Speaking Your Brand: Public Speaking Tips and Strategies

We’re continuing our on Executive Speaking! This episode is full of inspiration and practical insights if you’re looking to enhance your leadership skills, embrace transformation, and make meaningful connections.  Dr. Lesia Crumpton-Young's...

Show Notes

We’re continuing our new podcast series on Executive Speaking!

This episode is full of inspiration and practical insights if you’re looking to enhance your leadership skills, embrace transformation, and make meaningful connections. 

Dr. Lesia Crumpton-Young's journey is a testament to the power of perseverance, innovation, and the importance of showing up.

Whether you're a seasoned leader or just starting your career, her wisdom will resonate and empower you to take bold steps towards your own greatness.

Dr. Crumpton-Young is an award-winning engineer, academic leader, and transformational coach. From her impressive journey as the first African American woman to earn a PhD in engineering at Texas A&M University to her pivotal role as a university president, Lesia shares her profound insights on leadership, transformation, and the power of showing up.

Tune in to discover:

  • The power of showing up, exemplified by how I met Lesia (you’ll love this story)
  • The essential qualities of a transformational leader and how to cultivate them
  • The significance of authentic and transparent communication in fostering strong relationships and driving change, including the one thing leaders and speakers must do
  • Practical tips on overcoming challenges and making impactful decisions
  • The exciting launch of a fashion line dedicated to empowering women and inspiring greatness

 

Links:

Show notes at https://www.speakingyourbrand.com/399/ 

Lesia’s website: http://www.greatnessgurus.com/ 

Lesia’s podcast “Heart to Heart: Transformation Conversations with Dr. C-Y”: https://www.wecareradio.net/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:


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What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

Carol Cox:
We're continuing our series around executive

presence with how to communicate

transformational leadership with my guest,

Doctor Lesia Crumpton Young.

On this episode of the Speaking Your Brand

podcast. More and more women are making an

impact by starting businesses, running for

office and speaking up for what matters.

With my background as a TV political

analyst, entrepreneur and speaker, I

interview and coach purpose driven women to

shape their brands, grow their companies,

and become recognized as influencers in

their field. This is speaking your brand,

your place to learn how to persuasively

communicate your message to your audience.

Hi there and welcome to the Speaking Your

Brand podcast. I'm your host, Carol Cox.

We're continuing the series we've been doing

all around. Executive speaking last week, we

talked about storytelling for leaders,

crafting narratives that inspire and

persuade. And the week before that, we

kicked off the series with an episode called

Speak to Lead, elevating your executive

Presence. Today's episode is full of

inspiration and practical insights.

If you're looking to enhance your leadership

skills, embrace transformation and make

meaningful connections.

My guest is Doctor Lesia Crumpton Young, and

her journey is a testament to the power of

perseverance, innovation, and the importance

of showing up. Whether you're a seasoned

leader or just starting in your career, her

wisdom will resonate and empower you to take

bold steps to your own greatness.

Doctor Crumpton Young is an award winning

engineer, academic leader, and

transformational coach.

She was the first African American woman to

earn a PhD in engineering at Texas A&M

University, and her most recent position was

at a university president.

So in this episode, we talk about the power

of showing up, exemplified by how I met Leah

a few months ago. And you're going to love

the story, the essential qualities of a

transformational leader and how to cultivate

them, the significance of authentic and

transparent communication, and fostering

strong relationships and driving change,

which we as we know people don't like

change, especially within companies.

So that's what we talk about, is what

leaders and speakers need to do in order to

effectively manage change.

We also talk about practical tips on

overcoming challenges and making impactful

decisions. And Lesia shares a new project

that she's working on, which I know you're

going to be excited about as well.

Now let's get on with the show.

Welcome to the Speaking Your Brand podcast,

Lesia.

Lesia Crumpton-Young:
Hello, how are you today?

Carol Cox:
I am fantastic, I'm so glad to have you here

on the podcast.

I'm going to share a very funny story about

how we met, because this is so much the

power of showing up.

And I know that, you know, after the years

of the pandemic and all of us having to be

at home, I was been very excited to get back

out and about into the local community of

Orlando, where I live.

And at the beginning of this year, I made a

commitment that I was going to go to a lot

more events. I used to attend events all the

time before the pandemic, very much got out

of the habit. And then, you know, forcing

myself to get back in.

So I was at an event and I was walking out

at the end of the evening, and a woman who I

never had met before, that I had remembered,

was walking to the elevator at the same time

as me. And she had on, of course, this

gorgeous outfit and these like 4 or 5 inch

stiletto heels and five.

Lesia Crumpton-Young:
Inch, five.

Carol Cox:
Inch. Okay. Yes. Because, you know, and, you

know, just a gorgeous woman.

And I said, oh my gosh, like my feet hurt.

I after standing here for two hours at this

event, I can't imagine how you feel.

So we struck up a conversation kind of

figured out we knew had people in common.

She asked what I did.

She said, oh, you have to talk to my sister

Lesia, because she just started a podcast

and she's now getting into coaching.

And so I said, yes.

And so this was a delfine.

And so with three of us ended up having

lunch and we had such a great conversation.

I think we were there for almost two hours.

And I said, oh, I have to have you on the

podcast. So number one, the power of showing

up because you never know who you're going

to meet and then by extension, who you're

going to meet through those people.

So, Lesia, that brings us to what brought

you to Orlando, Florida, because you moved

here relatively recently.

So tell us, tell us what brought you here,

and then we'll back way back up and how

incredibly impressive and credentialed you

are in your career.

Lesia Crumpton-Young:
So let me say thank you for having me on the

podcast. And I'm super excited that you met

my sister. You noticed the five inch pumps,

and she is really a person who believes in

the power of communication, the power of

relationships. And as you said, the power of

showing up. So literally.

She called me that day and said, I met a

fantastic person, when can you go to lunch

with her? And and so it was wonderful.

I had a chance to meet you.

Um, I think that for me, when I talk about

my background, I have to tell you that I was

a little girl who loved math and science.

I loved math, science, I love strategy, and

I love fixing things.

Right. So in solving problems and that was

who I was. And then all of a sudden it

parlayed into someone saying you should be

an engineering major.

And so I did I pursued a bachelor's and

master's and a PhD in engineering.

And one of the things I'm very proud of is

that I was the first African American female

to earn a PhD in engineering at Texas A&M

University in the history of the

institution. And it was really because I

decided that I love math, I love science, I

love strategy, I love fixing things, I love

solving problems, and this is a wonderful

profession to do it in.

I specialized in human factors engineering

because the other thing I love is people.

And so I specialized in workplace injury

prevention and control.

And I specialized in ergonomics, which many

of you have heard about.

And I specialize in user centered design.

But all of this was to make sure that the

humans in every loop would always be

properly accommodated, and they would be

taken care of. And so that's my disciplinary

background. I then decided that instead of

going to corporate America and making

millions and millions and millions of

dollars, I decided that my gift was to

continue to think about designing for the

human in the loop.

And so I decided to go into higher

education. So I was there for 30 years, had

a chance to really my career excelled, had a

chance to serve in leadership roles, and I

had a chance to be at seven different

institutions. So I was at Mississippi State

University. I was at the University of

Central Florida, which is one of the reasons

I love Orlando and that I'm back here now.

I was at Texas A&M University.

I was at Tennessee State University, Morgan

State University. I had a chance to be at

the National Science Foundation in

Washington, and then I ended my career as

president of Texas Southern University.

So 30 great years in higher ed, 25 of those

in senior leadership positions.

And it was interesting that while I was in

the position of vice president, Carol, I

just decided I had not had enough education.

So I actually went back and completed my MBA

because I wanted to make sure make sure that

I was really prepared to be a good leader

and prepared to help the university flourish

in many of the ways that businesses

flourish. Uh, and so I love that.

And what I really loved was learning about

transformation. And I know we're going to

talk a lot about transformation, but I love

the concept of transforming individuals and

transforming organizations.

So after retirement, um, I moved back to

Orlando. So you're right.

I haven't been here long, moved back, and

I'm close to my sister.

I'm very close to the University of Central

Florida, which is where I was there for

many, many years on their faculty.

And I am now president of my own company.

And we are called the Greatness Gurus.

And, um, we're committed to transforming the

lives of individuals and helping to

transform organizations.

So a lot about my background and what I'm

doing now, and certainly I could probably

talk about that forever, but I won't.

Carol Cox:
Well, it is so impressive, Lesia.

And and let me let me ask you this about

transformation, because I definitely want us

to focus on that in our conversation today

around transformational leadership, what

that looks like as a leader, but also how

what it looks like from from a communication

perspective. But how do you define

transformation? What does that look like to

you?

Lesia Crumpton-Young:
So for me, I, I define it very simply as a

significant shift or change or making a

significant impact.

Right. So if you if there's a significant

shift or change in the state of an

organization, then they have transformed.

If there's a significant shift or change in

the life of an individual, then they have

transformed. And, um, it was wonderful when

I was president of Texas Southern University

because I simply said to everyone, our

mission is to transform lives, to transform

that life of a student from the time they

entered the institution to.

Uh, to their exit from the institution

because we know if they complete their

degree successfully, then we have made a

significant impact.

And they have they've gone through a

significant change.

So I like to define transformation very

simply as that.

Carol Cox:
And what experience or moment or story comes

to mind for you personally of a

transformational moment?

Lesia Crumpton-Young:
Yes. So one of the things that I loved, um,

was watching the university grow or expand.

Right? So as I was, um, working as

president, we had the opportunity to

transform our infrastructure.

I had the opportunity to plan for three new

buildings on campus, had an opportunity to

get the funding for those.

I mean, we had we had an historic

appropriation from the state.

So I was pretty excited about the fact that

I was the catalyst for that, um,

transformation for that significant change.

And so new buildings on campus is one

example of changing the landscape.

Also, though, to have a student to perform

well and be selected to participate in a

global opportunity, that was another

transformation, uh, transformational moment

for me as president or to have faculty

members say, oh my God, we're going to get

engaged in research and produce significant

outcomes associated with health disparities.

Or we even set up a wonderful, um, center

for Covid on campus.

And many individuals were not receptive to

getting the vaccine.

So we produced a lot of educational, uh,

courses and information and all types of

activities that then made a significant

shift in the number of individuals in the

community that agreed to get the

vaccination. So those are all examples of

transformation that I personally have had an

opportunity to be part of.

And I'm excited about.

You can hear in my voice.

I also say transformation requires

inspiration and passion and excitement when

you're a leader. And so you can hear in my

voice as I talk about transformation, how

excited I am, how passionate I am, and I

think, um, I think I always tell everyone

that's a true sign, that transfer that

you're thinking in a transformative way.

Carol Cox:
Oh, I love that. So as a leader, if you feel

like you are, you naturally have that

inspiration and passion for whatever it is

that that's obviously going to be conveyed

to whoever you're sharing that with.

What other qualities do you see in

transformational leaders?

What has helped you to become a

transformational leader?

Lesia Crumpton-Young:
Well, I think that, you know, number one,

inspiration is a big quality.

You have to have that, um, you know, vision

that's that's grand enough that inspires

people to action.

So I remember when I first came in as

president, I said to them, we are going to

achieve unprecedented success at an

accelerated pace.

And they were like, wow, okay, unprecedented

success. That means we're going to have, you

know, more success than we've ever had in

the past. Accelerated pace.

Oh, great. That means we're aren't going to

do this slowly. We're going to have some

quick wins.

And and so I think that that that having

that vision, something that's compelling,

exciting, something that engages

individuals, inspires them.

That's the that's a major ingredient, um, to

being a transformative leader.

I also think communicating communication is

key. You have to be able to talk about the

vision, you know, what does success look

like? How will we feel when we get there?

You have to be able to describe that.

Um, we have to be able to describe, you

know, we have to make things that are

complex, you know, a little simple.

They have to be clear and concise.

Although it's complex.

We have to talk about what are the steps,

what are the strategies, what's needed and

be able to communicate that, um, and

articulate that well.

I also think that to be a transformative

leader. You have to listen.

Most people think that, you know, because

transformation is such a significant shift

or change, they think that they have to be

talking the entire time, right?

Telling you what to do.

And and you also have to be a good listener

and, um.

I used to talk with my executives and I used

to ask them, you know, we talk about an open

door policy, but do we have an open ear

policy? Right.

Are you listening?

Are you open to hearing what people have to

say? Um, one of the things I learned in one

of my stories is that.

I went to work for one organization and they

said, we want you to be innovative.

We want you to be creative.

We want you to be disruptive.

We want you to be transformative.

But every time I started talking, they

interrupted me, you know?

And so finally, I found myself.

And I think a lot of women probably have

experienced this.

I found myself asking if I could just

complete my sentences.

So. And it was, you know, so I started out

very delicately and I'd say, you know, when

they would interrupt me, I would pause

because I've been taught not to interrupt

individuals. And so I'd pause and pause.

And finally I realized, I'm not going to get

to finish any conversation if I'm just so

polite and I can't scardina pause.

So. So then I would.

I moved to a new strategy.

I would say, May I complete my sentence,

please? You know, and then finally, that

didn't work. So then I used this, you know,

analogy, and I explained to him, I said,

well, I'm an only child and I didn't grow up

in a family where I had to fight to complete

my sentence or fight to have the chicken leg

at dinner. I'm just not accustomed to the

fighting. And so when I said that to them,

they were like the men realized, okay, we

are cutting her off.

She is having to fight or struggle just to

finish her sentences.

And so I, I couldn't.

I considered it a complete success.

One day, as the vice presidents were sitting

around the table. I was the only female at

that time. And we were talking and I was

trying to talk. And I had, you know, they'd

cut me off and interrupted me a few times.

And finally, one of the male vice

presidents, he said, can you please just let

her finish her sentences?

And I said, success.

I've communicated my needs enough so that

now someone else can communicate my needs.

Carol Cox:
Yes, Lesia, thank you for for mentioning

this. And I have a few thoughts that have

come to mind. First, good for that other

vice president.

The other the man and one of the men in the

room to point that out.

And because you need allies in the room.

And that's why they say, you know, it's so

important, whether it's for leadership at

companies or for boards, to have more than

one woman woman on them, because the other

women will probably notice these things more

quickly and then hopefully advocate for each

other and point it out when those things are

going on so that we can finish our sentences

and not get interrupted.

The second thing that came to mind is that

recently, as at the time of this recording

chat, OpenAI released their chat GPT for O

model, which has voice capabilities.

I don't know if you've seen some of the

demos, but you know, the AI talks back to

you in a conversational way, like the movie

her from ten years ago.

But I saw a LinkedIn post that a woman wrote

and she said she watched all the demo videos

from OpenAI. There were about a ten of them,

and every time there was a female AI voice,

the men that actually human men who were

doing the demos would interrupt the female

voice all the time, but they didn't do it as

much. If the AI voice was a man and I was

like, wow, right?

Like like we are.

So I just socialized.

Yes, right. To do that.

We don't think people realize that we do it.

Lesia Crumpton-Young:
And we I don't know if they realize that they

do it at all. So that was one of the reasons

that I would say, May I complete my

sentence, please? Is it possible that I

could complete my sentence?

Is this a good moment to complete my

sentence? And it was because I think they

needed to hear me say it, for them to

recognize that they were doing it right.

And it and it's I mean, it's it's common for

individuals in leadership roles.

I mean, it's it's sometimes it's too common,

all too common for them to talk the majority

of a meeting.

And I. And so I'm always saying to my

transformative leaders that, yes, we want

you to be clear in the training I do.

My company does leadership training.

We also do professional development

seminars. And then of course we do keynotes

and then we do coaching.

But as I'm working with my leaders, I'm

always saying to them.

Yes. Communicate clearly, concisely, and be

compelling. But you also have to learn to

listen, because if you aren't listening,

then you won't understand where those

hurdles are, where the difficulties are,

where the challenges lie.

You won't understand any of those things, and

those will become barriers to your

transformation. You won't know where they

are. You won't know where the landmines are

at all. But then you also won't know what's

happening in the culture of your company.

Right? Because and then if you don't

understand culture, you will it can derail

transformation. And and so we have to

understand that we have to know what their

concerns are. We have to know what their

hesitations are.

At the same time, we have to listen and

learn. What motivates them?

What inspires them?

Um, what they're excited about doing, where

are their strengths? Right?

We can assume that Lisa's strengths are in

math and science, but I also have strengths

in strategy. I also have strengths in

teaching. I also have other strengths.

And so it's important not to make those

types of assumptions.

As a leader, it's important to listen and to

learn. Um, so I think that's so critical.

Um, and so and so you have to learn to not

interrupt people so you can hear them, you

can listen to them fully well.

Carol Cox:
And and, Lesia, that reminds me that just

about a month or so ago, I did an episode on

this podcast, number 392 called why I No

Longer Teach from the Stage and why.

And what I do instead is what I call engaged

from the stage. Because and I talked about

this on the podcast all the time, that

especially as high achieving women, we get

stuck in what I call the expert trap, where

we get very much validated for our

expertise. And I always say, yes, be an

expert with your clients because that's what

they're paying you for and that's what they

need. But when we're out there talking about

transformational change, we're out there

helping our audiences think differently

about about their industry or think

differently about a topic.

And we want to add to the conversation

that's going on being being like stuck in

this expertise where you're telling people

all the time what to do, teaching them all

the time instead of listening, like you

said, where are they at?

How are they feeling about whatever change

they're being challenged with?

What are their goals?

How can you empathize with them and validate

what they're feeling and listen to them?

Even as a speaker, even if no one says

anything, back out to you out loud, you can

feel the energy of the room, and it's like

an energetic exchange with the audience.

And as a speaker, the better you get, the

more attuned you get to your audience and

what they need. And I'm sure you have found

that as well.

Lesia Crumpton-Young:
Oh, you're absolutely right.

I always say that in order for

transformation to occur, you have to have

innovation and you also have to have

disruption. Right.

And so innovation is creativity and action.

So I love when you said you engage others

because we have to be able to really pull

their creative.

I call them the creative juices.

We have to be able to pull their creative

juices out and allow them to put that in

action otherwise. Otherwise, it's not

innovation, it's just a creative idea.

I always tell everyone innovation requires

action and implementation.

But then we also to your point, we also have

to think about disruption as well, right?

Not doing those things that we've

traditionally done.

And I love when you said you changed that,

you would you would go to the stage and now

you're now you're engaging individuals

instead of trying to teach them.

And I think that as.

Leaders. That's one of the things I teach in

my leadership class the proven Practices of

transformational leaders.

I talk to them about why disruption is so

important, right?

So many of us, we continue to do what we've

always done. Number one, because it maybe it

works, but also we're comfortable with it.

Yes, but disruption means that we have to

become comfortable with being uncomfortable.

Right. And that is just sometimes that's

tough. I mean, that takes you really

rethinking and having activities that really

change your behavior so that you can become

a disruptive thinker.

Um, and, and be okay with being

uncomfortable. Right.

And my, um, I have my daughter.

I just of course, I'm in love with my

children, but I have a daughter who's

finishing up her master's degree in clinical

psychology. So she her specialty is mental

health. So she's always, you know, helping

the family, you know, with, with, with our

thoughts and things.

And so one thing she said, which I loved, it

goes along with disruption.

That's why I'm bringing it up on the

podcast, because I would love our listeners

to have the same liberating feeling that I

had when she said it to me, she said, mom,

it is okay not to be okay.

And so when you really think about it, it's

like it is okay not to be okay today, you

know? And it's okay to be to be

uncomfortable. It's okay.

And once we once I really listen to that and

internalize it, I was like, that is the

essence of disruption.

Now I can do things that I haven't done

before. I can be receptive to new things.

I can be open to exploring all types of

ideas, new strategies, new technologies, and

it's okay not to know about them.

It's okay not to be.

It's okay to be, um, be nervous about trying

something new.

Um, and so it was for me, super liberating.

So that's my new thing.

You know, they say if someone says, Lisa,

are you okay? I'm like, no.

And it's okay that I'm not okay.

I'm comfortable with that.

Yes.

Carol Cox:
Well. And all right. And it's also being

honest. And your role modeling for other

people that we don't have to put on this

perfect facade all of the time, that no one

is perfect, no one has everything together.

We're all have challenges, whether it's

personal or professional and, you know, and

some, some weeks or months or years of our

lives are better than others.

And that's okay as well.

And, you know, thinking about it from a

leader's perspective as a leader in one, if

you're not willing to be vulnerable in front

of your whether it's your team or your

audience or what have you, then how can you

expect them to come to you if they're not

feeling okay, even if it's just they're

they're feeling uncomfortable about a change

within the organization that they feel like

is going to impact them.

But if they don't have the trust in you as a

leader, that they can come to you and talk

about it because you're not willing to

listen to them, then that's that's really

going to impact the team's performance.

Lesia Crumpton-Young:
Yeah, I think I totally agree with everything

you've said, and the literature speaks to

that. It's right. If people are

uncomfortable talking with you, sharing

their thoughts with you, then they're not at

their highest level of performance.

And if they aren't at their highest level of

performance, then as a leader or an

organization, you aren't getting their

highest level of productivity.

So if we really think about we want high

performing teams and we want high performing

organizations, we have to become open to be

allowing our team members to communicate

openly with us, to be vulnerable with us.

And then the other one is to ask us

questions. You know, sometimes we act like

as leaders we are too busy for questions.

It's like, well, if a person has a question

and it's related to their work, they can't

be productive until they get that answer to

that question. So let's minimize the time

that they're unproductive. And let's just

answer the question, you know, and I think

it's so interesting.

Some people will they're not willing to do

it. They'll say they'll say there's no such

thing as a stupid question.

But then when a person asks one, they kind

of insult them and act like, well, that's a

stupid question, and I don't sometimes I

don't think leaders realize they're doing

that. So I, I always try to help my leaders

become very self-aware of, you know, their

biases, you know, the things that they that

annoy them, the things that and that.

And so therefore they know that.

And they can then rectify those things as

they're working with their teams.

Carol Cox:
Lisa, let me ask you if you have any, you

know, stories of your own, you know, times

where you've been, you have felt personally

challenged as a leader, like maybe something

was going on and it wasn't quite going the

way that you had expected, whether it was

communication with someone or maybe it was

getting buy in for a vision.

And you know, what did that what did that

look like? And then what helped you to get

through that?

Lesia Crumpton-Young:
Well, I will tell you, in 30 years, 25 years

in leadership, I had a lot of those

situations. Right.

And I think it's and the reason I started

off by saying that is that people would look

at my bio and say, oh my God, she won the US

Presidential Award for excellence.

I mean, only seven people in my class out of

the whole nation that received that.

Or she's the first, you know, female to

complete a PhD in engineering.

She was the first, um, female to be a

department chair at the University of

Central Florida in, in engineering.

So they will look at those things and think

that my entire career has just been all

about the triumphs, and there haven't been

any trials. Right.

And that's just not true in life.

Um, I think about, you know, the time that I

was super excited about, um, putting in some

new, um, strap techniques and new technology

on campus, and everyone was like, we don't

want to do that at all.

Like, why would we want that?

You know? And I said, oh, oh, oh, okay.

You know, so that was one of those moments

when you, you are you, you have to listen to

the team and say, well, I thought it was a

good idea. Perhaps it isn't.

And then you just do some, some

self-correction there.

Um, there have been some other times wherein

I, you know, have I haven't said I haven't

said yes to some ideas that other team

members have brought to me.

And I look back and I say, gosh, I should

have said yes to that, you know, where would

the organization be?

And, um, and you have to you have to do some

good reflection. I think you have to be

honest with yourself when you do your self

reflections. And so that's how I am as well.

Um, gosh, I can think about the time when I

was I made a terrible hiring decision.

Right? And when one of the things I always

say to my team members is.

The moment you discover that you've made a

bad hire is the moment that you have to

remove to.

To remove that person, you cannot.

Some people say, well, it was a bad

decision. I'm just going to have to live

with it. Not when it's one of your critical

members of your leadership team.

Um, transformation will not happen if you

don't have the right, right people on the

bus. And of course, many people have read

the book about having the right people on

the bus. So one of the things I, I pride

myself on is not is rectifying bad

decisions. If I make a bad decision and it

when it comes to my, you know, mind that you

have made a bad decision.

I think we have to rectify them quickly.

And I know a lot of our female leaders

struggle with that. But I'm here to say.

Fire people as quickly as you hire people.

If you have to have your facts and if they

are not the right fit, then they need to

leave your team and we have to have the guts

to do that.

Carol Cox:
Yeah, and it's not easy.

Right. And yeah.

And I feel you and thank you for sharing

those stories, Lesia, because it shows that,

you know, it's especially because you've had

such a stellar career.

Clearly, you know, you you've kept, you

know, getting these these increasing

positions of responsibility.

And guess what.

Like we all make mistakes sometimes we all

like do things sometimes that don't work out

the way that we thought or whatever.

It doesn't mean that things are over forever

just because something doesn't go right.

You know, I hear on the podcast I'm very

transparent. I talk about, yeah, I had a

speaking engagement a number of years ago

and it was awful, like awful.

Right. But I share that to show like, I'm

not perfect and maybe the listeners have had

a bad speaking engagement too.

It's like it happens. And guess what?

We still get back up on the stage and then

we have great ones. So like it happens.

And I think the more that we share that

these things happen to quote unquote, the

best of us, then we all realize that this is

just part of being human.

Yes.

Lesia Crumpton-Young:
And it's part of it's part of of being a

leader. Right.

You are. You have they're going to be

challenges. They're going to be mistakes.

They're going to be moments where you go,

wow, what's going what am I thinking.

And that's just all part of the process.

It's you know it's par for the course.

Carol Cox:
Yeah absolutely.

All right. So I want us to tell you about

uh, tell us about your podcast first, and

then I want to hear a little bit more about

the greatness gurus. So your podcast is

called Heart to Heart Transformation

Conversations. And I have a link to the

podcast website on the show notes page.

So make sure to go check that out.

So talk. And of course you have

transformation right there in the title.

But you also have heart to heart.

So tell me about that combination.

Lesia Crumpton-Young:
Yes. So one of the things that I learned is

that transformation can't occur without

authenticity. And so that's why it's called

Heart to Heart, that we need to have

conversations that may be difficult

conversations, but they're critical to our

advancement, to our success.

And so that's why the show is called Heart

to Heart. I want it to be open, transparent,

honest conversations about challenges, about

issues, situations, circumstances so that

people learn as much from someone else's

challenge or how they handle their

experience, that it helps them.

It transforms who they are.

It helps them to live their best life.

I always say Heart to Heart is about

transformative conversations that help you

live your best life, and that's what our

podcast is about and I love we do it on

Sundays at 3:00 because I love Sunday

brunch. I think it's a perfect time for

women to celebrate and and, um, celebrate

who they are, celebrate their successes,

reflect on the great things that they've

accomplished, and then think about those

challenges that they need to overcome as

well.

Carol Cox:
And then you have greatness, guru.

So I'll make sure I also include a link in

the show notes for that. So that is for the

leadership and professional development.

And with your sister Delphine, you also have

a fashion line.

Do you want to tell us about that?

Lesia Crumpton-Young:
I am super excited about it.

We are.

We just finished all of our technical

designs. Um, we have decided that our our

line is going to be manufactured in Italy,

and so literally the collection will come

out this fall.

And the name of the fashion line is called

greatness. So and it's really for us it's,

it's more than just fashion.

It's it's a movement.

We want greatness to be, um, an apparel line

that signifies that I'm, that I'm empowered,

that I'm elevated, I'm enlightened, that I'm

working towards being my best self, whatever

that is. You define it yourself.

But we want the line to be a symbol of your

empowerment, but also serve as inspiration

to others when they see you that, oh my

gosh, she's working on greatness or oh my

gosh, she's wearing greatness.

Um, and you know, I said to my sister when

we were thinking of the name of it, I said,

it's wonder. It'll be wonderful when

someone, you walk by someone and they say,

oh wow, who are you wearing?

And you just say, greatness.

So it is really meant to inspire.

It's meant to encourage, to empower women.

And then for them to also be that

inspiration for other women as they're

wearing it. So the name of it is greatness.

It will.

If you would like information about great,

the line we have on our website, the

Greatness gurus.com website, we have the

ability for you to join the greatness

community. And so it just gives you a chance

to say I want to be part of the movement.

I want to be part of a group of women who

are focused on being my best self, living my

best life, inspiring and helping others to

be their best selves, live their best life.

And, um, and then ultimately, we'll all wear

some things that are symbols of that.

Carol Cox:
I love that so much.

Lesia, I am so excited for the fashion line.

Cannot wait for it to come out.

Make sure to share it once it is ready to

go. Thank you so much for coming on the

podcast. It has been such a pleasure to chat

with you.

Lesia Crumpton-Young:
Thank you for having me and I hope everyone

has a great day.

Carol Cox:
Thanks again to Lesia for coming on the

podcast. Next week we're wrapping up the

series around executive speaking.

We're going to talk about why introverts

make great speakers and leaders.

Contrary to popular opinion, I believe

introverts do make great speakers and

leaders. I'm an introvert and so many of our

clients are as well.

And that's where we're going to talk about

on next week's episode.

Make sure to share this podcast with a

friend and a colleague, and don't forget to

take our free speaker archetype quiz as

speaking your Brand.com slash quiz.

Until next time, thanks for listening.