022: Market monitoring

Keeping up with industry noise can feel endless—market monitoring done right brings clarity. In this episode, Brandon Giella and Parker Smith introduce Snapmarket’s Market Monitoring, a workflow that gathers, filters, and summarizes high-quality news and trends so you can guide your audience with authority. They unpack the pitfalls of manual research, explain how Snapmarket’s tool personalizes insights to your brand voice, and share how consistent market curation supports sharper, more credible content.

Key Highlights

• Real-world hurdles of staying informed as a marketer—why traditional research drains time and focus.
• How Snapmarket’s Market Monitoring automates news and trend curation, drawing on sources like WSJ, HBR, Bain, and McKinsey.
• Using Perplexity AI to customize weekly (or on-demand) reports based on your actual questions and priorities.
• Monitoring industry mentions, competitors, upcoming regulations, sentiment, tech innovations, pricing, investment, and more.
• Connecting curated insight directly to content workflows: podcasts, messaging projects, newsletters, and sales collateral—so your subject matter expertise always feels current.
• The practical value: less time tab-surfing, more time thinking and publishing.

Quotes

• “The challenge lies in assessing the correct quantity and quality of information generated from the modern web, forming a thoughtful perspective on that information, and then creating and publishing content that sufficiently cuts through the noise for your audience.” —Brandon Giella
• “We leverage Perplexity, an AI search tool, to run these routines ... if all you want is on our Monday update to see the summary for your question, then you can kind of monitor it that way at its most simplest form. But clicking into it, you'll see an expanded write-up from Perplexity with citations that you can click into and see the sources that are pulled.” —Parker Smith
• “Those market monitors then inform real-time conversations week to week that our clients have on their podcasts. Their subject matter expertise is paired with current events and market status so that it's magnifying the effectiveness and relevance of what their week to week content is.” —Parker Smith

References

• Praxis: Redemptive Business

What is Redemptive Marketing Podcast?

Marketing can be more than merely capitalizing on fear, uncertainty, and doubt, the holy trinity of the marketing profession. It can be more than manipulation, hyperbole, and cringeworthy self-promotion. It can be more than a dashboard of leads and clicks. We believe that faith is ultimately more powerful than fear. Yes, you can be bold and even provocative. We encourage that. Yet we believe, these days, that it’s provocative to choose hope instead of giving into doom-scrolling and fear-mongering. We call this Redemptive Marketing.

Learn more at Snapmarket.co/philosophy

Snap market.

Brandon Giella: Hey Parker.

Parker Smith: Hey Brandon, how are you?

Brandon Giella: I'm doing all right.

Today.

We are recording some episodes from
our podcast, and so we kinda recapped

our trip in the last episode, but
today we are gonna talk about one

of our newest features with the Snap
market app called Market Monitoring.

So I'm gonna read a intro paragraph here
that we have, uh, as part of our marketing

audit, which we'll talk about next time.

But we describe market monitoring
this way to market effectively.

It's important to know what's
happening in the industry, staying

informed on trends, events, and news.

The goal is to regularly produce
relevant material for your

audience, so they look to you as an
authoritative subject matter expert.

The challenge lies in assessing
the correct quantity and quality of

information generated from the modern
web, forming a thoughtful perspective

on that information, and then creating
and publishing content that sufficiently

cuts through the noise for your audience.

And so we have created a tool that can
help speed that process up and give you

a really good summary of the latest news
and trends from very high quality sources.

And if you've ever done this kind of work
before, like if you're a content marketer

or a strategist or an analyst of some
kind, it can take literally hours just

to get some decent information because
what you do is open up 20 tabs for the

Wall Street Journal and Bloomberg and
HBR and you know, uh, Bain Insights and

McKinsey, and all these other sources,
and you just sort of scan the headlines

about what's going on in the world.

And it's very time consuming and
there's often a lot of just, um, just

trash on the internet and you don't,
and it's not always relevant to you.

And so this is a great feature that
can actually, you can ask a question

and it will surface information
relative to that question from high

quality sources like I just mentioned.

So it's a very cool tool
that I'm excited to roll out.

Parker Smith: Yeah.

And uh, so we've added a research
tab to our app, and within

that you can compose a query.

So for example, for Snap Market,
um, we have queries at the moment.

So what is the latest news
related to digital marketing

and AI from top tier resources?

What is going on with the
redemptive business and redemptive

marketing community at Praxis?

what is the latest in podcasting
technology for remote recording

and content marketing?

we have the set to run, uh, every week.

Um, we can set it to run
every day or, every month.

Um, and it'll look at either the past
day posts, the past week of posts,

content, Reddit posts online or the,
or the past month, and give you a

summary in your brand voice so it
knows what your messaging is, um,

and knows what's relevant to you.

So, um.

Uh, we are, uh, perplexity business
fellows, and so we leverage

perplexity, uh, an AI search
tool, um, to run these routines.

Um, and so, uh, we also have it, uh,
as in a theological term, revelation.

So if you, if all you want is
on our Monday update to, to see

the summary for your question.

Um.

Then you can kind of monitor it that way.

At it, its most simplest form, but
clicking into it, uh, you'll see, um,

an expanded writeup, uh, from perplexity
with citations that you can click into,

uh, and see, uh, the sources that are
pulled, as well as being able to, to

provide, to write notes for your team
to identify anything that's interesting.

Um, so already, you know,
We're seeing great value.

Um, uh, and the limitation
really is just the imagination.

So,

Brandon Giella: Hmm.

Parker Smith: um, some of it is
like, um, mention monitoring.

So has anybody mentioned
Snapmarket in the news?

Um, and keeping a read on that?

We have some.

I.

Um, kind of, uh, television personalities,
clients that, um, this is a really

relevant type of monitor and they,
uh, it surfaces things that they're

a part of throughout the week.

Um, market or industry monitor.

as well as answering things around
like regulatory and compliance.

What recent or upcoming regulations
can impact your industry competitive

landscape, which competitors are launching
new products, services, or campaigns?

Consumer sentiment.

what common complaints or
praises are customers sharing

in public forums or reviews?

market trends, technology, innovations
supply chain operation, talent, workforce

partnerships, pricing, investment,

Brandon Giella: One I like
is a, is a competitor.

Uh, monitor so you could load up like,
Hey, how, where is this competitor

being mentioned in the news?

That's one we, we thought about for
a client that has a pretty sharp

competition right now with us launching
some campaigns and things with them.

So, uh, being able to surface some,
some, uh, you know, what is, what

is that team over there doing, I
think could be a really cool monitor.

Parker Smith: So the, the
great thing too is because it's

integrated in the Snap Market app.

We can leverage those reports
our podcasting workflows.

So those market monitors then inform
real time conversations week to week, um,

that our clients have on their podcasts.

So they're always, Their subject
matter expertise is paired with

current events and, and market status.

So that.

magnifying the effectiveness and
relevance of what they're saying

week to week and their content, um,
is more compelling to engage with.

So

Brandon Giella: That's right.

Yeah.

It's, it's a powerful tool that sits
at the very front of our process that,

again, if you've ever done this kind
of work before, it takes a ton of time.

So it's, it's hard to do, but
it informs everything else.

Whether like Parker mentioned a podcast
or you're doing messaging work and need

research for that, or if you're creating a
newsletter or a one pager or a sales sheet

or whatever, you can surface information
that's super, super helpful to send out.

Um, even blog posts, you know, creating
some really relevant blog posts and

then sharing with your audience or
in the sales process or something

just by knowing what's going on and
having that delivered to your inbox.

It's pretty cool.

Parker Smith: Yeah, so market monitoring
is available now for partners.

we would love to help you set that up.

Brandon Giella: Let's do it.