Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger

In deze clip vanuit de livestream tijdens #DAC19 spraken Guido en Bart met Matthew Niederberger van Tagticians en Prolet Miteva van Autodesk.

Show Notes

Prolet's session at #DAC19:
Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advanced modeling you embark on is already on its way to being a product. The only part missing is you treating it as such. Move from data projects to data products and take the next step in moving your company and yourself forward. 

Partners:

• Effective Experiments: effectiveexperiments.com
• Convert: convert.com/features
• Online Dialogue: onlinedialogue.nl
• Braingineers: braingineers.com

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.

DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.

Creators & Guests

Host

Guido X Jansen

As a cognitive psychologist and award-winning CRO specialist, Guido has worked with global e-commerce companies such as eBay, Heineken, Sara Lee, ING, Randstad, Sanoma and Jacobs Douwe Egberts to turn their data and insights into continuous business growth.

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