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In today's episode, I am talking all about how to choose the brand colors for your private practice. Have you ever struggled with choosing the perfect colors for your brand? If so, this episode is for you! I share my unique process of selecting brand colors for both my clients and my own personal brand. From creating Pinterest boards to using a special website for color extraction, I guide you through the behind-the-scenes process of finding the right colors to represent your brand's identity. I also provide practical action steps to help you get started on your own brand colors.
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Websites, local SEO, and marketing strategy for dietitians in private practice. Hosted by Courtney Vickery, web designer and dietitian, helping you build a site and online presence that actually gets you clients.
In each episode, we'll tackle the practical side of private practice: websites that actually convert, tech tools that don't give you headaches, and strategies to streamline your workflow. Whether you're drowning in admin tasks or just starting your practice, we're here to help you spend less time managing your business and more time doing what you love - helping your clients.
Join us as we chat with successful dietitians and practice management experts who've figured out how to make technology work for them, not against them. We'll share real solutions for real practices, focusing on what actually works in the world of weight-inclusive care.
From fixing your scheduling nightmares to making your website work harder for you, Tech Savvy Dietitian: Websites, Local SEO & Marketing for Dietitians in Private Practice brings you practical strategies you can implement right away. Because your time is better spent helping clients, not fighting with tech.
📍 This week sponsor of the dietician turned designer podcast is coolers.co. This is a super fast way to create color palettes with their cool generator. You can get them from the images that you upload, or you can just do a random draw and see what you get and get inspired. So if you are needing help with your brand's colors or just need some inspiration, go check out coolers.co.
And I explain even more during this episode of how you can use it. Hi, and welcome back to this week's episode of Dietician Turn Designer. I asked on Instagram what everyone would like for me to talk about, and the thing that won was brand colors. So I thought I would do an episode on sort of the process behind how I choose brand colors for clients and how I chose my own brand colors.
I'm sure we've seen in Canva how you can pick, , brand boards and kind of look around at choosing different colors, and if you're like me, you see a lot that you like, but then at the same time, when you go to use them on your own brand, it doesn't feel quite right. So it's hard to decide, you know, what colors should I pick and then we likely get overwhelmed.
So I'll kind of explain the process that I have clients do. In addition to the very detailed questionnaire that they fill out and the two hour branding workshop that we do, , I also have them create a Pinterest board for their brand. And they don't just pin brand boards or colors or fonts. I have them pin.
You know, outfits, clothes, , especially interior design pictures that they really feel are representative of what they would like their brand to be. And typically there is an overall theme that emerges through this brand. Imagery. And what I like to do is take actually a screenshot of that Pinterest board and I will then put it into a website called Colors.
It's C O O L O R Ss and I. Use that image to then kind of go through and it literally goes down to this little bitty pixel. And I will start kind of picking the different colors out from that, , screenshot that I've taken of their Pinterest board. And then it kind of is a game of me trying to put together a puzzle.
So I am trying to see, will this color go here? Is this the right emotion that we're trying to evoke? Because that's another important piece. If someone tells me that they want their brand to be relaxing and calm and inviting, I'm not going to pick Bright Fire Engine Red for their brand. Or a very bright, vibrant orange.
Not that, that can't be part of a warm and welcoming, , brand. It just depends on the shade that you pick and how you use it. So once we kind of go through and pick out some colors that I think will work the way that I then present them to the client and just to kind of show them how we're going to use them is I really like to do it with the imagery of different circles.
I usually have one main circle, and that is the main background color for the brand. It's the one that if we're not using white, then this is the color that we are using as the main color for the brand.
Then on that larger circle, I put two smaller circles and you can think of them as the secondary and an accent color. So I'll use my brand as an example. I have a very, I. Light, gray, smoky, bluish color. That is the main background color when I'm not using white. So that would be my large circle. And then the two circles on it would be, , the plum color that you see me use a lot.
That purple color would be my accent color. And then my. Secondary color would be the darker smoky blue that I use sometimes. And then off to the side, it's like a little planet arrangement. I have a a medium circle with a small circle on it. And those are my other two neutrals. So for me it's just black and white because, , My colors are simple.
I actually really like black and white. If you see me in person, you know that most days I'm actually wearing black. So, , I definitely wanted to incorporate it into my branding. Now, if you are gonna use black, I typically recommend not using like straight black on the screen. , you wanna use something just a little bit off of that so that it's not so straining on the eyes.
So that is how I have my brand colors set up, and that is how I typically do that for clients. Now what happens is sometimes people will see a combination of brand colors in say, Canva, or even on the website I mentioned earlier, and they'll think those are the colors I want. But what I always like to do is then show them a mockup of how it will play out on your website because
Nine times outta 10, there's an adjustment to be made . , because what we use on a website is different than just a collection of colors that we like. There has to be kind of a strategy behind it, why I mentioned the circle diagram that I kind of follow, because what that helps me do is then have options.
So I have the main background color, but then I also have at least one or two that are a darker color or dark enough that I can have more contrast and use a different color font. So let's say I have, you know, the lighter color, I'll use the black or a dark font, and then on the , Deeper or darker color on the brand, I can use a white font.
, and then for that I always check for accessibility. There are websites you can go and put the hex code in and it will tell you if there's enough contrast for it to pass accessibility requirements. I definitely recommend doing that. I see this. A lot where people are using really light colors on really light backgrounds because it looks nice and soft, but it's not accessible.
People can't see if there's not enough contrast. Definitely keep that in mind when you're picking colors too. So just really think about not only. How you want people to feel when they interact with your colors, but then also how are you going to use them on your website? I wanted to leave you with some action steps, and that would be to go and create your Pinterest board and just don't overthink the first time you start pinning just pin.
Just go through and start pinning. You can always go back and, . Take some out because eventually, I don't think you should have more than say, 20 pens when you kind of clear out the ones that you, you're like, okay, I didn't really like that one as much. I'd rather have this one be in my top 20. And then once you have your top 20, then take a screenshot, take that to the colors website and start to pull out some colors and kind of following the circle diagram I mentioned earlier.
And then take those and make a mockup or even put them on your website and see what they look like on your website, because again, sometimes it just is a whole different thing to see those colors and how they would be implemented onto a website. I. So I hope that this was helpful as you go on your journey of picking out your brand colors.
And if you have questions or if you want help with your branding, I would be happy to discuss this with you or help you. , there's multiple ways you can do that. You can schedule a strategy session and we could do a strategy session on picking your brand colors if you want. Then if you want me to do the branding for you and us work together on that, then you could do a starter brand in one day.
Or we could do the full custom brand, which includes more, way more than colors. It's the strategy and the marketing research and everything that goes into a full brand. So I hope you have a great rest of your week.