Speaking Your Brand: Public Speaking Tips and Strategies

A couple of months ago, I attended an event to honor non-profits. What was really cool was that each non-profit had 2-½ minutes to share their story.  When my guest Theresa Smith-Levin, founder of Central Florida Vocal Arts, shared her story, I...

Show Notes

A couple of months ago, I attended an event to honor non-profits. What was really cool was that each non-profit had 2-½ minutes to share their story. 

When my guest Theresa Smith-Levin, founder of Central Florida Vocal Arts, shared her story, I was instantly inspired and I knew I had to have her on the podcast.

Our conversation is a testament to the power of storytelling, vulnerability, and community in fostering personal and collective growth.

Theresa's work with Central Florida Vocal Arts is not just about singing; it's about creating a space where young people can grow into their authentic selves and learn to navigate the world with empathy and confidence. 

Whether you're an artist, a public speaker, or someone looking to make a difference in your community, Theresa's insights offer valuable lessons on the transformative power of using your voice. 

Join us for this inspiring conversation and discover how you, too, can impact the world through the arts, performance, speaking, and beyond.

 Here are some highlights you won't want to miss:

  • Theresa shares her personal journey from finding solace and expression in singing and the arts during her childhood, to pursuing music education and vocal performance, and ultimately founding a nonprofit organization to fill a gap in the performing arts community in Central Florida.
  • Discover the profound impact of the arts on young people, as Theresa explains how singing and performance can serve as powerful tools for emotional processing, developing empathy, and building confidence.
  • Theresa and I delve into the importance of vulnerability, both in the arts and in life, sharing stories of transformation and the courage to use one's voice for advocacy and change.
  • We explore the similarities between performing arts and public speaking, including overcoming fears, the importance of being present, and engaging with your audience to create a meaningful exchange.

 

Show notes at https://www.speakingyourbrand.com/386/ 

Central Florida Vocal Arts: https://www.centralfloridavocalarts.org/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn:

 

Related Podcast Episodes:


JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

Carol Cox:
You're going to love my conversation with

Theresa Smith-Levin on the power of the

performing arts to find and use your voice,

on this episode of the Speaking Your Brand

podcast. More and more women are making an

impact by starting businesses, running for

office and speaking up for what matters.

With my background as a TV political

analyst, entrepreneur and speaker, I

interview and coach purpose driven women to

shape their brands, grow their companies,

and become recognized as influencers in

their field. This is speaking your brand,

your place to learn how to persuasively

communicate your message to your audience.

Hi there and welcome to the Speaking Your

Band podcast. I'm your host, Carol Cox.

We're kicking off a new series all around

using your Voice.

I have interviews lined up, including this

one today to inspire you to use your voice

no matter what your topic or your industry.

A couple of months ago, I attended an event

in Orlando to honor a nonprofits here.

What was really cool about this event was

that each nonprofit had 2.5 minutes to share

their story with the audience.

When my guest today, Theresa Smith-Levin,

founder of Central Florida Vocal Arts,

shared her story, I was instantly inspired

and I knew I had to have her on the podcast.

Fortunately, I happened to run into her in

the hallway after the event and I went over

to her, introduced myself, and invited her

on the podcast.

Our conversation is a testament to the power

of storytelling, vulnerability and

community, and fostering personal and

collective growth.

Theresa's work with Central Florida Vocal

Arts is not just about singing, it's about

creating a space where people can grow into

their authentic selves and learn to navigate

the world with empathy and confidence.

Whether you're an artist, a singer, a public

speaker, or someone looking to make a

difference in your community, Theresa's

insights offer valuable lessons on the

transformative power of using your voice.

And trust me, you do not have to be a singer

in order to get so much value out of this

episode. I can't sing, and I told Theresa

that at the end after we stopped recording

and she said, no, everyone can sing.

And I said, no, no, you haven't heard me.

But she she was trying to convince me that

that's not the case.

Uh, but anyway, so whether you are a singer

or an artist or a performer or not, you are

going to love this episode.

If you're new to the podcast, welcome as

speaking your brand. We work with women

entrepreneurs, professionals and leaders to

clarify their brand message and story,

create their signature talks, and develop

their thought leadership platforms.

You can find out more about what we do at

speaking your brand.com.

Now let's get on with the show.

Welcome to the Speaking Your Brand podcast,

Theresa.

Theresa Smith-Levin:
Thank you. Carol.

Thank you for having me.

Carol Cox:
I'm excited to have you on, because we have

never had a professional singer on the

podcast, at least as far as that I can

remember. And as I mentioned in the intro,

we met at a Victory Cup initiative

breakfast, which was to award grants to

nonprofits in the Central Florida area,

including yours, which is Central Florida

Vocal Arts. And what I loved about the way

that they set up the event was that each

nonprofit had to had, what was it, 60s or

something to deliver their story to the

audience? So it felt like 60s.

Theresa Smith-Levin:
It was 2.5 minutes, but it was a hard 2.5

minutes. There was no wiggle on that.

Carol Cox:
There was as soon as the 2.5 minute mark

went, like they were like the music was

cueing. They were like yanking you off the

stage kind of thing.

But it was so impactful to have each

nonprofit share that story, because we know

how powerful storytelling is.

And Theresa, when you got up there and

shared your story, I knew instantly I had to

connect with you and invite you on the

podcast. And luckily I ran into you in the

hallway afterwards.

I was like, here's my card, please, let's

come on my podcast.

So welcome.

So let's start there.

Can you tell us a little bit about your

story and how singing in the arts helped you

to find your use your voice?

Theresa Smith-Levin:
Absolutely. So I think so.

Oftentimes we have young people and I'm a

mom myself. And we see kids with these big

feelings and these big experiences and

nowhere really no outlet to put those

feelings, those emotions.

And so the place where I found that I felt

the most at home and the most able to feel

and process what was going on for me was in

the arts. And I always loved singing, and

that was a place where I really just

experienced joy.

And because I had such wonderful parents,

even though I don't think I was the most

talented, naturally gifted singer, they very

much supported that endeavor and I just

followed through. I grew up in Central

Florida, pursued choir in high school,

middle school, went on to study music

education at the collegiate level, and then

vocal performance for my master's degree.

And what happened after that is when I came

back to Central Florida, there was a gap in

the market. Orlando Opera Company had filed

for bankruptcy. There wasn't a large

performing arts classical vocal arts

company. And truly, I feel like the universe

God, however you want to look at it, called

me to start this nonprofit overnight, and

what has been really amazing is it has been

an opportunity to combine my passion for

community with the thing that I'm really

good at, and so helping other young people

to be able to grow in confidence,

connection, empathy, to find their voice, to

figure out how they really feel about the

world themselves and be empowered to share

that we use music as a tool, as a catalyst

for that empowerment, but truly that the

goal is to help people to step into who they

were meant to be authentically.

Carol Cox:
And as you're working with these young

people, what are you finding about singing

and music in the arts that helps them to

kind of like, is it breaking through their

defenses? Is it allowing them to be more,

more vulnerable?

Is it is it providing a safe space for them

to have these emotions?

Theresa Smith-Levin:
So a lot of times I explain this idea through

the idea of team sports because especially,

um, for, for our male followers out there, a

lot of times they have an easier time

relating to how these outcomes come from

sports. So when we enroll young people into

soccer, youth soccer, for instance, we're

not expecting them to come out and be

Reynaldo. That wasn't the reason we put them

in soccer, right? We put them in soccer

because we know that it will develop them

physically, mentally.

They'll be able to collaborate.

They'll understand that sometimes we win,

sometimes we lose.

We know that these skills and these outcomes

come from sports, right?

What's really special about performing arts

is you get all of those.

But the difference between performing arts

in the soccer field is if you're struggling

at home, you have an opportunity to share

that feeling in an art space.

If there's conflict or trauma, a lot of

times the characters that we embody have had

those same experiences, so it provides a

catharsis, a place to process those feelings

and to normalize those feelings and to be

supported in those feelings so that you can

move forward in life and realize that, yes,

this happened to me, but no, this isn't who

I am. This is a part of my story.

It's not the story.

Carol Cox:
Do any people come to mind that you worked

with and you can, you know, uh, composite

them and not reveal any identifying details,

but anyone come to mind where you really

seen a transformation as a result of working

with the Central Florida?

Theresa Smith-Levin:
It's I mean, it's countless.

Quite honestly, the what we measure through

our programs isn't a change in musical

skill. It is changes in confidence.

It's changes in the belief that you can

overcome something that gives you fear.

It's the belief that others care about you.

Those three changes change the trajectory of

a whole life.

So just to be able to encapsulate truly

countless hundreds of of people that I've

encountered in that regard, um, the work

that we do at Pace Center for girls is

really important, near and dear to my heart

pace Center for girls, and it's here in

Orange County, but I believe they have

chapters across the country.

Pace is an alternative school for young

women who find themselves in crisis from

middle school to high school.

So whether that is a trauma, whether that's

abuse in the home, whether that's a failure

to thrive in their school setting can be any

of those those things that are going on for

this young person. They're brought into a

trauma informed school setting where they're

receiving weekly counseling support.

All female staff and, um, other students.

And so we came in there and started offering

voice because they didn't have

extracurriculars like art and being able to

take these girls, many of whom were sort of

shells of people when we started, and

getting them to try things that they feel

afraid of, right.

Kind of crazy. Like I might be having them

do like vocal sirens or like woo woo woo

weird things that that makes them feel like

embarrassed, right?

But they feel embarrassed together.

And then we normalize that, taking risks and

being silly and putting ourselves out there.

And then at the end of it, it's all through

this filter of, if I can learn to use my

voice for singing, I can learn to use my

voice to advocate for myself and the things

that I believe in and others.

And that's so important if we're going to

transform communities, that we're able to

use our voice to advocate for what we

believe in.

Carol Cox:
And Theresa, thinking about yourself or even

some even adults that you know, much less

young people, where do you find?

And this is a challenge, I know for me and

for so many of us where we we feel like we

can't advocate for ourselves or we stop, you

know, we can't quite put ourselves out there

and maybe the way that we want to.

Theresa Smith-Levin:
So it's interesting.

I am a put myself out there kind of gal, and

I just am and I feel like.

But but I want to caveat that with I wasn't

always I wasn't that person growing up.

I don't even think I was that person in high

school. Um, but I've grown into that person,

and I know that my art study has helped

empower me in that way.

What I am not great about doing is holding

boundaries and space for myself.

I am the first one to get in line to protect

others, to stand up for others.

But I am not as skilled in doing it for

myself. And I think that a lot of women find

themselves in that position.

We are nurturers.

We are protectors. We are mothers, we are

sisters, we are friends, and we're really

wonderful about showing up for those people.

Not great about showing up for ourselves.

But if we're not showing up for ourselves,

we eventually are going to hit the bottom of

that cup and we're not going to be able to

show up for anyone else either.

So being able to again put our own air mask

on so that we can continue to serve others.

Carol Cox:
Absolutely. And that's why I'm such a big

advocate for women's community, like women's

support circles, because then even though,

as you said, like by nature and nurture, we

tend to care for others, but if we're in a

tight circle with other women, then

inevitably they're going to care for us

while we're caring for them.

Theresa Smith-Levin:
Absolutely, absolutely.

And, you know, being able to overcome the

word selfish, that's an area of growth for

me. I feel like there's not a word that sort

of evokes more shame for women than selfish.

And the thing is, most of us are so far from

selfish that quite honestly, we need to find

some more ways to be selfish, to take care

of ourselves.

Um, a little sidebar.

One of the classes that I teach is an adult

class called music for a Joyful Life for

adults, and I have adults in the class

anywhere from probably about 25 through 75.

So we get a diverse age range there.

And the first class we come in, we introduce

ourselves, we talk about what we're going to

learn. One of the things that I bring up is

when in life were you ever told to just

pursue something because it made you happy,

even to our to our elementary schoolers, we

try and sort of start prepping them for

you're going to have to make a decision

about college and a career path and all

these things. But when did we say, just do

that thing because it made you happy?

And so then we look at women in their 30s

and say, self care.

But when were we given the tools to do that?

For me, self care just feels like another

thing I'm failing at.

And so another.

Carol Cox:
Chore that we have to.

Theresa Smith-Levin:
It's not like I'm not doing life right,

because I don't know if I'm self-caring

well. And so being able to identify what

makes me happy and then create space for

that with the no other objective than just

to be present and feeling that joy and that

happiness, and how when we engage in those

experiences, how we're able to show up

differently.

Carol Cox:
I love that, Theresa.

And, you know, because we're especially in

the United States, we're so much about

productivity and making sure everything that

we do leads to some productive outcome.

Even our quote unquote hobbies are supposed

to be productive, like you said.

And so having it just for the joy of it,

just because we enjoy it and it fulfills us

personally, much less professionally, I

think is such a great reminder.

Let me ask you this, Theresa.

So thinking about the people that you work

with of all ages, do you after they when

they're doing their classes with you, do you

have them step on stage and do they they

perform like tell me a little bit about

that. And and what advice do you have for

listeners who are public speakers as far as

stepping onto a stage and connecting with an

audience? Absolutely.

Theresa Smith-Levin:
So we one of the first educational programs

that we had when we were founded in 2012 was

our Summer Institute, and that was in large

part because when I came out of grad school,

I felt like I knew how to sing very well and

at the same time was woefully underprepared

for a career in performance.

And so I had to cultivate a lot of these

holistic performing arts skills through

practice, through being on stage, through

doing it. And so when we started the

program, I really wanted to make sure that

we were incorporating those elements into

the training that we were giving to young

people. And one of the important steps of

that is to be able to overcome fears.

So on day one, when children show up at

camp, they audition for us and there are

kids that balk, that will not sing for me on

day one. And who's in the room for day one?

Like three instructors who are going to cast

them in the show. The other kids aren't

there. Or if there are, there's just 2 or 3

that are waiting for their turn to be up

next. It's a very small group, right?

And there are tears.

And I've had children quit after day one

because it was just too much.

Um, I've never had a kid on Friday night

when they have to do their solo voice

recital in front of all of the parents, all

of the other kids, and a packed house.

I've never had one of those kids back down.

And that's the point, is, yes, you are

afraid on Monday.

But over the next four days we're going to

form community of support and love.

We're going to believe in you.

We are going to love you through that stage,

and you're going to get up there and you're

going to do that. And when you come down,

you're going to know that you can do

something that made you really afraid four

days ago, something that made you cry four

days ago. And so I tell parents and

students, please don't give up, because what

happens is you start to build up this fear

and the fear becomes greater than really

what it is. And so just getting through it.

Right. So before Victory Cup, as you

mentioned where we met, a lot of the

speakers were really worried about speaking.

Here's the thing. If you sing in front of

people, speaking ain't no thing like it's

it's not a big deal.

So I mean I was a very normal amount of like

excited nerves, but I wasn't afraid.

And that is sort of the beauty of art study

is those young people that we're working

with, right? Knowing that they were able to

get up and sing in front of people when they

go back to school in the fall and they have

to give a speech in their history class.

It's not that big of a deal because guess

what? They've been there before.

They've done that before.

They have that skill and they know that they

lived through it. So truly, it's a really

wonderful playground to develop life skills

that are going to serve you in any capacity.

To your public speakers, I would say that we

need to normalize being nervous.

You're going to feel afraid.

Your heart is going to race.

Your breath is going to speed up.

There are lots of techniques, tips and

tricks to get around that, but your body

doesn't know the difference between a actual

physical threat and an emotional fear

threat. Your body doesn't know.

Our evolution hasn't caught up with that.

So your body is doing what your body is

meant to do, which is to keep you alive and

help you avoid situations where you might

die and it doesn't know that you're not

going to get up on that stage and die.

It doesn't know because it hasn't done it

yet. So we have to honor that response

because thank you. Thank you, body, for

wanting me to live. I'm very thankful for

that. But we need to have enough practice to

know I am able to survive this.

Because when you start to fight that

reaction, then you're making your issue far

more complex because you're nervous and then

you're upset at yourself being nervous and

look at what your body is doing, and then

you're having shame responses, because why

can't I just get over this? And.

No. You're nervous.

Your body's reacting to that super duper

normal. Okay, what are the tools that we

have to overcome that and be able to deliver

what we have prepared in a way that's

authentic?

Carol Cox:
Yeah, that is exactly the same advice that I

give to myself in my own self-talk, and that

I give to the listeners and the clients, is

to not resist what's normal, but instead to

work with it and and to, like you said, find

the tools and practices that are going to

help you to turn those nerves into

excitement instead of paralysis.

Theresa Smith-Levin:
Right? Absolutely.

It's a fight, flight or freeze response.

And so I can tell a lot about a person by

how they respond when I try and make them

sing. Do they end up pushing and

overexerting? That's what I do.

I'm a fighter.

Do they just freeze up and like they they

just are not able to move?

Or do they sing really quiet and it's a lot

less than it would normally be.

They're they're a runaway or they're not

leaning into their voice fully and so, um,

honoring that wherever you are and

developing the skills that you need to be

able to mitigate those really natural

responses.

Carol Cox:
So a couple things come to mind.

I want to get back to the Victory Cup story

as that before that, when you talked about

the with the kids in the summer camp and

they arrive on Monday and then they have to

perform on Friday and even though they're

afraid or, you know, maybe they're

embarrassed at initially.

So when we do our in-person speaking

workshops, we always have the women we work

with do improv games with us.

Theresa Smith-Levin:
Yes.

Carol Cox:
Right. Improv because you're gonna feel

silly. You're gonna feel embarrassed.

You're gonna feel like you're not doing it

well, but is the best thing, as I always

say, to get out of our heads because it's

high achieving women.

We spend so much time on our heads, we

forget we have bodies and as speakers, as

performers, our bodies are such an essential

element to our performance and to connecting

with our audiences. And so and even though

they they dread it going in, they all end up

loving it and realizing how impactful it is.

Theresa Smith-Levin:
Oh, I love improv like it is a great.

I send people here in, um, Central Florida.

We have a wonderful place called Sak Comedy

Lab. Great place to take improv classes.

And um, I actually work a lot with

leadership Winter Park and one of my good

friends, Chelsea Hyland, comes in and

teaches a workshop for them.

I teach about finding your voice.

She teaches about, uh, improv as a business

leader. Right.

But we do it all the time.

We just do it in a different way.

You find yourself in a situation that you

didn't expect for your business and your

professional career, and you have to respond

and you have to respond quickly.

You have to be able to trust your gut.

In so many ways, I see women getting

themselves in trouble because we second

guess what we know you know what to do.

But then we look to others and we questioned

whether that's right. No, you don't get that

that, um, I don't want to say opportunity

because it's not it really hinders you.

You don't have that available to you in

improv. You just need to react, which means

you need to be present enough listening

enough to be able to respond authentically

without first judging the validity of your

response.

Carol Cox:
And and exactly, Theresa, that is so well

said. And I did take the improv class at Sak

Comedy Lab and it was fantastic.

I always say I have a love hate relationship

with improv because I love it, but yet I

hate it because I can't master it.

I like to master things, but there's.

Theresa Smith-Levin:
No mastering it. No, there's no mastering it,

and there's no mastering singing.

Yeah. So so I have an unfair advantage in

this in that I did not.

So I met my mentor, who I feel like really

had the greatest impact on my life, uh, when

I was 22.

But that means I'd been singing pretty

seriously for a while before that.

And one of the things that she taught me,

and I think is so essential in a great skill

for everybody to embrace, is you can't do

two things at once. We talk about

multitasking. You're not really doing two

things at once, which you are doing is very

quickly changing the channel, but you're

never on two channels at the same time.

So if you're going to be singing really well

in your body, in your technique, present in

the moment, and then what?

Acting to you don't have space in there to

be deciding whether or not you think it's

good, you can't do it.

And not only that, you don't know what you

sound like when you sing.

And so the first thing I teach students and

I teach classes is stop listening to

yourself when you sing, sing.

Super counterintuitive, right?

But I guarantee you and your listeners have

had the experience where you hear yourself

in a recording and you go, oh my gosh,

that's not what my voice sounds like.

Yes, it is.

And if you're trying to adjust it and decide

whether it's good based on false data

because you don't know what it sounds like,

it's like doing a science experiment with

false data and thinking you're going to get

the right outcome. It's not going to happen.

So you have to treat it as a total separate

entity from the sound and get so present.

In the sensation in your body, in the act of

doing so that you can create the most

authentic, open, beautiful sound.

Carol Cox:
I love that, Theresa.

That's such a great point.

If you're doing the thing, you can't also be

worrying about how you're doing it.

Theresa Smith-Levin:
No, because you're always behind.

You've done it, now you're judging it, but

you're still doing it, right. You're still

singing. So then you're not present in that

moment because you're still back here

deciding whether or not that was good.

You can't do it. Yes. And in life.

Yes. Right, right.

Carol Cox:
Yes. Okay.

So let me so related to singing and improv

and speaking and all these things we've been

talking about. The other thing that I

encourage our clients and our listeners is

to make speaking a two way conversation with

the audience. And I don't literally mean

having the audience say things out loud.

Of course they could.

But but as a speaker, you feed off the

energy of the audience and you have to

notice the energy of the audience, you know,

are they up? Are they lagging?

And they're feeding off the energy of you?

So how does that work for you as a

performer, as a singer?

Theresa Smith-Levin:
So I have an unfair advantage here too.

I'm an. Empath. I have been for my whole

life and actually I had to, as I grow up,

develop skills to sort of protect myself

from feeling everybody's feeling so

strongly. Because when I walk in a room, I

know exactly how everyone feels, but then

being able to go, okay, that's how they

feel. But that's not my responsibility as a

performer. It's a great skill to have is to

be able to feel how people are responding to

you in those moments.

And, um, I'll share another story.

I did a show called Save Me Dolly Parton in,

uh. I did it a couple times.

I did it in 2017, and then again in 2019.

I toured it in Indianapolis Fringe Festival

when I was 37 weeks pregnant.

I don't know what I was thinking, but I did

that. I did a thing.

And so, um, anyways, it was a monologue

show, like it was just me and there was no

music. I wasn't singing, it was me speaking

on stage for 50 minutes without

interruption. And so what was interesting

about that experience is each show was

different because it had to be different.

What one audience responded to was going to

be different from another.

And if the whole point of theater is to have

a shared human experience, I have a

responsibility as a performer to leave space

for their response to what I'm giving them.

If I've already decided how they should

react to that, then I've negated the whole

point of the thing.

If I want to share a piece of myself and

allow them to respond to that, that energy

comes back to me. I need to be open to

whatever their response is going to be.

And so it's starting with an openness and a

framework. When you're giving a speech, when

you're speaking or doing a workshop,

starting with a framework, but being open to

this group is going to respond how they need

to respond to day in their given

circumstances. And I am prepared enough to

adjust, pivot and respond to who they need

me to be for them in this moment.

Carol Cox:
So well said. Because as we know, we can give

the same exact speech performance to five

different groups and they're all going to

respond differently and have different

energy and group dynamics even though it's

the same content.

Theresa Smith-Levin:
Oh, absolutely.

Absolutely. And and there's been so many

times, um, you know, from a culturally

informed place, if I'm working with a group

of title one students who perhaps come from,

um, more vulnerable situations, have

different life experiences, the way I speak

to them and engage with them, I can't have

the expectation that they're going to

respond to me the same way that students at

a private school who are driving to school

in Mercedes are going to respond.

They have very different experiences, and I

can't expect them to just trust me to just

go with me, even though I know that my

intentions are good, I need to meet people

where they are, and I think as speakers we

have to do the same is meet your audience

where they are and figure out where you do

connect. Start from there, but be open to

whatever that might be.

Carol Cox:
Theresa, let's talk about storytelling.

As we mentioned at the top, you had the

opportunity to deliver a 2.5 minute story

about yourself and Central Florida vocal

arts. At the breakfast that we attended.

What was it like to put that story together?

What insights do you have to share with

listeners as far as thinking about stories

and using stories to connect with their

audience?

Theresa Smith-Levin:
Uh, so what. I'll say is it was very

vulnerable and, um, in a way that when I

started this process, I didn't imagine it

was going to be again.

I've done a lot of public speaking.

I perform in front of people very often, and

even though I. Breach vulnerability because

I think there's nothing more important.

At the same time, I don't think that I

always show up as vulnerably as I could,

right? As a professional woman, as, um, a

woman, sort of with a public profile.

We all sort of have a like, this is how I

want to be perceived. I think we do that in

an authentic way.

We decide on what our values are.

We do. There's nothing wrong with that,

right? But we all also have our soft,

squishy parts.

The parts of ourselves where that are, that

are still, um, have hurts underneath them.

And so one of the things that I think I just

lucked out on big time is I picked the two

right people to be a part of that process

with me. So on storytelling day, we so three

people from each nonprofit were involved in

this whole process.

And so I had brought, um, my director of

productions, her name is Danielle Zice, and

she actually is one of the leaders of Story

Storytellers Club.

So a whole club.

And I was like, okay, she's definitely needs

to be here with me. She's going to help hold

me accountable and push me to the next

level. And then one of my board members,

Molly Uska, who had founded her own

nonprofit and whose kids had gone through

our programs. And so I knew she really had a

deep understanding of the work that we did.

And I am so glad those were the two people

that I brought, because they would not let

me get away from that vulnerability.

I would be like, oh, well, I want to talk

about this kid and this experience.

They're like, nope. I was like, well, what

if we went in this angle? And nope.

And like, I just kept my feeling so

frustrated and like, vulnerable and like it

became clear probably by 3:00 on this, like

eight hour day, like, it's gonna have to be

me. I'm gonna have to talk about me.

And I really didn't want to.

Um, and so that was really scary.

But I was really proud of that.

And I, you know, as much as I wanted to shy

away from it, I also thought, like.

If I want to pave the way for somebody

behind me, I've got to be willing to do

this. And I'm not doing this for myself.

I'm doing this for others. So we're just

going to say it. We're going to put it out

there and we're going to be really

vulnerable, really raw, really open.

Carol Cox:
And it was. And, you know, as they say,

vulnerability is contagious.

And I feel like when we step up and are

vulnerable with our own stories and our own

experiences, it gives permission to those

who are listening to do the same, you know,

as appropriate and as they feel ready to do

so.

Theresa Smith-Levin:
Absolutely. I 100% agree.

And that's what I had to say to myself is

think of your daughter.

Think of your sister, think of your friends.

What permission do you want to give to them?

And so that was something that helped me

sort of stay the course, but it was really

scary.

Carol Cox:
Well, again. You did an amazing job.

And I was so inspired by like I felt it, you

know, I felt it as you were sharing and I

mean, all the nonprofits did an incredible

job with their stories, but I really I

really resonated with yours.

So, Theresa, for those of for listeners who

are in the Central Florida area, I highly

encourage you to check out the Central

Florida Vocal Arts and all of the amazing

performances that they have going on.

For listeners who don't live in Central

Florida, what's the best way for them to

find organizations like yours in their area?

Theresa Smith-Levin:
So that's really interesting, I so GuideStar

is a wonderful resource here in Central

Florida. We have something called the

Central Florida Foundation.

And when you go to their website, they have

something called a nonprofit search.

And you can type in what areas of interest

you have. So let's say that's animal

welfare. You would type in animal welfare

and it would populate any of the

organizations that are doing work in your

area that focus on animal welfare.

And what I would say to all of your

listeners is all nonprofits need funding and

they need volunteer support.

All of them, all of them.

We need help because we're trying to fight

against the inequities and the systems that

are causing harm to people.

And I truly believe that most people want

the world to be a safe, kind place.

They just don't know how to start.

So finding what you care about and finding

the people that are doing the work, the

helpers, and reaching out to say, can I

volunteer? What do you need?

Are there any in-kind services that I would

be able to offer, or can I make a donation?

Because the reality is that it costs money

to get people doing the work and keep the

lights on. Um, but GuideStar is a national

service that is similar.

It's not quite as in depth as Central

Florida Foundation, but if you go to

GuideStar, you can find all the reputable

nonprofits that are in your area.

You can keyword search in a similar way, and

those profiles will help you see there are

990 financial filings.

You'll be able to see that this is a

reputable company, what their programs are

and what their needs are.

So guidestar.org, I believe, and you could

look up those that are in the area doing the

work that you're passionate about.

Carol Cox:
Fantastic. I'll make sure to include a link

there and to your website as well as your

LinkedIn profile in the show notes.

So listeners can connect with all of those.

Theresa, thank you so much for coming on the

podcast. I have so enjoyed our conversation.

I appreciate all of your valuable insights.

And again, thank you so much for finding and

using your voice and impacting so many

people like you have.

Theresa Smith-Levin:
Yes. Thank you so much.

Thank you for having me, Carol.

Thank you everyone for watching.

It's really been a pleasure.

Carol Cox:
Wasn't that a fun conversation?

Thank you again to Theresa for coming on the

podcast. If you would like to learn what

your speaker archetype is, I've identified

four different ones and you can take our

free quiz, get your result, and get

recommendations not only on how to add to

your natural speaking and communication

style, but really how to amplify what your

natural strengths are.

You can take the quiz again, it's entirely

free, just takes a few minutes as speaking

your brand.com slash quiz.

Again, that's speaking your Brand.com slash

quiz. We're continuing our series all

around, inspiring you to use your voice with

the episodes we have coming up, so make sure

to hit follow in your podcast app so you

don't miss any of our future episodes.

Until next time, thanks for listening.