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Padel Smash TV is the media arm of Padel Smash - a platform dedicated to the people, stories, and innovation driving the growth of Padel worldwide.
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When we bought it, I kind of put our
growth into these phases, and phase one
was returning the brand to the racket
space because the people in this space
are the ones that remember the brand
and they're all a little older today,
but the nostalgia for boast is so high.
One of the assets we saw was the
ip, you know, to buy this historic,
cool brand with a great logo that
was just dormant on the sidelines
seemed like a perfect opportunity.
Welcome to Paddle Smash tv.
We are so excited to have both.
One of the more, uh, what would you say,
traditional brands in the us prestigious,
prestigious and classic brands in the us.
Uh, we have Matt, um, with us.
Um, you are the owner, CEO.
Yep.
I'm the owner and CEO of Boast.
So.
Great.
So well welcome to the channel.
Uh, why don't you tell us a little
bit, uh, about you and how did
you get involved with boast?
Well, we bought BOAST in June of 24.
Um, I've been in the footwear business
my entire career and, uh, I would always
watch some of my customers and brands that
were doing things well or doing things not
so well and, uh, I always had a dream of.
Owning and operating a brand.
And, uh, when boast came up for sale,
uh, I've always been a fan of boast.
I played tennis growing up.
Uh, so it was seemed like a
perfect fit to try to acquire this
heritage classic American brand.
Okay, so let's, let's talk about boast.
'cause I do remember boast, I'm
originally from Connecticut.
I know it was a Connecticut,
uh, company originally.
Uh, and it really.
Took off, uh, I think in
the late, in the eighties.
In, in the eighties as I remember.
And I used to wear it.
I used to play tennis.
Uh, I loved the brand.
It was really edgy and cool.
Um, and then, and then
it kind of dropped off.
Uh, like I didn't see it that, that much.
Uh, talk to us about the beginnings
and then where it went and how it's
kind of reinventing itself, I guess,
uh, would be a good way of saying it.
So it was founded in 73, uh, in,
in Greenwich, uh, as an answer
to the European brands like Fila
or Les or Tini or some of those.
And, uh, this guy wanted to
have an answer to that and
create this cool American brand.
So it did, uh, kind of exploded
in the eighties, early nineties.
And, uh, you know, a lot of
college teams were wearing it.
Some pros were wearing it.
Um.
It became this counterculture brand.
And then, you know what happens?
Sometimes it sells and then a
different ownership takes, uh, the
company in different direction.
And it just kind of disappeared, uh, into
the nineties and early two thousands.
Um, now where do, why do
you think it, it did that?
What was the wrong turn there?
Do you, do you believe?
I, I personally believe that it.
Was trying to focus the, the brand
was starting to look more at the
lifestyle space versus the traditional,
uh, racket space that, you know.
Have this momentum around it.
So, but I kind, I kind of look at it as
a lifestyle, you know, that, uh, I think
it's a, it, it's a racket lifestyle.
I believe it's a racket lifestyle brand.
What some other people tried to
do early on was really make it
like a lifestyle, lifestyle brand.
And they were, they took their eye
off of the core, uh, consumer base,
which was that racket consumer.
Gotcha.
Um, you know, it became.
Something that it wasn't.
So like when we bought it, my, I, I kind
of put our growth into these phases and
phase one was returning the brand to
the racket space because the people in
this space are the ones that remember
the brand and they're all, you know,
a little older today, but the, the
nostalgia for boast is so high and the,
one of the assets we saw was the ip, you
know, to buy this, you know, historic.
Cool brand with a great logo, uh, that
was just dormant on the sidelines, seemed
like a, you know, perfect opportunity.
It was a good, it was a good buy after,
you know, we, we, we believe it will.
It's a good buy.
It has a legacy and it has a
lot of potential to come back.
I mean, it's, it's something
that a lot of people my age, and
same thing with Jules members.
You know, and now record sports with
other, other record like Pickle and
Paddle and really kind of, um, growing.
Um, I, I think, uh, I hope, and
I'm looking forward to boast really
getting into that, into that market.
So, Matt, when, when you took over
the company, I'm sure you took over,
you know, inventory and, and, and
SOPs and all that, how did you.
Reinvented all that or reshuffle all
those things with a new, new mentality,
new, um, you know, the, the, the,
the textile has changed completely
from where back in the eighties was a
hundred percent cotton and all that.
How, how was that process?
You know, the company was
small when we bought it.
Uh, so the inventory we inherited wasn't
terrible inventory, I'd say there.
We had, um.
Very little performance.
So a lot of the stuff that we had to
your point, was the, uh, traditional
PK cotton shirts or the Pima cotton
shirts from Peru, um, which are great
and still at the core of our business.
You know, that's that
tennis lifestyle piece.
So, you know, like our number one
selling shirt is the white pk, uh,
polo with a little red and blue
tipping on the collar, which is.
Probably been a, a boast, uh, original
seller since the early seventies.
So some of that was really good.
And some of the shorts,
uh, were, were very good.
Um, so we leaned into some of the
classic styles that we inherited.
You know, we tweaked the fit a little
bit, but to your point, what we've
created in the last 18, 19 months
is a, uh, more robust performance.
Uh.
Program.
So, um, more for encore, uh,
polos and tees for Encore.
More shorts with liners in them.
Uh, totally updated that.
But, you know, we're still looking
at our heritage, so we're not trying
to, you know, we're not trying to
be a Nike or an Adidas or we're,
we're still trying to be boast.
Um.
But with updated modern materials.
So you're going back to where it
originally started focused on racket
sports with some lifestyle there.
Right.
Uh, I think that's accurate.
So we, our, our performance stuff,
we hope and we believe, and we're
seeing that it's still driving,
uh, consumer interest to our site.
So we're, let's say we're encore
relevant, but when they're shopping
for their encore stuff, they're
also buying, uh, some of our core
heritage stuff, which is that P cake.
Shirt, right.
Or, you know, Pima Cotton T-shirts.
And, you know, we we're trying to
keep the brand, the three words I use
are elevated, cool and irreverent.
And, um, you know, this elevated piece,
in my opinion is something that I
think racket apparel has been missing.
You know, everybody's
been kind of chasing, um.
Price point, or you
know, how low can you go?
And, uh, they're trying
to buy the consumer.
We want the consumer to really
love, uh, what they're wearing and
love what we're representing, and
we wanna deliver a better product.
And, you know, we're trying to
do it and keeping our prices in
line with the consumer demand.
Um, but you know, we're.
Trying to cut corners.
We we're trying to do things,
you know, in a really positive,
upbeat and elevated way.
WW would you say that Voast is
trying to emulate, you know, the
Lako style where they're trying to
keep the same old, you know, eighties
and nineties lako type of thing?
Because sometimes I see that
they're very, you know, si,
you know, similar things to it.
I think that's a good reference.
Um, you know, when we look
for inspiration, I think
Lacoste is, is a great one.
I think old school, Fred Perry,
uh, is an interesting comparison.
Um, but then if you look at.
Some of the elevated materials you have
to look at, you know, aloe and Lulu and
some of those guys that are doing some
great stuff on the performance side.
It's just our aesthetic is
different than their aesthetic.
And, um, but yeah, I I, if we were
to look at Lacoste or Fred Perry is,
you know, big picture inspiration.
I think that's.
Adding those new materials, you know, the,
the polyester, the, uh, elastin, the cel.
Are you bringing all those together?
You know, the softness of the quality
of the Lulu Lemons and all that?
How do you bring in that into the brand?
Yeah, I mean, there's, we still want.
The consumer to want to wear
it because it feels good.
You know, I mean, I, I I, I
look at everything that we
do as I'm a consumer as well.
And if I don't wanna wear it myself,
uh, and my team doesn't wanna wear it,
then it's not the right thing for us.
So you can have a great
performance material, but if it.
Feels like crispy or it
doesn't sit well on the way.
It's, you know, if you can't swing,
you can't move your shoulder, right?
Or, so we're, we're, we're very,
very focused on comfort and the
hand touch of our materials.
So now I looked at the catalog, uh,
online and I saw that you wanted to
keep, you know, traditional, classic,
uh, items of, of, um, a boast.
Um, how many new items.
Have you introduced or are going
to introduce, you know, I know
that boast has this image and
it wants to go back and keep it.
'cause I can tell going to the, to
the, to the site, but are you gonna
introduce any new, uh, items or materials?
Yeah, so our women's
collection is all brand new.
Um, so that's a, we have an
Aline skirt and a flounce, and.
A one piece, uh, we're doing a Razorback
that we're gonna be launching and
we're launching a, uh, an actually a
Pima Cotton Little club polo dress,
uh, which is gonna be really cute.
So on the women's side, everything
is new and, uh, from a skew
count, I don't know, it's, it's.
It's probably 10 to 15 new pieces.
Um, on the men's side, as I said, we've
launched, uh, these performance, uh, tees.
We have a new tee coming.
Uh, we have a brand new tipped polo
performance polo, um, that looks like our
PK cotton, but in a performance version.
So that's new.
Uh, the shorts are new
with the liner in them.
We just launched a, a new
track suit, which is cool.
Uh, we're, and we're working on a,
uh, 1973 collection to, to uh, kind
of lean into our heritage a bit,
um, and have a bit of a retro style.
And, and Matt, are you trying to,
you know, uh, um, the Allos and
the Lululemons and, and both was
mainly tennis back in the day.
And are you trying to bring any other.
Fitness or, or yoga style of wear, um,
to the, to the brand, or you wanna just
stay focused on the rocket, uh, world.
I truly believe that a lot of these, uh,
uh, fabrics and, and fabrications are,
are crossover from sport to sport anyway.
Um, you know, like our leggings for women.
Can be used for any other fitness,
uh, application, uh, you know, all
of our polos, um, and all of that.
I mean, it's, we're starting
to look at golf a little bit.
Um, you know, like this quarter
zip I'm wearing, I wear when I
play golf every day, you know, and
it's an amazing, comfortable piece,
uh, we make in Korea actually.
And, um.
So, yeah, I mean, I, I think if
you're building a good product,
you're building a good product and
it, and it has multifunction so.
You know, we're, we're not
specifically designing just for racket.
We're focused our marketing
efforts on, on racket.
We hope the golf consumer, we hope
other fitness consumers find our
brand and find it comfortable and
that they wanna explore in it too.
As I said earlier, just the, the
racket communities that are the
people that remember the brand.
So for us, we felt like
it was a natural, uh.
Progression to, to chase that
market before we chased any others.
And, and how do you adapting?
You know, back in the day it was, you
know, the king was tennis, you know,
now you have all these, um, we'll
say queens, you know, you have the,
the king is still tennis, but now
you have the pickleball, the paddle.
How do you.
Bringing all those together because
I think it's, it's making some
big noise in, in the rocket world.
How do you bringing those together
or the core mission of the, of
the brand and do you see like a
special collection for, for Paddle?
Yeah.
We, uh, as a company we're, uh,
very much focused on paddle.
We, if you look at some of our, our
images on our website or some previous
ads to what isn't what we've been
doing, we were focused on Paddle and
we've been exploring that community.
Uh, I, I feel like paddle's a much
more natural progression for us.
Um, you know, it, it, it's.
It's elevated, there's a
community based around it.
Um, you know, it's actually,
it smells like a tennis ball.
Yeah.
Yeah.
So, uh, arms is almost like one.
Yeah.
So for us, it's like, we just feel
that it's, it's a progression of
our brand and it just feels like.
The earlier days of tennis
when there, there is this, uh,
community building around it.
I mean, if you look at these paddle
clubs, I mean, they, they look
like these modern hotel lobbies and
they're, you wanna hang out there and
you wanna be there and, and it, it's
competitive but incredibly social.
Right?
Like people hang out around
the, these paddle clubs.
Yeah.
It's, it's like, it's like the old school
tennis clubs back in the day, you know?
Correct.
I mean, we, we really believe it's, it's,
it, it, it's not us chasing something new.
It feels like it's just part of what
we've all, where we've always been.
So if it, if it's you're coming like
tennis battle, possibly golf, yeah.
I think, you know, if I
had to pick three primary.
Sectors.
I think those would be the three.
Um, you know, there's always
squash and, you know, other
heritage, uh, racket, sports.
You know, I'm a big believer
that this whole ping pong market
is, is not tapped properly.
You know how many people play ping pong?
You don't even talk about
it, but it's a racket sport.
So how do you, how do you,
um, what is your strategy?
To move into the paddle world.
I mean, as a brand, well
paddle, in my opinion.
You know, it, it, it, it's kind
of where sport meets lifestyle.
Um, so we've been, you know, we're,
we're starting to create a, uh,
like a, a capsule program, um,
which we're gonna launch in spring.
We're gonna have some stuff at racket
X. Where we designed some new t-shirts,
um, with our new Paddle by Boast logo.
Oh, nice.
We'll love to see that.
We're looking.
Yeah, we'll have that.
You, you can see it on Friday at, uh, at
racket X. Um, you know, we see that the.
Colors that our people are wearing at
paddle clubs are maybe a little bit
different than traditional tennis.
I, we see a lot more black, uh,
apparel, so we're gonna have, you know,
more black shorts, more black tees.
Um, but again, with this paddle,
uh, specific logo, and we're gonna,
you know, we're, we're testing we're
gonna, but we wanna build into it.
You know what one of the challenges
is, is that a lot of the paddle clubs.
Aren't really set up properly
yet for, uh, for retail.
So a lot of the clubs
have a wall of stuff.
Um, but potentially, and not all
clubs, but the clubs, you know, I've
seen some, they have like a wall of
stuff and then the guy that's, or girl
that's checking in, that's checking
you in for your court is also supposed
to understand what's on the wall.
Mm-hmm.
So it's, it's a bit of a disconnect.
Where, where for us, we
see opportunity in that.
So how do we work with these clubs to
potentially set up an, an easier way
for their consumers to shop with us?
Or how do we help train their staff?
Or how, you know, how do we do more to
help this community engage because there
is, uh, a thirst for, for good stuff.
Yeah, of course.
And you've seen that with the
pro shops, you know, they.
Don't have somebody there really, um,
knowledgeable o of the products and,
you know, the people in the front, like
you said, welcoming the, the players.
They come and go.
Yeah.
And may be three months
there or four months.
And so they're not properly
trained to do that.
No, and and going to your point, I
think is it's, there's so much money
to be made on the pro shop aspects
of, of all these new clubs coming up.
You know what I mean?
It's, it's, it's just crazy
that the, the club owners are
not paying attention on that.
Of the, the, the apparel and, and you
know, and the branding of the club.
So, but, but let me ask one
thing because one of the, uh, the
biggest gaps here, it's there, the.
Not yet.
There is a, a really big apparel
paddle brand in, in, on the market.
You know, you can get the bubble ads
or, or, but they're, they're more
focused on to, on, on, onto the tenants.
You know what I mean?
Yeah.
Um, I love the idea about your
paddle logo and all that, but back
in the day, Bo was huge on logo wear.
You know, you buy the logo, you
know the, the bow shirt and you
guys will put the logo on it.
Are you still doing the same
thing or how's that work?
Yeah, we do, uh, a lot of that.
So we have, uh, an embroidery program
where, uh, when our sales force works with
specific clubs, we offer blanks for them.
Uh, they share their artwork and we quick
turn, uh, logos and we do, we can do it
on shorts, the, uh, our polos and tees.
So yeah, we, we do a lot of that.
And, um, for.
We're starting to figure out, which
we've just kind of finalized this, to
have a quicker turn t-shirt program
that we can customize as well.
Um, you know, a lot of, you know,
when, when you're importing, uh, it
and what the M OQs required for some
of these factories, it's hard to.
Do some small run customization.
Our, our, our embroidery, we do
all here in the US with the blanks
we bring in from Peru or from
Vietnam or wherever we import from.
And all that's done here
on the US doing that.
What's the minimum, what's
the MOQ with you guys?
I mean, you know, if, if a club
wants five, 10 shirts, you know,
we'll, we'll make five or 10 shirts,
uh, with their logo embroidered.
Um, we could do it on the sleeve.
We can do it on the chest.
We haven't necessarily had, you know,
again, back to your point about the
Paddle Club, the, the paddle clubs haven't
engaged yet really with apparel brands,
in my opinion, to, to do more of that.
Correct.
Yeah.
So again, that's an opportunity.
Um, you know, a lot of the paddle clubs
that we've seen, you know, are, are,
are just trying to figure it all out.
Yeah.
And you know, we've done some
work with, um, it's called the
Paddle Club in West Palm Beach.
And, you know, they've done a great
job and they, we put their logo on the
sleeve of their shirt or on their chest.
And, um, and it's really a, a, a
great collab we've done with them.
And you, they actually, I think
we have a, a, a, a sample of that.
We get those shirts from, uh, a floor.
Oh, yeah, yeah.
Florencia in, in LA when we, that
quality's absolutely beautiful.
Yeah.
You know?
Yeah.
I, I, yeah.
I love that shirt.
Yeah.
I, I love this shirt.
Yeah.
This Peruvian Pika shirt is.
Unbelievable.
Yeah.
The only thing I modified here was a vmac,
because I hate We're, we're actually,
that's one of the other things that, uh,
we are gonna be launching is a Henley.
I forgot.
Great.
Perfect.
No, no.
I mean, it, it's, um, I love,
I mean, that's a huge missing
part for all those club owners.
They're, they're leaving so much money
on the table when it goes to apparel.
I think doing minimal MQs, it's,
it's a, a mass for every club because
sometimes you don't know, I mean,
sometimes, you know, if you want to do
it in China or whatever, they ask you
for such a huge quantities that you
don't even know if you're gonna move.
But now, if you can get, you know,
10 small, 10 mediums, some 10
large, and, and see how it moves.
For you guys to provide not only
the quality, but also the logo part.
I think it's, it's huge for any, any
club owner or any club, uh, paddle Club.
Yeah.
And I also think that, you know, from,
and it's, it's our fault as well, right?
Like a lot of our sales force has.
Long relationships with the tennis clubs.
Yeah.
So, you know, they're calling on these
tennis clubs and maybe they don't have the
relationships yet with the paddle clubs.
So there's an opportunity for our
sales guys to, to do better and to
break into more places if they would
start chasing the paddle clubs.
Yeah.
Yeah.
And now you see a lot of, um, you know,
tennis clubs adding paddle courts.
So now you bring that blend
together, which in the past couple
of years has been accelerating
and a pace that it's incredible.
Now.
Every single day you hear a tennis
club adding two or three paddle courts,
you know it all over the country.
And, and that's a, a huge sign
for the growth of the sport.
And also the prince.
Yeah, I mean, our club in, um, the
club I belong to is in Palm Beach
and we put in one paddle court.
Two years ago, and it was so successful
that we're adding a second one now.
But it was actually so successful that
most of the better players started going
over to the West Palm Club because they
wanted to, they were enjoying it so much.
They needed more competition.
So they're not even using this court
we built, they, they want to go to
where there's more competition and
more people that can have access to it.
Yeah, the community.
Yeah, the community of battle players.
Yeah.
So what is the vision
for, for 2026 for boast?
Uh, I mean, in spring 26 we're
launching, as I said, this
Pat Paddle focused collection.
Uh, it has, you know, breathable polos
and these training shorts and, you
know, basically made for movement.
Uh, you know, we're trying to, as I said,
trying to figure out more and more how
to engage with the paddle community.
Um, you know, I'm looking forward
to racket X for that purpose.
You know, I want to engage more and.
Hopefully, maybe even find somebody
that can help us champion as a brand and
become our brand ambassador for Paddle.
Um, that's right here.
That's me.
The original Connecticut guy right here.
We gotta talk.
Yeah.
Well we, we can talk.
Um, so, so I mean, you'll get, um,
uh, so what are the expectations
for, you know, we, we reach so
many people around the world, and
especially here in the United States.
A lot of our view viewers and listeners,
they're gonna be going to, to rack X.
Why don't you tell us a little bit,
uh, where you're gonna be located
and what are they, what, what, uh,
the vises will expect for both?
Uh, right there at the, at the of the
stand, I don't have our booth number
off the top of my head, but we are
in the, like, main center hallway.
Okay.
Uh, you'll find.
All of our apparel there, there you'll
find everything we we're working on.
You'll find, uh, our VP of sales there.
Excuse me.
You'll find I'll be there on Friday.
Um, yeah, I mean, we're as excited
again to engage with this community
and really find, you know, whether it's
a, a brand ambassador or whether it's
some clubs to engage with or, you know.
One of the things that, that
I've been doing over the last
18, 19 months since we've owned
the brand is talk to everybody.
I'm continually trying to learn,
uh, of how to do things better
and how to make our brand grow.
And so if you know anybody listening
and they wanna come talk and
throw me some ideas of how they
could engage with us and how.
Their ideas for how boast can
fit into this growing community.
I would love to hear it.
Um, so for our paddle viewers, 'cause
we have a lot of people gonna do
this, how many, uh, pieces or how
many pieces in your collection of
paddle, uh, where will you have there
at racket XI would say probably six
pieces that are focused on paddle.
That's it.
That's gonna be, it's
sold out in the first day.
Are you gonna be selling there or
it's gonna be just a showcasing.
Um, I don't know if we're
bringing, I think we are bringing
some of the paddle tees to sell.
Okay.
Um, not a lot, but you know, I
think we'll have, I dunno, 30 per
style something just to have there.
Um, you know, last year we brought
some stuff at racket X and we didn't
really know if we were allowed
to sell on site or not on site.
Uh, we didn't know It
was like a commerce Yeah.
Kind of transaction.
We just thought it was
more of a trade show.
Um, but so this year we did bring a
little bit more and, you know, we can
sell from there and we, we can also
just take orders right from there.
And Matt, uh, does boast, has
accessories, uh, wristbands, socks,
caps, uh, visors and all that.
We have hats, uh,
wristbands and headbands.
Um, our socks are excellent.
We are looking at doing
more in terms of bags.
We did a CoLab, uh, with
a company called a DV.
Bags where we took a hundred pieces
of their bags and, you know, designed
a little bit of our logo on them.
Uh, those sold out really quickly.
There's great bags with different
pockets for storage and cooling and,
um, so we're meeting again at the
show to discuss a next step with that.
Um, yeah, I mean, we're looking at
potentially doing footwear in the future.
Right.
Um, so we're, you know, I'm just
trying to stay focused 'cause it's
so easy to chase everything and
everybody has a million ideas.
And I'm a kind of person that I love
ideas and I love to move fast and I
wanna do everything, but I'm trying to
have a little discipline and, uh, yeah.
You don't want three, three
to 5,000 SKUs at one point.
So, so Matt, I know, uh, we were talking
before, before we start the interview, now
you guys are sponsoring a tennis player.
Are you planning to do
something similar in Paddle?
Yeah, we would love to find,
uh, the right people to sponsor.
You know, we, over the last year,
we've looked at many, many different
players, but there's a certain thing
that we're looking for, and I can't
really put it in words, but we know
when we, when we meet the person, uh, if
they're a fit for us, 'cause it's not.
We just don't wanna pay to play.
If we really wanna engage with
the player, we really wanna, you
know, get feedback from the player.
And, you know, I don't
like the way it sits here.
I don't like this, or I love
that and do more of this.
And we really wanna engage differently.
It's just not a, a transaction for us.
It, it's more than that.
And, and that's, you know, why
we have to find the right male or
female or both to, to work with.
We want them to, to have
a passion for the brand.
Too exciting.
Well, well, we're looking
forward to your success.
Uh, please keep us on the loop.
I mean, and, you know, we'll, we'll,
we'll wanna be also part of the
journey of your growth and, and we're
here to communicate to the world.
Uh, we love boast and, and you know,
it, it's, uh, we wish you all the best.
Yeah.
Uh, man, you'll be there at
Rack X and we'll see you there.
Um, and congratulations.
Um, I, like I said, like he said,
I love boast, uh, I wear it.
And, um, I can get you, uh,
I can get you some stuff.
Tell me what you, excellent.
We, I know we got the connection.
No guy that can get you some stuff.
No.
Would you like to add anything
else to, to the interview?
Talk about any specifics?
No, I'm just, uh, I really appreciate
the time that you've allowed me
to talk about boast a little bit
and, you know, at the end, uh.
We've always been about celebrating sports
and the sports culture and you know, we
really believe that paddle and tennis,
you know, are part of, you know, this
competition and comradery and it, it's.
Part of the sport and part
of what boast celebrates.
So, so Matt definitely will be, uh,
uh, Friday, Saturday, and Sunday, uh,
creating content at Rocket X. Definitely.
We're gonna stop by boast so you
can show, and we can record and
film your quality products to our
audience and uh, our listeners.
So that'd be great.
I'll be there, uh, Friday.
I have to travel somewhere on Saturday,
but, so if I'd love to see you guys
on Friday, that would be great.
Perfect.
If not, my team is there all
weekend and you'll be in good hands.
But, uh, again, I appreciate
the time and I appreciate that
you guys both love the brand.
Yeah, I love it.
It's a real passion for me to Yeah, to
talk about it and to try to grow it.
Beautiful.
Sounds good, Matt.
Thank you.
Thank you so much, Matt.
All right guys.
Have a great day and I'll see.
We'll see you Friday.