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The Wellness Creator Podcast is your go-to source for expert insights and actionable tips in the evolving world of health, wellness, and spiritual-based business. Join us as we explore proven online growth strategies, chat about current trends, and interview fellow wellness creators who’ve managed to turn passion into profit by helping people live better, healthier lives.
Jeni (00:00.93)
Hello and welcome to the Wellness Creator Podcast. In this episode, we are going to be discussing nine ways that you can make more money this fall in your online wellness business.
Sandy (00:15.296)
Yes, I think it's something we've been discussing, you know, like what else can we do? Like how do we, what are some more creative ways that we can make money, increase our sales versus just offering the same old over and over again. So we've got, I think a pretty good, interesting list here.
Jeni (00:28.13)
Mm-hmm.
Yeah. Yeah. Okay. So the first one is probably on the top of any list like this, and that is to diversify your income. Now, you and I both, like as we were debating this topic and discussing what was going to go into this episode, I know many of our longtime coaching clients are going to be like, what? You always tell us to make and sell one thing, but we've always had the caveat that if you're not making enough money in your business or you're brand new,
that we really encourage you in addition to building your one scalable offer to do something like one-on-one coaching or consulting or teaching, private lessons, something that you know you can immediately make decent money at right away.
Marvelous (01:13.574)
Right. It does not mean to go if you've got a, let's say you've got a monthly membership, we're not saying go make a $400 20 part course, anything gigantic, but we're going to give you some examples of how to diversify. But what we are saying is if you are looking for more money, maybe just take a look at these other little things that you could add. One of the things that we did was add, we created the, um, uh,
Oh my God, what was it called? The Wellness Creator Marketing Assistant, which is just prompts for AI. And that just, that thing just sells. It just sits on our website. We've got it linked into a million places and just it's $27 and $27 comes in $27, $27. So it's those kinds of things that aren't going to take a lot of your marketing time long-term.
Jeni (02:00.77)
Yeah. And I do want to say it because you said, I thought you were going finish, say something else and I want to go ahead and say it does not mean if you have a membership, an online membership to make a second membership. That is almost never a good idea. We've seen maybe one, two clients over the course of a decade plus who have been able to successfully do that. And even in those instances, like they could get away with it. It still probably would not, would have been better for them not to do it.
Marvelous (02:14.369)
no.
Jeni (02:30.572)
So I just wanna say, do not under any circumstances make a second membership. We are not telling you that, we are not giving you our blessing to do that. The end.
Marvelous (02:40.272)
Yes, the end. Yes. Okay. Let's give them some examples. really like think about your existing clients. They were already in your network. They already know who you are. They probably already get your newsletter. So what is it that you could create for them? What are they asking about? What are they? what are they needing? What do you see? Like, you know, if you get frustrated with the questions, like they're not, that's not the point. That's not the question they should be asking.
Maybe that's something that you could create, bundle and sell. it's always easier as I think we've said, and many other people say a million times is that it's always easier to sell to somebody in your existing network than try to go get a new client. It's very expensive to go get a new client, whether that's time or money. It takes a lot of resources for new. So if you need money, take a look at your existing audience. What could you sell them?
Jeni (03:34.198)
Yeah, especially if you want or need money quickly. I think you always kind of wanna have a long-term strategy in the back of your mind as well in your business, and that often means getting new people in top of funnel. But yeah, I mean, in every business, I would say, it's in wellness businesses, in tech, in software. I'm just thinking about...
Marvelous (03:47.494)
Mm-hmm.
Jeni (03:57.452)
like expansion revenue, which is making more money from your existing clients or students is really kind of the bread and butter of all of our business models. I'm sure there are exceptions, but like really that's how you make more money in your existing business. And for lots of you who are brick and mortar business owners, you know that in addition to teaching,
weekly classes, you add something like a teacher training or an advanced workshop series or something like that. You already know to do that in your offline world. So I just really want you to think about how to mirror that same thing online.
Marvelous (04:34.726)
So examples Jenny could be like offering one-on-one coaching, right? That's one we've mentioned a lot before is if you need money now, offer a one-on-one program. The other thing is to bundle. And again, we do this a lot with our software and annual plan plus a course. Bundle that, make a deal, you know, and send that out to the list. But could you do something like a number of classes plus a one-on-one consult? Like what...
Jeni (04:40.832)
Yeah, yes.
Marvelous (05:04.12)
Are your current assets that you have? What are the current classes? What are the current courses? What are your PDF eBooks? What are all the things you have? I like to keep a list of everything that we have, like literally every asset. So when I'm doing the newsletter or when we're looking at like, let's do an August sale, we can look at what we haven't offered or mentioned in like combine, bundle and sell.
Jeni (05:20.398)
Mm-hmm.
Jeni (05:26.538)
Yeah, and another option now going back to those of you with membership is to create a VIP tier. And this is something that we've coached so many people on over the years, because it's such an easy win or easy add on if you already have like a really successful kind of self study online course or group program or a membership, like just add something that has more time with you.
Marvelous (05:32.806)
here.
Jeni (05:52.384)
individually, one-on-one. It's a great way to sort of unlock that expansion revenue. And you get like your raving, you give your raving fans, like the students who are absolutely obsessed with you, a way to go deeper and get to work with you more closely. And so it's really a gift also to those clients or students that are waiting, just waiting for you to unlock that opportunity for them.
Marvelous (06:16.516)
Yeah. And I think I'm sure in some listeners minds are like, but I don't really know what they want. Then ask them. It's a fantastic excuse or reason, not an excuse, a reason to go in just another touch point. Like, Hey, I'm thinking about all of you wondering what you're struggling with. If you could have anything for me right now, what would it be? Like, what do you need right now? Like, how can I help? And you might get, you know, a handful of people respond, but you might get like such good response.
Jeni (06:23.213)
Yeah.
Jeni (06:45.73)
Yeah. Yeah. Yeah.
Marvelous (06:45.858)
really ideas that you think are like so obvious that you didn't even think to to make them.
Jeni (06:50.894)
Yeah, and like the bonus here, the long-term thinking bonus is like if you do some of this one-on-one work, you survey or have conversations sleuth, for lack of a better word, with your audience and you end up doing some of this work one-on-one, that is the perfect launch pad then to make another scalable offering in the future. So I just think like this, like think about how...
every hour you spend working in your business can multiply for you in the future, like can create dividends in terms of passive income and things like that in the future.
Marvelous (07:24.57)
Yeah, absolutely. Okay. The third point is to create micro offers. So small, tiny offers, which that the, the AI marketing assistant example that I gave would be our version of a micro offer. What could be 10 or 15 or 20, $30 somewhere in there that you maybe already have like, really popular meditation audio. could sell that.
Or do you have an ebook from years ago that could take a light at it, an update? Do you have a set of a series of videos that you could, that people just loved or on a specific topic, could you repurpose those into a little, you know, $37 offer or something?
Jeni (08:07.456)
Yeah, and if you have an online course, then breaking apart your course modules and your course assets and selling them individually is an easy thing to do. That's becoming really popular in kind of the online course creator space right now. So, I mean, that is also like five minutes. I mean, maybe a little longer. You've got to make some like the marketing around it, but with like, I would use AI to help you. But like you already have made the thing. Like, why not put it up?
Like send an email out, post one post on Instagram and see if anyone wants it.
Marvelous (08:42.47)
Yeah, really low risk for your clients because it's such a low, low amount, small amount of money. then low risk for you. It's probably not going to take a lot of time and hopefully you will, you can make, you make some money. And then again, it's like one more asset that you created that if it works, you can bring it out, you know, six months from now or next summer or whatever. Like it's, you can reuse it. That's what I love about. Yeah.
Jeni (09:02.348)
Yeah. And use it as a bonus, like when you're selling your next, you're having your next launch, like assuming it's not something from within the product that you're launching. Like let's say you are making a new $27 guide to, you know, XYZ, then that's a new thing you can add when you have your Black Friday sale in November as a bonus.
Marvelous (09:23.492)
Yeah, yeah, absolutely. Okay, number four is add affiliate income.
Jeni (09:31.478)
Yeah, I mean, this is like influencer status here, but I think this has gotten so easy because of the growth of influencer marketing. Like pretty much every brand has a way for you to sign up to become an ambassador or an affiliate at this point, like regardless, like your vibration plate, like your coffee maker, your whatever it is that you're using. And if it's not something that's kind of a name brand, just...
use an Amazon affiliate link. You can just sign up for that program. And then there's all the sort of like special, wonderful influencer marketing affiliate platforms like Like to Know It and those ones too. And so I just think that because of how prevalent these links are now in these programs, like everyone is basically a micro influencer, every one of us. And so you might as well get the kickback for what you're talking about and promoting and loving.
Marvelous (10:11.718)
.
Marvelous (10:26.692)
Yeah. I want to add to that kit. I a lot of our clients use kit as their email service provider. They've just added an app called data Dino and it is an affiliate. Sorry, an Amazon affiliate app. So if you do get an affiliate link, it's just a little code that you get through Amazon. When you sign up, it is, I just set it up for us. It's super easy to do.
And then in your newsletters or in your emails, you can just have a little, you know, widget, in your emails that will link to Amazon products that you recommend. and then you will get a, I don't know what the percentage is, but something, but it's better than nothing. And if people are always asking you like, Hey, what, whatever do you use? You might as well just give it to them. People. I think it's so, prevalent right now that are like what, like even when you watch a video about, I don't know.
something and then that people are like, what sweater is that? Where did you get that? Where do you get your glasses from? Right? Like it's so not what the point of the video is. And then people are like, I know you're going to ask my glasses are from whatever. you know, and so, so I don't think it's rude or overbearing. think it's really like, again, I guess you said a gift to the client to be like, here, you know, you're going to ask, here it is. This is the mat I use. This is the protein powder I use, whatever it is, you know, and you can just have like a little.
Jeni (11:25.098)
I know, it's like such a non sequitur. Yeah.
Jeni (11:35.918)
Mm-hmm.
Marvelous (11:52.346)
know permanent thing inside your newsletter to promote what you recommend or what you love. Even books, like you could do a whole email on just the books you're loving this summer and all affiliate links right and I think people would really appreciate that.
Jeni (12:05.229)
Yeah.
Yeah, and I just will also say, you don't have to stick to just your profession, like if you're a yoga teacher or a personal trainer or whatever. You can put your necklaces, put your glasses, put your clothes, just anything that you're loving that is featured at all in any of your content, just include it. Because it's like you're kind of the whole person showing up, right? And people are curious about what nail polish are you using?
Marvelous (12:13.147)
Mm-hmm.
Marvelous (12:31.706)
Yeah. Yeah.
You're right.
Jeni (12:36.054)
I mean, I don't know how many YouTube channels I watch where like the person is just wearing nail polish. Like they're talking about whatever they're talking about. Nothing. They're not beauty influencers. And like, I feel like every single video where someone is wearing nail polish, regardless of this, the type of channel, there's always the question is like, what nail polish is that? So just frigging tell people and like get the kick back.
Marvelous (12:47.867)
Yeah.
Marvelous (12:54.235)
Yeah.
Yeah.
Yeah, no, I think that's a super easy one. It's not going to be like thousands of dollars, but it's something. And the more you have it set up, this little trickle of money is really nice. Okay, the next one is you could think about, we're recording this in August. So you could think about paid fall challenges. So planning something for the fall where you do a five day reset or whatever.
Jeni (13:09.261)
Yeah.
Marvelous (13:30.118)
and just charge a small amount of money for it. You know, probably I would say in the, doesn't have to be a small amount, but like 50, a hundred bucks, whatever. And just do a paid little challenge, you know, and it's a great way to get your new audience, new eyes, re-engage old existing audience, a little bit of revenue, and then you can always pitch them or sell them into a higher, you know, like your membership course or whatever you're selling.
Jeni (13:38.22)
Yeah.
Jeni (13:57.57)
Yep, I agree. I mean, we used to teach challenges. We used to run a program called the Challenge Funnel Blueprint. And we would always teach people to do free challenges and then launch into their signature kind of paid offering. And even in this case with a paid challenge, would, like as you said, Sandy, I would highly encourage you to still pitch your bigger program, whether it's a membership or a course or a coaching package or whatever. Because they're, yeah.
Marvelous (14:14.329)
Always.
Marvelous (14:23.78)
Yeah. And then if it feels weird to like charge them and charge them, you could just give them the credit for whatever they paid towards whatever they're buying into if you want it. Right. Yeah. I think it's a really good way. I think people are, when we were teaching that program, I think people are way too focused on the immediate challenge, which fair enough, you want to make it good. You want to make it worth everyone's time, but they put very little into like what's next.
Jeni (14:30.796)
You could, yeah. Yes, yeah. Depends. Yeah. Yeah, that's a good idea.
Jeni (14:46.456)
Mm-hmm.
Marvelous (14:52.87)
Because these people are excited and they've just worked with you and are in a community and they love it. And they're like, this is great. And it's so nice to just say, okay, if you want more of this, come on into my membership. so just think about that. Cause I think that's really smart business is just to make an offer at the end. just a couple hours, plan it out, get ready to pitch. it sounds so terrible. think get ready to pitch, just invite them into your other offers that will, you know, make them longer term clients.
Jeni (14:52.92)
Yes.
Jeni (15:03.33)
Mm-hmm.
Jeni (15:22.976)
Sandy, I wanna just like do a little bonus one here because there are a few people I've followed doing challenges on YouTube recently and I think our audience might be interested to hear this. So there are quite a few, and especially in the wellness world, like quite a few people who kind of just do challenges as their YouTube content, right? Like they're doing it on themselves, it's like free, and then creating free content, but they are.
often at the end of their own challenge, like 75 heart or whatever, pitching people into their paid YouTube membership or into another membership to like do the challenge, you know, with a group, do the same challenge that I just did. So I just, also think there's so many ways that you can make challenges work for you in creative ways. And like, that's a really cool way to do it because you build such a
Marvelous (16:08.432)
Mm-hmm.
Marvelous (16:12.826)
Yeah.
Jeni (16:16.014)
an audience, like you get all these eyes on your business that you wouldn't if you're just doing it to your email list or your Instagram following or something.
Marvelous (16:17.242)
Right.
Marvelous (16:23.898)
Right. Yeah, no, I love that.
Okay, next one is your newsletter. Your newsletter. It's super important if you have left it or could have fallen away. We highly encourage you to get back to that weekly or bi-weekly pace. Weekly is always more ideal. And just start talking to your existing audience. Remind them that you are there. Drop in your affiliate links. Give them tips. Give them ideas. Mention a program that's ongoing. There's, and then as...
You know, we've said so often that with AI, there's no shortage of ideas. Like just use AI to give you some of the ideas of what is current, what is trending, what is seasonal, what is happening. You know, it's very easy to put content together now.
Jeni (17:11.562)
Yeah, and we also wanted to just throw out the idea too, like another way to get some cash in your pocket is to offer a paid tier on a newsletter. Now this is really for those of you that like to write and like to create free content. I don't think this is the best fit for everyone because if your newsletter is mostly kind of transactional where you're just sharing where you're gonna be teaching or what you're doing or when your next event is or you know, whatever then that.
having a paid option is probably not very realistic. But if you are someone that sort of journals publicly or you really are creating content, microblogging through your email newsletter or something like that, then I would consider offering a paid tier at this stage just to test it out and see. Because I think people with the growth of Substack and Beehive, people are kind of used to being pitched.
Marvelous (17:59.568)
Mm-hmm.
Jeni (18:06.402)
you know, a very inexpensive, affordable version of a paid newsletter. And it's not because they're getting so much extra, it's because they wanna support the creator, right? And so like give your audience a chance to kick you a little money.
Marvelous (18:20.454)
Yeah. Yeah. No, I think that's a great idea. Okay. That was eight. we're now nine. So that is networking. And I know people just roll their eyes. I don't know how to make small talk. It's super uncomfortable. But I think that, um, if we talk about the offline space, that there is a lot of opportunity. I swear since COVID people are just like wanting to meet face to face, meet for coffee, um, meet in a room, you know,
literally network it, get to know other business types. So check out what's happening in your neighborhood, in your community, what kind of network networking groups are there, test it out. Um, people are always looking for speakers to like content for speakers. So if there's a place that you can, you know, like a, I don't know, a CrossFit gym or something that you can be like, Hey, do want me to come in and do an evening? They're always looking for that kind of stuff. So think about
Businesses that sort of dovetail nicely with with yours or who have the same kind of clients But you're teaching or talking about something entirely different. There's so much Opportunity there and I think we get lazy behind the screen and we yeah, it takes effort. Absolutely It takes effort, but it can be like in the old days That's all we had was networking like we had to go out and make shake hands and talk to people So just revisit that because I think there's a lot of value and a lot of potential there
Jeni (19:38.158)
Thank
Jeni (19:42.062)
Thank
Jeni (19:48.044)
Mm-hmm. Yeah, and I mean if you don't even know where to start I think going on Platforms like Facebook and looking at Facebook neighborhood groups and seeing what events people are doing Going on yeah meetup.com event bright and like even if you just commit to going as an attendee like once a month or even once a quarter to a new a new kind of group gathering
Marvelous (19:58.693)
or meet up.
Jeni (20:13.516)
just to suss it out, like not everything is gonna be a good fit, but you probably will meet some people. And I think now the world is completely opened up. Like you said, there's kind of limitless opportunities unless you live in a super rural area. And then in that case, commit to once a month going to an online networking event. Like just sort of like let that be part of your marketing engine. Cause you also don't know like what those relationships will ultimately lead to. Like you could have...
Marvelous (20:41.69)
Right, you don't know who you're gonna meet.
Jeni (20:43.214)
Yeah, pretty magical experience from it. Yeah.
Marvelous (20:46.756)
Yeah, absolutely. Okay, and then the last one is corporate wellness contacts. And I kind of talked a little bit about this when I mentioned the networking, but this is like finding businesses who maybe want lunchtime yoga or who have to, a lot of the HR departments on bigger companies have sort of this mandate to keep their employees as healthy as possible and are looking for
connections in the community to help them. So lunchtime, like lunch and learns is a great example. Did my video just go out?
Jeni (21:21.398)
Yes, your video just went off.
Marvelous (21:24.983)
my god, it just shut down. my god, these cameras.
Marvelous (21:32.57)
I may have to switch, I don't know.
Jeni (21:38.392)
There you're back.
Marvelous (21:39.716)
Yeah. Nope. Shit. Hold on, I gotta switch my camera.
Jeni (21:42.584)
You're gone.
Alright.
Marvelous (22:24.021)
Okay, sorry about that.
Jeni (22:24.706)
Okay.
Jeni (22:28.482)
we just start that section over.
Marvelous (22:30.131)
Yeah, sure. How do I... it doesn't matter. Okay.
Marvelous (22:41.405)
Okay, so where are we? Okay, and then the last point is exploring corporate wellness contacts, which I mentioned a little bit in the networking section. But think about the bigger corporations that are in your neighborhood who maybe want lunch and learns, lunchtime yoga, they are responsible for keeping their employees healthy. And so they're always looking to connect with people like all of you. So.
think about that, different workshops that you could offer, who do you know? And you can just cold call these people. They're always, always looking for content, not content, but I mean speakers are looking for something to for their employees.
Jeni (23:15.598)
Mm-hmm.
Jeni (23:20.47)
Yeah, and if you're doing that for free, then think about bringing little cards where you're giving a discount that expires within a week or two weeks of that event, of that date, to give out to people. to join your membership or your signature offering, or to do one-on-one work with you or whatever. people, you know, we always, I think we often judge, we think we know.
who's gonna be good fit for us or where we're gonna find our best clients or who has money, who can afford us and who can't, we don't know, you don't really know. So just like you need to keep putting it out there to the world, to the universe, to the people you come in contact with asking for what you want and then that's the only way this works. That's the way business grows.
Marvelous (23:52.917)
No.
Marvelous (24:05.449)
Yeah. Absolutely. Okay. And then Jenny, do you want to just run down like the, if people like, I need money now, what are the, of all the things that we mentioned, what are the fastest things that they could do?
Jeni (24:17.578)
Yeah, so like expansion revenue with existing clients is the fastest and the easiest. And if it is sort of like an emergency situation, I know the economy is kind of crazy right now. Some people are doing really well and some people are not. so, you know, depending on where you fall in that spectrum and how lucky you are in this moment, if you are like, I need something right now, I would reach out to existing clients. I would not even do that as a group email or I mean, maybe I would also do that in a social post, but I would send
private DMs, personalized emails to your best clients, to the clients that know you the best and say, I'm taking on six people in the next six weeks and here's the opportunity and like I'd love, I think we'd be a great fit. I would make it extremely heartfelt and extremely personalized. So that's the first and easiest way for you to make, I think a significant amount of quick money in your business.
Marvelous (25:12.277)
But I would also add, I would also send an email, I would do that plus an email to the entire list just because you just don't know who's not talking to you. Yeah.
Jeni (25:15.666)
Yeah, yeah, yeah, yeah, yeah, yes, sure, sure, sure, yes. And then the other thing that I think is also really easy is if you have those existing assets already in a course, in a membership, like because you did free challenges all during the pandemic, whatever it is, like those digital assets, flipping those into kind of like mini products, like one at a time, I would, that's pretty fast. Like you could take an afternoon, go to a coffee shop and sort of like,
get that all set up. And you can start by just, you don't even have to have a sales page or anything. Like you can just create the product link and send it out to your list. If it seems like there's interest, then take the time to like write some, some more professional sales copy. affiliate income that takes like, it's kind of a pain in the butt for administratively to set up for a couple hours, probably to, know, to go find all the links of all the things that you love and apply to people's affiliate programs.
But you just do that really once. Once you create an affiliate situation relationship to Amazon or to know it or whatever, then you're in the system. And then you're just literally going and grabbing those links to items that you love and use. So moving forward, it's one of those things that's a little bit of upfront work. And there might be a little waiting period to get accepted as an affiliate. But I would just go like say, OK.
I'm gonna take an afternoon and this is what I'm gonna do. I'm gonna go like sign up for all these different affiliate programs. Those are like probably the fastest and then I think something like a summer or I mean a fall challenge or even like the paid newsletter thing for those of you for whom it is a good fit. Like if you're already, for example, sending out a sub stack newsletter, like adding a paid, just like turn on.
toggle the P tier feature on and like write a few sentences about it like Yeah Yeah, so I mean those are all some like little hustles to help you make some money heading into fall and I think also just like we should be thinking about also Black Friday and going into January, which is the busiest time for most of our businesses like
Marvelous (27:04.435)
Yeah. Yeah.
Marvelous (27:09.961)
Yeah, yeah, no, I think that's right.
Jeni (27:33.39)
between November and the end of January is really like the heart and soul of the wellness world. So like really starting to, I think there's been this like, oh, it's spring and summer and things are calm and a lot of people see dips during this time of year, but like you're now getting into hustle mode, going into like really what is the busiest season of the year for your business. So it's just starting to think in that mindset.
Marvelous (27:58.867)
Yeah, it comes fast, comes fast. All right, amazing. Thanks, Jenny.
Jeni (28:00.428)
Yeah. Yeah.
All right, thank you, Cindy. We'll see you all next time.
Marvelous (28:06.399)
Bye.