Service Based Business Society Podcast

Welcome back, listeners, to the exciting kickoff of Season 3! We've missed you, and we’re back with an episode that's both intriguing and timely: "Strategic Snooze."

About The Episode

In today’s episode, Tiffany-Ann will unearth the often-overlooked strategy that every entrepreneur needs to understand – the power of strategic pauses - and no, this isn't about self-care and meditation - we are diving into business strategy!

Get ready as she shares captivating tales of three business magnates who took deliberate breaks in their journey, and the astonishing outcomes that followed. It's not just about sleep; it’s about the wisdom in slowing down to sprint faster. Discover the impact of the "Deliberate Rest Principle" and how it can be the secret weapon in your business arsenal.

In an era where entrepreneurs often find themselves inundated with options – from new software integrations to the latest social media trends – it's crucial to pause, evaluate, and strategize. Not every new tool or trend will suit every business model. The lesson here? Be strategic. Know your business needs, and don't be swayed by every new technological wave. Only adopt what aligns with your business objectives and can deliver tangible results.

To celebrate our return and the start of a fresh season, Tiffany-Ann will also chat about whats coming up in Season 3.  Trust us, you're in for a treat.

Your unwavering support, the stories you’ve shared, and the feedback you've provided have fueled our passion and crafted the essence of this podcast. As we embark on this new season, we'd be thrilled if you could spare a moment to leave us a review on your preferred podcast platform. Your words inspire and help more listeners find us, making our community ever richer and more diverse.

About The Host

Tiffany-Ann, a multitasking maven balancing life as a mother of three, agency leader, and an insightful business strategist, has been pivotal in guiding numerous businesses to success. Her unique blend of strategy, technology, and passion for well-being offers a refreshing approach to modern entrepreneurship.

To connect with Tiffany-Ann you can follow her on the below platforms:


What is Service Based Business Society Podcast?

Attention entrepreneurs! Are you looking for ways to scale your service-based business without sacrificing your sleep? Look no further than The Service Based Business Society Podcast, hosted by Tiffany-Ann Bottcher.

Each week, Tiffany-Ann shares valuable insights on productivity, business strategies, marketing trends, and tech secrets that you need to know in order to take your business to the next level. She firmly believes that a successful service-based business must prioritize an amazing client experience and sustainable, predictable, repeatable profit, and she'll teach you how to do just that.

But that's not all - Tiffany-Ann also invites expert guests to share their knowledge and experience with you, providing even more valuable insights on service-based business growth and sustainability. You won't want to miss a single episode!

If you're looking to create, grow, and optimize your service-based business, The Service Based Business Society Podcast is the perfect resource for you.

And don't forget to join the community on Facebook by searching for "Service Based Business Society."

Focused on helping entrepreneurs cultivate the right mindset for success in their businesses. Hosted by experts in the field, the podcast covers a range of topics related to mindset and business, including self-improvement, goal setting, visualization, and meditation. The podcast provides practical tools and strategies to help listeners develop a growth mindset, overcome limiting beliefs, and build confidence. Through inspiring interviews with successful entrepreneurs and thought leaders, the podcast shows that a positive and resilient mindset is key to achieving business success.

Dedicated to equipping business leaders with the knowledge and skills they need to lead with confidence, based on data-driven insights. Hosted by experts in business leadership, the podcast covers a range of topics related to data analysis and interpretation, strategic decision-making, and effective communication. It provides practical tools and strategies for interpreting complex data sets and using them to make informed business decisions that drive growth and success. Through engaging interviews with successful business leaders and industry experts, the podcast offers valuable insights and examples of how to use data to build strong teams and drive innovation.

A great resource for aspiring entrepreneurs looking to learn from the experiences of successful business owners. Through relatable and engaging entrepreneurship stories, the podcast provides valuable insights into the challenges and opportunities that come with starting and running a business. Hosted by experienced entrepreneurs, the podcast covers a range of topics related to entrepreneurship, including idea generation, product development, marketing, and fundraising. Each episode features inspiring interviews with successful entrepreneurs, who share their personal stories and provide practical advice and tips for those looking to start and grow their own businesses.

As businesses continue to evolve, it's essential for entrepreneurs and business owners to stay informed about the latest trends and best practices in marketing, bookkeeping, technology, and innovation. The podcast is a valuable resource for anyone looking to keep up with these changes and stay ahead of the competition.

Whether you are just starting out or looking to take your business to the next level, this podcast is a great source of inspiration and guidance from real-world examples of entrepreneurship success.

Brought to you by Bottcher Business Management Agency

00:00:00:00 - 00:00:22:22
And so whether it's your social media scheduling tool, whether it's your business operations system, your CRM, your bookkeeping, your team, every time you switch a widget, if you think of all of these different pieces as widgets in your business, if you think of taking out one widget and adding yet another widget, there is a time, a delay of success.

00:00:23:00 - 00:00:58:11
Oh my gosh. We're back. We are back to season three and super excited to be back recording. Have so much to share. So many new amazing guests coming this season. Ultimately, it is going to be our most epic season yet. One of the things we're talking about this season is truly the back, the behind the scenes of a business and the struggles of being a business owner and the real life stories.

00:00:58:11 - 00:01:19:07
And I want to I want to first start off by sharing something that happened that was super unique to me, and it ties into a guest that we have coming up this season. I'm so excited to have her, but I wanted to chat a little bit about the clarity on who you are, the clarity on what you do and this kind of ever moving target.

00:01:19:09 - 00:01:45:05
Because one of the things we know is that with technology and the rapid availability of information, that information turns over so fast. Like if you think about even ten years ago and think about how long it took for information to become available, something new, something exciting and that rapid speed, the reach, the global reach that is now available.

00:01:45:07 - 00:02:11:12
Gary Vee talks a lot about this. You know that ultimately we are at an amazing advantage. We have this opportunity because we have an ability to reach every part of the globe in a way that we never could before. So we have this opportunity. But what challenges is it presenting us? And one of the things is, you know, just so we start to feel like we know what we're doing, we know what our business does.

00:02:11:12 - 00:02:34:19
We know our system, we know our process. We know all of these pieces. Then we're harmlessly scrolling on social media or chatting with a business connection, and they say, Hey, have you heard about this? Insert new thing? And if you're not super confident and committed to what you already have, if you're not super involved overt in what you already have, it's sometimes difficult not to get distracted.

00:02:34:19 - 00:03:00:04
You know, I'll be honest. It's something that comes up for me, you know, and it all depends on your you're social media algorithm. We've talked in past seasons about how, you know, you have to be careful the information you consume online and that your algorithm is only showing you things that it thinks you want to see. Yesterday I was on my own personal Facebook and someone someone asked a question, Hey, are you using discord for your customer communication like discord?

00:03:00:04 - 00:03:24:14
And I ask the question. I said, Hey, what makes discord be your recommendation? Because when I think of discord, I think of like gamer streaming chat. That's what I think. I don't think of like business agency customer portal. And so he and I went back a few times and we were chatting about it and he said, totally. He said, The interesting piece is that a lot of the gamers streamers that were so amazing on Discord have now entered the business world.

00:03:24:14 - 00:03:40:02
They've shifted their businesses. They're in the business world now, and so they're still using this tool that was, you know, amazing to them for the first part of their career. And so they built out some features. And whenever part of me wanted to run out over there and check out Discord, I'll be honest, I've never use discord today in my life.

00:03:40:02 - 00:04:08:14
And I thought, hey, no, hold down, Don't get down in the weeds. I also had an offer come across, you know, Adam, someone saying, Hey, this software is amazing. You should be selling it. And I said, Nope, Nice. Now I am not selling that software. It is a great software. Super cool. And I'm going to make it. I'm going to recommend it to a couple of connections that I have that would be great at selling this software, but I'm not selling it.

00:04:08:14 - 00:04:30:12
I'm staying out of the weeds. And I could tell he tried to do a little bit. Well, you know, it would be great for your audience then, you know, you really have to offer them all these things. And I said, Nope, we have simplified and simple is what sells. Fancy gives so many more possibilities for failure. And when it comes to simple, people need to know what you do.

00:04:30:14 - 00:05:07:13
And if every time something new comes along, you're like, Ooh, maybe it's me, maybe it's for me. You, John. You spend so much time, so much time getting started with something new, because every time you switch something, there is time to get up to speed. And so whether it's your social media scheduling tool, whether it's your business operations system, your CRM, your bookkeeping, your team, every time you switch a widget, if you think of all of these different pieces as widgets in your business, if you think of taking out one widget and adding yet another widget, there is a time a delay of success.

00:05:07:15 - 00:05:24:11
And so we must stay focused. We must be clear on what we are doing and we have to try and, you know, keep out the noise. But here's where this gets challenging. Here's where the you know, you got the little person on the left shoulder and the little person on the right shoulder. Here's where they disagree. Take something like chat came out.

00:05:24:11 - 00:05:42:23
Lots of people started playing with it and adopting it. And if you are not using it, are wasting time. And I say actually, there's obviously a lot of different of these tools. You know, I tools on the market. But here's the thing. If you have not even investigated it, you are behind. So here's where we have to separate these two.

00:05:43:02 - 00:06:00:02
This is this is how I do this in my own business, in my own life is I because I love I could nerd out for days. I'm looking at new tech, new software, new systems, new pieces, and I really try to break it down. And I actually have a note in my phone with links to all sorts of things I want to come back to.

00:06:00:03 - 00:06:22:23
But what I do is I, as I am seeing things, I set aside time and it's usually on personal time. It's not business time. Like it'll be like when I'm, you know, hanging out, waiting, like if we're, you know, waiting for a ferry or sitting, you know, waiting for one of my kids at practice or, you know, the time where I'm kind of like doing the doomscrolling on social media and I really try to lean into those pieces.

00:06:23:03 - 00:06:41:18
What was that thing I was looking at? What is this thing? You know, And I use that time to learn more about, but I don't jump. I just learn. One of the things we changed this year for season three on the podcast is we've changed our editing tool. And so historically, season two, a little bit of behind the scenes here we would record.

00:06:41:20 - 00:07:02:18
We recorded in Riverside highly recommend recording in Riverside, and but what we would do is we would export all those clips and we would send them to the video editor and we would send them to the podcast editor and we would be downloading, we would be upload like files, video files take a long time and we would be uploading those to Google Drive and we would the time consuming process.

00:07:02:18 - 00:07:24:09
But what we realized is Riverside has a Adobe premiere direct export. Adobe Premiere has some great tools for podcast editing. You can see you can do your podcast, you can do your video, you can do your short form clips. Adobe Premiere also launched a text editor similar to the script. And so now in just one export can do all of these things.

00:07:24:09 - 00:07:39:00
And so we made this transition. But I want you to know the amount of time that went into thinking about whether that was the right thing on my own personal time. It's crazy because I see things come up all the time. This is what you should be doing with your podcast. This is how you should be scheduling your social media.

00:07:39:00 - 00:07:58:12
This a and a good sales pitch. I love a good sales pitch. It's funny, I was at a workshop a long time ago with a very talented sales coach and he was talking about how he loves to buy because he loves a good sales pitch. He wants to see how it unfolds. He loves to purchase things and whatnot.

00:07:58:12 - 00:08:19:19
And I don't know about you if you have purchased and are collecting those like $47 products you buy on social media, like the courses, the templates, the downloads, some things. I'll be honest, I've never opened after I purchase. Terrible, but the funnel of the messaging is so good and it's low cost. So you know, not to get distracted on that, but I love the sales process.

00:08:19:19 - 00:08:40:23
I love to purchase things. I love to see how it works. But we have to think of that. That to me is more of a hobby. That is my hobby. And so I do all of these research and things and then when it comes to my business, I decide, is this the right thing? We don't make a change unless it is one of those things that is absolutely, undeniably better.

00:08:40:23 - 00:09:07:22
I don't always get it right. We definitely don't always get it right. In fact, this last year we made the transition and it was you know, you've you've heard me talk about client experience, the importance of clients, the importance of client experience. And we made an investment in our bookkeeping agency client experience. We moved to a new task management system, bookkeeping focused, supposed to be amazing.

00:09:07:22 - 00:09:25:01
We tested it, we played with it. We made sure it was the right thing. And you know what? It was not the right thing. We had more frustrated clients in the four months that that system was live than ever before. And so what did we do? That's one of those we need to move quickly. And why am I sharing all of this?

00:09:25:01 - 00:09:45:05
Why am I giving you this? What feels like contradictory advice? Because I want you to really think about the objectives. I want you to think about the objective. I want you to decide when it matters, to move quickly and when does it something that you should really take the time like I said, I have a list on my phone of all these things I want to come back to.

00:09:45:05 - 00:10:07:10
I have a, you know, in Facebook. I have out you know, you can save things on Facebook. You click the same thing. I have a saved list of future opportunities saved because I know that if I don't save them somewhere, they'll be cluttered the mind. But I want to be able to come back to them when the time is right or when I've decided, Hey, I don't know if our tool that does X is really serving us to the best ability to.

00:10:07:12 - 00:10:26:16
Now I'd like to spend some time and research what might be better. Well, now I have my list in my phone of of possible options. You know, I have some, you know, my saved list on Facebook, all these sexy things. So when it comes to doing a pretend upgrade, researching something new, all of these types of things, you know, speed is not necessarily your friend.

00:10:26:16 - 00:10:48:22
If your system and your process is working really well and by working really well, I mean you are hitting your objectives now that you are afraid of change, not that you don't have the time to really evaluate, but rather if it's working like a well-oiled machine and then just keep running and just keep doing what you're doing, but spend the time and know what is available.

00:10:48:23 - 00:11:10:20
Knowledge is power. We've talked about it before, having this knowledge about what are the opportunities, what are the options. It can offer incredible value to your business. And then based on those objectives, you must decide what are we going to do? What are we moving ahead with? What are we not looking at? You know, I was at a business lunch and we were talking about chat.

00:11:10:22 - 00:11:26:06
Now there are if you want to hear all about chat repeated and it's amazing benefits. There's a million podcast episodes. Every single person out there selling some kind of chat, you know, these are the prompts, these are the best. But here's what you know. First off, just go play with it. That's how you're going to get what you want.

00:11:26:11 - 00:11:49:12
And about I was chatting with a business owner, big business owner. They do a lot of sales and you know, we were talking about how chat, tea or any kind of text review generator could help their business. And I want you to know that over that lunch that business owner is now saving $48,000 a year in labor costs $48,000.

00:11:49:12 - 00:12:08:21
Now, yes, they have a big business, but $48,000 in profit. Added back to the bottom line is that's a big profit chunk for any business owner. Absolutely. Any business owner, big smile, whatever. And so we laid out that plan over lunch, did some testing and decided, hey, to roll it out on a pilot. And, you know, they carried on.

00:12:08:21 - 00:12:26:19
Had they snoozed on something like that, that would cost them. But here's why they were quick to move. Here's you know, and we're going to break this down because you're saying to Arianna's telling me, you know, just just wait. Put it on the list. She'll come back to it. And now she's saying, well, had they snoozed on there, it would have cost them money.

00:12:27:00 - 00:12:51:05
But here's why The role that that I the chat app is doing is something that they were trying to hire for and could not find the right person. Their team was working overtime. Their team was behind. Their team was really struggling with hitting deadline. People were feeling guilty about taking vacations. People that the culture of what was going on had become a problem.

00:12:51:05 - 00:13:14:16
And so they're trying to hire, they're trying to hire. They can't hire, they can't find anyone that that to do that job. And so instead of negatively affecting this team, the deadlines, you know, the turnover of information, all of this, rather than doing that, they added this piece and and effectively have become so much more efficient that the team is now ultimately better.

00:13:14:17 - 00:13:35:00
You know, they're more relaxed, they have more capacity, they're feeling good. And so in that moment, that is when, you know, things are no longer working like a well-oiled machine. We can't make changes just for the sake of changing. We can't change our mission. We can't change our business offer, we can't change our branding. We can't change our messaging just because we kind of felt like it.

00:13:35:00 - 00:14:01:04
I mean, we can, but there has to be a reason. And you have to decide when. Because so many times I see business owners who are just getting some traction and then they change. And then what's worse is you see those same business owners now sharing that like personal, vulnerable part of them on social media, which, you know, is not necessarily always my strong suit, but they'll say like, I'm so like I'm really trying to find my way.

00:14:01:05 - 00:14:20:13
My offer is unclear and I don't really know what I'm doing. I've seen all three of these things in the last week and you say like, Whoa, what? I want to but I want to spend my money with you. If you don't have clarity on what you do or you're like flopping like a fish, are you? Does that does that make me want to confidently spend my money with you now?

00:14:20:14 - 00:14:45:18
No, it doesn't. It absolutely doesn't. And, you know, so couple pieces here. Number one, you know, sharing personal, vulnerable information online, you have to remember who is listening to it. How is it providing value to that person? You know what I'm sharing the story about the fact that we made this change to this piece of software in the bookkeeping part of our agency and and that it didn't go well.

00:14:45:18 - 00:15:06:12
And we have made a change. That's not that's not me being uncertain. That's me saying, hey, along with our values where we say customer experience is always important. Yeah, I think I think we might even have a podcast episode in season one talking about like titled that, talking about why that is so important to us. Along with that value, we say, Oh my goodness, we got to make a change.

00:15:06:14 - 00:15:26:02
Our customers are not happy. So what do we do? We go all in on making a change, getting up to speed, making sure that that is new. That is where that like slow go delay, not an option. But we have to decide why. What is the objective? Is it in alignment with supporting our end objective? We talk about it.

00:15:26:02 - 00:15:45:05
We say, you know, what is that? What is the overall objective and what are these decisions contributing to it? Because just because you tried something and it didn't really work the first time, it's not a reason to change everything, guys. It's small changes. It's little pieces of changes. It's it's deciding when big changes are required because it's not all the time.

00:15:45:06 - 00:16:06:17
It's not every new piece of software. It's not every new, you know, influencer on social media saying, Hey, you could do this and you could do that. In today's day and age in 2023, our options and possibilities are endless. There is no perfect something for one size fits all, but the fact that you do it one way and someone else does it another way and they have this great tool that's great.

00:16:06:20 - 00:16:26:04
Keep an eye on those things. Knowledge is power. No what is available to you. But just because something is available doesn't mean you should do it. I saw someone recently sharing about how you could build a funnel on Canva and I said Just because you can doesn't mean you should. Canva has, you know, is an incredibly diverse platform.

00:16:26:04 - 00:16:47:06
They have some amazing pieces. They have some, you know, recently you can like really even do like video editing and Canva crazy. And, you know, just because something is available doesn't mean it's what is the most perfect thing for you? What I build my funnels in Canva. Well, someone built their funnels in Canada and be successful. Yes, but it's important to recognize does that support what you're doing?

00:16:47:08 - 00:17:04:04
Should someone who has no funnel, who has no ability to create a funnel, they you know, they've invested in Canva and now they want to build a funnel and they don't have anything to invest in a new software that is specifically for funnels. Should they build the funnel in camp, Usher may be an option to you. It's there.

00:17:04:04 - 00:17:30:00
It's you're already paying for it. But what I take my business that has multiple funnels running on a different system and say, Hey Kamba now has this, I should move over there. No I wouldn't. And so it really comes down to always keeping the objective in mind as we've talked about it now are two full seasons. We're back for season three and we're still talking about keeping that objective in mind, knowing what each part of your business does to contribute to your overall objectives.

00:17:30:00 - 00:17:49:21
Someone was talking to me recently about social media content on Instagram, and you know, for months we had been talking about they have never had a client off of Instagram. Their Instagram truly helps them build a brand authority. They are well known in their area. The content they put out is very beautiful. It's a very esthetic focused industry.

00:17:49:23 - 00:18:12:13
But, you know, it wasn't necessarily their their Instagram is not client generating, which is okay. It serves another purpose. They have received multiple press opportunities through Instagram. They have you know, they were on a local television station based off of Instagram content they had posted. So like, is Instagram serving a purpose? Yes. Is it providing them sales now?

00:18:12:13 - 00:18:34:06
So when someone reached out to them and said, hey, we need to make these changes so that you can generate sales off of Instagram, is that something they need to jump on at this moment? I wouldn't say so. Could they in the future? Is it something make it evaluate? Yes. So it all comes back to what is the objective, whether we're talking marketing, whether we're talking bookkeeping, whether we're talking operations, optimizing fashion, it doesn't matter.

00:18:34:06 - 00:18:55:15
You know, it's interesting little bit of a case study, if you will, threads, threads launched on Instagram. Well, it's like their Instagram sister platform, brother platform. However, we're going to be politically correct. And it had an astounding number of users in like the first week, more than any social media platform to date. And and so we, you know, lean in and we say, well, why?

00:18:55:16 - 00:19:18:02
What's interesting is that it has almost immediately died off and it may come back, but let's let's dive into that. What does it mean, though? Did I go and grab a thread McCown on day three. Yes. Why did I do that? Because I could immediately see that everyone was talking about it. And if I know if I think back, when are people most successful on a social media platform?

00:19:18:02 - 00:19:40:07
When it's new, when no one is, You know, think of some people on Tik Tok who had no social media experience, nothing. They had no nothing who are now have you know, I've heard they're made millions of dollars on Tik Tok. Most of those people started at the beginning of Tik Tok when the algorithm was learning who, what, who, what people liked and all of these things.

00:19:40:07 - 00:20:02:00
And so did I go grab an account? Yes. Do I recommend that you grab one? If you haven't, you could. Here's why. It's less critical for threads because it's linked to your Instagram. So if you have an Instagram account, you have a thread account, you just have to activate it. But interestingly enough, you cannot delete your threads account without deleting your Instagram account.

00:20:02:00 - 00:20:17:02
So people, a lot of people who jumped on there, that wasn't necessarily well known on the first little while, people jumped up and they start talking and then they say, Well, how can I delete this now? And they said, Well, you can't unless you delete your Instagram. People have had, you know, years and years developing their Instagram. So they're like, why do I want to do that?

00:20:17:04 - 00:20:37:14
But this whole piece of threads was not there was no focus on sales, on threads. This is the self interconnection platform. Let's face it, people, let's really talk about it. People are here to make money. I mean, break down your online activity. Sure. I share pictures of my family with other family, friends, that type of thing. We share some business stuff.

00:20:37:14 - 00:20:59:03
We share some funny stories, we share some. But ultimately, if you're doing business in the online space, you're not really going to spend a huge amount of time doing any one thing that doesn't either make you feel good or make you money. So a lot of people jumped into threats huge, more than any social platform to date. But they you know, a lot of engagement has died off now.

00:20:59:07 - 00:21:21:08
And so people were, you know, chitter chattering, making connections, doing that. Now I'm just sitting I'm sitting and I'm waiting and I'm going to see for me, it's it doesn't seem like something I it's not something I enjoy. It's not bringing joy to me. And at this point, it's not bringing money to me. So, I mean, I might play around in the future, but at this point it's now on the list, it's on the shelf.

00:21:21:12 - 00:21:39:07
And so, you know, I encourage you to do the same with the different pieces of your business. Does this support bringing me joy or bringing me money? And if it doesn't do either of those things and it doesn't support the end objective, it is not a critical widget to your success. It might be time to put it on the shelf.

00:21:39:07 - 00:21:59:10
So, you know, this season we have, like I mentioned, an incredible guest right now, more tangible tips, more inspiring stories, going deeper. You know, when it comes to setting goals, I always say avoid bigger, better, more. But it's not tangible. No one knows if they made it. Is it bigger? Is it better? Is it more very hard to know?

00:21:59:11 - 00:22:25:18
Not quantifiable, But when it comes to this season of the podcast, we are bringing more and it's more in a way of impact that doesn't always quantifiable. So here's where you know, this season three episode one is a bit of a contradiction. You know, we need to snooze. We need to strategically snooze on things that do not serve our objectives, stop flopping like a fish, because all you're doing is diluting your success.

00:22:25:19 - 00:22:51:15
You need to be strategic and laser focused on your success and only do the things implement the new technology, take advantage of new opportunities that move the needle for you and your business. Not someone else's business, but you and your business. Evaluate opportunities based on your strategic plan and your laser focus on success and what that means to you and your business guys.

00:22:51:15 - 00:23:12:07
I cannot wait to dive into season three with you. We're back. It is going to be bigger. It is going to be better. It is going to be more. It's not just a goal. It is a mission. When it comes to the podcast, guys, that's all for today. And I can't wait. We will see you next week and then.