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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.
Macy Robison 0:00
Macy, welcome to own your impact. The podcast designed to help you transform your expertise into a platform of purpose and influence. I'm your host, Macy Robison, and I'm here to help you uncover your authentic voice, create actionable frameworks and build a scalable platform that turns your ideas into meaningful impact. Welcome back to own your impact. I'm Macy Robison, and if the description I'm about to share sounds like you, then this episode is for you. You have natural teaching ability with what I call Professor energy, clear explanatory style that anticipates where people will get stuck. You excel at creating comprehensive learning experiences and thinking systematically about moving people from where they are to where they want to be, where others see overwhelming information. You see structured curriculum. You literally think in learning journeys. But here's what might be frustrating. You people keep telling you to create quick tips or bite sized content, and it feels like you're dumbing down your systematic approach. You know, there is power in comprehensive transformation, but the advice you sometimes get makes it feel like your thoroughness is a weakness instead of your superpower. If this sounds like you, but you want confirmation, take the thought leadership archetype quiz at Macy robison.com, forward slash quiz to see if you are what I call a digital learning architect. So if you already know you're a digital learning architect, what does that actually mean? I was talking with a client recently, and she has strategic advisor and digital learning architect at the top of her result, and they're very close to each other, and in our conversation, she was struggling to understand how they work together until we had this breakthrough conversation. And here's what I told her, she is part of a group inside the archetypes that we'll talk about more in my workshop next week that has to do with experience, the experience of taking people from point A to point B
Macy Robison 2:00
and and she as a digital learning architect, fits in that category, along with experience facilitator, which we've already talked about, and transformational Guide, which we've already talked about. But unlike those two, she has the ability, instead of using facilitation as the tool for transformation, or one on one, conversations and coaching as the tool for transformation. Her ability, and your ability, if you are a digital learning architect, is to think in and create curriculum that walks people through a transformation systematically. That is your gift. You can deliver it. You don't have to deliver it, but you are able to not just think in ideas, but think in roadmaps. Think in learning journeys. It is very simple for you to create a curricular plan. You think in structured experiences that anticipate every question someone is going to have. You know what learning experiences need to come first, second, third. And I have this. It's not near the top, but all of my years as a teacher really lent themselves to this type of expression toward transformation, because I already knew this inherently. I think about digital learning architects, people who really thrive here are not just thinkers. They are builders. They can translate insight into usable tools that move people toward transformation. They can create programs. They can create frameworks that scale that transformation, where other people see chaos. You see curriculum. You're energized by building what I call educational scaffolding, that structure that helps people achieve transformation step by step. You probably have a more patient, methodical communication style, because you're able to naturally anticipate where students or clients might get stuck. And that's not overthinking. That is genius level educational design. You don't want to just inspire people for a moment. You want to equip them with complete systems that actually get them results. But here's what might drain you and where traditional advice falls flat, one off, content creation without connection to larger learning systems can make you feel scattered, unstructured conversations that don't build toward clear outcomes can frustrate you and superficial teaching that does not create lasting change that just feels like a waste of everyone's time. So if you've ever felt exhausted by advice that kind of lends itself to social media, like quick tip reels and and short, digestible content, that's just not where you're meant to show up and compete. Your brain just doesn't work in sound bites, and that's okay. It works in comprehensive educational design, and here's what I think matters most. And this goes against what a lot of people are probably out there teaching right now. Teaching right now. There's still incredible power and gravity and gravitas, honestly, in the ability to create a structured learning experience that guides people through real transformation, especially one that is human centered, as Rory Vaden always says, people don't pay for information scattered out. Out there in the world, piece by piece, they pay for organization, a structured curriculum based transformation is one of the most powerful forms of that organization. Think about it, when someone really needs to change their life, do they want 27 random tips, or do they want a proven system that walks them through the entire journey? Real Genius for you is systematic education design. And if you can design that first and then extract the tiny pieces that people need, you'll be a lot better off. But you've got to have the systematic educational design first. Another mistake trying to show up and just randomly inspire people instead of understanding that you provide systematic transformation. Your power isn't in motivating people for a moment, it's in creating clear pathways that actually lead them to results over time. So here's where you want to start. In this mindful, counterintuitive look at the complete, transformational journey you guide people through, or that you want to guide people through, there are probably stages, key stages that people go through when they're working with you, and that can become the foundation of your educational system, and how you can reach out to other people, like I said, I have just enough digital learning architect in me that that has been something that has frustrated me over the years. I have all these little pieces of content, and I couldn't see how they fit together. They felt so disconnected, and it wasn't until I stepped back and mapped out a system, at least to start with, that everything started to click into place. Then I had to get it in front of people and see how it worked. I've been able to revisit and restructure and remap how I guide people through the curriculum that I teach, especially when it comes to a workshop, or in my resonant thought leader lab, my group one on one hybrid program. So here's what it looked like in practice for me and it might look like for you. Take a transformation that you create for people and try to break it down into learning stages. For each stage, ask yourself, What does someone need to understand before they come and work with me, or before they get to this next stage, what do they need to be able to do? What do they need to be able to understand? What do they need to believe? This becomes the curriculum architecture as I've worked through some of the training and development work that I've done at story brand that has been the approach, what does someone need to understand, believe or be able to do before we introduce this next concept, and those are your foundation priorities as a digital learning architect, first the content creating systematic, transformational IP that actually creates change, not just throwing a bunch of information at people. And then you need to worry about your platform, because you need to be able to deliver that transformation somehow. It needs to support the comprehensive educational approach you want to create, your website should immediately communicate that you create thorough, systematic education, rather than quick tips or surface level advice. I'm not sure what we're meat and safety archetypes are, but he has always had a platform that is very clear that there are multiple courses here that are going to help you live a better life, live a rich life. There are different pathways you can take. There are student success stories everywhere. Most of the people who have robust digital course offerings, you can tell they are there to teach you their systematic approach, and they have systems on their website that can handle that comprehensive experience. And it's not about complicating things. It's about helping people understand that you have thought this through and you have built a proper structure around it. You don't have to start that way. You'd have to wait to launch until you have it, but it is important to have now for connection. Here's what works a free mini course that demonstrates your teaching methodology might be a great way to start that's not dumbing it down, that's still walking people through a process, a workshop that showcases your approach guest teaching in other people's communities, where you can demonstrate your educational design skills. The key is showing people what systematic transformation feels like as they learn, not just talking about it when someone experiences even a small piece of the approach that you've come up with, they immediately understand the difference between random tips and real educational design. Now, some misconceptions that might cost you some ideal students don't try to simplify your systematic approach. Your ability to structure complexity is your competitive advantage. People who need real transformation will pay premium rates for a comprehensive system that works. I mean, college is basically a structured curriculum design over four years. Make sure you've proven that your educational system works with smaller groups. You need to test that curriculum design. You need to gather feedback. You need to refine the learning journey. You need to be willing to re refine the learning journey as you go, because your students will tell you what's working if you're paying attention. I think one of the reasons Amy Porterfield is the one that I mentioned every time when we talk about digital learning architect, is because I've seen her do this again and again. She. Talks to her students. She was a curriculum designer for Tony Robbins. That is the way she thinks. When she left Tony Robbins, she first started out looking at people's Facebook pages and helping them figure out how to structure those properly. That led to course design, and it's been interesting to watch her evolution over the years. It's always been about you didn't know how to do this. I have walked through this step by step. I am going to structure an educational experience that is going to allow you to get from point A to point B. And she used to have multiple courses. They shifted it so she has a flagship course called digital course Academy, and they revisit and rewrite that course to make sure it's up to date. Every couple years, I worked for her team on a project, and part of that project was reviewing interviews that Amy herself had done with some of her students. She tests the curriculum. She has a curriculum designer, they gather feedback, they refine it again and again. So know that even the people who have scaled it to the heights they did it in a systematic way to make sure that it works, because that's a big part of this. So let's talk about your revenue strategy with something like this. Signature courses, obviously, that take people through complete transformations, I would say, anchored in your point of view, which is what sets Amy's apart. I'm seeing a lot of podcasts and conversations out there right now about how AI is going to replace digital courses, and I think that's true to some extent, but only the kind that are just information based if it is attached to you and who you are and what you bring to the table. Those kinds of courses are going to be just fine because they're grounded in who you are as a person and what you're trying to bring to the world. But if you're just creating a faceless information, course, hoping to throw it up there and it's gonna, you know, give you all the passive income you want to go sit on the beach, I would maybe consider centering it in who you are and what you do and what you're great at.
Macy Robison 12:01
Membership programs are another great way to create revenue for digital learning architects, because there is a process still in a membership systematic education, helping people continue the experience that they may have started in a course. A certification system is a great thing to do. And enterprise training programs for organizations. That's something that's often overlooked, but really a lot of possibility there, especially if you have a book about a specific topic you want to write, and you know that you could create a curriculum that could be installed in an organization, either with a train, the trainer program, or some kind of licensed curriculum. It's really important to think about when you're pricing, not pricing per module. We're not pricing per hour we spend with someone. We're pricing for a complete transformation system, a comprehensive course that takes somebody from beginner to expert, should be priced like the alternative, which might be an actual degree program or years of trial and error. So let's go back to Amy Porterfield again with digital course Academy. It's not just a business course, it's a full system. There are Q and A sections, there are tech videos to help you set things up. She has thought through everything you need to know to set yourself up for success. To build this digital course. It's a very structured journey. Any question, any obstacle that will come up, is built into the system already, and that's the thing that sets you apart from someone who's just going to build an online course. You are systematically thinking through what it takes to learn and architecting that system so that it actually works and transforms people and moves them from point A to point B as they walk through that experience. So here's what I would love for you to do this week, start to map out the transformation you offer people and and value it as a full learning journey. If you haven't written it down yet, what are the stages people need to go through when they work with you? What does someone need to understand? What do they need to believe? What do they need to be able to do? This is part of the foundation and the architecture of the experience you walk them through when they transform. And if you feel like you've got a whole bunch of scattered worksheets and things like that everywhere, that's all right. Bring them in and get them in a series, in a system, in a process, and see what happens. Don't worry about making it perfect. You've just got to get it down so you can start testing it with other people, whether you are teaching it to them live, whether you are creating videos. A lot of that depends on your other archetypes, and that is what we're going to talk about in my upcoming workshop. I have a couple of clients right now. One is a strategic advisor first, and then has digital architect second. One of them is a wisdom writer first, and then has digital learning architect second. What that looks like is they each have these amazing abilities as people first come to. Engage with them, but then they have a structured process they can walk them through in order to get the results they need to get. Works really, really well, but that is the combination of both of those archetypes together that makes that possible. So if you're wondering about, well, this is my primary but I feel this too. I would really love for you to come to my live workshop beyond your primary archetype, I help you analyze how these combinations shape the transformation that you help people walk through so that you can start building comprehensive systems that create real results. In my live workshop beyond your primary archetype, I go through and help analyze how these combinations shape your thought leadership system, whether that's curriculum design or something else that is part of your top archetypes in a way that completely revolves around you, who you are, how you express yourself, and how you create transformation. This expanded analysis is really only available for my clients and for folks who attend this workshop. You can always take the quiz and find out what the scores are, but learning how they interact with one another and specifically how they apply to you. If you want to know more about that, I'd love to have you come to the workshop. Register at Macy robison.com, forward slash workshop to get that deeper analysis and remember your systematic approach to transformation is exactly what some people need to achieve real, lasting change. So don't apologize for being thorough, and start building the comprehensive systems that you know will create real and lasting results. Thank you for joining me on own. Your impact. Remember, there are people out there right now who need exactly what you know, exactly how you'll say it. Your voice matters, your expertise matters, and most importantly, the transformation you can help others create matters. If today's episode resonated with you, I'd love for you to become part of our growing community of thought leaders who are committed to creating meaningful impact. Subscribe to the podcast, leave a review and share this episode with someone you know who is ready to amplify their voice. And if you're ready to dive deeper, visit Macy robison.com for additional resources, frameworks and tools to help you build your thought leadership platform with intention and purpose. And remember, your ideas don't need more luck. Your ideas don't need more volume. Your ideas need a system, and I'm here every week to help you build it. I'm Macy Robison, and this is own. Your impact.