The Polymath PolyCast with Dustin Miller PolyInnovator


Key Points:
  • Purpose of the Content Blitz: The blitz was initiated to address a large backlog of content and regain control over creative projects. The speaker felt overwhelmed by years of unfinished tasks and decided to tackle them in a concentrated effort rather than spreading them out over time.
  • Structure and Sprints:
    • A "sprint" refers to a short, intense period of work focused on specific, measurable goals. The blitz involves multiple overlapping sprints.
    • Examples of sprints include:
      • Spotify Sprint: Adding clips and long-form videos for nearly 200 interviews on Spotify's new beta feature.
      • Blog Post Sprint: Writing over 100 blog posts, including repurposing older content and ideas into full-length posts.
      • Polymath Newsletter Sprint: Creating a year's worth of newsletter drafts in advance to maintain consistency.
      • Social Media Clips Sprint: Posting curated clips from interviews on platforms like LinkedIn, Facebook, Pinterest, YouTube, and Instagram.
      • Polycast Sprint: Completing the seventh season of the podcast within a year while maintaining quality.
  • Challenges Encountered:
    • Balancing the blitz with other commitments like a new retail job and seasonal affective disorder.
    • The tedious nature of some tasks, such as redoing videos or managing different social media platforms.
    • Stress from inconsistent past performance, particularly with newsletters in 2024.
  • Philosophy Behind the Blitz:
    • The speaker emphasizes thinking "bigger" by combining multiple sprints into one larger blitz. This approach allows for greater productivity even if some individual sprints fall short.
    • They advocate for changing how people approach overwhelming workloads by focusing on concentrated efforts rather than spreading tasks thinly over time.

The speaker concludes by encouraging others to adopt a similar mindset for tackling large projects, highlighting the value of thinking strategically and ambitiously to achieve more significant results.

---

Transcript:

00:00
Doing a content blitz. That's what I wanted to talk about today because I have been doing this content blitz since December. And ideally I would have gotten done in December, but I think due to just getting a new retail job for extra income, it distracted me a little bit. And the seasonal effect of disorder also impacted me quite heavily during this past like month or so. And so I wanted to talk about what the content blitz is, why I'm doing it, and what does it kind of entail on the micro scale. So content sprint, if you will.

00:29
is something, it was like a project that you're going to do a whole bunch of little tasks in this sprint. And so you might do a sprint within a week, think of like a Kanban board or project management kind of sprint. And so there's a whole bunch of measurable goals you can do. So for example, my first sprint for this Blitz was doing Spotify. And so Spotify came out with this beta feature for doing clips for interviews. I have nearly 200 interviews at this point, and I wanted to add a clip for each interview or 99% of them, at least.

00:57
And then I also realized that I can't just do short form video on there. I should be posting the long form video too. And so I went on there and added a long form interview to it as well, which is something that was very tedious and took a long time, a little bit longer than I expected actually than I think about it. And so I think that also impacted the blitz because I ended up having to redo a lot of videos over and over again. So this content blitz came out about, because I wanted to catch up to where I think I need to be when it comes to content, there's a lot of.

01:24
big, huge pool of content in my backlog that I needed to get done. And I felt that the best way to do it was to just burn through it and get it done as soon as possible. And so there's multiple sprints within this blitz. That's the whole idea of the blitz is that it's not just a sprint. It's not just one thing that I need to do. It's multiple things that I needed to do in a short time span, because I feel overwhelmed by it and so I figured let's just tackle it all at once rather than trying to spread it out over time. Cause I've done the whole sprint out over time and it's been lasting for the last four years, five years.

01:53
And so this all originated back from the Omni content series way back when, which I've talked about on this podcast years ago. So the content blitz entailed a handful of different sprints. I'll go over some of them. The Spotify one was one of them. Another sprint that I haven't really worked on. I've only been working on the other half, but basically half of blitz was going to be this one sprint and have to run a hundred or so blog posts. And that's what's really been stressing me out ironically, but there's other things in this blitz that I think are more time sensitive, like the Spotify thing.

02:22
And I wanted to get that first move or advantage with that. The next sprint. So there's Spotify sprints. There's the hundred blog posts sprint. Actually, it's a little bit more than a hundred, but it's about a hundred that I need to get done. And then I had the polymath newsletter sprint. And essentially what that entails is over the first year and a half or two years of me doing the polymath newsletter, I was very consistent as well as my other couple of newsletters too. And so I was doing all three newsletters consistently, like every week. Made me slight delays here and there, but I got them done.

02:49
And then over the last year in 2024, I did not get the newsletters done. In fact, I think I only really wrote newsletters half of the year. And it wasn't a consistent half. It was just like spread out. And so it was really bad. And it made me really upset that like I failed my audience that badly. And so I was like, okay, the only newsletter I'm really working on right now is the polymath one and the polytools one and the polytools one can wait a little bit because I got to revamp how I do it anyways, and that's okay. And so what the.

03:17
Idea was I need to finish the polymath newsletter or not finish, but finish with working on it. I thought let's just do the whole year's worth of posts ahead of time. And so I have about 35 drafts on my site that are related to these videos. And I wanted to write about that are polymathic related. And then I have about 83 ideas in my folder on my obsidian vault. And so I have at least 52 ideas right there that I can do for this first year. I might, maybe I'll even continue into next year and just have like a year and a half's worth ahead of time.

03:46
And that way I do not have to worry about being consistent anymore when it comes to that series. And so that was the idea behind that. The next sprint is actually posting clips. So LinkedIn is a little bit weird because there's the professional page and the personal page. And so people who connected with me on LinkedIn, they may already not care about my shows. And so I do want to post my clips on there for those who do care, but I don't want to post the same amount of clips that I did on other platforms. Cause I was pretty eccentric and doing like 10 a day. So I'm going to try to go in and try to find the best three.

04:16
clips for each interview and just post those. And I think that would be a great idea to really get people's attention without overwhelming them. I just post maybe one to three a day and just schedule it out really far ahead. But then the professional page is a bit different since professional page, I could post as much as I want, I'm going to post pretty much all my clips to that. And since I didn't post it, most of them are 99% of them on Facebook. I'm also going to post to Facebook and I realized Pinterest is a catchall. So I might as well repost on the Pinterest.

04:46
And then I had this brilliant idea of making a new YouTube and new Instagram for my polycast, what you're listening to right now. And so that way, if you want to look at the clips, you have a particular place you can go look at clips, not just my YouTube channel, my main one, because the main one has other stuff going on. So I figured that way it gives me diversification in case one of my channels go down and I can have another channel back up. But I've also wanted to post long form clips from the interviews. So imagine like there's like three really cool segments on one of the interviews, you can actually listen to those by themselves.

05:16
And then on the Instagram, it'd just be helpful to have another place for people to check out the clips and hopefully it might grow faster too that way. And if I'm already reposting these clips to LinkedIn and Facebook, I might also just add another output in new link. And so that's that sprint. And so really it's about four so it sprints. I feel like I'm missing one right now and it's driving me baddie. I don't remember exactly what it is. I think what happened was I had the idea of social articles, which I don't know if you remember me talking about before. He may not have listened to those episodes years ago or a while back.

05:46
And a social article is essentially a medium link blog post. And I don't just mean medium.com, although that's where I would put some of them. I mean, medium as in just like the actual term medium, because a small post will be like a Twitter post or a Facebook post, maybe a longer LinkedIn is also technically medium, but sometimes they're also short, but then there's regular blog posts, which are generally pretty long. And so this social blog is kind of like a newsletter where the medium link read in peace and for a while there. We had.

06:16
places like Substack and Medium.com and Vocal.media and all these kind of like social network blogging platforms. And eventually they got too crazed about money or too over-saturated like in LinkedIn's case. And so it just really didn't matter. Every time I posted them to LinkedIn it never really worked out for me. And so I realized there's no really home for these social blogs anymore. So what I'm gonna do is I had about a hundred, 40 of which were ideas, 60 of which I had posted.

06:43
And I was trying to repost them to sub stacks, see if I can get a following there. Didn't work. And so I was like, I don't want these posts to waste. There's some cool ideas here. What I'm going to do is I'm going to take those posts, make them into full length blog posts, and then I took the rest of 40 ideas and split them across different content series that I have. And so I thought that would be a great way to keep that content going. I think one of the sprints was just essentially writing those blog posts. And so that doesn't go towards the hundred, but it's one of those things where it's kind of in that blog post folder.

07:13
And so honestly, that's about it. This content blitz is just a cool idea. I think that if you have a lot of things you need to get done, you can. Change the way you're thinking about it. And that's what kind of the point of this polycast episode here too, is that I wanted to share with you what I'm doing. It's important to me and I figured that might be influential. Oh yeah. Another sprint is actually the polycast. So very prudent to the show, but I just want, I'll touch on the, what I was just saying in a moment, but the last sprint is the polycast sprint. That's what else we're getting to mention.

07:43
I, the seventh season has lasted a year, a little over a year, I guess, at this point. And it's one of those things where I don't want it to keep going. I wanted to finish it in within the same year. I don't want a season to take more than a year to post. If anything, a season should last probably around six months. And maybe I'll have six months on six months off. I don't know, but I don't like having the podcast be so ever present. I wanted to have some breaks. I wanted to have, I want to have some breaks myself, no less.

08:11
And so I was hoping to get the season done last month, but I only got about halfway through the season and I'm still only about slightly over half. And so I need to finish a couple more interviews and then a few more interviews and it's more solo cast like this one to really wrap it up strongly. I don't want to just put trash out. I want to make good stuff, but I want to finish the season and then take a break for a while and that's what I intend to do. So if you're listening to this, you may not see some polycast stuff for after this next month or so back to the idea of the blitz though, because

08:39
people think of sprints as like this big thing. And so if you're doing a sprint, it's a lot of work, but people don't think a big enough picture, you can do multiple sprints one after the other. You might take a break or two, a couple of days or something like that in between. But if you try to do more and you fail, you end up succeeding more than you initially did before, because if you just go into it thinking you're just going to do a sprint, then you're going to have a few different projects within that sprint. And then you're going to be done and either you get them all done or you miss out on one of the projects and now you're not even finishing the full sprint.

09:08
But if you increase the dramatic abstraction of it, then you can be like, okay, here's a blitz, there's multiple sprints. And if I fail at doing one of these sprints, that's a big deal. Sure. But I did three other sprints and basically the same time span that most people do a particular sprint. And so I think that people need to think bigger is what I'm trying to say.


What is The Polymath PolyCast with Dustin Miller PolyInnovator?

Welcome to The Polymath PolyCast! I'm Dustin Miller PolyInnovator, your host, guiding you through a journey of polymathy, where we celebrate the intellectually curious, the creatively diverse, and the endlessly innovative.

In Season 7, we continue exploring the limitless potential of polymaths, multipotentialites, and generalists. Join us as we delve into the minds of extraordinary individuals who embody the polymathic spirit.

Our show offers two captivating series:

Multidisciplinary Interviews: Discover unique approaches to learning and gain insights from polymaths and masters of diverse skills.
Fireside MicroPolyCast: Experience stimulating conversations with me, Dustin Miller, offering bursts of ideas and thought-provoking discussions.
At The Polymath PolyCast, we believe in the boundless pursuit of knowledge and interdisciplinary thinking. Join us to unleash your own polymathic potential and discover the beauty of versatile thinking.

Explore The Polymath PolyCast at polyinnovator.space and ignite your curiosity today!

00:00
Doing a content blitz. That's what I wanted to talk about today because I have been doing this content blitz since December. And ideally I would have gotten done in December, but I think due to just getting a new retail job for extra income, it distracted me a little bit. And the seasonal effect of disorder also impacted me quite heavily during this past like month or so. And so I wanted to talk about what the content blitz is, why I'm doing it, and what does it kind of entail on the micro scale. So content sprint, if you will.

00:29
is something, it was like a project that you're going to do a whole bunch of little tasks in this sprint. And so you might do a sprint within a week, think of like a Kanban board or project management kind of sprint. And so there's a whole bunch of measurable goals you can do. So for example, my first sprint for this Blitz was doing Spotify. And so Spotify came out with this beta feature for doing clips for interviews. I have nearly 200 interviews at this point, and I wanted to add a clip for each interview or 99% of them, at least.

00:57
And then I also realized that I can't just do short form video on there. I should be posting the long form video too. And so I went on there and added a long form interview to it as well, which is something that was very tedious and took a long time, a little bit longer than I expected actually than I think about it. And so I think that also impacted the blitz because I ended up having to redo a lot of videos over and over again. So this content blitz came out about, because I wanted to catch up to where I think I need to be when it comes to content, there's a lot of.

01:24
big, huge pool of content in my backlog that I needed to get done. And I felt that the best way to do it was to just burn through it and get it done as soon as possible. And so there's multiple sprints within this blitz. That's the whole idea of the blitz is that it's not just a sprint. It's not just one thing that I need to do. It's multiple things that I needed to do in a short time span, because I feel overwhelmed by it and so I figured let's just tackle it all at once rather than trying to spread it out over time. Cause I've done the whole sprint out over time and it's been lasting for the last four years, five years.

01:53
And so this all originated back from the Omni content series way back when, which I've talked about on this podcast years ago. So the content blitz entailed a handful of different sprints. I'll go over some of them. The Spotify one was one of them. Another sprint that I haven't really worked on. I've only been working on the other half, but basically half of blitz was going to be this one sprint and have to run a hundred or so blog posts. And that's what's really been stressing me out ironically, but there's other things in this blitz that I think are more time sensitive, like the Spotify thing.

02:22
And I wanted to get that first move or advantage with that. The next sprint. So there's Spotify sprints. There's the hundred blog posts sprint. Actually, it's a little bit more than a hundred, but it's about a hundred that I need to get done. And then I had the polymath newsletter sprint. And essentially what that entails is over the first year and a half or two years of me doing the polymath newsletter, I was very consistent as well as my other couple of newsletters too. And so I was doing all three newsletters consistently, like every week. Made me slight delays here and there, but I got them done.

02:49
And then over the last year in 2024, I did not get the newsletters done. In fact, I think I only really wrote newsletters half of the year. And it wasn't a consistent half. It was just like spread out. And so it was really bad. And it made me really upset that like I failed my audience that badly. And so I was like, okay, the only newsletter I'm really working on right now is the polymath one and the polytools one and the polytools one can wait a little bit because I got to revamp how I do it anyways, and that's okay. And so what the.

03:17
Idea was I need to finish the polymath newsletter or not finish, but finish with working on it. I thought let's just do the whole year's worth of posts ahead of time. And so I have about 35 drafts on my site that are related to these videos. And I wanted to write about that are polymathic related. And then I have about 83 ideas in my folder on my obsidian vault. And so I have at least 52 ideas right there that I can do for this first year. I might, maybe I'll even continue into next year and just have like a year and a half's worth ahead of time.

03:46
And that way I do not have to worry about being consistent anymore when it comes to that series. And so that was the idea behind that. The next sprint is actually posting clips. So LinkedIn is a little bit weird because there's the professional page and the personal page. And so people who connected with me on LinkedIn, they may already not care about my shows. And so I do want to post my clips on there for those who do care, but I don't want to post the same amount of clips that I did on other platforms. Cause I was pretty eccentric and doing like 10 a day. So I'm going to try to go in and try to find the best three.

04:16
clips for each interview and just post those. And I think that would be a great idea to really get people's attention without overwhelming them. I just post maybe one to three a day and just schedule it out really far ahead. But then the professional page is a bit different since professional page, I could post as much as I want, I'm going to post pretty much all my clips to that. And since I didn't post it, most of them are 99% of them on Facebook. I'm also going to post to Facebook and I realized Pinterest is a catchall. So I might as well repost on the Pinterest.

04:46
And then I had this brilliant idea of making a new YouTube and new Instagram for my polycast, what you're listening to right now. And so that way, if you want to look at the clips, you have a particular place you can go look at clips, not just my YouTube channel, my main one, because the main one has other stuff going on. So I figured that way it gives me diversification in case one of my channels go down and I can have another channel back up. But I've also wanted to post long form clips from the interviews. So imagine like there's like three really cool segments on one of the interviews, you can actually listen to those by themselves.

05:16
And then on the Instagram, it'd just be helpful to have another place for people to check out the clips and hopefully it might grow faster too that way. And if I'm already reposting these clips to LinkedIn and Facebook, I might also just add another output in new link. And so that's that sprint. And so really it's about four so it sprints. I feel like I'm missing one right now and it's driving me baddie. I don't remember exactly what it is. I think what happened was I had the idea of social articles, which I don't know if you remember me talking about before. He may not have listened to those episodes years ago or a while back.

05:46
And a social article is essentially a medium link blog post. And I don't just mean medium.com, although that's where I would put some of them. I mean, medium as in just like the actual term medium, because a small post will be like a Twitter post or a Facebook post, maybe a longer LinkedIn is also technically medium, but sometimes they're also short, but then there's regular blog posts, which are generally pretty long. And so this social blog is kind of like a newsletter where the medium link read in peace and for a while there. We had.

06:16
places like Substack and Medium.com and Vocal.media and all these kind of like social network blogging platforms. And eventually they got too crazed about money or too over-saturated like in LinkedIn's case. And so it just really didn't matter. Every time I posted them to LinkedIn it never really worked out for me. And so I realized there's no really home for these social blogs anymore. So what I'm gonna do is I had about a hundred, 40 of which were ideas, 60 of which I had posted.

06:43
And I was trying to repost them to sub stacks, see if I can get a following there. Didn't work. And so I was like, I don't want these posts to waste. There's some cool ideas here. What I'm going to do is I'm going to take those posts, make them into full length blog posts, and then I took the rest of 40 ideas and split them across different content series that I have. And so I thought that would be a great way to keep that content going. I think one of the sprints was just essentially writing those blog posts. And so that doesn't go towards the hundred, but it's one of those things where it's kind of in that blog post folder.

07:13
And so honestly, that's about it. This content blitz is just a cool idea. I think that if you have a lot of things you need to get done, you can. Change the way you're thinking about it. And that's what kind of the point of this polycast episode here too, is that I wanted to share with you what I'm doing. It's important to me and I figured that might be influential. Oh yeah. Another sprint is actually the polycast. So very prudent to the show, but I just want, I'll touch on the, what I was just saying in a moment, but the last sprint is the polycast sprint. That's what else we're getting to mention.

07:43
I, the seventh season has lasted a year, a little over a year, I guess, at this point. And it's one of those things where I don't want it to keep going. I wanted to finish it in within the same year. I don't want a season to take more than a year to post. If anything, a season should last probably around six months. And maybe I'll have six months on six months off. I don't know, but I don't like having the podcast be so ever present. I wanted to have some breaks. I wanted to have, I want to have some breaks myself, no less.

08:11
And so I was hoping to get the season done last month, but I only got about halfway through the season and I'm still only about slightly over half. And so I need to finish a couple more interviews and then a few more interviews and it's more solo cast like this one to really wrap it up strongly. I don't want to just put trash out. I want to make good stuff, but I want to finish the season and then take a break for a while and that's what I intend to do. So if you're listening to this, you may not see some polycast stuff for after this next month or so back to the idea of the blitz though, because

08:39
people think of sprints as like this big thing. And so if you're doing a sprint, it's a lot of work, but people don't think a big enough picture, you can do multiple sprints one after the other. You might take a break or two, a couple of days or something like that in between. But if you try to do more and you fail, you end up succeeding more than you initially did before, because if you just go into it thinking you're just going to do a sprint, then you're going to have a few different projects within that sprint. And then you're going to be done and either you get them all done or you miss out on one of the projects and now you're not even finishing the full sprint.

09:08
But if you increase the dramatic abstraction of it, then you can be like, okay, here's a blitz, there's multiple sprints. And if I fail at doing one of these sprints, that's a big deal. Sure. But I did three other sprints and basically the same time span that most people do a particular sprint. And so I think that people need to think bigger is what I'm trying to say.