The fashion industry is continuing to undergo crucial transformations. With the environmental toll of fast fashion evident, consumers are demanding more from the brands they love: top-notch quality, enduring designs, and an unwavering commitment to sustainability.
Rothy’s, a direct-to-consumer shoes and accessories brand, is leader in this shift. At the heart of Rothy's success is a revolutionary approach to sustainability that combines innovative materials, a zero-waste factory, and no-waste manufacturing practices. Each pair of shoes is crafted not only for style and comfort but designed to minimize its ecological footprint. Rothy's takes it a step further by prioritizing longevity, ensuring their products are designed for long-term use. For products that do reach their end-of-life point, Rothy’s encourages a sustainable life cycle through a recycling program, using well-worn shoes to create new products.
We invited Dayna Quanbeck, President of Rothy’s—but Chief Operating Officer and Chief Finance Officer at the time of recording—to explain how the company is helping consumers understand the harmony between fashion and environmental responsibility. As we step into a future that demands both, Rothy's will continue the way with style and sustainability.
Listen for insights on:
- Revolutionizing the use of unconventional materials like plastic bottles and algae
- Challenging consumer perceptions of eco-friendly materials
- Making consumers your product champions
- Incorporating advocacy into a company’s impact
Resources + Links:
- (00:00) - Welcome to Purpose 360
- (00:13) - Rothy's
- (01:18) - Dayna’s Backstory
- (05:45) - Shifting Toward Stylish and Comfortable
- (07:04) - Three Pillars of Sustainability
- (11:11) - Production Journey
- (13:59) - Learning from Feedback
- (14:54) - Programs
- (17:24) - Give a Dime About Plastic
- (19:27) - Plastic Innovation
- (20:56) - Sustainability Council
- (21:48) - Future of Circular Fashion
- (22:58) - Customer Stories
- (26:08) - Recommendations
- (27:52) - Wrap Up