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Join Wendy Coulter as she hosts Joe Novara, a coach and speaker, along with Hanna, a marketing strategist, to explore the profound impact of the Hummingbird Effect on business and personal growth. Discover how small branding innovations can manifest in significant outcomes, hear Joe's transformative journey from the printing industry to coaching, and learn valuable insights on mindset, innovation, and emotional intelligence. Dive deep into how positive mindset shifts can lead to creative breakthroughs and lasting success in both professional and personal realms.
00:00 Unlocking the Power of Branding
00:55 Meet the Team: Wendy and Hannah
01:44 Special Guest: Joe Novara
03:27 Joe's Journey: From Printing to Coaching
06:29 The Hummingbird Effect: 9/11 to Pandemic
15:44 Mindset Matters: Overcoming Challenges
19:15 Setting Boundaries in Business Relationships
20:00 Transformative Coaching Experiences
20:25 Impact on Business and Personal Growth
22:11 Advice for Business Owners
23:32 The Importance of Positive Psychology
24:37 Navigating Personal and Professional Challenges
27:12 The Role of Creativity and Innovation
28:05 Innovative Business Strategies During the Pandemic
31:55 Building Reciprocal Relationships
35:57 Fun Facts and Personal Stories
37:27 Conclusion and Contact Information
Creators and Guests
Host
What is The Hummingbird Effect with Wendy Coulter?
Welcome to "The Hummingbird Effect," a podcast dedicated to uncovering the subtle yet powerful ways that small innovations can transform your business. Hosted by Wendy Coulter, CEO of Hummingbird Creative Group, this show delves into the stories and strategies behind successful brand building.
For over 25 years, Wendy has helped CEOs and business leaders redefine their brands through innovation and compelling narratives. In this podcast, she shares the insights and lessons learned from her extensive experience, exploring how a strong brand orientation can significantly increase the value of your business.
Each episode features engaging conversations with industry leaders, business advisors, and innovators who have harnessed the power of branding to make a substantial impact. Discover how focusing on core values, mission, and vision can drive your brand beyond mere marketing tactics, fostering a culture that resonates with your audience and enhances your business's reputation.
Inspired by the concept of the Hummingbird Effect—where small, adaptive changes lead to remarkable outcomes—this podcast aims to help you understand and implement the incremental innovations that can elevate your brand and business.
Join Wendy Coulter on "The Hummingbird Effect" and learn how to evolve your brand, attract more customers, and ultimately enhance the value of your business through strategic branding.
Wendy: Hi, I'm Wendy Coulter, and I help CEOs and marketing leaders [00:00:30] unlock the power of their brands. For years, business leaders have focused on marketing tactics, but what really matters is creating a strong brand. I. Think of it like the Hummingbird effect. Small innovations in branding can lead to [00:00:45] surprisingly big results in other areas, like the valuation of your business, a stronger culture, and a marketing message that resonates.
Welcome to the show today. I have Hannah with me. Hannah is our marketing strategist at Hummingbird Creative [00:01:00] Group. Hey Hannah. Hi Wendy. How are you doing today? I'm doing good. How are you? Good. Hannah and I often stop at the Starbucks before the show and. Catch up, um, on whatever we need to catch up on.
So we've had that kind of day today. Yes. So cheers. [00:01:15] And I know you love Starbucks, so, um, joyful morning. Joyful morning. Yeah. Um, glad to be in the new year. So that's joyful. Anything else bringing you joy today?
Hanna: Um. A lot of things are bringing me joy. I'm excited to be here, [00:01:30] to learn from Joe. I got to spend the morning with you.
Like I said, it's the the new year, so it's just a joyful day all around.
Wendy: I'm joyful because I have a great friend in business on the show with me today. Yes. [00:01:45] Joe Navarra, who is a coach and a speaker and has written books and um, has just done so much in the time that we've known each other. And so I'm excited to talk to Joe today about the Hummingbird Effect.
Joe, [00:02:00] what's bringing you joy this morning?
Joe: Oh my goodness. There's so many things that bring me joy. I have a, a wonderful family. I have a great wife. I have an amazing life, and I love my business. I love my clients. It, I mean, the [00:02:15] list can go on. I just, I have an, a killer life. I have no complaints.
Wendy: That is awesome. That's awesome. That is awesome. Um, always good to hear there's a lot of complaining going on in the world today. Yes. Um, so it's good to, to bring that up [00:02:30] and, um, and have that, that joyful. So thank you. Um, so you and I have known each other a long time. Yes. And I mean, I think it goes back to, um, when you own the printing company, right?
Which would've been about what [00:02:45] year do you even live? Well,
Joe: I. It, it closed 11 years ago. Okay. So it's going to be somewhere between 17 years ago when I moved here, and 11 years, unless I knew you in Brooklyn, which I don't believe I did. I, I don't know. I
Wendy: can't do the [00:03:00] accent. Yeah. So, no, I, I've been in the south, in North Carolina, um, all my life and, um.
Might have visited, but, but no.
Joe: Yeah, then, then it's definitely somewhere within the last 17 years. Yeah. Yeah. And
Wendy: so, [00:03:15] you know, your background is, is diverse. You started, um, you started out, um, I know in a completely different industry, um, and then moved through the printing business, which I knew you. And, and then now you're in the coaching world [00:03:30] today.
Why don't you tell us about your path though, because, um, I don't know that I know much about you prior to the printing business.
Joe: Well, you know, before I, well, I started in the printing industry and I took a break for [00:03:45] about five years while, and I was selling real estate in downtown Brooklyn for about five years.
And during that time, I still kept my hand in the printing industry though. Doing more brokering print brokering, but [00:04:00] my full-time gig was real selling real estate. The when nine 11 happened, which is part of my hummingbird effect, to be quite honest with you, ah, when nine 11 happened that. [00:04:15] It just it made things a little difficult.
And so I decided that I need, I had a new daughter at that time and just decided it was time to go back into printing, and so that's when I, I started working at a company in downtown Brooklyn named [00:04:30] Abigail. Was there for several years before moving here and buying my own company.
Wendy: Awesome. Yeah.
Joe: So and so then.
During the last year of, in the printing industry was when I was trying to figure [00:04:45] out what my next move was gonna be, and that's when it just, I actually was sitting in the audience and saw Bill Davis, who I didn't know at the time. He was the speaker and I said, that's what I'm gonna do. I'm gonna start training [00:05:00] people.
And that was the beginning of that.
Wendy: That's awesome. Yeah. I love Bill too. Yeah. Um, shout out to Bill Davis. Always
Joe: shout out to Bill Davis. Yeah. Yeah.
Wendy: Well, so tell me a couple of fun facts about Joe.
Joe: [00:05:15] Oh my God. Um. People are always surprised at how much I like heavy metal. Um,
Wendy: that's right,
Joe: yes. And you and my
Wendy: daughter have a little bit of commonality music.
I should have taken her
Joe: to see the Baby Metal concert a few weeks ago. [00:05:30] Awesome. That was a lot of fun. But then, you know, I'm also, it's funny 'cause my favorite musician though, well my two favorites are Janice Joplin. And John Prine. So, and and I can listen to that. So they are like the total [00:05:45] opposite, opposite of the metal, which is really funny.
But then, you know, another thing that's a fun fact about me is that I, I actually like to just really chill and just watch movies and I love just. Chilling [00:06:00] out and Oh, and then I love hiking. That's the other thing. I'm a, I'm a big, you do love hiking. Yes. You, you could see the pictures all the time.
Hanna: Yes, Facebook
Joe: And and I'd like to actually start a men's business hiking group. That's something [00:06:15] I'd like to do in. 2025.
Wendy: Oh, awesome. Yeah. Okay. So you're, you've done your goal setting, so Yes. That's one
Joe: of the things. Yeah. That's
Wendy: great. Yeah, Joe tries to help me set goals from time to time. That can be challenging, but, um, but good for you.
[00:06:30] Alright, well let's, um, let's kind of delve into humming the Hummingbird effect for you. Right. Um, and just talk to us about a specific instance where something seemingly. Small led to [00:06:45] something in a different area that had an amazing effect for you, and just talk through the Hummingbird Effect for us.
Joe: Okay. Well, it's so. The, you heard me say earlier, that one for me, it, while it wasn't really [00:07:00] small, um, the, what happened with nine 11 with the towers falling, the, I watched the, I watched the whole thing from the roof of my building in downtown Brooklyn. Wow. You know, after the first plane, then I [00:07:15] watched it, the rest of everything unfold.
So I, to be quite honest with you, went into a very bad depression over that and stopped showing up for work. Um, stop. And, and it's, then that's what led to me having to go [00:07:30] into the, um, back into printing. And because I just, I needed the structure. So now let's fast. So that was 2001. Let's fast forward to 2013.
Now [00:07:45] when I go into the speaking business, speaking and coaching, so we, have the pandemic happens. Okay. And I had already been speaking and I had been [00:08:00] coaching and and was doing fairly well. Okay. But when the pandemic happened, okay, I recognize, I saw, I watched people starting to panic, [00:08:15] okay.
And I watched people starting to have massive anxiety and immediately sabotaging their own lives very quickly out of fear. And I, my brain. [00:08:30] Immediately tapped back into what happened in 2001 with when nine 11 happened. And that was when that was. So that was the initial, we'll say the initial situation that triggered [00:08:45] this one for me, where I said that I immediately had a brain, shift and I said, I will not allow what happened then.
To me to happen again. And so, um, [00:09:00] I just felt this, I had this surge inside of me that all of a sudden I started to, I started writing a book immediately. I wanted to have help people, so I started writing the [00:09:15] book Mindset Matters, setting Goals, and Securing Sales. I wrote that book in about two weeks, and then Julie my wife, she edited it and we got the book published right away thankfully to KDP.
[00:09:30] Um, and, but that wasn't the end because if you remember, Wendy, you had helped me with a few of these, I had been doing for the several years prior to that, you know, doing monthly events, you know, workshops [00:09:45] and events. Those events were helping people. Oh, they were so fun. Yeah, they were fun. They were helping people.
Great
Wendy: connections, great content.
Joe: But when, so they, you know, [00:10:00] the, the what happened with the pandemic though now that made us have to take this? Online. So I, I could have done what a lot of people were doing, which was shutting down their businesses, or I could figure out how [00:10:15] to pivot. And so that's when we started doing our, my monthly events online.
I. And we started doing, you know, like thank I'm, thank God for the wifi. I have, do you wanna talk about joy? She was letting me hang up black curtains all across our entire [00:10:30] living room and we had cameras and computers all over and this TV screen connected so that we were doing, like, we were doing live events from our living room and we were having people and now we were reaching people all over the world.
Yeah. [00:10:45] Okay. People who needed help. And then as we were coming outta the pandemic, that's when I just felt I needed to up my events and we started doing some two day events on the, um, [00:11:00] you know, while we were doing the, doing it virtually. So when we moved into getting back into Real per live, you know, again, I needed my events to not be two, three hour long events.
I needed my events [00:11:15] to be really impactful and that's when we started really making 'em much longer, much bigger, much more like, you know, like through several times throughout it. Like I feel like we have times where we're like blasting music and just like really trying [00:11:30] to. You know, get people super excited and we, we have these breakout sessions where people are really deep.
I'm walking around and I'm seeing people like crying because of the impact we're having now. The, so where this goes with this though, is [00:11:45] now these people are actually going out. Their lives are changing right then and there, and now they're going out and having an impact on other people. And that's the thing that's where I, what I wanted to be a part of.
I wanted to be a part of [00:12:00] helping people to help people. And to me, that's what it should really be all about. Now the coaching, I'm with my coaching again. So this triggered, again from that moment of the pandemic. So it started with nine 11. [00:12:15] It took about 13 years for it to really make the big impact.
Okay? And when the pandemic happened, then it, it really exploded for me. Which then led me to explode it to other people. But the the other thing that happened was [00:12:30] I had already been a big fan of Tony Robbins for several years. Okay. For many years. I. I went, I did the virtual UPW. Oh wait, so this is where you come into it, Wendy, because you had [00:12:45] suggested that I do this virtual workshop.
It was the work, the virtual workshop on virtual workshops.
Hanna: Yes.
Joe: And so I took that workshop.
Hanna: Something for everything. Yes.
Joe: And Barry and Blue. Their [00:13:00] names and they were going to be, um, facilit. They were gonna be the organizers of Tony Robbins upcoming UPW, that was gonna be virtual, the first one ever, virtual.
I decided after doing their thing I would do the the [00:13:15] UPW virtual, which then that led me into then seeking out becoming a certified Tony Robbins coach, which now that has just exploded because I've taken multiple courses, which I'm in the middle of [00:13:30] one right now with them, a 12 week course. So I've gotten multiple certifications and that just being that alone has allowed me to just help people.
So much I see my clients, they're, they're just, [00:13:45] the benefits that they're getting from my experience now has been incredible. But I see what they're doing now is they're going out and helping other people. So that to me, I, I, is that what the Hummingbird Effect is all about? Because that's, I [00:14:00] mean, to me, what I'm seeing is like, I'm seeing from that one trigger moment that, that happened 23 years ago.
Has had such an impact on where I am right now, sitting in front of you two.
Wendy: Yeah, that is [00:14:15] definitely a hummingbird effect. And you've also mentioned like some smaller ones that have happened more recently too. Um, and you know, I'm just excited that I made a recommendation to you that turned out to make an impact.
That was a great recommendation. Another little hummingbird [00:14:30] effect that. I actually didn't realize. So, um, and it, it really is all about, about helping people. And I think, um, helping people to get through those tough things, whether they're big or small, whether it's nine 11, [00:14:45] whether it's the pandemic or whether it's hearing them say they're trying to figure out how to do virtual workshops and making a recommendation.
All of those things lead to, um, other amazing. Amazing changes that, um, [00:15:00] that I think, um, you've experienced on different levels. So thanks for sharing that. You're welcome. Um, so you've kind of talked about the initial, the initial situation of nine 11 and kind of where that left you. Um, state of [00:15:15] depression, not, um, not sure where to go next.
Mm-hmm. Ending up back in the printing industry. Um, can you talk about. How you looked at change when the pandemic hit really [00:15:30] differently and what you learned from what happened in the past. And, um, you touched on this briefly, but like really, how did it make you do things differently the next go round?
Yeah,
Joe: I mean [00:15:45] the, the big thing that I was going to do differently was, I was going to really focus on my mindset. I. That was, that was something. So I was constantly trying [00:16:00] to stay ahead of my thinking and if I, I had to, if I saw a negative thought even coming in, I had to immediately work on that because the.[00:16:15]
I had to stay away from the news as much as I possibly could. The difference was when nine 11 happened I was watching the same images over and over and over, and so this time I had to, you know, and I. [00:16:30] I'm a runner and I also like to work out every day. And so if when the gyms even opened up, I had to make sure that I stayed as far away from the treadmills that were in front of the [00:16:45] CNN or Fox because you know, they just had endless bad news, right?
So I had to say as far away from them as possible. The, that was a big thing for me was it had to all be about my mindset and what I was [00:17:00] allowing in into my brain, into my mind, and I, and I encourage people that that's gotta be your main focus in all areas of your life.
Wendy: So I know, um, in coaching sessions that you've done with me in the [00:17:15] past, that mindset was something we talked about a lot.
Mm-hmm. Um, and I feel like the, the hummingbird effect that, you know, that you are teaching people about mindset today, um, [00:17:30] because of what you went through and you kind of recognize that it really, your mindset was part of the issue. Yeah. Talk about that. I mean, I remember, um, during the Pandemic [00:17:45] us talking and, and me, I, I remember myself talking a lot about just like keeping going, like not letting anything get in the way and just making sure, which I'm always in motion anyway, right?
[00:18:00] Part of why Hummingbird really resonates with me, um, in another way. But, um, staying in motion and not letting yourself like. Get stuck because of these negative things around you. Can you [00:18:15] talk about how that's playing out in, in coaching and your success as a coach today? Maybe an example of where a mindset shift has really, um, impacted someone's business.
Joe: Yeah, so, um, [00:18:30] I'm working with this one couple. And I don't wanna say too much about their business, but they're, they're a wonderful couple and I've actually spoken to you about them offline and, and I coach them each individually. Um, [00:18:45] they're, they're they own a business together and I'm working with them each individually.
And when we first started working together a couple of years ago, each one of them had a very negative mindset [00:19:00] and. They have a third partner who I would say is not very supportive of either one of them. And so what we started to focus on and work on was, you know. [00:19:15] You. You have to have, first of all, boundaries.
You have to set boundaries for yourselves of what's okay for this person to say to you and what's not okay for this person to say to you. And that right there alone [00:19:30] made a big difference for the both of them because they thought that they had to, whatever this person said as because they were partners, that they had to just stand there and take it.
And that was a real eye-opener for them. It was like, no, [00:19:45] nobody has a right to abuse you or to talk poorly to you. Um, so, and then it was a matter of starting to change the language that they were saying to themselves and about their business and things like that. [00:20:00] And now I love working with these two people.
I just, I really do. I get ki pretty excited every time we're gonna have a coaching session with either one of them and I. And they, they, their, their way, they, they talk, the way they [00:20:15] think about their business is just completely different than it was two years ago. And, and I get excited for them both.
And yeah. And that's it. Yeah.
Wendy: Has that translated to other, to other things [00:20:30] in the business? Has it translated to them finding more? Business. Um, so
Joe: it has translated to them doing, to doing, to finding other avenues in their business that they're doing that weren't [00:20:45] there before. But one of the things that it's translated to is, the guy in the, in the business, the husband, he just does so many fun videos now about their business and he wouldn't have done those [00:21:00] before. He would've been worried about what people were saying or thinking about 'em. And his videos are hilarious.
Wendy: So it's a culture shift in a big way. Yeah.
Joe: Oh yeah. I mean, it is so, he's so funny.
And and quirky, [00:21:15] and that's what I love about him. He's just, he's very quirky and funny. And so, yeah, I mean, so that has been a, a big thing. And she, um, is actually now doing, speaking at, for women's groups, which she was not [00:21:30] doing before. Again. Awesome. A fear of what people would've thought about her and, and people are very welcoming of her and really liking her coming to speak and.
Things like that. Yeah.
Wendy: Well, so your Hummingbird Effect has [00:21:45] caused other hummingbird effects, right. And other people's lives, which is really, really neat. And they're embarking on some marketing activities that they hadn't done before. And so that should give them great traction moving forward. I
Joe: [00:22:00] agree.
Hanna: It sounds like with the couple that you're talking about, them working with you, opening up, let their minds kind of relax to a point where they could be more creative and find different avenues. So do you have any advice for other business owners or [00:22:15] anyone to know when they're hitting that point of kind of clogging up their creativity?
Needing to shift their mindset?
Joe: Yeah, I mean, what I can, what you're saying about the creativity part is [00:22:30] really important because one of the things that I discovered when I was in a dark place was that my own personal creativity was pretty much shut down. Now I know some people, they find great [00:22:45] creativity during their darkest periods.
But from a business perspective, it, I think it, that it, it, it prevents us from being creative in how to move [00:23:00] our business forward.
Hanna: Right. You play it
Joe: safe. Yeah. You play it safe. Mm-hmm. Exactly. That's, that's a great way of putting it. And so they, I would say that one, you know, from a creativity standpoint that it's really [00:23:15] important that you, you know, that you're focused on the positive mindset.
I don't know if that's answering your question completely. It does. Okay, good. You know,
Hanna: take the time to make sure you are positive and if there's something you're constantly. [00:23:30] Worrying about it's time to address it.
Joe: And, and you know, I have, I have a, I'm a strong believer in po the whole thing around positive positive psychology.
I love Sean Aker. I love Martin Seligman, [00:23:45] but I also don't believe, I believe that, you know, it has to be based in reality. Um, you know, if if the, you know, if there's a piano is falling out of the sky and, you know, crashing down on you, you know, to [00:24:00] say, it's not gonna hit me, it's not gonna hit me, it's not gonna hit me.
That's, that's just insanity.
Wendy: You need to just be speaking with someone else. Right, right. Yeah. Um, so what kind of advice would you give, um, [00:24:15] to other business owners? Um. In terms of knowing how the nine 11 impacted you and it, and it really has your experience with that has impacted other people now who probably [00:24:30] don't even realize it.
What advice would you give to business owners that stems from that?
Joe: Yeah, I mean, we're all gonna have our own version of a nine 11. It could be, it could be a divorce, it could be, [00:24:45] um. A death. It could be, it could be anything. It could be a client that you're, that's 80% of your business leaving. It could be, you know, it could be anything.
We all have our own version of a nine 11 at some [00:25:00] point in our lives, and it's the number one thing that's is the p, it's the people that are gonna be around you. Sometimes we have to put other people to the side. Because [00:25:15] if you have people who are not going to support you and lift, or at least go through this journey with you during a time like that you're gonna suffer.
And it's gonna be take, it's gonna take [00:25:30] longer to get through it. And and the damage could be. You know, pretty bad. Yeah. So I, I say that it's very important that you, even upfront, like you always try to [00:25:45] have po you know, strong people around you, people that, people that, like I have people in my life that I want, that I'm striving to be, you know, I want to, you know, mirror them.
I want to, you know, be like them. I admire them and, and I had [00:26:00] to really work at intentionally having those people in my life. That wasn't always the case. And you know, it's, it feels good sometimes to be the one that people look up to. But if you are the person, if you are, if everybody in your [00:26:15] group looks up to you, you, you need to find a new group.
You know, if Absolutely. I
Wendy: will agree with that. For sure. Yeah, for sure. And,
Joe: and so the, you know, that's where one of the, the things is [00:26:30] is the people that you surround yourself with is really important.
Wendy: I love that. I love that. [00:26:45] [00:27:00] Um, I think what's happened with, with the one coaching. Client that you've talked about, um, [00:27:15] is not only are they able to be more creative, creative, but that leads to, that leads to innovation as well.
Mm-hmm. Can you talk about mindset and innovation and how you feel [00:27:30] that can play out for people?
Joe: Well, it it, again, it goes back to the creativity part of it as well. It just, it gives you greater clarity. It opens you, it opens you up to [00:27:45] taking chances that you may and being, you know, taking risks that you know, and that again, is just, I.
It allows for more opportunities that would not have been there before. Well, they, the opportunities would have been there. You [00:28:00] would not have seen them. Seen them, right.
Wendy: Yeah. Right. Um, what about for you, Joe? Um, I think the, the pivot that you made during the pandemic to go online and do online, um.
Events [00:28:15] was, was innovative. Right? And you and I talked about that, the time. Mm-hmm. Um, some people were really failing miserably with online events. They couldn't create, they couldn't create the energy. Um, they didn't have energy. The. [00:28:30] Selves, like they, it seemed like a little robotic sometimes. Mm-hmm.
People were just getting on. Um, and so, you know, I think that was, I think the things that you, did, you talk about music and keeping the energy up online mm-hmm. To the point that you also mentioned [00:28:45] that people. Became very, um, emotional in some of those events. Yes. So, so I think that was a, a great impact that you had, um, with innovation at the time.
What are you doing today? Um, that's [00:29:00] innovative, that's gonna take you to kind of the next phase of. Business.
Joe: Yeah. So, you know, I've been doing this one particular event that I've considered my signature event for the past few years. We call it Total Business Breakthrough, [00:29:15] and it's a very deep dive two day very deep dive.
Now we want to start doing something similar, but moving it up the, going up a little bit to the [00:29:30] more the C-suite. Having a similar event, but that's focused on the C-suite. So obviously we won't be talking as much about getting out there selling. We won't be talking about prospecting. They could be talking about networking though still.
[00:29:45] Mm-hmm. The people in the CC level and, you know, executives, they still need to network just as much as anybody else. And 'cause one thing that I've learned is especially through my work. Studying Daniel [00:30:00] Goldman has been that one of the loneliest positions you could ever reach is becoming a CEO is one of the loneliest jobs you can have.
And they find that the higher up the ladder somebody [00:30:15] goes, the more the lower their emotional intelligence scores go. Their EQ scores go down. Because of that. Because they're not con interacting with people as much. Yeah. Which I was really surprised by that. 'cause you would think it would go up, but it's, [00:30:30] and if they're not intentionally working on it, it's going down.
Mm-hmm. So there, that I would say is I really have a heart for helping people in that, in those areas around emotional intelligence, around, um. [00:30:45] Positive psychology. And so, and that's what I wanna bring to these events to help people that are wor, that are at a higher level, um, who we very often, especially in the media really and in politics [00:31:00] today really of demonize a lot of these people.
And so I'd love to be a part of helping them to be better people if if given the opportunity.
Hanna: Love that. I think it's important that you are [00:31:15] bringing that stat to the C-suite and it really resonates with what you said before about having the correct people in your corner how to know. That you've made the connections. 'cause while it might feel like a good friendship, and is it because [00:31:30] they're leaning on you?
Like do you tend to want to be in the C-suite of your life? So I think that's would be really impactful for them to learn from you and just to hear it outright. So I hope that that's something that you are considering in those events.
Joe: Yeah. [00:31:45] Well, again, Dan, I appreciate you saying that, and I do think it's important that I.
That we can lean on each other. Right. Just to talk about Wendy and myself. You know, it started out as [00:32:00] a relationship many years ago that was based in, you know, 'cause I knew Hummingbird, a creative group. My initial relationship as the owner of a printing company was to want to get business from her. Then when I transitioned into [00:32:15] the speaker and coach, we already had the relationship established.
Um, and at that, so initially I was leaning on Wendy. Then Wendy, she, she liked what she saw from what I was doing, so she leaned on me for a [00:32:30] while. Mm-hmm. As her coach and friends still. And then, you know, we, we've that, that relationship shifted and I am leaning on Wendy again, um, because there are things that, you know, from her organization [00:32:45] and Wendy as a person that I.
Want to get right in return from our relationship. So it's been very reciprocal over these past however many years it is. Mm-hmm. And so that's something that you, I think that that kind of, yeah, no, it does pig piggy [00:33:00] on what you were saying.
Hanna: I guess a question to both of you, like, have, do you have any advice on the mindset changes that you would need to create to know that you have someone like that, like to know when you can turn to [00:33:15] Joe to ask questions?
Yeah. And vice versa.
Wendy: Um, so, you know, it's interesting 'cause I, with the, with being in business for as long as I've been in business, I look back now and realize the [00:33:30] relationships I. That were there early on, I didn't realize what I was getting out of them. Mm-hmm. Or what I was giving back and how big of an impact they were having on my business.
Um, so I think like when you're [00:33:45] in it, you don't necessarily see it so well. Um, and I'm gonna go a little bit away from your question, but back to the C-suite comment. I have a very good friend who's the CEO. Um, [00:34:00] who gained some investment capital and the, the new leadership that he's had to bring into the organization has really uplifted him more into the CEO role.
And [00:34:15] I've seen the mindset, um, I see it be very, very hard for him to. Accept where they are wanting him to be because it takes him out of interactions with [00:34:30] people who he leaned on in his business and who leaned on him. And I think them leaning on him, he misses that a lot because he's not in that role anymore.
And so I think that plays into kind of what we're [00:34:45] talking about of identifying when, almost like when you're missing something, right. Who's in your network that you can lean on to help you become more creative, become more innovative, get [00:35:00] to that next level in your business. And I think that's part of what Joe and I have been able to do with each other over the years.
Um, and it's not always, it's, well, it's not ever been about selling. It's not ever been about getting the [00:35:15] business, it's been about helping the other person in the place that they are. Figure out a next step that works. And I think when you do that with people, um, it, when, when you help people in that way, [00:35:30] then your business is more successful, their business is more successful.
You just, you get on these great tracks and, um, and mindset's such a huge part of that. And so agreed. Yeah. Did that answer? It did your question. I
Hanna: say [00:35:45] this every podcast, but I love listening and learning from you, Wendy, and every guest that we have, and it just makes me pay more attention to the decisions and making those impactful changes.
So thank you both.
Wendy: So I'm gonna go back to fun facts [00:36:00] for a minute because Joe mentioned his wife, Julie. And one fun fact is Joe's married to a copywriter. Mm-hmm. Um, and, and we love Julie's work. She helps us out on quite a few projects. Um, and so I, I love that fun fact [00:36:15] about Joe. But Julie kind of helped Joe prepare a little bit for today.
So now I'm gonna give him a chance to say anything that we haven't, like asked you questions about today. Like, um, that has to do with your hummingbird effect that you wanna make sure to, [00:36:30] to share with us.
Joe: Well so one thing I will say, going back real quickly about my wife, Julie, is, you know, the way that we had met when we had met at a business networking event, and when we first met, [00:36:45] my initial thought was, oh, she's a new business or newer business at the time.
I thought, oh, she could be a potential coaching client. So I asked her to coffee and when we were having coffee that first time, I said, oh, I think I like her [00:37:00] more than wanting her to be a coaching client. So let's see where this can go. And so that was how that started. Well, there's
Wendy: a hummingbird effect.
Yes,
Joe: exactly.
Wendy: Trying to get business ending up with a marriage. Yes,
Joe: yes. That's awesome. [00:37:15] So we used to get, I get some free copywriting, not all. Free and she gets some free coaching, so there you go. Right, right. I
Wendy: love it. I love
Joe: it. I do want to pay her for her services, so I do. There you go. Yeah.
Wendy: There you go.
Well, so share with, um, [00:37:30] our listeners some information on how they can find you, learn about you, get more information.
Joe: Sure.
Wendy: About.
Joe: Yeah, so the, my website is growth academy coaching.com. That's the name of my business is Growth [00:37:45] Academy Coaching and Training. So that's one place you can go. You can also email me, Joe at Joe Novara, and that's an A at the end.
Okay. novara.com. The. Other place you [00:38:00] can find me if you're interested in my event is total business breakthrough.com and the, and you can always just call me (919) 636-9546.
Wendy: Awesome. Joe, thank you so much for your [00:38:15] time today. This has been fun. Thank you. It's always great to catch up with you and, um, hear your stories and your insights.
So thank you so much. I hope everyone who's listening, um, has a wonderful new year and go out and find your [00:38:30] hummingbird effect. [00:38:45]