Speaking Your Brand: Public Speaking Tips and Strategies

Is public speaking an elusive talent reserved for a select few, or is it a powerful tool we can all master? In this thought-provoking episode, we challenge the long-held belief that public speaking is only for the “naturally gifted.”  I’m...

Show Notes

Is public speaking an elusive talent reserved for a select few, or is it a powerful tool we can all master?

In this thought-provoking episode, we challenge the long-held belief that public speaking is only for the “naturally gifted.” 

I’m thrilled to have Dr. Karen Corbin back on the podcast, as we dive deep into the art of communication and explore how anyone, from scientists to young professionals, can harness their voice to make a meaningful impact.

If you’ve ever felt self-conscious or critical about your speaking abilities, this episode is for you. 

Karen and I explore how we can all make public speaking less intimidating and more approachable, turning it from an elite skill into an everyday power that elevates your personal and professional life.

Karen and I talk about:

  • Why storytelling isn’t just for the “gifted” but a skill anyone can cultivate to connect, influence, and inspire

  • The practical steps she took to shift from self-doubt to speaking with confidence and clarity

  • The surprising moments that changed her perspective on who should have a voice and how to make it heard

  • Real-life examples of how communicating effectively can open doors, reshape careers, and empower you to step into your own spotlight

  • How Karen navigates the corporate world and her personal brand

 

About My Guest: Karen D. Corbin, PhD, RD is the Owner and Chief Geek of Geeks That Speak® and an Associate Investigator at the AdventHealth Translational Research Institute. She is an expert in human nutrition and metabolism. Her scientific career is devoted to finding new approaches to prevent and treat diseases like diabetes and fatty liver disease. She is also an expert in scientific storytelling.

Links:

Show notes at https://www.speakingyourbrand.com/411/ 

Karen’s website: https://www.geeksthatspeak.com/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn:

 

Recommendations:

Science Friday on NPR is a fantastic resource for listening to scientists from all different disciplines = https://www.sciencefriday.com

TED talk = “What you can do to prevent Alzheimer’s” by Lisa Genova = https://www.ted.com/talks/lisa_genova_what_you_can_do_to_prevent_alzheimer_s?language=en

For those interested in diabetes, this is a good podcast: 

https://podcasts.apple.com/us/podcast/diabetes-discourse/id885083634?i=1000656300786

 

Related Podcast Episodes:

 


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What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

Carol Cox:
My guest, Doctor Karen Corbin of Geeks That

Speak, wants to reframe public speaking from

an elite skill to an everyday power, which

you'll hear about on this episode of the

Speaking Your Brand podcast.

More and more women are making an impact by

starting businesses, running for office, and

speaking up for what matters.

With my background as a TV political

analyst, entrepreneur, and speaker, I

interview and coach purpose driven women to

shape their brands, grow their companies,

and become recognized as influencers in

their field. This is speaking your brand,

your place to learn how to persuasively

communicate your message to your audience.

Hi and welcome to the Speaking Your Brand

podcast. I'm your host, Carol Cox.

Today we're going to talk about why public

speaking is not just an elite skill or not

something that you have to be born with or

naturally talented for.

But really, public speaking and especially

sharing your story is a skill and a power

that everybody has.

And my guest, Doctor Karen Corbin, is the

epitome of this. She's going to share a

little bit of her story of her, her

transition from middle school to what she

does now. And yes, I always love to ask

people about their childhood.

And so but we're really going to talk about

the importance of storytelling, especially

for scientists, people in the Stem fields,

because that's where Karen is in.

But really, for all of us, no matter what

our industry, no matter what our topic, no

matter where we work or what our business

is, because we so many people believe again,

that public speaking is only for a few, or

that you have to be really gifted, or that

you have to have tons of experience in order

to share your message and your story.

But that is not the case at all, which is

where we're going to talk about Karen Corbin

has not only a PhD, but also an Rd, and

she's an associate investigator at the

AdventHealth Translational Research

Institute here in Orlando, Florida, where we

both live. She's also the owner and chief

geek of Geeks That speak, which I love,

geeks that speak.

And she really works to inspire and empower

scientists to become powerful storytellers,

not only adults, but also she works a lot

with younger girls, which we're going to

talk about towards the end of the

conversation. Karen, welcome back to the

podcast.

Karen Corbin:
Hi, Carol. Great to see you again five years

later.

Carol Cox:
I know we were looking before we clicked

record. You were on pretty much exactly five

years ago, September of 2019.

Episode 138.

Amazingly, talking about scientists need to

tell their stories to.

And so as we chatted before we hit record,

it's I love this because it shows how much

our missions are who we are.

This is clearly our thread throughout our

careers. We're still doing it five years

later. We'll be doing this five years and

more from now. So I'm so glad to have you

back on the podcast.

Karen Corbin:
Thank you.

Carol Cox:
Well, let's let's start off with what

prompted this conversation you shared with

me in an email not too long ago that you had

a recent moment where you were listening to

your colleagues share their stories and it

made you stop in your tracks.

You told me, and it made you realize

something. Can you tell me what happened?

Like set us. Set the scene.

Tell us what was going on.

And what was it about that experience that

struck you so deeply?

Karen Corbin:
Yeah. So we had a group of educators from one

of our local counties here to hear from a

spectrum of our team members about how they

chose their career, what they do every

single day.

So I did my spiel, interestingly, with my

slides not working because that happens

sometimes. So I had to just ad lib it, and I

finished mine, and I and I left the stage

and I just stayed and listened.

And one by one, my friends, my colleagues

told what I thought were really important

stories about who they are, how they landed

their job, what they do every day.

And I'd say 95% of them essentially ran out

of the room and put their hands in their

face and said, I need to go somewhere dark

and cold and just close the door.

I never want to do that again.

And I thought to myself, that's a tragedy.

They had important insight that nobody else

can have. Your story is your own, and the

fact that people feel like they're not good

at sharing their story and therefore they

should stay silent, really concerned me.

Carol Cox:
And what do you feel like prompted that

immediate reaction that basically they

wanted to go hide?

Did they feel like their stories were too

vulnerable, that people heard too much about

them? Was it the the fact of just standing

in front of a group of people, what was

going on for them?

Karen Corbin:
I think it's the the typical and normal fear

of public speaking.

You don't want to be judged.

You you worry you didn't do it right, or you

may say the wrong thing.

And that's such a normal feeling.

And I think it hinders people from wanting

to to ever do that unless they absolutely

have to.

Carol Cox:
And would you say that most of them would

call themselves introverts?

Do you think that had something to do with

it as well?

Karen Corbin:
Yeah, I think the extroverts in the group

were a little bit more comfortable.

So I think that's true.

But I think you can still be extroverted to

have a really talented neuroscientist friend

who is just she's actually great when she

speaks in front of people.

And I consider her very extroverted, but I

don't think she loves it.

I think she does it because she has to, but

I don't think she loves it even though she's

phenomenal.

Carol Cox:
And so Karen, so thinking about these

scientists, like you said, they have really

powerful, important, inspiring stories to

share. And even though it's you.

Well, let me let me ask it this way.

I sometimes feel that people get nervous

about public speaking because they feel like

they don't know what to say.

So they want to have a whole script written

out word for word that they can basically

read from, or they want to have slides that

are chock full of a lot of text and bullet

points. So they can basically read the

slides to the audience, which we know is a

big no no. Not a fun experience for your

audience. So I feel like it's, you know,

there's so much fear and hesitancy around

public speaking because people want to make

sure that they know what they're talking

about, that they have all the expert

information, the details.

They don't say the wrong fact, but it sounds

like that wasn't quite what was going on in

this particular situation.

They were sharing personal stories, which of

course I always say, you know your story,

you lived it. So what?

Why do you think they felt that they were so

bad about sharing it?

Karen Corbin:
I think we're just very self-critical and

hate the idea of being in front of people so

much that we just work ourselves up.

And I agree, we we want to have these

perfect scripts and not say the wrong word

and not stutter a little bit.

But in reality, when you have a

conversation, you do that all the time.

It's normal and actually makes you more

endearing to the audience because they don't

want to be up there. They're proud of you

for being up there and having those little

human moments. Actually, I think is a better

way than having this, like perfectly

choreographed speech that you give word for

word.

Carol Cox:
Well, we're going to go into some things that

we think will will help the colleagues like

yours. But anyone listening to this podcast.

But first I want to go back to middle

school. Karen, when you were at a in person

workshop that we facilitated a few weeks ago

for the Athena Next Gen alumni, which I'm a

class of 2016.

I know, Karen, you went through that program

as well, and you shared a story with that

group of when you were growing up and

decidedly not wanting to be a public speaker

at all. So can you tell us about young Karen

and then what caused this shift to who you

are now, where you are at the forefront of

science communication and even started a

company called Geekspeak.

Karen Corbin:
Yeah. So I moved here from San Juan, Puerto

Rico when I was nine years old, and I had an

accent, believe it or not.

I don't have one now.

People don't peg me immediately as being

from a Latin background, and I remember a

specific day and listen.

I forget a lot of stuff.

I forget almost everything.

But I remember this day in the library,

reading something out loud to the class, and

I remember exactly which word made me stay

silent forever.

And that was the word pyramid, because I

said a pyramid.

And the kids laughed at me and it was so

awful. And I said, you know what?

I think I'm better off backstage.

I'll just stay silent.

Silence is safe.

And so I spent most of my years in school

and even into my first professional job,

avoiding public speaking as much as

possible. Now that became something that I

just couldn't do anymore because I chose a

career in healthcare and science.

And when I started in healthcare, I think on

day two of being a registered dietitian, I

was asked to audition my public speaking

skills. And I was thinking, I didn't see

that in the job description anywhere.

Well, it turned out they ran this

educational program out of this cardiology

office that had just been hired to work in,

where they trained other cardiology offices

on how to establish prevention programs for

heart disease. And it included a team of

dietitians and nurses and physicians.

And it was an expectation that I would join

that traveling road show.

And I thought, oh, boy, I'm either going to

sink or swim. And so I wasn't going to sink

and I auditioned.

I was probably pretty bad, but they trained

me. They worked with me. I learned through

observation. And then when it was my turn to

do it, clearly I was terrified.

This was back in the day when the projectors

were, like, the size of a suitcase, and you

checked them in the airplane as luggage.

And if you hit the button sequence the wrong

way, the light bulb would blow and that

would be the end of the show.

So it was kind of interesting times

historically in how we deliver talks.

And so the more I did it, the more I said,

oh, I kind of like this, and I think I'm

getting better at it.

And I made the connection that being on

stage speaking gave me the same kind of

feeling as when I was on stage dancing,

because a little known fact is that I wanted

to be either a scientist or a dancer.

Those are my two career paths.

Dancing is a passion of mine.

I still love it.

And if I could, I would be dancing every

single day. So, um.

So then I said, okay, this is actually

something that I'm liking.

I need to get better at it.

I practiced.

And when I got into science, to make a long

story short, I noticed that there was a lot

of gaps in scientific communication and that

it was something that we have to do as

science, as scientists.

It's part of our job description to go to

conferences to talk about our data.

And I and I saw a need to say, hey, guys,

this doesn't have to be boring.

It doesn't have to be a data dump.

There are ways to do this.

So A you enjoy it more, but importantly your

audience gets more out of it.

So. So that's how I went from never doing it

to looking for every chance to speak in

front of people.

And when I say this, people that don't

believe me, they're like, but, but you're so

good at it. You're a natural.

You're so engaging.

I said, practice it.

Just it just taking the time to decide this

is important to you and working at this

craft.

Carol Cox:
Yes, I was going to say it sounded like the

repetition of just doing it.

You have to do it more than one time.

If anything in life, if you only do

something in life 1 or 2 times, and you do

it only once every few years, yes, it's

going to be very nerve wracking.

You're probably not going to be as good at

it as you want to be, and so you're not

going to want to continue doing it.

And so you have to just you have to put the

reps in, just like with strength training or

training for a half marathon.

You can't just go out there and expect to be

at your best the very first time you do it.

Karen Corbin:
Yeah, I mean, there may be a few people like

you said that are born with it that since

childhood could just do that.

But for the 99% of the rest of us, it's

something that takes time and practice and

dedication.

Carol Cox:
And so and I think that what you mentioned

about this early experience when you were

young in school and getting laughed at by

other kids, I feel like there's so many

adults out there who have had those types of

experiences in school, either teachers

calling on them or teachers saying something

that they probably shouldn't have said in a

negative way or the kids laughing.

And I feel like that holds back so many

adults because they don't want to try it

ever again. They they feel that, you know,

in your in their bodies, they can feel that

sense of embarrassment or humiliation or

just those bad feelings.

And so but to your point, Karen, for so many

people in their careers, and especially if

you own your own business, public speaking

is an essential skill and storytelling is an

essential skill to have.

So for those of you listening, if public

speaking is something that you feel

trepidation about, feel so much nervousness

that it really prevents you from doing it.

Find those small kind of safe spaces to

start with. Warm audiences, places where you

feel comfortable. Maybe it is delivering a

presentation at work.

Do it more and more often and I will say, I

promise you, I promise you it will get

easier. Karen, what else have you seen works

well for people that you work with.

Karen Corbin:
So I try to help them really step back and

think about who's your audience, what do

they know? What do they need to know, and

how would they maximally benefit from

everything? You know?

Because as scientists, we know a lot of

things about a lot of things.

And when we get up there, we want to tell

you everything.

But in fact, you only have so much time and

you can't tell people everything.

So it's about tailoring the content to meet

the needs of the audience.

And once you do that, you will sense that

engagement from your audience.

When you get up there, you see that they're

following you, they're smiling, they're

laughing, they're listening, and that gives

you confidence.

So I really as as a technical person, as a

scientist, we immediately think of the data

first. And in fact, I tell people, start

with the audience and then figure out what

are the most critical pieces of data to

maximally inform, engage and inspire your

audience.

Carol Cox:
Mm. That's really helpful.

And, you know, and to your point, thinking

about you were one of the speakers for the

brave Bold Beyond Live virtual Summit, the

first one we hosted in October 2020.

Of course, this was in the midst of the

Covid 19 pandemic.

This was the fall of 2020.

So it was. We brought in ten women speakers,

including you, to deliver a ten minute Ted

style talks, and you did it on the

importance of public health communication

and the importance of science and reasoning

and facts, because here we were in the midst

of the pandemic, where that was definitely

going awry.

So, Karen, can you tell us about your

realization of how important communication

is for public communication is for science,

but also how storytelling can fit in versus

just giving people the facts?

Because, as we've seen, just giving people

the facts is not persuade them.

Karen Corbin:
Absolutely. And, you know, I started my

career in nutrition in 1998, when most

people didn't have a computer in their hand.

So there was a a logical flow of information

from the professional who had most of the

access to the person on the other side who

needed the information.

Now we're in a totally different world where

we're not under-informed in every way.

We're over informed, but most of the time

we're misinformed, and it's really

challenging to tease apart what's the

reliable information.

And I feel very strongly that one thing we

need to do as a scientific community is get

more of us out there speaking about

important health topics or other scientific

topics, but in a way that's interesting and

understandable. I think there's a statistic

somewhere that people do trust scientists.

The problem is they don't understand us, so

they're going to go elsewhere to look for

the information. So if we elevate an army of

scientists out there that are flipping the

narrative and and really taking charge of

the narrative. I mean, there's nothing worse

than being an expert in a discipline and and

having people who've got no training or

understanding put something out there that

could literally cost someone their life.

I mean, it makes me want to scream silently

almost every day to see that.

And so I think it's just critical to think

about not just giving people the facts,

because those can be blurred, but explaining

things in a way that makes sense, and making

sure we back that up with the sources of

where this comes from so people can check

us. Right.

I tell people all the time, you don't

believe me, read this.

Here's where, here's where this science came

from. So that's just so important for public

health and for really for solving problems,

because that's what science is.

Science is seeking truth to solve problems.

And if we could focus on that and help

people understand the process of science,

the discipline of science and and what it is

that we're trying to accomplish together,

then I think people would be much more

likely to say, wait a minute, this person

said this. Let me think about that and let

me look for for some other sources to see if

this makes sense, rather than just ingesting

it, believing it, and moving on.

Carol Cox:
Yes. And and what a great point about the

change in our media environment from 1998 to

today. And you're right, like back then it

was people watched the TV news for 30

minutes, read the newspaper and got their

information. And then and that was it.

And, you know, obviously there's pros and

cons to that compared to where we are today.

But you think about the influencers on

Instagram or TikTok, the ones who are really

popular, you know, it's because, well,

they're good at communicating.

You know, they're good at headlines like

clickbait type of stuff, absolutes, which we

know with a lot of science.

It's not about absolutes, but people like

absolutes and certainties because it makes

them feel better. So are there are there

people you would recommend that we follow?

And if you can't think of names off the top

of your head, that's fine. We can put them

in the show notes, some links, but maybe

some good scientist or, you know, people in

in similar fields who would be good types of

people that we can follow instead of just

finding the random influencer.

Karen Corbin:
So awesome question.

I definitely need to think about that and

I'll get back to you.

Carol Cox:
Okay, great. Because I know that they are out

there. I don't think they are as plentiful

as the regular influencers, but I do feel

like there are some out there, probably some

that I have come across. But I think there's

also a little bit of a tension because think

about you, Karen, like you have a full time

job. You also have geeks that speak like

you're busy. We're going to talk about some

of the visibility that you've been doing.

You're out there speaking.

And do you have time to be an influencer on

social media or the desire to do it?

Probably not. And I feel like a lot of

scientists are in similar shoes as you.

Karen Corbin:
Yeah. The time is is definitely hard to find.

Science is pretty much 24 over seven, right?

You're learning something new every day and

failing every day and recharting your

course. But I definitely have a desire to be

a go to person and maybe connecting people

like exactly what you just asked me.

Who's the person you would want to talk to

about this topic and and bringing those

people forward in some sort of podcast or

forum so that people had a place to go to

get these answers. And also, I think it's

important for people to understand some of

our frustrations.

You know, I can only imagine the

immunologist during Covid and what they must

have been going through. I mean, we saw a

lot of it publicly, but there are dozens,

thousands more that are just going, oh.

This is crazy.

Yeah. So if I could find a way to bring that

all out into the public, it would allow me

to to increase not just me as an influencer,

but maybe science as an influencer via a

whole bunch of people that could come and

share their knowledge.

Carol Cox:
And I feel like the younger generation, the

Gen Z generation, is probably going to be

better at this naturally because they have

grown up with this. So even they go into

science or they go into medicine or a field

like that, and I think they're going to be

maybe more than will be more inclined to be

more quote unquote, social online than they

are. Generation X has been.

Oh for.

Karen Corbin:
Sure, for.

Carol Cox:
Sure. Okay, so there's hope for the future.

The children are our future.

Karen Corbin:
Yeah, that's why I love working.

With young people.

Carol Cox:
Yes. All right.

So let's talk about some of the visibility

that you have been doing.

You were featured in the Washington Post not

too long ago for the work that you've been

doing. So can you tell us about that.

And then, you know, adjacent to this, the

speaking and visibility media that you've

been doing, how do you navigate your

personal brand while having a full time job?

You know, in the corporate world.

Karen Corbin:
So as far as the visibility is concerned, we

first of all, science is a team sport.

So we had a large team of people working on

a project about the gut microbiome, which

are the bacteria that live in in our GI

system that have all kinds of impacts on

health. And we worked on that project for 7

or 8 years and finally published it.

And the day that it came out online, I said,

I'm going to do a tutorial.

I don't know, what do we call them now?

Editorial, I don't know, I still am going to

say tutorial.

And and I just broke it down.

I put some of the main points with the

figures and the data so people could see it,

and I just explained it in a way that I

thought would gain some interest.

And I can tell you I've tweeted about papers

lots of times and gotten zero attention, but

this one hit a nerve because in a good way.

Not a bad way. Because it's a timely topic.

And I think that's such an important concept

of getting attention from the media.

It has to be something that's important

today. Right now, even if the work you do is

extremely valuable, if it's not something

that is just at the forefront of public

interest, it might not get the coverage.

So I put this tweet together and literally

two days later, a reporter from The

Washington Post DM'd me on Twitter and

wanted to to talk about the work.

So that just started steamrolling a whole

bunch of other opportunities to speak on the

radio and on podcasts about this work and

what I think was sort of a culmination of me

as a healthcare professional, me as a

scientist, and me wanting to do work that

people could take directly to their life and

to their homes. Is that the work that we did

could literally go from the lab bench to

somebody's dinner table.

And so having that relevance in my message

really helped it to gain a ton of attention.

The work was labeled one of the top 25

clinical pieces of work in the journal that

we published in for that year, and we're

also in the top 1% of attention from media

and of all publications that have ever been

tracked and in the top 2% of publications as

far as media attention in this high ranking

journal. I couldn't have predicted any of

it. It just became a whirlwind.

And I thought to myself, wow, everything

I've done combining the science and the

communication, every skill, every coach I

worked with, including you and Diane,

everything I've done has prepared me for

this moment, and that just comes to show how

important it is to hone the skill, to

continue to work on it, because you don't

know when that opportunity is going to be

there and you want to be ready.

And I was ready and also had the support of

people higher up in my organization who

allowed me to be the front person for a lot

of this media attention, which I appreciate

very much because I love every minute of it.

Carol Cox:
And I'm so glad to hear that. So they're very

supportive of the visibility that you've

been giving, getting so far.

So it sounds like you have your personal

brand, you have your LinkedIn profile, you

have you, Karen, you have geeks that speak,

but obviously you're very much a

representative for the organization you work

with. Adventhealth. So how how does that

feel for you?

Karen Corbin:
It's fantastic.

I mean, I'm so fortunate that the whole name

geeks that speak was born here at

AdventHealth through a conversation with a

friend and colleague of mine, and that my

company recognizes the value of strong

scientific communication, particularly in

the health field. And they've been so

supportive and, you know, allowing me to to

drive both cars and, and do both of it

because it is it is such an important skill.

And I also have the opportunity to train

people here. So the company has seen benefit

from our scientists upping their

communication game because I'm here.

So I might as well help them.

Carol Cox:
All right. Let's talk about Geekspeak.

So some more.

So tell us primarily, you know, when do

people come to you.

What exactly do you do with them?

And then I also want to talk about the work

that you're doing with young girls, because

I love seeing the photos of them that you

share on LinkedIn.

Karen Corbin:
Thank you.

So people come to me by word of mouth.

The people who work here with me at

AdventHealth, they're going to they know me.

So they just say, hey, I just got invited to

give a talk at a big national meeting, and

I'm terrified. Will you help me?

So, people who come to me one on one, I'll

do one on one coaching for them.

We'll figure out what's their main story.

How do they really elevate this from a data

dump to something that's engaging?

We'll work on, you know, how to create the

best slides.

But a lot of times people come to me, either

from universities or different biotech

companies that have a workforce that needs

the help. And then I'll do a group workshop

where I walk them through basically the ABCs

of how do you go from boring and uninspiring

to engaging, even a little entertaining,

because why can't we laugh at scientific

meetings? There's nothing wrong with that.

But also, you know, I think it's so

important and you've taught this to me, and

I know you teach it to the people you work

with. There needs to be an action on the

other side. So what do you want people to do

after they heard you speak?

Do you want them to collaborate with you?

Do you want them just to think about the

topic a little bit differently because we've

been driving the train this way, but the

data are suggesting that there's a different

way to think about it. So you want to give

them those nuggets throughout so they know

what they should be walking away with.

And hopefully it'll lead to advancing of the

field.

Carol Cox:
Mhm. Okay. So tell us about the young girls.

Karen Corbin:
So as I mentioned I'm from Puerto Rico and I

didn't know any scientists when I was young.

I dreamed about being a scientist since I

was a kid. And and I don't know how or why.

The only direct connection I can make is a

visual of a scientist.

Was some of the episodes of Wonder Woman

from the original Lynda Carter series, where

sometimes she was wearing a lab coat?

Carol Cox:
Yes, I loved that show.

Karen Corbin:
I know she did math.

She did some science.

I mean, she was amazing, right?

She is amazing.

So, um, I realized how important it is to

have somebody rooting for you.

Somebody that shows you the way.

And a lot of times, especially for girls,

there's still, sadly, this misconception

that science isn't for girls.

And that's just not true.

So if you catch them early enough so that

they don't let those narratives beat them

down and change their trajectory to one that

says, this isn't for me.

I think it's so important.

So whether it's I go to schools and talk to

kids or they come here or I do some one on

one mentoring, or I just grab some kids from

a school that a friend owns, and I put them

in lab coats, and we I meet them and I give

them little microscopes.

You just don't know what that little nudge

can really do to spark that curiosity.

But clearly I'm only one person, so I'm

hoping to also get the message out there to

other scientists.

Hey, you have a community too.

You don't have to travel the world to impact

a child's life a couple times a year.

You could engage with lots of different

groups of kids in your community to help

them, uh, advance that curiosity, not lose

that dream that can often be lost with that

kind of negative talk about who can and

should be a scientist.

Carol Cox:
Yes. And also just for them, having not only

women to look up to you, but also that

support community because, you know, as with

it being a male dominated degree and

industry, you know, there's lots of great

men out there who are allies to women.

I know I've had that throughout my schooling

and my career, but we also know that just

numbers wise, it can feel very isolating and

very lonely to be the only woman or the only

1 or 2 who are studying in something or in a

in a job.

Karen Corbin:
Yeah, absolutely.

And and women lead differently.

We've learned this from being graduates of

the Athena NextGen program.

And some of those ways of leading are

sometimes not the expected way in a typical

academic tower.

So we have to break those barriers too, and

show them that there are different ways to

achieve a common goal.

So yeah, I mean, it's just so critical to

make sure that for the kids that aren't as

fortunate as I was, that had parents that

said, you can do anything that you dream of,

they they never put barriers or I never

really knew that girls weren't supposed to

be scientists. I never really knew that

there was anything I couldn't do because my

parents did that for me.

I had teachers that were very supportive as

well, but not everybody has that

opportunity. So if you can be that for just

even one person, that could be the person

that cures cancer, that could be the person

that solves global warming and climate

change. So know that a small amount of

effort. Could. Really change the world and

you may not see it.

You may not know about it, but I promise

it's worth your time and investing in young

kids and encouraging them to to help us

through science.

Carol Cox:
Well, Karen, I think that brings us full

circle to the beginning of our conversation,

which is this is why scientists, when all of

us, no matter what our industry, is, but

scientists, need to share their stories,

their career journeys, and maybe they can

start in schools.

Maybe that would feel less pressure, like

lower stakes for them.

Karen Corbin:
Yeah, that's true. Although I'm a little

scared by teenagers.

Carol Cox:
Okay. Maybe like like elementary school, I

think they still feel pretty, like, excited,

right?

Karen Corbin:
Yeah. For sure.

And, you know, that's what I was thinking to

your stage. Doesn't have to be television or

a big national meeting.

It can be in a conference room.

It can be a couple people sitting around a

the table, but knowing that your story

matters, the good things and the challenges

you've had in your life could be exactly

what somebody needs to hear.

And if you don't speak, nobody's going to

hear it. So it's just important for all of

us to not just rely on some text message or

some quick little response on social media.

But those personal connections, I think, are

so valuable, and I think all of us could

make a difference in someone's life, even if

we never realize it.

Carol Cox:
Yes. Because as I like to say, you are the

messenger your audience is waiting for.

Karen Corbin:
That's right. Exactly.

Carol Cox:
Well, Karen, thank you so much for this

inspiring conversation.

For those of you listening, make sure to

connect with Karen on LinkedIn.

I've included the link to her profile in the

show notes. Also, check out Geekspeak comm

if you want to learn more about Karen and

Geekspeak. And it's been such a pleasure.

Karen, we have known each other for.

I don't know if it was like 2017 or 2018

when we did a VIP day together initially.

And like I said on the podcast part of our

summit at the workshop we did a couple of

weeks ago and we see each other around town,

which is always fun.

Karen Corbin:
It's awesome. I love that we both live in

Orlando and can connect in a lot of

different ways.

Carol Cox:
Great. Well, thank you again.

Karen Corbin:
You're welcome. Thanks for having me.

Carol Cox:
If you want to learn how to become a better

storyteller, discover your speaker

archetype, because then you'll get

recommendations for how to lean into your

natural communication style and what to do

to amplify it.

You can take our free ten question multiple

choice quiz at Speaking Your brand.com/quiz.

Again, that's speaking your brand.com/quiz.

It just takes a few minutes.

It's completely free and you'll get your

results right away.

Until next time.

Thanks for listening.