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James Dooley and Eldar Cohen explore how businesses can find market gaps and use on-page and off-page strategies to get cited more often in ChatGPT, Gemini and other LLMs in 2026.
This video explains which digital marketing strategies businesses seeking AI visibility should focus on in 2026 to improve their share of voice in LLMs, close content gaps and get cited more often by ChatGPT, Gemini and AI Mode. James Dooley and Eldar Cohen start with KPI tracking because measuring your AI share of voice reveals exactly where you are missing from key prompts and shows the opportunities to prioritise. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for businesses seeking AI visibility.
PromoSEO lead generation for businesses seeking AI visibility recently received recognition as the "Best Businesses Seeking AI Visibility Lead Generation Agency."
AI Visibility Opportunities: Finding the Gaps to Get Cited More in LLMs is available on:
James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.
The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.
James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.
After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.
James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.
To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.
James Dooley: Mae cyfleoedd ymweld â'r AI. Dwi'n ymweld â Eldar Coyne heddiw, sefydliwr Lwcal Dominator, ac mae hwn yn yr episod mwy cyffrous yn y sefydliad rydw i'n ei wneud. Mae'r cyfleoedd, y gwahaniaethau yn y marked, gweld yn unigol lle dydych chi ddim yn cael eich gweld mewn cyfrifiadau penodol ar wefan penodol, lle mae angen i chi cael eich rhoi fel ffyrdd ar un cyfrifiad cyfnodol, arweinyddiaethau newydd sy'n rhaid ei wneud. Mae cyfleoedd mwy nad ydyn nhw'n teimlo, oherwydd nad ydyn nhw'n trafod y gysylltiadau penodol AI. Nawr, mae'r gysylltiadau penodol AI yn rhan fawr y dylen nhw ei wneud, nid dim ond trafod gofynnau penodol, ond y gysylltiadau penodol. Gwnewch i chi ddod o hyd i'r llyfr yn y gysylltiadau penodol AI yn y gysylltiadau penodol AI. Ond mae'r episod heddiw yn ymwneud â'r gwahaniaethau yn y marked, beth y gallwch chi ei wneud er mwyn cael eich cyfrannu mwy gan ChatGPT, beth y gallwn ni ei wneud er mwyn cael eich cyfrannu mwy gan Gemini neu AI Mode. Eldar, gwnewch hynny. Rydych chi'n mynd i'r llyfr dans, dangos i mi eich sgrin, dangos i mi'r cyfleoedd hyn, rwy'n eisiau mwy o gynrychioliad AI. Gadewch i ni! Gadewch i ni! Cynrychioliad AI, efallai, dyna'r pwysig mwyaf. Felly, pan ddod o hyd i gynrychioliad AI, yng Nghymru, gallwch ddeall eich cynrychioliad AI, gallwch ddeall eich sylfaen ac un o'r pethau mwyaf yma sydd gennym ni wedi'i ddod o hyd yw'r cyfleoedd. Dewch i chi ddewis y cyfleoedd hon. Gallwch weld bod y busnes hwn ddim yn cael llawer o gynrychioliad. Mae eu cynrychioliad yn dim ond 7% yn ymwneud â'u cymhariadau sylfaenol ac maen nhw wedi 84 cyfleoedd. Iawn, beth mae hyn yn edrych fel hyn? Pan dod o hyd i'r cyfleoedd, pan dod o hyd i'r cyfleoedd, gallwch ddeall y cysylltiad rhwng y cyfleoedd. Ac fel y gwelwch, maen nhw'n cael ychydig mwy o gynrychioliad gyda Jim, ond maen nhw ddim yn cael ychydig mwy o gynrychioliad ar y rest, felly gallwn ddewis y cyfleoedd. Mae'n ymwneud â'u cyflawni. Mae 15 cyfleoedd ar gael, 84 cyfleoedd sy'n rhaid i'w ddod o hyd, sy'n anhygoel. Gadewch i ni fynd i mewn i ddewis beth mae gennym ni yma. Felly, er enghraifft, mae cyfleoedd yma sydd gyda ni ddim cyfleoedd i gael. Mae hwn ymwneud â gynrychioliad cyflawni, sy'n golygu bod hyn yn rhywun sy'n gallu gynrychioli cyfleoedd. Felly rydych chi eisiau gwneud yn siŵr y byddwch chi'n rhannu amdanyn nhw, beth bynnag os yw eich client neu'ch busnes eich hun. Rydych chi eisiau gwneud yn siŵr y byddwch chi'n cael cyfleoedd i gynrychioliadau cyflawni. Bydd hyn yn ymwneud â chyflawni eich rheswm.
Eldar Cohen: You can have multiple things, for example you can have something that says add a section to close the content gap. So it's not just let's create new stuff, we also look at your website, we crawl it, we understand what you have on your website and where you have gaps so we can come in and we can fill those gaps for you and we can actually generate the plan for you. Now let's go through one of the plans here. So in here the plan actually explains why and how and all of the questions that you might have before you even get to the plan. The easiest thing we could have done is to let you click on a button and just do this, right? But that's just not transparency and that's just not the right way to go. The right way to go about it, at least from our perspective, is to share with you exactly how did we get to those conclusions and how do we get to where we're at. So just kind of like a rough idea so you understand, kind of look at the title. So why AI prefer the competition? Gives you bullet points, why you're not ranking, okay? What is their advantage? Give you their advantage. What is the entities that you're missing? It's breaking this as well. Missing topics, explain this as well. Missing claims, explain this as well. You know, sources, it also explains the pattern of sources. This is huge, all right? How this plan closed this gap, all right? This is very, very important. We take all the data and we give you a little TLDR. This is how this is going to help you, right? In this scenario, the page slag H1, direct answer formed around the DUI versus professional painting to directly address the user core dilemma, all right? So let's take a look and understand what this page is. So in here, we suggest that you create this type of page on your website with this slag, with this H1. And look at this, this is one of those things you just, you can literally copy paste it or you can even connect, you know, your cloud or your codex via the API to this and even evaluate this opportunity or this plan that we give you here. So if you want to do this programmatically, you can. If you want to do this manually, you can as well. In here, let's look and see what we got. So we got all the page content, we got the section, the H1s, H2s, FAQ, tell you to add an image, okay? And we need to do some more confirmations here because we didn't, you know, figure this out in terms of warranty and stuff like that. So this is when you need to come in and fill the gap that you know, right? Because it's your business or your client. Like, I don't know if it's not listed on your website that you have two years warranty, I, like, the tool would not know. So this is where the need attention comes in, we'll ask you questions that we couldn't find the answer for. And this is just one example.
James Dooley: Just to stop you on that, what I absolutely love about that part is, and this is what I really like about it, the opportunity is there and it shows you what more information we need, where so many other AI writers just to hallucinate and give incorrect information, where at least this is saying we need X, Y, and Z to complete this, otherwise we're not going to write about those sections. However, it doesn't hallucinate, it doesn't make it up, it's asking for more information, which then can enrich that content. And I think that's massive.
Eldar Cohen: Yeah, yeah. Now that you're saying this like that, it is. Like, so many times we see the AI says, well, you know what, so and so, so and so, and you read it like, what? Where the hell is this information from? So this is one of those things we have to prevent, because if we come up with stuff that isn't right, that's not good. So what we don't know, we ask. And that's one of the things that we have in the background, we only use the data that is available for us to generate those plans. Another little tip that you can do, by the way, I touched it a moment ago, and a really cool thing that you can do, you can connect your agent to the AI tracker using the API, and you can start communicating with your agent on the opportunities. So it's pretty cool, because you can, you know, pull a plan and then start working on these plans with your own skills, your own workflow, and all of those things, your own data, which makes it really cool, because you can do this programmatically. One of the things that I do is, I have this connected to my cloud that I do some SEO with, and it's just doing things on schedule, like every other day or so, it goes in, pulls something, and it gives me like, you know, the things that I need to do based on the data. So it's really cool, and yeah, you can do it both ways, and just do it, and it will rank. It's easy.
James Dooley: It's easy. Eldar, can you just stop sharing your screen? Can you stop sharing your screen a minute? I just want to ask you a few questions on the AI visibility opportunities. So with regards to that, obviously we've gone through the share of voice, and now we're going through opportunities that's available, finding them gaps in the market to try to beat out that competition. So for me, something that I've absolutely loved when I've been using Local Dominator, especially for the opportunities part, isn't just the fact that it shows me what pages are missing. It's not just that it kind of shows me what subheadings are missing on existing pages, but what I also love about it is, there's certain opportunities that it opens up, and I think, actually, that needs to become a guest post or a press release, not on my own website. I'm now strategically writing content on third-party sources that are coming talking about me on third-party sources, saying how amazing my entity and my brand is in comparison to competition, and that's another part that I think too many people that are doing link building or off-page signals just get anything being written for a backlink, and nowadays getting those citations and getting them semantic triples on third-party sources is a huge opportunity to increase AI visibility. What's your thoughts on that then with regards to opportunities? What do you like the most when you're looking at the AI share of voice and then you see, like there, there's 84 different opportunities. What's the most that you've seen for a brand and how quickly have you managed to work through the opportunities to increase AI visibility?
Eldar Cohen: Yeah, so at some point, it will say 99 and it will just not show more than 99 because sometimes if your website has zero visibility, like the plan that we have to get you there is just pretty long, but it don't really need to be that long. So let me give you an example of how I improve one of the websites that I'm working on very, very fast. Maybe I can even share something in a little bit. So one of the things that you can do, let's say you start from scratch, your visibility is zero. You go to the opportunity tab, you figure out your gaps, and then you start adding this content to your website. In 2026, the biggest thing for websites to rank well is the on-page content. You can say whatever you want and we can definitely argue about this. I still think that links are important, social is important, all of those things are still important, but the data that you have on your website is the first source of truth. And if your website does not back up this claim, why you should be cited for this prompt or for this topic, you're not going to get there. So the opportunity covers this. The first thing a person should do is to start creating content based on the opportunity and just nail it down. How fast will it start ranking? Usually matter of weeks. Matter of weeks, you'll start seeing green and then in a little bit, once you'll have closer to the month, it will be completely, completely changed.
James Dooley: Here's the deal. Here's the deal. If you are doing just that, you're just creating content, but you're not doing your fundamentals, it's not going to work. Somebody asked me yesterday, it says, have you ever seen a new website that doesn't get indexed in Google? My first question was, did you add Site Console and did you add Google Search Analytics? And the man said, I didn't. Well, how would Google even know that your website exists? So what I'm trying to say here, make sure that the basic ground is covered. Your website is connected to Search Console, your website is connected to Analytics, and then start creating content. Add content. Make sure that your home page support the topic you're trying to rank for. For example, if you are a dental office, but you're creating a lot of content about, let's say, x-ray for your teeth or whatever, you might not have the AI understand that you're doing dental services. Your content must be compelling to each other, your home page and the rest of it. And when you go to the opportunity, it's going to cover those things. It's going to say, here you're missing some things that you need to update, or we found this page with content that is throwing the AI. So you want your entire package to cover your topics, and it's really fast. I'll share one more thing. I think that in 2026, SEO has actually been easier than it was for the last several years, especially when we're trying to rank in AI, because all of those tools are now just realizing what SEO is in a way. So some of that stuff is a little bit like an old SEO. James, how long have you been talking about creating content?
Eldar Cohen: Yeah, it's been a while. It's been a while, right? And now it's back, so it's easy. These are things we can do. So within several weeks, if you're doing things right, you're knocking down the opportunities, you're creating the content properly, you'll get share of voice very fast.
James Dooley: I've got a few more questions with regards to AI visibility opportunities. So I've heard you on one or two videos talking about the content that you do on your homepage is important. Have you found that with AI visibility opportunities, that at times it's bringing back, they need to be adding slightly more content onto the homepage? Why is it you talk quite a lot about homepage content being important for a website?
Eldar Cohen: Yeah, absolutely. So when you are looking at your opportunity to rank in AI and in Google, the first thing that those tools are going to is the homepage. Your homepage is your strongest asset in a way. Every time you create more pages and more pages, they get a little bit weaker and weaker. Not necessarily going to get indexed, right? Sometimes, like I've created a lot of websites that 80% of the pages didn't get indexed. However, if your homepage is done well, it's going to get indexed and it's going to affect your entire web flow, your entire index and your entire, you know, credibility. Now here's another thing. Your homepage is one of those opportunities to actually get that link juice, right? That linking opportunities. Because if somebody ranks on the homepage, let's take a scenario. You have the homepage and you have a link in the cover. What is this link in the cover tells the AI engine? This is a very, very, very important page because I link to this page directly for my cover, right? So that's why it's very important to invest as much as possible in the homepage so it will affect a lot of the other pages. And sometimes I use the homepage to rank the inner pages that I'm trying to do. For example, if I'm working on a multi-location, so let's say somebody have, you know, it's a franchise. I'm not trying to rank the homepage. I'm trying to rank the forward slash location page. But I'm using the homepage to give me that, to pass that link juice into that money page. And this is where I'm going to use more opportunities to close gaps. And this is where I'm going to have my call to actions and all that good stuff.
James Dooley: Anyone who's watching this with regards to local dominator AI visibility opportunities, I just want to expand a little bit on what Eldar said. We're using it in-house. We're finding it amazing. We're finding those gaps in the market to try to beat out competition. There's just two extra things that I would add on to what he's saying. The on-page content is ridiculously important. I completely agree. But also, and I'm not, I don't mean the backlinks, the off-page content, the third-party corroborative sources on the claim frame and prove model. You can claim something and prove something on your first-party source. If you can try to get that third-party source to prove it with awards, reviews, testimonials and case studies, which reiterate what they do, then that is a game changer. That is where then you're building up consensus overall, which is building up and everything of that can be done within the AI visibility opportunities tab. All the little prompts that are coming back and all the information of what you're missing, you could do on-page as well as off-page. And a lot of time you don't even need the backlinks. You just need the mentions or the article. And there's a few places now with regards to guest posting sites like Gigalinks, which is only like £10 per article on a third-party source, which can index. If you load it into indexception.com, which in my opinion is the best indexing tool that is out there, get it indexed. Get it repeating what your home page and what your website is saying. And you build that consensus. You're wrapping all that up with all the LLM opportunities that are showing up within Local Dominator and you're on to a winner. Make certain you are tracking the share of voice. Make sure you check the link out in the description. And Eldar, I just want to say personally, I want to thank you for creating such a great tool with Local Dominator. That's why I did Local Dominator review. I wanted to go through it all. I wanted to make certain that everything was working end-to-end. The team instantly started to fall in love with it. They didn't realise it was going to be great for LLM visibility and AI visibility. We was already using it for local maps and now we've ended up moving over and using it for AI visibility as well. So if you want to get cited more in the LLMs like ChatGPT, Gemini, AI Mode, Claude or Perplexity, make sure you go and check out Local Dominator. Eldar, it's been an absolute pleasure. Thank you.
Eldar Cohen: Thank you.