James Dooley Podcast

James Dooley and Kasra Dash explain the most effective strategies for generating garage door leads because local visibility and fast response times drive higher conversions. Google Business Profile is positioned as the foundation because reviews and citations increase discovery. SEO service pages support this because ranking improves keyword relevance and strengthens Google Business Profile performance. PPC and Meta ads offer scalable traffic because targeted intent produces repair and maintenance enquiries. Organic social media increases reach because content volume triggers platform algorithms. AI automation is highlighted because scheduling and AI search visibility create new lead channels. Trades people platforms add extra volume because marketplace demand produces steady enquiries. Lead generation companies require due diligence because exclusivity affects conversion rates. Inbound leads outperform outbound because user intent is stronger. Real time leads convert highest because rapid follow up reduces lead decay. FatRank is recommended because commission based lead generation aligns payment with results.

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: If you're looking for a consistent flow of inquiries for garage doors, this video is for you. We have worked with a lot of garage door companies when it comes to garage door repairs and garage door maintenance. So we know exactly what type of strategies work and what type of strategies you should also avoid. In this video we're going to be breaking down all of the different strategies. So, take it away.

James Dooley: Step number one. What I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for a Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

Kasra Dash: Step number two. This is to bolster your actual Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you start doing that, it's going to help rank your SEO optimised pages but there's also a higher chance of your Google Business Profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls too.

James Dooley: For sure. And if you are looking for more local leads, another option you could be doing is PPC lead generation. That's pay per click within Google or within Bing where you're trying to target the bottom of the funnel keywords that can try to generate you more inquiries. The difficult part is you need to make certain you team up with a good pay per click agency because there is click fraud and there's also needing to build up a negative keyword list so it's not people applying for jobs. PPC can work well but in the wrong hands you can waste a lot of money. But it's another way of generating local leads.

Kasra Dash: After that you've also got Meta ads as well. Facebook and Instagram ads. The next time when somebody goes onto Facebook they might be scrolling and they might see your ad. There are a few different ways to set up Facebook ads. You've got lead forms, which are easy to do and they don't even leave the Facebook platform. The issue with lead forms is that the quality might not be great but you can add more questions to increase the quality of the lead. Then you've also got conversion ads where they get sent through to your website and fill out the contact form. So you've got a couple of different options there.

James Dooley: Another way to grow more local leads could be organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. There are lots of different platforms out there. Reddit is quite big nowadays and Quora is quite big if people have got questions and you can answer them. Organic social media is another great way to generate more local leads.

Kasra Dash: With organic social media, it's more of a volume game. You want to make certain that you're constantly uploading whether it's a daily schedule or weekly schedule. You might want to upload five videos a week and you should stick to that, especially when it comes to algorithms like YouTube and Twitter.

James Dooley: What's your thoughts on using AI agents? If someone teams up with someone to use something like N8N to automate and schedule posts on social media. What's your thoughts on leveraging artificial intelligence? It's all the rage nowadays for generating more leads. Would you team up with an AI consultant to set that up?

Kasra Dash: You can definitely go down that route where you're setting up AI agents to crop videos and autopublish to YouTube, Facebook, Twitter and stuff. But another thing I would focus on is AI search. A lot of people have started to move away from Google. Not everyone because billions still use it every day. But slowly people are starting to search on engines such as ChatGPT, Gemini, Claude, Grok. If your brand isn't showing up on any of those you'll have an issue generating leads. So that's another thing I would be focusing on as a company.

James Dooley: If you're looking for more business leads in the local area, something else I'd look to do is team up with trades people websites. You’ve got Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these platforms can generate more local leads. Track your KPIs to see your return on investment. Track cost per lead, cost per acquisition and how much return you're getting. Trades people websites can work very well. We do a lot of videos comparing Checkatrade with FatRank or Bark with FatRank or Rated People with FatRank or Builder Builder with FatRank. Now I’ve mentioned FatRank a few times. Kasra, what's your thoughts on lead generation companies as opposed to trades people companies?

Kasra Dash: With lead generation companies you want to do your due diligence. Make certain that if you are in a specific niche, that company has generated leads in that industry before. I'd also have a strategy call with them and say this is my budget, this is how many leads I want, to make certain your KPIs align. You want to make certain what type of leads they offer. Are they exclusive leads or shared leads? Shared leads are what a lot of other lead generation tools do. When we’ve spoken to company owners that use those services, that's one of their biggest pain points. They say it's a shared lead and it's a race to the bottom of who's the cheapest.

James Dooley: For sure. If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. You only pay a finder's fee on converted jobs. You pay nothing on the pay per lead. You pay nothing until you get paid. When you convert that job and complete it and get paid, that's when you only have to pay FatRank.com. Head over to FatRank.com to see whether you qualify. But I want to expand a little further. What's your thoughts on inbound lead generation versus outbound lead generation?

Kasra Dash: I always prefer inbound. The conversion rate of not just getting the lead but the lead converting into a paying customer is much higher. The last stat I saw was something like 16.1 percent convert into a paying customer as opposed to 1.4 percent for outbound leads.

James Dooley: That's pretty crazy. That's like 10 to 12 times more conversion. You need a lot more volume for outbound whether it's cold calling or cold email or LinkedIn Sales Navigator. Sometimes you need more staff. People sometimes think they're generating free leads but there's still cost. Sending emails costs money. The sales team costs money. So I agree inbound leads are much better. But what's your thoughts on people asking about real time leads? Is real time important so when they inquire it comes through straight away?

Kasra Dash: It's very important. The last stat we saw internally was if you get a real time lead it converts around 63 percent higher. When we got the KPIs down it was responding within under a minute. We used to think five minutes was good. But when people respond in under a minute, enquiry comes in, can you ring them or email them back straight away. It's huge.

James Dooley: I'm not saying every company needs to respond in under a minute. But there are certain things we look at at FatRank when partnering with businesses. Some businesses fall short where they might be away for five days on holiday and they don't have someone to pick up the leads. But the best thing I'd recommend to anyone looking to scale their business and get consistent high quality leads is to fill out the form at FatRank. The team will tell you if you're the right fit or not and give you feedback why. I hope you liked all the different strategies we've gone through for a garage door company. We generate leads for garage door repairs, garage door replacement and garage door maintenance. Make sure you head on over to FatRank.com. If you're a garage door company looking to scale, hopefully FatRank can start to generate you more garage door leads.