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Welcome to The Health & Wellness Practitioners Podcast! Dr. Danielle and other guest experts talk about everything from getting your practice started, developing your clinical skills, growing your practice YOUR way, and dealing with the real stuff life burnout and work/life balance. Whether you’ve been practicing for decades or just started your journey, you’ll find something here for you!
Dr Danielle:
Welcome to the Health and Wellness Practitioners podcast. I am your host, Dr. Danielle Angela. In this show, I and my guest experts will talk about everything from getting your practice started to developing your clinical skills, growing your practice your way, and of course, dealing with the real stuff like burnout and work-life balance. Whether you've been practicing for decades or just started your journey, you'll find something here for you. So take a deep breath and enjoy the show.
Dr Danielle:
Welcome everyone to the Health and Wellness Practitioners Podcast. I am excited to be bringing you a guest to the show today who's going to be talking about chatGPT and as I was sharing with her before we were recording, this is becoming a very hot topic, especially in the health and wellness industry, the health and wellness space. So I'm excited to see how this conversation unfolds. Before we dive in, let me say hello to Tara Trottier, our guest, and we're gonna start with the rapid fire questions. You ready, Tara?
Tara Trottier:
Yeah. Thanks for having me on.
Dr Danielle:
Yes, you're welcome. All right. So question number one is when there are so many different paths that are available in the health and wellness industry, why did you choose the one that you have taken?
Tara Trottier:
Yeah, so I think that finding good healthcare providers is so, so important, and it has been instrumental in my journey and my self-development. So being able to help good providers reach more people seems like a logical step in business for me.
Dr Danielle:
Hmm. Yeah, absolutely. Thank you. Question number two is what fills you up?
Tara Trottier:
Hearing other people's stories?
Dr Danielle:
Oh, . Beautiful. number three, what do you like the least about running a business?
Tara Trottier:
Having to be organized and show up for things on time.
Dr Danielle:
, I can relate that. I think actually, like if we look at the opposite of showing up on time, it's time freedom, right? And having both time freedom and financial freedom is a very delicate balance, and especially as a business owner, we can find ourselves working all the time and over-committing and just doing all the things and quickly eroding the time freedom that we actually are looking for.
Tara Trottier:
For sure.
Dr Danielle:
All right. Question number four. What book do you think that everyone should read?
Tara Trottier:
It's Not Your Money by Tosha Silver.
Dr Danielle:
I love that book.
Tara Trottier:
Do you? Oh my gosh, I love her work so much. And I think that even when we're talking about that time freedom piece too being able to like embody abundance in the form of time, money, whatever it is right, is so important. And that book was instrumental for me because as you know, it kind of gives like a step-by-step guide of how to practice doing the work. So love it. 10 outta 10 recommend.
Dr Danielle:
I listened to that one on Audible and I listened to it I was gonna to California, but I don't remember what four. I just remember being on the plane and listening to that book the whole way there and the whole way back and really, really loving it. Okay, last question. On a scale of zero to 10, how crunchy are you?
Tara Trottier:
I would say five.
Dr Danielle:
Nice. I think five is a nice balance. , I aim to be a 22, but I'm actually more than seven and a half .
WHAT IS CHATGPT?
Dr Danielle:
Okay. So let's dive into ChatGPT my friends. First things first, what is ChatGPT for those that have no clue what we're talking about?
Tara Trottier:
Yeah, so ChatGPT is an AI language model. And what it does is after being prompted, it's gonna generate human-like text for you. So the applications are really limitless and I hope that we'll get to talk about some of the uses outside of, we really like using it for marketing, but it's, there's so much that you can do with it and it is one of the most powerful AI language models available to us right now, especially for free.
Dr Danielle:
Hmm. So there are alternatives, in other words, to ChatGPT, how does someone decide which one they want to utilize?
Tara Trottier:
What I would recommend doing is testing some out. I've done a lot of testing. I've paid for some upgraded accounts. There are some out there that are more specific to marketing and have a lot of advertising power behind them and I encourage you to try them, test them out, see what fits. You may find that you prefer the way that one model is generating texts for you versus another, but for us ChatGPT sort of allows for a lot of freedom and it really is like a back and forth conversation, which allows us to get more accurate outputs or outputs that are closer to what we're looking for, seeking from it.
HOW ARE PEOPLE USING CHATGPT?
Dr Danielle:
So speaking of outputs, can you talk a bit more about what people are using ChatGPT for?
Tara Trottier:
Yeah. So the applications for marketing or practice specifically are really endless when we're talking about email marketing, website copy, social media captions even marketing strategy and content calendars. It can really do it a also, if you need something that is written even a video script for example, you can have ChatGPT produce it for you and take some of the time that you're spending on marketing off of your plate as well as the capacity. That's what I really love it for. As a agency owner, what I have found is that it is allowing me to yes, work faster, but also take that mental capacity that goes into content creation off my plate a little bit, which is a total game changer because it frees up room to create more spend time outside of work, right?
Tara Trottier:
And lean into that time freedom that we were talking about. And so I think when we're talking about that question of like what can it create what can you ask it to output, it could be anything. What we really love to do with it as well is have it analyze samples of writing that feel like on brand and really represent us and capture the essence of who we are. It does a really good job of acting as different roles. So you can say act as an expert copywriter, although I would caution you there because the internet is inherently salesy and that's where ChatGPT pulling its information from. So you do have to be a little bit careful. But you can also have it act as an expert writing analyzer and it will tell you about your brand voice and tone and help you succinctly describe to people on your team who you are, what you're about, what things need to sound like. So it's great to pass along to your customer service people or your admin assistant, virtual assistant, whoever's communicating with clients on your behalf, or you can feed it back to ChatGPT and have it create more of that stuff that you love.
HOW TO SAVE TIME WITH CHATGPT
Dr Danielle:
Mm-Hmm. . So in the small business setting where like we have a solo practitioner, maybe a solo practitioner with a virtual assistant or an office assistant, what are some ways that they would anticipate being able to use this to help them save time?
Tara Trottier:
I think one of the things that I hear the most and in my, my work with clinicians as well is that when they're outsourcing, they feel like the people that they're outsourcing to don't necessarily capture their brand, their essence. They don't necessarily write the same. And so well, ChatGPT is not going to be a subject matter expert on your craft and the work that you are doing, the clinical work that you're doing, it can help you streamline some of that outsourcing that you're doing so that that person or people can better communicate, whether it's on social media, through email, like direct client communications it can streamline some of those processes. So this could look like creating templates for client communication. It could look like generating captions for social media, blog outlines, and then you can have it begin to actually write the blog itself as well. And it always does require some finessing and some editing. You might have to reprompt it. There's work that goes into getting out what you want want and it can sort of streamline that process. The other thing that you can do is you can connect the tech, and we've played around with this. I don't have a a surefire workflow just yet. You can actually connect it to certain email providers through Zapier and create automation as well, which is really cool. So.
Dr Danielle:
Well, that's very interesting. So in the case that someone receives a lot of emails about scheduling new patient appointments or follow up visits, for example, they could create a template that's like an autoresponder to that email inquiry that might direct them to, let's say their online booking instead.
Tara Trottier:
A hundred percent. And what you're doing by using ChatGPT, because sure, anybody could write that autoresponder and have it either ready to go or have it automatically sent through the email provider as soon as something comes in. However, again, you're saving that sort of capacity, that brain power that you would put into writing really good copy, right? You get to say that because of course I know that this is your whole thing is relationship based marketing, right? Relationship is so important. And while it might seem counterintuitive to have a robot, like do your do your marketing for you and create relationship with your people, it's not, and being able to save that capacity allows you to potentially refine other places where people are getting in touch with you that maybe aren't facilitating that creation of that relationship.
HEDGING AGAINST INACCURATE INFORMATION
Dr Danielle:
Mm-Hmm. . Yeah. Okay. So some clinical, or sorry, not clinical, some practical applications would be having ChatGPT write blog posts maybe even email and newsletters. It could create social media posts. And of course, as it's giving you the output on these things, then you have the autonomy to read what you're getting and make modifications with where it's posted. I think that's a big concern for a lot of health and wellness practitioners because they want to make sure that the information not only is like in their brand voice, but more specifically is accurate because we have liability involved in what we're posting online, or even just saying to our patients, our clients too. So we wanna make sure that yes, that it's accurate. Actually, that was a question that someone had asked me to bring up during the interview today, is how can we, how can we I don't know what the word is, like how can we tell that ChatGPT is going to give us accurate information? And I think that this was coming more so from like a clinical perspective than a marketing perspective. So I'm not sure, I'm not sure that that's even something that you would, would be familiar with. Like people going to ChatGPT for example, instead of web MD to get information about their symptoms, . And then what are we doing or how, how can we intervene perhaps if they're getting inaccurate information?
Tara Trottier:
Yeah. So that's one of the limitations of ChatGPT. Sometimes it doesn't understand context. Also it's, you know, pulling from the internet and the reality is there isn't always accurate information out there. So when you are using it in that way, you do run the risk of potentially sharing misinformation. But just being on the receiving end of it as well. So I would caution folks to not use it in that way. It's actually really interesting. My business partner, Megan, her cat recently was ill, and she like put the symptoms into ChatGPT to see kind of what it might spit out at her and like looking at what might be wrong or what might be going on. And it was inaccurate , it was wholly inaccurate. Mm-Hmm. It, it did not say what the vet said.
Tara Trottier:
And I think that that's just a really great example. In the same way that we shouldn't maybe be using Google in that way. We can't use ChatGPT in that way. We don't recommend it using it in that way. And we also have to do our due diligence. We have to take responsibility over specifically we're, if we're having it make content for us what we're putting out, we have to do our due diligence. We have to review and edit and revise and fact check. And it is limited. The good news is it is this technology is the worst that it will ever be today, , it's always learning, which I know is scary for some people. It's, it's the worst set it'll ever be today. So it's continually improving and maybe we'll get to a point one day soon where it will be accurate and we can rely on what the output is. But I think right now we just can't.
Dr Danielle:
Mm-Hmm. . Yeah, that's a great point. Thank you. And this relates to something else that someone asked in the comments of a post I had made on Facebook today. In preparation for time together, this question is if there's any reason that someone in the health and wellness industry shouldn't use ChatGPT I think I think you've kind of answered it in a different way, perhaps. Are there any other things, any other reasons why someone in the health and wellness industry shouldn't use something like this?
Tara Trottier:
I don't think so, and I think I am definitely in the camp that we should be using it. I think it's really useful. I think it's a great tool. I think we just have to be mindful of the applications. Something that I've seen recently as well was that I, I've seen a course being sold where people are using it in clinical work. And for me that is something that I don't wanna touch just because I think that it's potentially unethical and also ChatGPT is just so limited at that at this point in that way it doesn't replace a human and it doesn't replace a subject matter expert and a clinician who has studied and has worked in their field and, and, and, and
Dr Danielle:
Yeah. Yeah. interestingly, you know, we can Google symptoms, but the symptoms are not always googleable. And there is a very intangible aspect that is at play when a clinician especially has years, decades of experience. Sometimes they've seen something once or twice before, but just having seen something that's not common or is unusual once or twice before it, it allows you to easily identify it when you see it again in the future as like, oh, I've seen this it's this, it's this condition or this set of symptoms, you need to do this. And yeah, I don't, I don't know that that, well, at least not now. , I don't know if that's replaceable by AI technology.
Tara Trottier:
I don't think so. And so I think it just gets to be a tool that we leverage in order to make parts and pieces of the work that we do easier, more efficient, et cetera.
Dr Danielle:
This is an interesting question from a friends that I went to high school with actually. She says, how accurate, I'm really jumping topics here, bear with me. , how accurate are the calculations for macros and appropriate meal planning through ChatGPT? Okay, so this is related, but also not related. You can see like people are, people are kind of curious about using a platform like this to get really specific information. But this I think relates to what we've been talking about because you know, you're, you're talking about limitations and like you're using ChatGPT for your purposes and your business to create marketing content, right? And not for clinical advice. So do you have any further thoughts, I guess on hmm, what the limitations are for use right now, at least in regard to a situation like this where someone's going to apparently use ChatGPT to get calculations from macros and meal planning?
Tara Trottier:
Yeah, I think that's a really interesting use case and I can actually speak a little bit to it. So I don't know how accurate it would be. I think that's something again, that you would have to do your due diligence on and fact check after. However, the applications for like real life personal stuff like this, it is so interesting. So Megan, my business partner was going on a girls trip weekend trip and they rented an Airbnb and had to buy groceries. So what she was actually able to do was use ChatGPT to create the meal plan. And it of course can pull recipes from the internet. It could organize the grocery list, it could manage some of the dietary restrictions. So there were folks in the group that were gluten-free, vegetarian, and I think there was a couple other dietary restrictions and ChatGPT actually provided options for everybody in the group.
Tara Trottier:
And by splitting the grocery list appropriately, she didn't end up with like 10 heads of garlic to take home at the end of the weekend. Right? And so in the case that you're talking about, is it going to be accurate and is it going to give you specifics? Maybe, and it might be okay, but I think it's the same as using something like MyFitness Pal, right? Just because the data is already inputted in there doesn't mean that it's accurate, right? It could have been user generated. And so it's something that we do have to be mindful of when we're using these things that make our life easier. Sure, it's easier to use the macros that have already been inputted into MyFitness Pal, and we wanna make sure that if we're serious about those calculations and what we're putting into our body, if that's important to us, we're gonna wanna look into it further, right?
Tara Trottier:
We're going to want to make sure that that's accurate. So I think in that way this is similar. And again, it's pulling information from a place where it's so vast, it also doesn't have super updated information. So anything that has been that has happened or has existed on the internet past 2021, it's not ChatGPT is not pulling from that data. So it's not great for things that are like current events things that have happened in recent history, new ideas, thoughts, and movements. It's not going to necessarily capture that when you're using it, if it's relevant to your output. So that's something to be mindful of too. But I think if we can experiment with what it can do for us, depending on what we like, depending on our use case, right? Mm-Hmm. it really gives us the opportunity, I think, to to explore its use and also find new ways that it can improve our lives and different ways that maybe we hadn't thought of previously. So I can't answer the question for sure. I haven't used it for that purpose, but I think it's really interesting and I think that it will continue to improve over time and maybe at some point you could just trust what it spits out at you mm-hmm. . But I would be really mindful right now if you're having it create, you know, that meal plan and those calculations for you.
THE BEST AI PLATFORMS AND HOW TO GET STARTED
Dr Danielle:
Yeah. Okay. Cool. So someone else asked about the, the options in regard to AI platforms, the options that are available already, even at this point. How do we know which are the best trained, which are the least biased, which makes sense for us to utilize for different purposes, perhaps?
Tara Trottier:
Hmm. We don't . So I think, again, kind of what I talked about earlier, there are some that are specific to marketing. However, what I found in their use is that they may be limited in what they output and there may be limitations in the tone that they can produce. So I would say ChatGPT right now is your best bet to play around with in all areas. There may be some that pop up in like niche specific groups. I'm kind of thinking about the example that you just brought up about the macro calculation. Maybe that's something that exists in a really niche market and maybe that would be a great tool. I don't know. I'm sure we're gonna see lots of that popping up over time. And my advice would be just to try them on, see what works for you, do your due diligence so that you can see what is accurate based on what you're using it for and what you need it to output for you.
Dr Danielle:
That's my next question for you is for someone that's interested in trying this out, for example, and just kind of seeing what it does and if they feel in alignment with using it further from that point, where do they even go? Where do they start?
Tara Trottier:
Yeah, so I would, like I said, start with ChatGPT. So you could go to open ai.com, there'll be a button on there that says try ChatGPT, you can sign up. You can even log in with Google. So it's nice and easy if that is what you wanna do. And what I would suggest that you do is start with telling it about yourself. If you're gonna be using it for business and marketing purposes, I would also start to train it on your business. So the really cool thing about it is that it gets better over time. It gets better as you use it. And I would really encourage folks to capture like some heart-centered stuff about who they are and what they believe and dump that in. So what we like to do, we call it empathetic end notes. We work with a lot of mental health therapists.
Tara Trottier:
And so what you can actually do is yeah, just sort of have almost this like verbal vomit. We like to do it in like a talk to text format. So you can use the notes app on your phone, you could use a Google Doc, whatever. And just dump into it your thoughts, feelings, beliefs, opinions things that you believe to be true and talk about your work, talk about the basis of your practice, those types of things. What you can then do with that is dump it into ChatGPT so that it begins to understand not only the work that you do, but who you are as a person, as a human and a clinician on top of that. Then you wanna feed it like the basic stuff too, right? So you would talk about the name of your practice, your credentials.
Tara Trottier:
You might talk about your ideal client and target market. You may talk about the services that you offer. If you run a multidisciplinary clinic, you might talk about some of those things. So it really is just about giving it enough information to be able to do what you want it to do. And then, like I said earlier, you can dump in some writing samples that are like, so you so on brand that really capture the essence of what you're doing. And again, this doesn't have to be business, but it's like, you know, almost like checking the boxes and then adding that like human piece of who you really are and what you believe. Seems to be sort of the formula to get it to do what you want, but you can have it analyze things that you already love that you've created and it can just help you make more of it.
ADDRESSING FEAR OF AI
Dr Danielle:
Mm-Hmm. . Okay. So one of my last questions for you is the most controversial question . I just had a conversation yesterday actually with someone. We were talking about the interview today and artificial intelligence in general with our limited scope of knowledge about artificial intelligence. And she was like, Hmm, I don't know. I'm not sure I'm really feeling this. And I was like, yeah, I get it. Also I think at the invention of radio, possibly electricity, the telephone, television, movies, social media, the internet before that every said along the way, people have said this is going to be the destruction of humanity. And I've heard people also say that about artificial intelligence in general and platforms like ChatGPT this is going to destroy our culture. It's going to be the end of humanity. We're going to become, we're all going to become taken over by robots . And I giggle and there's also a part of me that's like, Ooh, gosh, what if that's true? So what are your thoughts? How, what are your thoughts? And then also what, what could you offer to someone that's feeling a lot of fear about Yeah. Technology.
Tara Trottier:
So first I would say to you, that is so valid you know, it is, it really is because we don't know, maybe robots are gonna take over the world you know, total Roomba domination unplug your robot vacuum before you go to sleep tonight. No, but I, and I I say it lightheartedly it, the fear is valid. And I think that it is a real concern. Like I was mentioning to you before we went live today. One of my clients sent me an article over the weekend about how yeah, that's a, a real concern. You know, we've heard calls and there's been petitions that powerful and important people in the world have signed for, for companies to halt development of this technology for six months. That's very real. And I'm definitely of the mind that this is a tool that I want to explore.
Tara Trottier:
I'm somebody who's really excited by technology. I work with a lot of clinical content creators who are influencers, right? They are using social media to reach more people to make an impact. And I think that that is really important work. There's always two sides right to every coin. And so I think in the case of social media, I'll speak to that because it's really like part of the work that I do. We can be fearful of it and we can look at all of the negatives and we can sort of operate from that place of fear around it and not get online and not put our work out there and not make an impact. And I think that that doesn't serve anyone. I think it's more important to take that fear along with you and put your work into the world because it's important and it's going to impact people.
Tara Trottier:
You have this insane tool, right? To connect in ways that just simply are not possible in a traditional one-to-one private practice model. That's just the reality. And I don't think that we should be doing clinical work on social media. That's not what I'm saying. It's simply a tool to help people and impact lives in a different way. And I think that the conversation around AI, I kind of fall into a similar camp on that as well. I really do believe that it is a tool that's allowing me, myself, right now in practice to do work that is still aligned, put out content that is still aligned, right? That still supports my mission is on brand, is in alignment with who I am, is helping me build those relationships, and it's saving me time and giving me more capacity. So I'm somebody who's really excited about it.
Tara Trottier:
I had also mentioned to you before we went live, and this might be too meta for some people listening, I am someone who's excited by like wearable technology, augmented reality. I would love to put on a pair of glasses one day and have it like, keep up with my brain and be able to you know, handle a million ideas a minute. I'm definitely somebody who is very creative and I'm always, you know, moving faster than what my hands and my mind can create with me. There's always new things dropping in here. So for me to be able to, like I said, it's really for me less about the time and more about that capacity that it's able to save, to be able to get some of that capacity back to pour into other areas and other things or to pour into my family or, you know, step away from work and to be able to do the things that I want to do and live and lead a fulfilling life that's valuable.
Tara Trottier:
So while I think the fear is valid, and I do believe that this isn't for everybody, and if you're someone who's listening who is just simply not on board, that's okay. Right? There's room for the totality of it. It can be scary and awesome. It can be not for you and for someone else, right? And I just think if you are someone who's excited about it and is curious and wants to explore, I encourage you to do so. But when and if you discover that it's not right for you, also feel validated in that choice too, and, you know, stick with that. It is one of those things that I think is gonna continue to be polarizing, and I hope that the impact is overall positive, but then I also think about, you know the advancement in technology around like deep fakes and things like that. And, you know, the negative impact of these technologies is very real. So I never wanna minimize that. And for me, on an individual level, it feels exciting. I hope that systemically there can be checks and balances, legislation put in place so that we can protect vulnerable populations so that we can protect, you know, people who are being taken advantage of with this technology. And I'm really excited about it at the same time. So there's like a lot of both and happening for me in the conversation.
Dr Danielle:
Yeah. And I also anticipate, you know, some of the objections from people because I, I am like a, a part of the community, if you will. I, I'm just like all of our listeners and I'm right there in the trenches with them. I know what they're thinking and how they're feeling. And I, I can reflect back to anyone who's feeling like, oof, I don't know about this technology. Chances are you're already engaging with and utilizing technology that just a few years ago, someone else was like, oof, I don't know about this technology. Whether it's an aura ring or, you know, a Fitbit or an Apple Watch or the list can go on and on. There's so many things now that we have available and, you know, I don't have any wearable devices by like conscious choice, but I do see a lot of people in our community that are using them, and I'm like, awesome for you, not for me, not right now. Although I'm actually on the verge of possibly changing my opinion on that. So we'll with me in about a month, have made a decision .
Dr Danielle:
So yeah, I just, I just want to remind everyone, like, it's really easy to get back up in the fear of, of new things, of changes in our culture, of changes in technology. And there's, I think in some ways sources that stimulate that fear on purpose. And yet, like we continue to move forward as a society, despite all the things that we've been afraid of over the last few years, here we are, we're still, we're still here, we're still doing it and we've made it, and we'll continue to make it for I think, a lot longer as well.
Tara Trottier:
Totally. And I think too about when you're, when you're talking about this, there's AI, AI is so pervasive in so many areas of our life. So you know, when you log in to a website and there's a chat bot that's ai, and we tend to really not like chatbots, which I think is fine. They definitely don't do as good of a job of customer service as a human does. But then I also think about like Alexa or Siri, and I personally am someone who dabbles and really loves the reminders and the support and to be able to set timers and, and, and the list goes on for me. But it's everywhere. You know, your, your bank is using it to protect you against fraud. Like it is so pervasive. And so I think just really also educating yourself and recognizing all of the areas in which AI is already a part of your life that you do love and appreciate.
Tara Trottier:
Right. That is useful for you because yeah, there's, there's definitely two sides to the coin. There is both the good and the bad. And being able to hold the totality of that I think sometimes is challenging. And I love being able to hear other people's perspectives. I love hearing that you're not totally sold on wearables, but maybe you're on the fence. And I think it's really cool just to be able to open up the conversation with the people around us and hear those and, and receive those different perspectives. And also, you know, lean in and do our own learning in that way as well.
Dr Danielle:
Yeah. Yeah. Thank you for being open to having that conversation. Okay. So for people that are listening who want to learn more about you and what you do, where's the best place for them to go?
Tara Trottier:
Yeah, so you can find us over at, on Instagram at thestandouttherapist, and you can also check us out online and thestandouttherapist.com. And we've actually got a free resource related to ChatGPT up there right now for you. So if you wanna snag that, you can share your information and we'll get it over to you.
Dr Danielle:
Awesome. Well, Tara, thank you so much for being willing to come on and talk about this today. I think that you know, probably a year from now we'll get to have another conversation, like an update , and talk about what's changed and how things are going.
Tara Trottier:
For sure. Thank you so much for having me.
Dr Danielle:
You're so welcome.
Dr Danielle:
Hey, thanks so much for joining me for today's episode. If you love this podcast, and be sure to join our free community, the Health and Wellness Practitioners Group over on Facebook, where you can continue the discussion and get to know other people in the community as well. We're a group of chiropractors, natural paths, acupuncturists, midwives, doulas, massage therapists, mental health therapists, counselors, nutritionist, and a list goes on. So come join us, get to know other people, build some personal and professional relationships. You can find the group by heading to drdanielleangela.com/community and request to join the group. I will see you inside from there.