The Inside Edit

Nikki DeRoest has built a career around one core belief: beauty should enhance, not hide.

From working with some of Hollywood’s most recognizable faces to launching her own brand, she’s learned firsthand that success isn’t always linear. After walking away from her first company, Nikki had to rebuild from scratch—this time on her own terms.

In this episode, Nikki and Maeve talk about the realities of building a beauty brand, navigating setbacks, and why trusting your vision matters more than ever.

They get into:
  •  The moment she knew she had to walk away from her first brand 
  •  What it really takes to launch in Sephora 
  •  Why most beauty products aren’t built for real life 
  •  Balancing artistry, business, and motherhood 
  •  The truth about “making it” in a creative industry 
This is a conversation about reinvention and doing things your way.

What is The Inside Edit?

The Inside Edit with celebrity stylist Maeve Reilly takes you behind the scenes of Hollywood’s most glamorous moments and the hard work that makes them happen. From styling the world’s biggest stars for red carpets and award shows to building a thriving business, Maeve shares unfiltered stories, lessons learned, and the realities of balancing work and home life. Each episode features inspiring conversations with fellow stylists, entrepreneurs, therapists, and other experts, offering listeners a rare mix of fashion insight, business advice, and real-life perspective.