in the business, I've done
video on how to choose the right roofing
company to sell for, to match culture.
What questions to ask and another video
I've done that you might be interested in.
We'll put a card up here is the brutal
truth of roofing sales and what to expect.
I break down a little bit more into
a little bit more detail, kind, what
those realistic expectations are
in the, the aspects of this career
that people just don't talk about.
So in summary, realistically 75 K first.
Absolutely doable, a hundred to one 50
mid-range again, reasonable target one 50,
plus you're in a great spot at that point.
And those key considerations, w two verse
10 99, where you're selling in the size of
those roofs in the profit margins, in your
market, retailer storm, whether leads come
in or not, or if you're self-generating
them and then your responsibilities.
So there you have it.
Now, if you are someone who's new or
eager, maybe you're an owner running
a team and you wanna help your.
Not only figure out how much they should
make, but find a goal and turn that goal
into a daily plan and then give them
everything they need to smash that goal,
the material to self generate leads,
canvas overcome objections and close.
Those leads.
It all awaits for you inside the
roofing sales success formula.
I do have packages available
for individual reps or teams,
both of which are backed by
my no BS money back guarantee.
If you're not satisfied,
I buy it back from you.
It's that simple details are
in the description below.
And if you have any questions,
I invite you to reach out, to
talk with a member of our team.
You can call or text the number on this
screen, which is 3 0 3 2 2 2 71 33.
That's (303) 222-7133.
You can call our text.
All right.
Just cuz our time here
is about to wrap up.
Doesn't mean you're in my time
has to, we've got a few video
recommendations for you to get started.
If you're new, get a free copy right
now of the pitch, like a pro roofing
sales training, video library.
And I want you to pop into the
playlist called roofing sales basics
and new and roofing sales start here.
Those playlists are gonna get you, you
ramped up and rocking enroll in with
kind of the foundation that you need.
And I think you're really gonna like it.
And if you're already in this and you
want some more, there's two videos.
I recommend.
One is the brutal truth of roofing.
You know what let's tr
trim it back to that one.
I really think that one's gonna
pair the best with this video.
So you can click right here to jump
into the brutal truth about roofing
sales or click right here to get a
free copy of my pitch, like a pro
roofing sales training video library.
And I will see you on the next one.