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There’s a story behind every great business. We started the podcast, Stories with Soul, to dive into the wins, lessons, and secrets behind the success of heavy hitting leaders, entrepreneurs, and artists in our community. Join host Jamey Ice and co-host Jimmy Williams every other Tuesday to unpack another great story behind Fort Worth’s favorite brands. Brought to you by 6th Ave Storytelling.
00:00:04:00 - 00:00:25:12
Jamey
Welcome to stories with soul. I am your host, Jamey Ice. Musician turned entrepreneur and co-founder of 6th Ave Homes and 6th Ave Storytelling. Over the past ten years, I have launched multiple successful businesses and have become obsessed with all things entrepreneurship and marketing. I've been on a personal quest to unpack what it takes to make and grow a great brand.
00:00:25:14 - 00:00:45:19
Jamey
One thing that I've discovered is that stories are powerful, and that storytelling has the power to set a brand apart. Join me as I dive into the stories of the heavy hitting leaders, entrepreneurs, artists, and business owners in our community to hear their biggest wins, greatest losses, and their best business secrets. There's a story behind every great brand.
00:00:46:01 - 00:01:17:08
Jamey
Welcome to stories with Soul. We haven't even started yet. This is good. Okay. Welcome, everyone. If I don't know you or haven't met you, although I think I know most of everybody, we haven't met yet, but I've met almost everybody in here. My name is Jamie Ice. I am one of the founders of six AV storytelling. If you don't know what six F's storytelling is, we are a marketing storytelling company, that works with entrepreneurs and local small businesses.
00:01:17:13 - 00:01:39:17
Jamey
It's our mission to make entrepreneurship easier than ever before. It's our mission to help local businesses grow their business using the power of storytelling and, we we started this company. Company in April of 2020. One month into Covid, which was a lot of fun. But I am also a serial entrepreneur. I've started a bunch of different businesses.
00:01:39:19 - 00:02:02:19
Jamey
Which means I've also worked with a lot of marketing companies. I've. I've done a lot of marketing. I played music, I started a restaurants that a real estate company have done a bunch of different things. In, in that, one of the things I found is that when a business tells a story, when a business puts story at the central center of its marketing, it's the most effective way to communicate, the most effective way to grow your business.
00:02:02:21 - 00:02:23:17
Jamey
And I hired a lot of marketing companies and who did a lot of great things. But one of the things I found was there was no playbook for a local small business. There was no playbook, for entrepreneurship. There's like a playbook for big businesses. There's business school. And and one of the reasons we started this, it was in the middle of Covid, crazy things were happening.
00:02:23:17 - 00:02:44:21
Jamey
I was like entrepreneurs and small businesses need a plan. And so at six App Storytelling, we helped give business owners a framework to grow their business using storytelling. The other thing we did is a couple years ago we launched a podcast called stories with soul. This is also our first live recording we've ever done. So this is we're working it out as we go.
00:02:44:23 - 00:03:01:12
Jamey
But we started started a podcast a couple years ago called Stories With soul. And really, I just it was fun. I had kind of always wanted to do a podcast. I wanted to scratch, and it's, and part of my entrepreneurial journey. I think one of the neat things about Fort Worth is that everybody has a seat at the table Fort worth is a very community oriented.
00:03:01:18 - 00:03:20:06
Jamey
People want to help you. People want to see you succeed. And I think part of my success came from there's been a lot of great people who have helped me out over the years, and getting in proximity to folks who who are better than me at what they do, who have gone before me, who have have made mistakes and learn from them, and just gleaning wisdom.
00:03:20:06 - 00:03:40:03
Jamey
And so I kind of wanted to open that up to the world because there's the one, there's like people doing amazing stuff from here. You've been on the podcast Coffee Owner and her and husband are like, entrepreneur kings of Fort Worth. But but getting in proximity to other entrepreneurs, other artists, other leaders inspires you. You learn from them, you grow from them.
00:03:40:03 - 00:03:58:12
Jamey
And so I did that kind of selfishly. And there were several people that I'd like. I really want to have a conversation with them, but it's kind of weird to randomly approach someone you don't know and they can have a conversation with you, but not if you have a podcast. Tiffany, for example, I've wanted to have a conversation with you for a long time, and now I have a reason to wrangle you here and sit down and pick your brain.
00:03:58:14 - 00:04:15:15
Jamey
But the the response to it was kind of wild. Way more people listened to it than I thought. I thought it was is going to be my mom. But people listened to it and people liked it. It resonated with folks. I learned a ton from it. And it kind of took on a life of its own.
00:04:15:15 - 00:04:33:04
Jamey
It became a bigger thing that it was Sante was a guest on there. There's some folks who have been the been guest here, and I've got friendships from it. And so we we recorded at a different studios and I was like, I want to have my own studio so we can do it more so it's more accessible. I also wanted something that's kind of six hour vibe.
00:04:33:04 - 00:04:50:03
Jamey
If you're in this space, you can kind of get a feel for the six hour vibe. So after a couple years of talking about it, we're like, let's just put in a studio here. And so today was a celebration. We literally finished putting those panels on the wall and hanging lights like four days ago. Sage is nodding your head.
00:04:50:03 - 00:05:13:04
Jamey
Sage runs operations at Success Storytelling, and so we just want to have a little party and say, come check out our space. If you ever have thought about podcasting or want to want a space, we would love for you to come use it. And I've also wanted to do a live episode, because I've never done this and I thought it would be fun to kind of break the mold a little bit and have a few kind of do a panel.
00:05:13:05 - 00:05:33:17
Jamey
And, and the topic I wanted to discuss is this idea of building a personal brand. Because I think it's so important with whatever you're doing in your career, whether whether you're an entrepreneur or whether you're an artist with your leader, whether you're just working for someone like, I love it when I get, you know, job applications and they kind of have built their own brand.
00:05:33:22 - 00:05:53:04
Jamey
I think personal branding is just a part of where we're at as a culture, and it gives you leverage, it gives you a platform. And so I was like, who are the three people in Fort Worth who I think do this better than anybody else? And so you guys are here. Because each of you have built very different platforms.
00:05:53:04 - 00:06:10:13
Jamey
You built very different brands. But I feel like y'all are like you. Each of you blow my mind in kind of how you've done it and what you've done and the success you've had, and it's been neat to see you do it. So the conversation today is really about building a personal brand. How does creating content play into that?
00:06:10:15 - 00:06:27:01
Jamey
And hopefully to, you know, learn a little bit about your story and how you got it. So I have Tiffany Blackmon, I have Santi Nelson, and I have Mister Tony Green. And I was going to I was going to read your bios, but I decided not to do that. I kind of want to just kick it off and have you tell your story, who you are, what you do, why you're here.
00:06:27:03 - 00:06:33:02
Jamey
Give us that from your own lips. Because y'all are all good at doing that. And then we'll dive into some questions.
00:06:33:04 - 00:06:34:15
Sainty
Tony, your last cigaret.
00:06:34:15 - 00:06:40:00
Sainty
On hand had sex. Start at the very beginning. You go ahead, Stacy.
00:06:40:03 - 00:06:42:02
Jamey
Who wants to kick us off?
00:06:42:04 - 00:06:43:01
Tony
The way you want me.
00:06:43:03 - 00:06:44:19
Jamey
Tony, I kind of want you to start.
00:06:44:21 - 00:06:50:00
Tony
Okay. Well, the lady is first. Okay.
00:06:50:02 - 00:06:52:21
Speaker 5
00:06:52:23 - 00:07:22:03
Tony
Oh my gosh. I'm Tony Green. And, oh, my gosh, I, I really just feel like my brand, which is basically. Hello, I'm Tony Green. Under under an umbrella encompasses so many things. But it's really, I thought, why don't we make it into something and name it something, even though. And picked a very obvious choice.
00:07:22:05 - 00:07:49:12
Tony
That is basically how I like to live my life. How I live my life. I live my life, meeting people, telling stories about them, telling, telling stories about food, promoting their brand. Going to to promote their charities and, and championing for those charities. And that's, what became something that was able to be presented to the world in different ways.
00:07:49:12 - 00:08:06:19
Tony
So now you see me as a correspondent with NBC from time to time. And then, we just finished this, this wonderful little film project, a short film project that's doing pretty wonderfully. And, hopefully you'll see me this holiday season pop up in a few places, a Santa, Tony. So look forward to that.
00:08:07:00 - 00:08:09:08
Speaker 5
00:08:09:10 - 00:08:10:21
Tony
That's pretty much it. And.
00:08:10:21 - 00:08:12:01
Jamey
You also have a podcast.
00:08:12:03 - 00:08:25:14
Tony
And also the podcast. Yes. Which I always said be coming back for season five with my dear friend Henry. And Buetow. Okay. We love him as well. And that is called Tony and Henry on the same page.
00:08:25:16 - 00:08:26:15
Speaker 5
How.
00:08:26:17 - 00:08:27:22
Jamey
Do you want me to say to.
00:08:27:22 - 00:08:52:16
Sainty
You? Ranking high. I am Saint Nelson. I was born and raised here in Fort Worth and hadn't been back since 2007, and came back during Covid when my husband was doing 1883. He was good, old and asked that. Got that? So sorry if you haven't watched the show, he gets killed. But I was a musical theater girl.
00:08:52:16 - 00:09:08:18
Sainty
He, went to Ohio, then New York to do Broadway, and I was on a television show called Sex and Drugs and Rock and roll with Denis Leary. And I remember he came up to me and he was like, your voice. Pardon my language. Am I allowed to curse you? You know me.
00:09:08:18 - 00:09:09:04
Jamey
You can.
00:09:09:05 - 00:09:30:23
Sainty
Oh, my gosh, he can beat me out. But he was like, your voice is so fucking weird. You've got to do voice overs. And I'm like, literally. It's like my first boss. So I was like, okay, I guess I'm doing voice overs. And so that kind of fell into, thankfully, because the dentist fell into my lap and did Trolls and Boss Baby.
00:09:30:23 - 00:09:58:02
Sainty
And I'm currently on Gabby's Dollhouse and a minion. And so voiceover was my my thing. So we we moved to Texas. My son of we had had Molly Morgan and my son was definitely ill and I was horribly depressed and just mad at the world. I was like, why? Like the entire world was during Covid and then I had a sick child on top of it, and I just kind of thought he'd always be sick.
00:09:58:04 - 00:10:20:02
Sainty
And so in my mind, I was like, if he's not going to change, if I'm going to live in the hospital, I need to change my life. And so I stopped drinking a year and just got really into like a big health kick. And I feel like I just came into my own and was like, I'm not just going to be Eric's wife and not just rely on everybody.
00:10:20:02 - 00:10:45:10
Sainty
And because of all the nurses and doctors and people in the Fort Worth community, I was like, it is my time to get back. Like they did so much for me. So the moment I got my mental health, like in chat and mix health ironically got in check. It's so weird kind of how that correlates. I just like, I feel like everything happened and it was.
00:10:45:10 - 00:10:58:07
Sainty
Jamie's podcast actually was the first time I said I got on anxiety medicine. And as I feel like if you were born and raised here, it's kind of like a flu or what a faux pas. What people say is being on a FuPa.
00:10:58:09 - 00:11:04:07
Sainty
Just like my FuPa now. But I think that changed the game.
00:11:04:07 - 00:11:25:10
Sainty
Because my mom got so many calls and was like, oh, that was so cool of saying teach, do. And I think my life kind of began there and everything has fallen into place. I have a podcast called The Glimmer and Grit, with my husband Eric, and it's so much freaking fun. And we are exhausting and so annoying and fun.
00:11:25:12 - 00:11:49:19
Sainty
I just have a Christmas stocking line out at Neiman Marcus that just launched, and it's the largest Christmas by Neiman's has ever had. So it's so weird. I think my life just started. I say like curating because I got my mental health in check, and I think everything kind of fell into place. So there we go. Long story short, not very short.
00:11:49:21 - 00:11:53:16
Jamey
Tiffany, give us a little bit about your background in bio and what you do.
00:11:53:21 - 00:11:58:15
Tiffany
Well, first of all, thank you for having us because you are fabulous. And you.
00:11:58:16 - 00:12:01:05
Sainty
She is such a better interviewer and my.
00:12:01:06 - 00:12:21:18
Tiffany
Wife and you are just such an iconic in the philanthropic world, in the business world. And thank you so much for having us tonight. And allowing us to tell our stories. Toni and I've been friends for many years. Both of these people sitting to my right have been, on my podcast. So, they have been so sweet to be with me and support my brand.
00:12:21:18 - 00:12:57:03
Tiffany
How I started I am a chef and, by trade. I went to TCU and I did the food world for many for 100 years because I'm almost 60. I'm happy Birthday 60 in January. So anyway, I'm the old one up here. You looking at all the ages up here. So, so I and I was doing food, writing television, radio for years and years for many different companies, branding different companies and learning the intricacies of branding these large companies southern living, the beef industry.
00:12:57:05 - 00:13:22:10
Tiffany
And when 2020 hit, we, I was phasing into blogging and in content creator creating the influencer world, and I'm not sure I like that word, but, Paul Rogers, my former producer, said you should start a podcast. You should. And I'm like, what's a podcast? It's a radio show, right? Is what my dad called it. So I'm like, sure, let's go.
00:13:22:14 - 00:13:48:02
Tiffany
So we started a podcast. After doing the blogging, we brought it to life. Television. Radio was my passion and so I love being in front of the camera instead of behind the camera. My beautiful daughter is in the audience today, and she's my marketing manager and she runs the show. I do not run the show. But phasing through being a chef, not in the restaurant world.
00:13:48:03 - 00:14:11:07
Tiffany
Let me make that clear. And television, radio and publications is very different from what the people do or the everyone does in the food and beverage industry. But I'm trying to bring that to life. My podcast, my so-called fabulous podcast. Why did we come up with the name? Because I'm not fabulous. I'm so called fabulous, but I'm not really fabulous.
00:14:11:07 - 00:14:34:19
Tiffany
But I want to be fabulous, and everyone I bring on my show is amazing in their own right. They make a difference in the world. They want to change the world. They want to make it a better place. And we're trying to figure it out in a small little intricacies throughout our life. So that's what I'm doing. I absolutely love what I'm doing right now.
00:14:35:00 - 00:14:43:22
Tiffany
Is it easy? No, not at 59. It's not. But I absolutely adore this and I appreciate what you're doing bringing us all here today.
00:14:44:00 - 00:14:52:02
Jamey
Oh, well, this is great. This is great. Tiffany, I want I want to come back, I want to I want to put you in the hot seat again, even though you just were telling us your story.
00:14:52:04 - 00:14:53:10
Tiffany
But my champagne.
00:14:53:12 - 00:14:54:14
Sainty
I know I.
00:14:54:16 - 00:15:15:17
Jamey
I was watching, I was like, is that going to stay in her lap? Yeah, I think so. I work with a lot of entrepreneurs. We work with a lot of small business owners. And I feel like most people see the value in content. They see the value in building a brand. But it feels daunting and overwhelming.
00:15:15:19 - 00:15:42:11
Jamey
And so I wanted. And I think what I love about you being 59 is like, it's one is never, like, too late to start something or too late to reinvent yourself. But but there's there was a point in each of you and I. I, as a casual observer, witnessed it. Tony, I remember when you like, launched this night talk show, but there was a point where you said, I am going to do something and I'm going to put myself out there and I'm going to do the work and I'm going to invest the time, energy, money.
00:15:42:15 - 00:16:09:09
Jamey
So and that's like taking that's step is kind of scary and kind of overwhelming. And it's like, what are people going to think because of anybody who listens to care? But I would love I would love for you like you said, you started in Covid. But can you talk? Can you just talk a little about, like, when you were like, I'm going to do this and kind of what you was going through in your head during that season, like the fears or the or the imposter syndrome or what?
00:16:09:12 - 00:16:17:15
Jamey
What that leap of faith of I'm going to put myself out there and intentionally create content and invest my time, energy, money into doing this thing.
00:16:17:17 - 00:16:43:22
Tiffany
So, I'm going to go back several years as a chef. You're expected to especially as a cookbook writer, you're expected to have an Instagram and have photos of what you're doing. And I didn't I was a queen of Facebook, let me tell you, I was the queen of Facebook, but I didn't have it. And I said, when my daughter, which was my main investment in my life, there's nothing.
00:16:43:22 - 00:17:03:05
Tiffany
Where's Lydia? There's nothing like being a mother. It's no father's the number one job in your life. But everyone's like, where's your Instagram? Where's your photos? And, I said, when I, my daughter graduates high school, I'm going to start an Instagram, but I'm not going to do an Instagram. It's going to be a freaking business. And it is.
00:17:03:07 - 00:17:11:11
Tiffany
And, yeah, it's going to be a business. We're not just messing around telling people what we're having for dinner. So we started that and I started you went.
00:17:11:12 - 00:17:12:09
Jamey
From nothing.
00:17:12:14 - 00:17:13:10
Tiffany
Doing nothing.
00:17:13:10 - 00:17:15:08
Jamey
Zero zero Instagram.
00:17:15:08 - 00:17:35:15
Tiffany
No, no, zero. And we just started 100%. And my daughter and I were talking about this today. We went full throttle. It was a full time job. And then when Covid we started the podcast in January, Covid, February, March. Who's going to be on my show myself? You know what I mean? It's my own show. But we had to switch.
00:17:35:15 - 00:18:03:19
Tiffany
I had no television. I had no public. I, you know, Santi, we've talked about this. We had no jobs. I mean, we didn't you could not go in in public. You couldn't go on television, you couldn't go on radio. So you had to switch. So mine was just jump in and let's go. So starting the podcast was before, but then we really accelerated once Covid hit and you're scared, you're like, who's listening?
00:18:03:21 - 00:18:33:10
Tiffany
Everybody's listening. And what I regret is I didn't I didn't realize that that we had so many ears and there's so many hearts wanting to hear. So, you know, I lost a little bit during that phase, but it's just that, you know, it. At the time, it was just you just jump right in. And so my business has gone from me having a full time job in the industry to having a full time job for myself.
00:18:33:12 - 00:18:35:12
Sainty
That's amazing. Sister Guertin.
00:18:35:13 - 00:18:36:15
Sainty
Go.
00:18:36:17 - 00:18:38:02
Tiffany
Seems fabulous, right?
00:18:38:02 - 00:18:39:16
Sainty
Yes. So yeah.
00:18:39:18 - 00:18:58:23
Sainty
And then you see our credit card statements. You're like, not so fabulous anymore. Eric and I, we're not in the public eye, but we were more on, like, the acting end. And I remember, I will say, during 1883, that's when Mick was super sick, and it was Eric's best time of his life. And it was my worst time in my life.
00:18:59:00 - 00:19:23:01
Sainty
And I just remember saying, this is such bullshit. Like, we are so fake, like, this is so fake. What the world is seeing right now, and it's just seem not fair to me and fair to the moms out there or parents out there that are struggling. It just seemed not reality. And I just remember telling Eric I was like, we need to share this.
00:19:23:01 - 00:19:44:04
Sainty
It's only fair if we share this and we are blessed in a sense where if we do share it and get backlash, we can get back up and it's fine. I think and so I just remember we did our first podcast kind of going in and we were flying back from New York, and we had done the three in a row, and I started crying.
00:19:44:04 - 00:20:06:15
Sainty
I was like, Eric, are we going to do this? Because I do not want to do it halfway. I want to be so honest. I want to, and we have to, especially Eric being an actor. I was like, it's just we have to go full force and you have to be honest about everything in our lives. If it's just the only way to be authentic and if we're not going to be authentic, I don't want to do it.
00:20:06:17 - 00:20:23:04
Sainty
And I think it just I think that allowed people to be us as normal people. And it was just the best thing ever. But it was so great because we did have that moment just on the airplane being like, if we're going to do this, we have to go all the way, especially because we are so late to the podcast game too.
00:20:23:09 - 00:20:37:07
Sainty
I always said I felt like I was like starting the Facebook. It just seemed like I was so late in the game that if we were going to do it, we had to do it right and do it. Big thanks to Six Avenue Stories, who did all of our marketing. So here we are.
00:20:37:09 - 00:20:39:16
Tony
Well, that was lovely.
00:20:39:18 - 00:20:40:19
Sainty
00:20:41:16 - 00:21:09:13
Tony
For me. Oh my gosh, I, I got started because of, like, I had, like a series of random, like, crazy series of of yeses, like someone asked me, hey, Tony, we love you. And we'd love for you to like, you should host a talk show inside of my bar. And that was at Evanston. Who said we we love, we love, we still love him.
00:21:09:15 - 00:21:38:06
Tony
And, shipping and receiving, if you don't know. And, and then from that, we were like, we went to the drawing board and kind of drew up this crazy idea of like getting this, this desk and, and our CNC creator friends and our artist friends painting it, and everybody was helping us put it together. And so and then I'm a host and then I'm getting this suit, and we get this little great deal at the store that we still love.
00:21:38:08 - 00:21:59:08
Tony
And, and then and then we started to say, okay, now let's start asking other people about it that we want to have on the show. So ask Rambo had a pretty good relationship with her, so we thought that was an easy as that was good. Then I ask, I'm like, who do we want to sit next to? So my friend Frida monet was a drag queen.
00:21:59:12 - 00:22:18:10
Tony
Then we start playing with this idea of like setting people together that would not normally be in the same space at the same time. And that grew the idea. And then we said, let's ask Nancy Lamb. Nancy Lamb said yes. And I was like, oh my God, okay, we could do this. Like I think we can pull it off.
00:22:18:10 - 00:22:41:02
Tony
And that created a series of yeses for me that that, you know, culminated in their relationship with NBC that would try to keep a handle on to this day and, and then creating the podcast with Henry, which was also just another yes moment. We were on a Sunday afternoon talking for four hours, like we always do, and then we'd get to the end of our conversation.
00:22:41:03 - 00:22:43:13
Tony
I always say, I wish we recorded that.
00:22:43:15 - 00:22:45:18
Speaker 5
00:22:45:20 - 00:23:05:04
Tony
And so we finally did. And, and now we have like, we have listeners, we have, one of our cases is a is in London. And so like, you know, he listened to what there's like, but now there's like, like 40 listeners in London. It's so crazy, you know, and it just feels like those little things that are, you know, that culminate in our success.
00:23:05:04 - 00:23:08:03
Tony
So that's basically how we did it.
00:23:08:05 - 00:23:35:04
Jamey
Love it, love it. Can you, can you talk a little bit about just, the value of authenticity coupled with, I mean, I think part of doing this is you got to show up, you got to create content, which is kind of a job. I got to like, do the work and schedule the photos or the videos or it like it can be cumbersome and time consuming, but can you talk about balancing, creating and then being authentic?
00:23:35:07 - 00:23:57:06
Jamey
Because I think I think part of the success of each of the three of you is you're kind of unapologetically you, like you are like, you don't try to be anybody else. You know, you're like, yeah, like I'm a little weird. I'm different on my own thing. And I think that's kind of why people react to it. But so one, how do you manage that?
00:23:57:06 - 00:24:10:01
Jamey
Was that hard doing that. How do you reconcile that with also like it's a job I gotta show up. I gotta think of things I gotta there's a little bit of strategy there, but I also want it to be very real and authentic. So I don't know if anybody wants to take a stab at that.
00:24:10:02 - 00:24:30:11
Sainty
I'll try. My biggest thing, though, if I'm not being authentically myself, then I will always second guessed that something didn't go right or wrong, because then I'm like, oh, if I would have said this. But if of myself, I'm like, well, they just didn't like me. Like it's just it is what it is. And and so it is.
00:24:30:12 - 00:24:54:16
Sainty
I think that's the biggest because I catch myself, especially once you start getting brand management and things like that. It's like my biggest thing is, like with the McKinsey child, I've had that for years. I think keeping to your brand and what you are as a person, I think people relate to that. I mean, you start to see any of those influencers when they start doing random deals, you're like,
00:24:54:18 - 00:25:17:01
Sainty
You're just doing that for a paycheck, which is amazing. You understand why? But I think that's why we're definitely seeing a change in the Instagram culture is like with my agency, they said they're micro-influencers make more money now than they're mega people because I think people trust and you see behind the bars and you realize and understand it's their job.
00:25:17:07 - 00:25:32:16
Sainty
But I can't like the more I do without my makeup or the more I like, I'm crying or snotty or, you know, all is the more hits I get because it allows people to be like, okay, we're all the same. We're all trying our best. That goes for a little.
00:25:32:16 - 00:25:33:12
Jamey
That's good.
00:25:33:14 - 00:26:00:20
Tiffany
I do have to say that for the majority of my adult young adult life, I hid a secret and I hid it for a very long time. And when I first did the podcast and revealed that I had a first marriage that went very south and the reasons why, and I was so embarrassed, and I had people call it texting me going, I had no idea.
00:26:00:20 - 00:26:30:02
Tiffany
I've been your friends all these years, and you never said the same thing because I was afraid of two things. Rene Brown says it well, shame and guilt, they're the worse. And so coming true with what I shared. I had hundreds of women that said I feel normal and in to you. If I can make someone feel normal through my podcast, I give menopausal symptoms all the time.
00:26:30:02 - 00:27:01:20
Tiffany
We won't go into that here at Jamie's place, but I give it all I know you haven't changed girl, but I will. But until you really share, like saying she was saying something that if you was dealing with. And that was my moment of going, I'd hid this and let and dealt with shame and guilt. And it's my brand now is coming forward and sharing and letting people know that you're normal.
00:27:01:22 - 00:27:25:03
Tiffany
You know, we all, not all of us, but we may have not had a great childhood or we might not have had a great marriage, or we may have a breakup to share that. And for me, that's what podcasting is, is really sharing and reaching you and reaching you and going, man, you know, she's not famous. She's not this, but she's just a normal gal like me.
00:27:25:03 - 00:27:31:21
Tiffany
So authenticity has just turned into my brand pretty quickly when I became honest with myself.
00:27:32:00 - 00:27:34:21
Jamey
I love that. I love that Tony. Anything to add to that?
00:27:35:00 - 00:27:56:23
Tony
Well, I concur with what the ladies were saying and, yeah, I mean, I just I would add one of the biggest things to help me is balance. You know, sometimes I really had to take some time away from like being everything in front of social media. And, and that's why. So I could do it so I could do it better, you know, whenever, whenever I did to it, I needed that time off.
00:27:56:23 - 00:28:05:09
Tony
So I think just like with anything that we really invest in, you know, you have to find that balance. You know, if we do it work in life. So that's my addition, you know.
00:28:05:10 - 00:28:23:02
Sainty
And I agreed to like my the hardest thing, especially Eric and I do a live podcast every Friday is separating that. Like because my friend will tell me a story and it's like, oh my God, that story is so good. I got to tell it on the podcast. That's been the hardest part for me is like separating that life.
00:28:23:04 - 00:28:28:18
Sainty
And like I've even said to my friends to like, I promise is not going to go on our podcast. Like I say, I swear.
00:28:28:19 - 00:28:32:07
Sainty
Because it is so hard. Those moments.
00:28:32:07 - 00:28:50:05
Sainty
You're like, I want to share it. Like, I remember our neighbor is 17 and she babysits my kids and she told her mom to tell me that please stop talking about my own children because my kids are perfect, that I'm talking negatively, and I'm like, I'm not talking about my kids negatively, I'm talking about me as a parent and the stuff.
00:28:50:06 - 00:28:51:18
Sainty
I'm going to, but I love.
00:28:51:18 - 00:29:17:16
Sainty
She took it so personally that I was talking like about her babies in a sense. So I feel like that's the biggest balance to separating because it is all about author's authenticity. But then saving. That's why Eric and I are more about sharing, throwing each other under the bus and like our things instead of like our friends, because it is so hard not to share everything because, gosh, it could be fun.
00:29:17:18 - 00:29:20:10
Sainty
Oh, I'd be so good, so good.
00:29:20:11 - 00:29:39:08
Jamey
That's good. Okay, I want to pivot a little bit, and talk just like practical about how how do you do this? Because because again, it's like it's the same with the decision to I'm going to put myself out there. I'm going to do this. I have a vision. I'm I'm going to go for it. There's also it's a, there's a there's work to it.
00:29:39:10 - 00:30:03:00
Jamey
You gotta show up. It doesn't just happen. Can you talk just like, what does a typical week or month or like, what does your content creation process look like? Can you can you give me some granular like I do photos or captions or I make posts this like whatever. Like all of you all are content creators. Your brand is built on creating content.
00:30:03:02 - 00:30:07:05
Jamey
How do you do that and what does that look like logistically?
00:30:07:07 - 00:30:08:12
Speaker 5
Oh.
00:30:08:14 - 00:30:09:01
Tiffany
Okay.
00:30:09:01 - 00:30:13:17
Sainty
So I'm like this, we plan.
00:30:13:19 - 00:30:40:22
Tiffany
Because we we are content creators and we have a blog. We Tuesday is podcast release day on the blog. Wednesday is Recipe Wednesday. So it's a recipe because it's my my. I still have those people. Thursday is fashion and lifestyle. Friday and Monday are paid content. And then, hopefully others paid. But then Saturday and Sunday are flex days.
00:30:40:23 - 00:30:47:14
Tiffany
We have months planned out. It doesn't always work. But for example, we are looking at Valentine's Day now because.
00:30:47:15 - 00:30:48:19
Jamey
Already making content for.
00:30:48:19 - 00:31:19:20
Tiffany
Valentine's. Well, we're already I mean, it's already hitting the stores. I mean, everyone knows it's hitting the stores, so we've already got to. So the gift guides are our gift guides are planned through Christmas. So that's our you know, that's how we monetize our engine is gift guides and and and selling and monetizing and like you know and is is laborious as it is and Amazon you know we try really hard to give we don't just get it and we get packages in the mail all the time.
00:31:19:20 - 00:31:40:14
Tiffany
And it's like if we don't like it, we don't post it if they're not paying us. But especially but we don't take every brand deal. But content creation for this has to be planned out so far in advance. Two weeks it's ready. It's in the it's in the barrel going down. It's already planned. So that's I think that's how ours is a little bit different podcast we are recording.
00:31:40:14 - 00:31:53:02
Tiffany
The last one I was telling y'all early, we try to batch 4 or 5 a day and we have 17 to 20 a season. So we try to batch because financial reasons I mean it's it's been it's a financial.
00:31:53:06 - 00:32:01:22
Jamey
Just to clarify, she's recording five episodes in one day. This it's crazy to me.
00:32:02:01 - 00:32:25:14
Tiffany
But I mean it's you know, it's it just we finally figured out and it takes a minute. It's taken me five years to figure out that is the formula for my brand. Please don't be late if you're coming to my podcast was an hour, but that's the formula that works for us. But yeah, so do I lose a voice at the end of the day.
00:32:25:14 - 00:32:41:07
Tiffany
But I feel at the end I'm so energized and and I want to go out and have drinks and you want to and guys. But that's how we plant it. So our, our you know, we just don't have the podcast. We have to monetize the podcast because it's expensive. I mean, it is expensive for us because we're doing it in studio.
00:32:41:09 - 00:32:55:23
Tiffany
And but it's content planned out for quite a long time. We have our guests planned the entire season and, and it's very and I'm looking around this room because I'm seeing guests. I'm going to attack you at the end of the night time.
00:32:56:01 - 00:33:09:08
Jamey
But, but, but but to summarize, it is your your calendar is very intentional and very full. And I'm sure you have some days where you're like sitting down right in front of a computer all day. Yes. And some days we like John on the whiteboard. Here's what we're going to do. And sometimes we're like getting the makeup on and your.
00:33:09:11 - 00:33:32:09
Tiffany
Yes. And you know, that's my job. But what's interesting is we started this, Bonnie Smith is in the audience beautiful shop with Bonnie, and she has been with my brand for five years now. And, and she and I have talked about it. We are 711. We're 365. I mean, 24 hours a day. It really is, because I will go to the toilet in the middle of the night and somebody wants to know about breast implant illness.
00:33:32:09 - 00:33:54:18
Tiffany
I'm telling about them at 3 a.m.. So because I love my people. But yes, but what we decided to do is seven days a week is too much, is too much. So I was like, okay, I need to give my daughter or somebody just six days a week. We work just six days and then I'm like, we finally figured it out.
00:33:54:22 - 00:34:11:06
Tiffany
It took us five years, but we figure it out of planning content ahead and then Monday. Sometimes we have to work weekends, but we're getting better about that, you know. So but it's it's a full time job. It really is. It's not part time at all. At all.
00:34:11:12 - 00:34:13:06
Sainty
I'm bored. I'm a shit.
00:34:13:06 - 00:34:24:19
Sainty
Show. You've got it together. I'm like, oh my God. I'm like, I'm doing. I literally have content I have to do on the way home. I'm doing it like I am a full set. So,
00:34:24:21 - 00:34:35:10
Sainty
I do mine on the daily and kind of whatever I'm feeling. And if I have to go number two, I get a little more content done than I normally do.
00:34:35:13 - 00:34:37:10
Jamey
You're doing it all on the fly.
00:34:37:12 - 00:34:47:13
Sainty
All on the phone. Swear to goodness all I literally did my first content. If you follow me on Instagram at Saint Nelson, I'll love your content.
00:34:47:15 - 00:34:49:11
Sainty
God, I am a literal shit.
00:34:49:11 - 00:34:56:09
Sainty
So this is why is people's job and not my job? I have a three and a five year old and my sweet best friend.
00:34:56:09 - 00:34:58:02
Tiffany
I have a 25 year,
00:34:58:04 - 00:35:08:21
Sainty
Can't wait. My best friends, Katie McFarland, Becca Pollock. They were like, so you have full time help. And I'm like, no, should I, I was like, I have TCU babysitters.
00:35:08:23 - 00:35:09:13
Sainty
That is like.
00:35:09:13 - 00:35:12:19
Sainty
What I have. It is me. And most of the time, as Reba would say, a.
00:35:12:19 - 00:35:15:08
Sainty
Single mom who works two jobs.
00:35:15:10 - 00:35:20:15
Sainty
Because Eric is always gone. So it is me and,
00:35:20:17 - 00:35:22:07
Sainty
Me most of the time.
00:35:22:12 - 00:35:39:12
Sainty
So, my sweet children, that's the part I'm balancing. I try to every night and they still sleep in bed with me, which I know is so bad. And I sit in bed and I do the content in my suite. Neiman Marcus, like the head of the they called me. They were like, Will you give this to your social media team?
00:35:39:16 - 00:35:40:05
Sainty
And I was like.
00:35:40:05 - 00:35:44:02
Sainty
Oh, they already have it. It's me. So literally.
00:35:44:07 - 00:36:02:23
Sainty
But I think this is all just happening for me. So I'm kind of in that I haven't been doing this years. It's all kind of happen. I'm realizing I am. Yesterday I took, we did the podcast at 8 a.m., and then I took the day off the rest of the day, and I was with my kids all day, and I would my mom called me and she's like, how are things?
00:36:02:23 - 00:36:26:03
Sainty
And I was like, I'm not meant to be a stay at home mom. They are saying stay at home moms. They deserve it. Like my brain, if you know me, goes way too fast all the time. So I think it's my my Adderall. It's my ADHD. Medicine is content. Like I'm just kind of always going like I have no consistency, just kind of wherever I am.
00:36:26:03 - 00:36:46:06
Sainty
I just kind of share. And if it works, it works. If it doesn't, sorry. But yes, like that it really is. I'm kind of like, whatever I'm feeling that day is how my gift guides go. And if I see, like, McKinsey's child's doing a sale, I'm like, oh, like, here I come. And I do a quick get gift guide.
00:36:46:06 - 00:36:46:17
Sainty
And you.
00:36:46:17 - 00:36:52:10
Jamey
Block off time at all. No, you're not like between 2 and 4. I'm getting on my phone.
00:36:52:10 - 00:37:04:09
Sainty
No, it's all day like and all night and every morning and in the car. And I'll be doing it all night tonight. And we have our yes podcast every Monday. Every Friday. So all.
00:37:04:09 - 00:37:05:10
Jamey
Week I love it.
00:37:05:12 - 00:37:26:14
Sainty
But I'm playing catch up. So I think that's the difference is I feel like I was so late to the game that I'm playing so much catch up now that I always feel like I'm always wish sometimes I would have found myself at 25 instead of 35, but I'm so grateful I found myself at 35. But I always tell Eric I'm like, God, what I could have done.
00:37:26:18 - 00:37:27:07
Sainty
If this.
00:37:27:07 - 00:37:32:03
Sainty
Was like myself at 25. But I'm grateful because it's it's me now.
00:37:32:04 - 00:37:39:05
Tiffany
But Saint, I couldn't have done this when Kennedy was three and five. I mean, I couldn't have done this. So does. Let's give yourself some grace.
00:37:39:05 - 00:37:40:17
Tony
Give her some flowers for that, right.
00:37:40:18 - 00:37:41:18
Speaker 5
Yeah. Mama.
00:37:41:20 - 00:37:48:19
Tiffany
Being a parent is being a parent. And I mean, so give yourself grace. And you do have a full time job, so you know what I mean.
00:37:48:19 - 00:38:05:02
Tony
To oh my gosh. So I submitted the podcast. So we do we try to do two. We try to do two at a time. How did you two at a time. And so we're doing one at a time. We're like oh my gosh. Was like we could have we can break this up. You know, we we had to get creative.
00:38:05:04 - 00:38:25:00
Tony
But like I said, it's it's always inconvenient. And then things come for me. My schedule is just so weird. For me. And so, you know, whenever I'm pushing out content, that's usually for something. For something that's coming up. Or, you know, I could give you a little bit of something, but I'm always active on the stories I love.
00:38:25:00 - 00:38:32:14
Tony
I love a good story time. And I send you the best one, so. Yeah. Yeah. Follow me if y'all don't already, because I still have my stories. Good.
00:38:32:16 - 00:38:35:06
Speaker 5
00:38:36:07 - 00:38:57:16
Tony
Oh, my gosh. So with that, with that creation, I do kind of like, block away a time for it. And then I usually, and, doing whatever I needed to record. And then I basically go to the wine bar, chat room or Henry's house. And like, and then they like, what are you doing? Why why are you, like, texting?
00:38:57:18 - 00:39:23:04
Tony
I'm like, I'm I'm working. I'm like, I'm doing it. I'm editing. I, I promise I'm, I'm so like, why? Like, it takes a while for me to get together, and then I'm basically crazy, whenever I start editing and I'm, like, silent and not active, and then, like, what is this guy doing over there? So that's how we crank it out and then some from time to time, I'm like, I definitely have help.
00:39:23:06 - 00:39:40:14
Tony
And with the movie stuff, I, I certainly have help. And and they also like have a handler for me that like that will get me places. And so that's like that's the plus side. I love having a handler sometimes. But that's how I do it.
00:39:40:16 - 00:40:00:17
Jamey
Yeah. Okay. I want to ask one more question and then I might we'll take a few questions from the audience. If if you were to give advice to maybe your younger self or just someone, someone aspirationally who's like, I, I want to build a brand, I want to build the platform, I want to I want to do what you guys are doing.
00:40:00:17 - 00:40:04:05
Jamey
What what what what advice would that be?
00:40:04:07 - 00:40:31:17
Sainty
Oh, I love that question. I think it would be, at least for me, is find yourself at that time so your self, your own personal self is going to change a hundred thousand times and just be and be okay with it. And you will be so pro sometimes and so rich sometimes and so sad sometimes and so happy sometimes.
00:40:31:19 - 00:40:43:14
Sainty
And it's okay. Like I remember that on the podcast I cried and I was like, it's the first time in my life I was content. I didn't know contentment existed.
00:40:43:15 - 00:40:44:18
Sainty
So yeah, that that.
00:40:44:18 - 00:40:47:07
Sainty
Would be like my my little thing.
00:40:47:13 - 00:41:14:19
Tony
I like that one. I gosh, I would have to like, think about it. I, I think I would say first ask yourself what what you're good at and and then or if you already know, like like do it faster. I wish I would have like, I like to keep doing it. Keep doing that. Invest in that, invest in that part of yourself and and really like, participate in it.
00:41:15:01 - 00:41:35:00
Tony
Because sometimes, like there's something that gets in your head that's like, hesitate to obsess. Yeah. Like, you know, don't start this yet. Don't have this great idea. Maybe, maybe that I did. I didn't participate in, but that was a great idea. I didn't I mean, and now I've had a lot of them and so and then people get to see them too.
00:41:35:04 - 00:41:39:21
Tony
But that's only because I said yes to myself, you know.
00:41:39:23 - 00:41:42:23
Jamey
Did it take you a while to get to that point?
00:41:43:01 - 00:42:07:05
Tony
Like I think so, yeah. I, I think yeah, I think the, I saw some, I saw what people were seeing in me. I was like, you know, people kept saying to me the same thing, what they were seeing in me, that's great thing. You know, something in me, a charisma, uniqueness, a nerve, a talent. Okay.
00:42:07:07 - 00:42:09:19
Speaker 5
Okay.
00:42:09:21 - 00:42:17:05
Tony
And, so, yeah. And then I started saying that to myself. So, yeah, it took its like long enough, you know,
00:42:17:07 - 00:42:46:14
Tiffany
Tiffany, I wish that the younger Tiffany would have been confident enough to do what I'm doing today. I wish, and I see all these beautiful faces of men and women in this group, and I, we are in a world whether we want to believe it or not, of support. Tony Green five years have been my friend and has said yes to everything I've ever asked him to do.
00:42:46:15 - 00:43:10:03
Tiffany
Saint. He has said yes to everything I've ever asked her to do, people in this audience. But it was. I wish that we were in a world 40 years ago where we were in a group like this, Jamie Ice and supporting each other. Small businesses. I didn't know you could work for small business. I didn't know you could be a small business.
00:43:10:03 - 00:43:28:23
Tiffany
I just thought I work for Southern Living or a bank or someone. But I didn't realize that you could make a living doing what we're doing now. And I see a lot of small business owners in this group today, and. And I wish the younger me would have had the confidence to go know I'm going to do this myself.
00:43:28:23 - 00:43:34:01
Tiffany
I'm not going to work for anyone else and work for myself. And it's been the best experience in my life.
00:43:34:03 - 00:43:34:17
Jamey
That's awesome.
00:43:34:21 - 00:43:54:03
Sainty
And I say something really quick, come on. It's like my biggest passion in life and it's so annoying. But I swear to you, it it's going to be so cliche, but giving back is like, it sounds so stupid y'all. But I can't stand. Especially in the world of social media. People complain 24 seven and they have every right.
00:43:54:03 - 00:44:16:22
Sainty
It's their right to. But my philosophy, unless you're on the ground, get your hands dirty and helping the world, then you can have a right to complain because you're doing something about it. And I think if you're out there and giving back and it all comes back in spades, and even more so, and you get a better understanding of the world.
00:44:16:22 - 00:44:30:14
Sainty
And I don't know it, it's just becoming. I drive Eric crazy. She's like, what? What are you going to do? And I'm like, oh, I'm going on a zoom to help this one girl, did you get this one? And he's like, you don't have time to do that. And I'm like, yeah, I do like, of course I do.
00:44:30:14 - 00:44:47:16
Sainty
I'm like, she is changing the world. And if I can help a young girl help change the world, like, how cool is that? Like, and one day that's going to be my daughter. So it sounds so silly and so cliche, but I swear to goodness it comes back even better in your heart.
00:44:47:18 - 00:44:48:21
Sainty
So stupid. But it.
00:44:49:00 - 00:45:09:01
Sainty
Really does. It is like. And you'll see it firsthand. I feel like Melissa Ice is one of the most unbelievable humans I've ever. She's one of the biggest people that inspired me in life, and I think it comes back so much more in life. And you get to a better understanding the world, because I think if we're in this room, we all come from a place of privilege.
00:45:09:07 - 00:45:15:09
Sainty
And I think if how blessed we are to so get back.
00:45:15:11 - 00:45:46:04
Tiffany
On a scene, having philanthropy on my podcast has been the biggest eye opening I had. I, the foster homes, the fostering National Angels on a few weeks ago and and. I'm embarrassed. What? I don't know what's going on out there. You know what I mean? I'm embarrassed to know in what I've done in what's been come across our desk in five years with philanthropy has been.
00:45:46:06 - 00:46:09:02
Tiffany
And like Saint saying, giving back. And that's what my way of giving back to is these philanthropy, these that just need you all here, that we need people to adopt dogs and we need to adopt children in and to change the world, you know, am I going to get rich on change in the world? No, but that's not my job at all.
00:46:09:06 - 00:46:17:17
Tiffany
But to change the world and get a voice. So I honestly think that. And you're the same. You work with philanthropies all.
00:46:17:17 - 00:46:38:13
Tony
Yeah, all the time. Like people don't know how many. You know, some give back. Would just like, yeah, there's more, you know. And that's exactly the answer. But they find you because they, they see that thing. They see that thing, this thing that we're doing that, that, that needs that they need our help. They need our help telling their story, telling more people about their story.
00:46:38:13 - 00:46:53:20
Tony
Because you don't they don't always have they don't always have in us. And so that's why I'm like, that's why I'm such a yes person. Whenever anyone asks, like they always, yeah, it's always, yeah, I have time for that for sure. Some way I'll work it out.
00:46:53:21 - 00:47:16:19
Jamey
I love it, I love it, and I think that's like one of the benefits of building a platform is you get you get to do stuff like that. So this is live, which is one of the fun things about live. It's a room for people. They may have any questions. So what, what is the most rewarding part about what you do?
00:47:16:20 - 00:47:18:22
Jamey
You know, I kind of just talking about it. Yeah.
00:47:19:03 - 00:47:40:19
Tony
I mean, yeah, the giving back is nice, but, I got I got some great boots from time to time, I get some shoes. Okay. It's a little. I got a Dickies said, like, pretty happy about that. Yeah. Relationships are a nice, But the giving back. Yes.
00:47:40:21 - 00:47:43:11
Sainty
It's the same, I think,
00:47:43:13 - 00:47:44:09
Sainty
When you get, like, a.
00:47:44:09 - 00:47:52:20
Sainty
Discount code or something, you're like, okay, let's go. I think it sounds so silly, but I'll never forget when I got, like, one click on like.
00:47:52:20 - 00:47:53:08
Sainty
And I was like.
00:47:53:13 - 00:47:58:22
Sainty
I am rich. Like, I have made it and it's like, 0.2 cents.
00:47:59:00 - 00:48:20:14
Sainty
No, it's really it sounds super. And that is so that's part of but I do a children's show for children's in-house and they are needing and I didn't know this a lot of time to the closet where kids that have been, physically abused and things like that. And Beck, Pollock is my very best friend of Hillhouse, and she didn't know that.
00:48:20:14 - 00:48:38:11
Sainty
And, like, give clothes like, those kind of connections like to be able to say like, oh, that's one of my best friends. And she had no idea. And she would love to do that is the most rewarding thing in, like, the entire world. I mean, there's like and it sounds so we said it too is all like, that is the coolest.
00:48:38:11 - 00:48:46:15
Sainty
Like those kind of connections. When you can help someone out like that, there is nothing, not a better feeling in the entire world.
00:48:46:17 - 00:49:06:07
Tiffany
I, in 2023, realized I had breast implant illness and had my implants out. And I decided the night before surgery on Highly medicated to go on my social platform and to share with the whole entire universe that I was having my implants out. And could anyone please tell me what was going on and what was about to happen?
00:49:06:09 - 00:49:41:04
Tiffany
And thousands. My platform grew because these fabulous women across the world were messaging me the night before my surgery, and we, the women, crying out for help now that we're fighting Big pharma and, changing, changing women and changing their thought process. And I prayed, I pray some day I can start a a nonprofit for that. But women that need help, that no one is listening.
00:49:41:06 - 00:50:02:03
Jamey
I love it, I love it, and I think part of that is just, again, authenticity. Just like instead of like I'm thinking of this really strategic content, just saying, here's what's going on. Inviting people into your story, is what resonates the most. Questions, frankly. Was there a time you wanted to call it quits or a tough time?
00:50:02:03 - 00:50:05:16
Jamey
Is was a time where, like, this is, I don't want to do this anymore.
00:50:05:18 - 00:50:07:11
Tony
So I didn't says yes. I'm like.
00:50:07:11 - 00:50:09:17
Speaker 5
00:50:10:07 - 00:50:30:07
Tony
But yeah, but the long answer is no. You know, because, yeah, you just keep you keep going. I think, like I said, for me, it's like me, I am truly I am the brand, I am. So it's it's me no matter what. So I still I know I'm, you know, but it's just showing up. But.
00:50:30:07 - 00:50:48:18
Tony
Yes. So yes, I mean, I can't I can't not say yes to that question. I don't think there's any one specific. I think there's been multiple, but I just, but no, I just keep coming. I keep showing that it's like clocking in.
00:50:48:20 - 00:51:10:21
Sainty
And I think so much of it to it, it is. It's me. So it's like I can't quit me. God, I wish I could sometimes I think the times, especially when you first start getting like negative, negative comments that I remember, I'm so sensitive and I'm gonna get negative comments. I'm a polarizing personality, but in your own mind you don't think you are.
00:51:10:21 - 00:51:16:11
Sainty
So when you start, you're like, like it just. Or you're like, oh my God, you don't know me. You don't know what I.
00:51:16:11 - 00:51:17:14
Sainty
Do, you know?
00:51:17:17 - 00:51:30:07
Sainty
So I think that some of the times where I've had to, you know, any negative comment is always kind of good. It means you're growing. But that kind of always it took me a moment to kind of learn how to.
00:51:30:10 - 00:51:32:11
Tony
People can have their opinions, you know.
00:51:32:11 - 00:51:32:17
Sainty
And they.
00:51:32:17 - 00:51:33:02
Tony
Do.
00:51:33:04 - 00:51:37:09
Sainty
They share what they should. It was so nice. But it is that.
00:51:37:09 - 00:51:41:21
Sainty
That's an interesting. Yeah. It hurts when they do that sometimes.
00:51:41:22 - 00:52:04:15
Tiffany
The answer is absolutely. I mean, more times than often that you say, okay, I'm done. But I really try not to vocalize that too much. I do tell my husband and he says, TV block and tackle, baby, you got this. And so I do have a cheerleader and a husband I do. But it is. And so what's the biggest challenge for us is out of our hands.
00:52:04:20 - 00:52:32:03
Tiffany
Anyone in this room is meta? It's meta. Is could shut us down. I always I have been till I went to a if I could if you asked a question in hour and, about where could I put my money, it would have been gone to conferences and to talking to people like this that could have. That will open up because a lot of people will not share their secrets or their, their, their their their success and failures.
00:52:32:05 - 00:52:44:01
Tiffany
But going to a conference has been just given as help and hope of like, okay, there is help on Amazon, we're going to make it. But but yes, like.
00:52:44:03 - 00:52:46:02
Jamey
A content creator conference or like we did.
00:52:46:03 - 00:53:08:01
Tiffany
Like an we went to the mid, mid life influencer conference. I'm not sure anybody in this room would go there, but we went there and just people willing to share their, oh, just do this. And I'm like, wait, I learned more in three days than I had in five years. Been three days, three days. And, and I and every person I met wanted to quit.
00:53:08:03 - 00:53:25:13
Tiffany
They wanted to quit. Like, are we making a difference? Are y'all hearing me or are you listening? Or you are you do you hear the daily deal or whatever? But, but the answer is absolutely. And anyone that tells you that they didn't think that is absolutely farce. So.
00:53:25:14 - 00:53:49:20
Jamey
All right, let's do one more question. Oh, wait. Or maybe two. We'll do two. Let's go to the back first. You. Yes. So for the recording I want to try to repeat that. So just in the early stages of sort of changing your career or getting started dealing with the feelings of feeling cringe or the Lulu. Say that right.
00:53:49:22 - 00:54:02:18
Jamey
And even kind of. Yeah, the imposter syndrome that comes from that. Like, is this, is this cheesy? Is this obnoxious? Is this narcissistic? Is it, is it, you know, weird?
00:54:02:18 - 00:54:22:23
Sainty
I feel like you gotta lean into it, sister. I am the definition of cringe. I am the definition of de Lulu. I'm the definition of, back in the day, a basic bitch. And you just my like my philosophy. It sounds so silly. If I say it first, then you can't say it about me because I already said it.
00:54:23:01 - 00:54:53:02
Sainty
So like it sounds really silly, but I'm like, I know guys, this is super annoying or like I dislike that makes people because if they're making fun of you, like, then you just look silly like that person making fun of you because you already said it. Like the joke's on them. Like I made the joke first. So whenever I do feel like those moments where I'm like, oh my God, like, I want to die, this is so cringey, I think, and if you follow my husband on Instagram, you probably have seen him shirtless more than I have because that man does.
00:54:53:02 - 00:54:56:08
Sainty
The five Disney 5:30 a.m. running shirtless.
00:54:56:11 - 00:54:57:00
Jamey
His abs.
00:54:57:00 - 00:55:03:12
Sainty
Are phenomenal. I mean, I always tell Eric, like he gets in trouble with our agents and I'm like, Eric.
00:55:03:14 - 00:55:06:13
Sainty
Like, that's. So that is to Lulu.
00:55:06:14 - 00:55:07:07
Sainty
I'm like.
00:55:07:08 - 00:55:10:13
Sainty
You don't do that. Like you will when you're married.
00:55:10:13 - 00:55:13:07
Sainty
Like until like pointing out to people like, we get.
00:55:13:07 - 00:55:16:00
Sainty
It like it's. So I think that people don't.
00:55:16:00 - 00:55:37:12
Sainty
Like authentically because I'm like, babe, like you're a 30 man 30 and like, you have your shirt off and I'm like, you're married forever. So I think it's like, the more you like, just lean in, I think the less you'll care, because the joke's on them. Like you hit it first. At least that's my philosophy. Because I'm. I'm.
00:55:37:13 - 00:55:45:01
Sainty
I'm a no. One. Like I always say to my agents, I'm a no. One, but I'm my own. No one. And I hopefully I'm somebody else is no.
00:55:45:01 - 00:55:45:14
Sainty
One.
00:55:45:16 - 00:55:47:20
Sainty
And we're no one's together. And I think that.
00:55:47:20 - 00:55:49:13
Sainty
Helps people.
00:55:49:15 - 00:55:59:15
Sainty
Have more fun. You go at it, sister. I'm always like, who cares? I've. I've gotten the philosophy of who cares? And it could shut down tomorrow, so you might as well have fun being you.
00:55:59:17 - 00:56:12:01
Tony
Well, I think, yeah. Just like. Yes. Just like it's very cringe, very de Lulu. It's also so meta that we just explain cringe. And to Lulu specifically.
00:56:12:03 - 00:56:12:14
Speaker 5
I was.
00:56:12:14 - 00:56:13:16
Jamey
Like,
00:56:13:18 - 00:56:40:01
Tony
She was like, what were those? What were those words? Oh my gosh. But yeah, you just, you really you really just keep at it. If it is cringe, if it is to, then that means you're doing something right. So, I think, you know, just do it. I mean, I, I crack myself up all the time and like, and then I, I see it in my head, something that's really funny.
00:56:40:01 - 00:56:51:00
Tony
And then I'm like. And then whenever I do it and I like it, I'm like, that's good. So I like I'm like my own. I ant myself, and.
00:56:51:02 - 00:56:53:05
Speaker 5
Or whatever it is.
00:56:53:07 - 00:57:07:16
Tiffany
If I, if, if I'm understanding correctly, this squish, I just generally can't hear it. I'm going to pass on that one.
00:57:07:18 - 00:57:35:06
Jamey
I would, I would just say like, if you want ordinary results, do ordinary things. If you want extraordinary results, do extraordinary things like the people. Like I was talking about Matthew McConaughey earlier. Like I was like, he's so weird and wild, but I like, love him. It's like we're drawn to people who are interesting and do their own thing.
00:57:35:08 - 00:57:57:03
Jamey
And so I think that's true with business. I think it's like you have to do unordinary things. And and I pulled up a quote. My daughter's name is Roosevelt. We call her Rosie. But we we named her. Hasn't we heard? This is a little getting cheesy on us, but this is the man in the. The arena is one of my favorite quotes in the whole world.
00:57:57:05 - 00:58:19:00
Jamey
By Theodore Roosevelt. That's why we named her Roosevelt. It's not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who was actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who airs, who comes short again and again, because there is no effort without error and shortcoming.
00:58:19:02 - 00:58:37:19
Jamey
But who does actually strive to do the deeds? Who knows great enthusiasm, the great devotions, who spends himself in a worthy cause, who at best knows? In the end, the triumph to the high achievement, and who at the worst, if he fails, at least fails while daring greatly so that his place shall never be without the cold and timid souls who neither know victory nor defeat just.
00:58:37:22 - 00:58:55:06
Jamey
But there's people in on the sidelines who are judging and critically criticizing and throwing rocks and writing mean comments. But it's the code. It belongs to the man in the arena who's failing and putting themselves out there. I just say, you gotta just do it. And people like weird and you got like, you got to put yourself out there.
00:58:55:08 - 00:59:15:23
Jamey
And and the self-talk is a big part of it, you know? Andrew, we have one more question. The question is, if you were just had the opportunity to just completely reset and do it all again and do something totally different, but podcast start with the podcast.
00:59:16:01 - 00:59:17:13
Jamey
And doing something totally different with.
00:59:17:17 - 00:59:31:12
Tiffany
The boat, what do you call it? How do you what do you say? I mean, I can't even remember the, well, barstools first of all, I would do something sports related. But what is it? When you take naked pictures of yourself.
00:59:31:14 - 00:59:33:07
Speaker 5
In the.
00:59:33:07 - 00:59:35:08
Tony
Boudoir? Like stuff like.
00:59:35:10 - 00:59:35:20
Tiffany
What do you.
00:59:35:20 - 00:59:37:15
Jamey
Call it? Oh, OnlyFans.
00:59:37:16 - 00:59:38:20
Tiffany
OnlyFans?
00:59:39:01 - 00:59:44:18
Sainty
That's the only thing I know how to do. But no, I feel like.
00:59:44:20 - 00:59:46:03
Tony
Susan Keller.
00:59:46:05 - 00:59:47:04
Tiffany
I mean, I.
00:59:47:05 - 00:59:48:06
Tony
Oh, my God.
00:59:48:08 - 00:59:57:13
Tiffany
That's the only thing I know. Like, that's everyone's killing it there, right? And no one wants to see this shit. I mean.
00:59:57:15 - 00:59:58:11
Tiffany
Right. That's the only.
00:59:58:11 - 01:00:05:13
Tony
Thing I know. Yeah. Go ahead and lock in a screen name just in case I'm okay.
01:00:05:15 - 01:00:08:08
Tiffany
So that's my,
01:00:08:10 - 01:00:18:08
Sainty
I would I is so proud of you. I was like Tennyson, pg all night and so sophisticated and nailing it. And then we come out with only, I mean, a second duty.
01:00:18:08 - 01:00:19:14
Tiffany
They're just killing it.
01:00:19:15 - 01:00:24:16
Sainty
I go, I was going to say a barista, so I'm very,
01:00:24:18 - 01:00:45:05
Sainty
I think I would be I love I have, this sweet Starbucks worker that I have every single time. And it they them and I just am obsessed with them and like the way that they have expressed themselves. And I'm always thinking I'm addicted. If you follow me like nobody follows the in that if you follow me. Absolutely.
01:00:45:05 - 01:00:46:03
Sainty
And I'll say it again.
01:00:46:05 - 01:00:47:01
Sainty
01:00:47:03 - 01:00:54:21
Sainty
But I think I would be really great at that job. Like I love with talking to people I love my coffee. I just think.
01:00:54:23 - 01:00:57:12
Sainty
I would like, really crush it of.
01:00:57:14 - 01:01:00:05
Sainty
That. And I'm like really good at, like the appliance.
01:01:00:07 - 01:01:03:13
Sainty
I really think like that. Yes. Machine.
01:01:03:13 - 01:01:04:14
Sainty
And I'm like really.
01:01:04:14 - 01:01:05:16
Sainty
Good with people.
01:01:05:16 - 01:01:14:00
Sainty
And like understanding people. And I really like who they usually hire. I just think it's great people don't and I just think I would crush it as a barista, like famous.
01:01:14:00 - 01:01:22:22
Sainty
Probably for it. Well, that's this, which I go back again to. I don't want to be,
01:01:23:00 - 01:01:39:06
Tony
Man, I which I've, I've done, but like, I would like go far with that, which is, doing window styling. I, I love that part. You're also like, that's you're, you're by yourself enough like, which I like. And then, you know.
01:01:39:06 - 01:01:40:11
Sainty
Oh like Macy's window.
01:01:40:14 - 01:01:41:10
Jamey
Oh yeah.
01:01:41:12 - 01:01:42:12
Tony
I was like.
01:01:42:14 - 01:01:44:04
Tiffany
I don't know. Do they.
01:01:44:04 - 01:01:51:18
Tony
Need you. Oh my gosh. And I'm like, oh my God. I judge them so harshly every year. But it's yeah, I give window critiques, but yeah.
01:01:51:18 - 01:01:54:09
Tiffany
They're hiring for time to animate.
01:01:54:10 - 01:02:10:14
Tony
And they might need me I might need okay, I'll look into it. But, yeah, I think I'd go far with that. You know, and then, you know, maybe, you know, be on parade circuit or something, and. But. Yeah. And then maybe behind then I'd have a cute pink gay bar.
01:02:10:16 - 01:02:11:07
Speaker 5
01:02:11:07 - 01:02:12:04
Sainty
Ping pong.
01:02:12:08 - 01:02:17:12
Speaker 5
Club. It was, my question was.
01:02:17:12 - 01:02:23:07
Jamey
That was a great question. All right, so my answer, that's a good question.
01:02:23:07 - 01:02:40:18
Sainty
Just be like a preacher. That's what Eric always calls you. You're like the ultimate. You're like, hi, Jamie, how are you? And he's like, good. And today what? Like you're so good at words like, is it so true? It's like he I listen to after stalkers Fly. I was in bed with my husband when he was listening to your.
01:02:40:23 - 01:02:55:00
Sainty
I think it was a voice memo or a video. I didn't know what it was, but I was listening and I was like, he is the most thoughtful kind. Like the way you use your words. You're really good at the storytelling thing. Sorry to answer your question, but I just think you are the most unbelievable the way you use your words.
01:02:55:00 - 01:03:00:05
Sainty
I've never in my life experience somebody that does that as amazing as you. Oh, I would follow.
01:03:00:07 - 01:03:03:06
Jamey
Thank you. Thank you very much.
01:03:03:08 - 01:03:06:00
Tiffany
Thank you for your shift.
01:03:06:02 - 01:03:29:00
Jamey
Yeah. For me, I don't know, I, I always wanted to, like, live on an island and hunt treasure. I'm really good at finding things. And then if I could do it all over again and I would be a treasure hunter. And with that. This is a blast, guys. Thank you so much. This is a very, very, very fun conversation.
01:03:29:01 - 01:03:35:10
Jamey
Appreciate you guys listening and being here. Lots of wisdom here. So thank you guys. This was fun.
01:03:35:11 - 01:03:39:04
Tiffany
Thank you. Thank you everyone.
01:03:39:06 - 01:03:58:08
Jamey
Congratulations. You made it all the way to the end. Thank you so much for listening to this week's episode of stories for. So if you enjoyed the interview and like what you heard, please help us out and share, subscribe and like anywhere you listen to podcasts, when you share and subscribe, it is insanely helpful and allows us to keep producing new episodes.
01:03:58:10 - 01:04:19:00
Jamey
You can always join us directly in the studio by watching the video version on our website. Sixth Ave storytelling.com stories with soul is brought to you by six App Storytelling, an organic marketing company building standout brands on the foundation of story. You're obsessed with your business, and we want to make the world obsessed with to. Thanks for listening.