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Feeling overwhelmed by your family's daily grind and looking for a way out? Welcome to "Dig the Well," the podcast that empowers you to build the life you deserve. Your hosts Vikki and John are top earners at Neora. Vikki is a # 1 best-selling author and John is a retired Los Angeles Police Officer. Together they’ve navigated family challenges, raised successful kids, and achieved financial freedom.
In each episode of "Dig the Well," they dive deep into the strategies and mindsets that can help you break free from the constraints of the traditional 9-5 lifestyle. They understand the unique challenges faced by stay-at-home moms and families who are juggling multiple responsibilities and struggling to find balance. Their mission is to provide you with the tools and inspiration you need to create additional income, gain more family time, and ultimately, transform your life.
Throughout their journey, they’ve had the privilege of working with renowned figures like Jack Canfield and Jeff Olson, whose wisdom and insights have greatly influenced their path to success. They’ve also celebrated significant milestones, such as raising two valedictorian children and supporting their son, an Olympic weightlifter on Team USA. These experiences have equipped them with valuable knowledge and practical tips that they’re eager to share with you.
"Dig the Well" is more than just a podcast; it's a community of like-minded individuals who are committed to personal growth and financial independence. Whether you're worried about your family's financial security, longing for more quality time with your spouse, or simply seeking a way to reignite your passions, this podcast offers actionable insights and real-life stories that can help you achieve your goals.
Our mission is to inspire you with the belief that if we can do it, so can you. We want you to feel empowered, educated, and ready to take control of your future. By tuning in to "Dig the Well," you'll gain the confidence and knowledge needed to break free from the daily grind and create a life full of possibilities.
So, if you're ready to transform your family's future and discover the greatness within you, join us on this journey. Subscribe to "Dig the Well" and start building the life you deserve today!
This is the EWN Podcast Network.
John:Ever wondered how you could turn your side hustle into a full time gig and spend more time together?
Vikki:Hi. I'm Vikki, a number one best selling author.
John:And I'm John, a retired Los Angeles police officer. Welcome to dig the well, where we help couples navigate the world of business.
Vikki:We've been married for thirty five years, and because we built a successful side business, John retired nine years earlier than he originally planned from the Los Angeles Police Department after twenty five years on the job. Now we spend more time together, and we want to help couples like you do the same.
John:Join us as we help you overcome common obstacles, and we show you how to make extra income without sacrificing family time.
Vikki:Ready to dig deep and build your well? Let's get started. Well, welcome. Welcome back to Dig the Well podcast. So energized and really excited about today's episode.
Vikki:I've got a very special guest, with us today, a fellow entrepreneur. And you guys have noticed that a lot of times, when we interview other people, it's just me. And then sometimes it's just John. So we kind of have fun playing around who gets to interview. That way, we don't step on each other.
Vikki:That's what, happens in marriage sometimes. I'm interrupting, and I and I have a bad habit of that. And so I love just getting our guests just for me. All for me. So I'm about to introduce an incredible entrepreneur, one that I've gotten to know through a speaker network, but also online.
Vikki:And she's in my state, but in Northern California. And most of you know we're in Southern California. And if you also know anything about California, it probably should be two states. It's very long and tall. And, and and it's just interesting how both state both sides, NORCAL and SoCal, are so different.
Vikki:So but maybe we'll end up talking about that, maybe not. But really excited. So I'm going to read Katrina's bio for you guys so you know all of her specialness that she brings to the table. So Katrina Sawa is a sought after business coach, international speaker, and book publisher. Known for her direct, humorous, and inspiring style, Katrina delivers actionable insights that leave audiences equipped and motivated to take their businesses to the next level.
Vikki:With twenty five years of experience, she has helped thousands of business owners level up their confidence and pricing. Oh, that's a good one. That's important. Confidence and pricing, simplify their marketing, automate operations, and build sustainable revenue streams. And you know at Dig the Well, we're all about multiple income streams.
Vikki:So I love hearing that, Katrina. As the founder of Jumpstart Publishing, Katrina has also guided over a 150 entrepreneurs through the process of becoming a published author using books as powerful tools to boost their visibility, credibility, and their business. So drum roll, please. Help me welcome my friend Katrina Sawa. Yay.
Vikki:In the crowd, it was a while. Welcome.
Katrina Sawa:Thank you. Yeah. I'm happy to be here.
Vikki:Yeah. I'm excited that you're here. And I and you you may or may not know, but I am a published author, two time number one best selling author. Yeah. Two two.
Vikki:But I I know how important that is. So, you know, I'd love to lead off our conversation with that, how you are a book publisher and how you help people basically monetize their message, make more money. I'd love to hear more. Tell us about about that.
Katrina Sawa:Yeah. Well, it's funny. I've been looking at my background compared to your background. Background. It's like, mine's really busy.
Katrina Sawa:I'm I'm one of those gals who writes really long emails because I have a lot to say and can't do just simple anyways. So, my background has to be kind of busy too just because I like so much stuff. Yeah. I never wanted to become an author, which is so funny that I now have 22 books. Like, I know.
Katrina Sawa:Right? It's kinda silly. But because I was like, why do I want to sell something for 20 or spend so much time creating something that's $20 when I could sell a $200 thing, a $2,000 thing, or a $20,000 thing? Business and marketing brain just did not compute with that logic. And so, until I started going to more workshops in masterminds, I was seeing friends get on more stages because they had a book, or getting on TV because they had a book, or all the things.
Katrina Sawa:Right? So Yeah. I'm like, ah, use it as a marketing tool. Got it. So, that's what my brain did.
Katrina Sawa:And then, like, within five years, I want to say, I was a author, a co author in three different compilation books early on. That was before I wrote my own full book, one of them. And, because I was still building the business. So, as a business coach and a book publisher, I tell people that are writing books, unless you have a smooth running money making business or you have a career and you have consistent income, please do not stop and write a book, or you will not be able to pay your bills. I guess you might.
Vikki:Totally. Totally. Hashtag truth. Yeah. Right?
Vikki:Yeah.
Katrina Sawa:So just wait. Or do a chapter in a compilation book. There's so many people out there doing compilations. I know of, like, half a dozen. So I can connect people.
Katrina Sawa:It's easier. It's faster. Somebody else does all the work. You do promote it at the end, but you write one chapter. It's like a long blog post.
Katrina Sawa:So that's the easier way to get published in the beginning, and then you have time to figure out what it is you're writing and get a plan for books.
Vikki:Book Love that. I love that. So your best advice if someone has never written a book is to do a compilation compilation book. Right? Yeah.
Vikki:That's what you're saying. And then get your feet wet. Right. Yeah.
Katrina Sawa:I think so. Because you're gonna learn so much about the publishing world and the marketing of a book and all the things you might as well do it with another group of 10 or 20 authors first. And not, you know, waste a bunch of money and time doing it wrong or not learning all the things. Right?
Vikki:So Right. I think you're onto something. I hadn't really thought of it that way. I did the reverse. I did one for myself that went number one, police wife survival guide.
Vikki:Most of you
Katrina Sawa:all Yeah.
Vikki:Know. And then the second one was an e women network book Yeah. Experts compile compile I always have trouble with that word. Anybody else? Compilation.
Vikki:I try to say compile, I guess. Compilation book. And and you're right. That was a piece of cake, and I did feel good. It was just one chapter.
Vikki:Yeah. And then I was done. I love that.
Katrina Sawa:I remember when Kendra was doing that. She did them for a few years in a row. Right?
Vikki:And then Exactly.
Katrina Sawa:Stopped. But, I did my jump start your blank books six years in a row. So we had, it looks like a big line, but the goal is jump start your blank. And then the
Vikki:author Oh, you.
Katrina Sawa:Tell it what they help people do. So jump start your money if you're a money coach, or jump start your sales if you're a sales coach or whatever.
Vikki:Right.
Katrina Sawa:So, like, when we had 26 authors, That was really fun.
Vikki:I like that. I I don't have to get I
Katrina Sawa:did one a year for six years.
Vikki:Wow. Fantastic.
Katrina Sawa:Just kinda and then I have I have six here, all different colors. And then, that one just kinda died out, which is fine. It was ready for a refresh. So, now, I'm looking to do another one. In the meantime, I have other clients who've done them, and I've been working on other clients' compilation books their clients and their followers, and then I do all the work, and then they make money.
Katrina Sawa:You make money as a compiling author, by the way. Yeah. Yeah. Bring in the people they pay you to be in the book, and you make money. So it's a good income stream, and you don't have to do the work because I do it.
Vikki:Nice. Nice. So in the show notes, I know we're gonna have all of your information. So check there, everybody. But if they wanna get in touch with you, that would be in in the show notes.
Vikki:Right? If they're kinda curious.
Katrina Sawa:Jumpstart Publishing is the website for that. Jumpstartpublishing.net.
Vikki:Love it. Yeah. Got it. Yeah. Great.
Vikki:I didn't even know that. Now I've heard you know, I have not made a ton of money off either one of my books. I've always been told, you know, as an author, you're it's not a moneymaker necessarily, but it sounded like you can make it be a moneymaker for people to the
Katrina Sawa:next step. There's certain things you have to do inside the book. Most people don't think about what to put in the book to make people come over to your website, or want to buy from you, or go and follow you, and then buy.
Vikki:Right.
Katrina Sawa:Like, one of my first books, my Love Yourself Successful book, I was in this speaker network locally here in Sacramento, and there was, I don't know, 40 people in the room. And one the day that I came and said, oh, my book just came out, one of the gals bought it. The next month, she came back, had read it, and hired me for a $14,000 coaching program.
Vikki:Wow.
John:Mean, that's
Katrina Sawa:how we make money as a book. With a book, you do that. But if your book is not set up to position you as that person to hire and isn't a really good book. I mean, I don't know. You gotta write a book good book.
Katrina Sawa:You gotta position yourself. And, you have to have ways like, if that person had bought off Amazon and not locally where I would see her again, those people may never come to my website. I might never have seen them. They might never have reached out. So there's things we gotta do for those purchasers
Vikki:Right.
Katrina Sawa:You don't meet. So, yeah,
Vikki:there's Right.
Katrina Sawa:I'm very strategic with what to put in the book.
Vikki:Yeah. What do you feel about taking the book and making a course out of it? I've also been kind of counseled to do that with my police math book.
Katrina Sawa:Yeah. You can do that or you can do the opposite. So my jump start, your new business now was a course, and I turned it into a book
Vikki:because Nice.
Katrina Sawa:I created the course first. It was my jump start your biz in ninety days. It was like a ninety day program, actually. And it was it was a $4,000 program.
Vikki:Right.
Katrina Sawa:That is now a $20 book. Yeah.
Vikki:That's amazing.
Katrina Sawa:Yeah. And so you can do it either way. Yes. It's whatever you're the whole thing about a book is you gotta just get it out faster. So, you're if you're it's easier for you to write a book, then write a book first, and then create the course from that.
Katrina Sawa:If it's easier for you to create the course, then do the course or do it live with people, then do that and transcribe it and then go backwards. It's Yeah. It's whatever easier to get it done.
Vikki:Right. However it works for you and everyone's different. Yeah.
Katrina Sawa:Monetize many different ways or repurpose the content. Of course, we wanna repurpose every piece of content we do. Exactly. Social media posts and videos, but all of these things. Mhmm.
Vikki:Yeah. And let's talk about that because I do repurpose all of my content. Do you have a specific one where you would take your book and plug it into an app or, you know, a program to repurpose? Do you have one that you love?
Katrina Sawa:No. I don't. Because I am I'm super techy when it comes to logging in my website and making changes and showing clients how to do that and doing my own emails and managing some of those CRM softwares and but when it comes to adding all these apps to do all these things, first of all, I can't stand having more apps. Like, and when I get my phone when I do my phone, some people like new technology. They'll they'll go and, oh, find the newest phone.
Katrina Sawa:No. I want the phone that looks exactly like my current phone so I have less to learn. Am. So, no, I add the least amount of apps. I mean, I have ChatGPT, and, yes, that does some things.
Katrina Sawa:And, there's a gazillion other ones. I am not the app tool techie person that's going to give you all these things. You know why? Because I don't want people squirreling. I don't want them Yeah.
Katrina Sawa:Squirreling over here with this app, and squirreling over here, and squirreling over here, and that is what I see causing way too many entrepreneurs wasted time so they're not out there doing marketing and selling, marketing and selling, marketing and selling. So they're complaining they don't have enough clients, and then they're swirling all over techy tools.
Vikki:Yeah.
Katrina Sawa:Some people are doing it well, but most people are not doing that well.
Vikki:Most don't. Right? Yeah. Absolute I I totally I'm with you on that. Yeah.
Vikki:And, you
Katrina Sawa:know, the answer to a short question. Sorry.
Vikki:Yeah. No worries. And because some people are into it, and then they'll rattle them all off for you. You know? But
Katrina Sawa:then you look at their bank account, and it's
Vikki:Right. Because they're spending so many so much money on technology that they don't even use at all. Yeah. Because there's so many that they buy. Yeah.
Vikki:I agree.
Katrina Sawa:Or it's just it's just getting distracted. It's distraction. So I like to keep it simple. Let's stay focused on
Vikki:Right.
Katrina Sawa:The revenue producing activities that we need that each of us need to do. We're all different. Yours are different than mine. Mine are different than yours. You have a podcast I don't.
Katrina Sawa:We have different strategies and things to do based on just that one simple difference.
Vikki:Right. Right. Totally. Totally. Totally.
Vikki:So now let's talk about your speaking career, international speaker. And who knows? Maybe you'll weave in some of the books, as as to how you get your speaking gigs. But what is your best tip, or how have you been successful at becoming an international speaker?
Katrina Sawa:Well, you just have to sometimes you just have to ask. Right? I mean, you have to apply. You have to ask. I literally have a bunch of screens open right now, tabs with speaker applications.
Katrina Sawa:I'm constantly applying to speak in different places. I'm seeking places. My assistants are finding places for me. I'm in a couple circles of different groups where not only can I speak at local chapters, but a lot of the people in the group are having events, and I just pay attention to that? And a lot of people, again, are too distracted and too busy to pay attention to opportunities that are that could be huge money making opportunities.
Katrina Sawa:And you can't be that busy, and you can't be that distracted to not pay attention to speaking. It's the fastest path to cash.
Vikki:Yeah. Let's expand on that. Why do you say that? A huge open ended question.
Katrina Sawa:Well, because when people get to experience you, especially in person, you can do it too virtually. I mean, you can do it on podcasts like this. Some people, like, I'm sure love you and your husband, and that's why they listen to you over and over and over, and they love that you have a good guest on and all the things. Right. And that's one form of speaking.
Katrina Sawa:This is. Right? But speaking when you're giving a talk is different. And, I'm talking mostly free talks, or you're going to pay to be on a stage, pay to play talks. Not paid talks necessarily, because free talks is for lead generation marketing and sales.
Katrina Sawa:Right? So
Vikki:Right.
Katrina Sawa:A lot of times, we can make offers. Sometimes, even if we can't make offers, we can have stuff in the back of the room, whether it's in the Zoom chat room and you have links there, or it's in person in the back of the room, you have other offers, you can still make money. I mean, I've made hundreds of thousands of dollars from events and speaking and other people's events. I went to somebody else's speaking event and workshop and sold a $40,000 client. Okay?
Vikki:Holy cow. That's awesome.
Katrina Sawa:Just from sitting around at lunch. Because, you know why? Because I actually have the application with me. A lot of people, oh, well, it's so and so's event. I'm not gonna bring any of that stuff.
Katrina Sawa:Why the hell not? You might have some perfect. I mean, like, I Yeah. You just so whether you're speaking on stage, I've had a two minute speaking gig that got me a $40,000 client agreement as well. Two minutes on stage.
Katrina Sawa:Right?
Vikki:Wow. That's huge.
Katrina Sawa:If you know what you're doing and you can wow people enough with the time that you have, own the stage, wow them enough, and get them to do something, you can actually, you know, get clients right then and there. But you also a lot of times, the clients will come in the next six months, twelve months, three years from that speaking gig, and you're still making money from it later.
Vikki:Right. Right. Yeah. Absolutely. Love that.
Vikki:Where's the furthest you've you've traveled to speak internationally?
Katrina Sawa:Well, for me, it's mostly just The US and Canada. So I've been to Canada a couple times to speak for a couple conferences. And and then, of course, you know, said everybody could technically be an international speaker now because of Zoom. Technically, but I did go to Canada, and I did speak in person in Canada. Right.
Katrina Sawa:Where else I haven't gone anywhere else to speak.
Vikki:Yeah.
Katrina Sawa:Of course, I travel elsewhere. But yeah.
Vikki:Yeah. I'm a travel you know, we love to travel, so I always have to key in on that. Yeah. Yeah. Awesome.
Katrina Sawa:Try to find places where I can go and make it a ride off, of course. Don't tell me. But but, no, I mean, it doesn't matter.
Vikki:If it's a business are there. Yeah. Yeah. We've been to Europe, and my husband and I have spoken in Europe and got to write that off, but we did have to prove it. You know?
Vikki:You do. It has to be legit. So Yeah. And it is. Right.
Katrina Sawa:Yeah. And if you're there speaking one day and then you say two weeks, it's not really all right
Vikki:off school. Exactly. I think that's where entrepreneurs mess up is they wanna write the whole
Katrina Sawa:You have to get their
Vikki:math. Mhmm.
Katrina Sawa:And that's what sometimes is the most expensive.
Vikki:Yeah. So true. So true. Actually, we also spoke in Australia. That was fun.
Vikki:Well, actually, it was me by myself. I know. I've been it's fun. It is super fun, for sure. So so what is your main business, or is it all encompassing?
Vikki:Is it the business coaching and the speaking and, the publishing? Is it all three that are it is. Okay.
Katrina Sawa:It is. Yeah. It's
John:I mean,
Katrina Sawa:I'm a very broad coach kind of a person. I never really niched down to a specific thing in twenty three years in business. Okay?
Vikki:Mhmm.
Katrina Sawa:And the reason being is, for me, it just felt a little out of alignment because every entrepreneur needs all the things. They need to know how to do what to do on their website. They need to know what to do with social. They need to know what to do in their emails and their marketing, and they need to know what to do with their pricing and positioning and packaging of their services. They need to know how to create a course and and any kind of book or content.
Katrina Sawa:They need all of it. Right. And for me, it was feeling like I was do I would do them a disservice by just teaching one thing.
Vikki:Right. So Right.
Katrina Sawa:That's just my thing. And there's lots of people out there that just do the one thing, and that's fine.
Vikki:Yeah. I think all of yours goes hand in hand. I do. And I love that you're not just a publisher. Right?
Vikki:You you coach them every step of the way. Yeah.
Katrina Sawa:Exactly. Help people self publish.
Vikki:Yeah. Oh, I like that.
Katrina Sawa:Because some of my clients don't use my publishing logo. They don't use any of the I'm I'm not in the book. I'm not I don't take control of any of it, and I don't want to. I wanna just help them get it done faster so they can use it to grow their business.
Vikki:Right. So
Katrina Sawa:it's Right. Every book and every client is a little different on what they need and what we do with them and how their book out and whether I'm jump start publishing is a part of it or not. I don't care. It just and most publishers aren't like that. They're like, no, it's my name and it's under My first book was locked up tight with my publisher.
Katrina Sawa:Right? Had control of everything. I couldn't do anything unless I went through them and paid them, you know, $500 to change a word or whatever.
Vikki:Right? Yeah. So
Katrina Sawa:I want authors to be in control of all of that so they feel more comfortable and, you know, can make changes anytime.
Vikki:Love that. Love that. Yeah. So I'm thinking that the listeners might be also wondering, okay. So either once I write the book or I have written a book, either way, what is the best way for me to get it out there, to apply for speaking gigs?
Vikki:So you were saying you had a bunch of tabs open. You're always looking. You know, I've heard from some people go to news channels, you know, morning news shows and things like that. Is that something you recommend to do as well?
Katrina Sawa:All of you above, honestly. I have a client who she got on TV with she has a nonprofit, and I shoved her onto TV. Like, you you need to get into TV locally, and she had a local business, and she hates being she still, to this day, hates being on TV, but she's so grateful that I pushed her to get on TV because she's been on over a dozen times. And every time, she gets so many more donations and in kind sponsorships and all kinds of things because she's visible and she steps up in that way, and it's grown her nonprofit like leaps and bounds. Okay?
Katrina Sawa:Incredible. One step. And then, of course, she did write a book. So she wrote a book too.
Vikki:After that,
Katrina Sawa:Annie got back on TV because of it too. I've been on TV over at least a couple dozen times. Mostly, I got in the door because of the book, and then it just went from there once they found out all the other things that I could talk on or teach on or share. Right? Relationships.
Katrina Sawa:I haven't done any lately. It's funny. I keep telling people about this, and then I'm like, oh, I got to do some more publicity. Right? Right.
Vikki:It's never ending. Right? Wow.
Katrina Sawa:And you can't Whatever you stop doing, you'll it's just gonna fall flat unless you keep it going. So
Vikki:Right. Right.
Katrina Sawa:But these days For sure. TV will bring you on a Zoom sometimes. So we could be
Vikki:Yeah. Literally
Katrina Sawa:like, you could be the anchor of a TV show locally, and I could be the guest, and we could literally be doing this right now and being on TV. Now granted, I liked going into the into the studio because you could snap behind the scenes, and that was super cool. Right. Being in the green room and taking a picture, selfie with the the host and stuff.
Vikki:That's a better place, I guess. Yeah. Now how do you do it? Because I've been coached to find the name, an email, and call. And email may you know, email for sure, but they almost don't read the emails and just call and call and call.
Vikki:Is that your advice as well?
Katrina Sawa:Yeah. I mean, that and they have online forms. And Mhmm. But one of the key things that I learned early on was don't just find one person. Like, find three or four people in the station and email all of them because the initial email is gonna go into spam of some people's inbox, but maybe not others.
Katrina Sawa:Yeah. And so, if you email four of them, they're all seeing all their names. Right? And they're like, then they're bound to and it's just it feels like it's more memorable if you get in front of four people instead of one.
Vikki:That is smart.
Katrina Sawa:Yeah. That's one thing you can mail them.
Vikki:Call too? Do you follow-up and call? If you can get a phone number. I know it's hard to get the phone number.
Katrina Sawa:There's always a phone number on a TV station, and you're gonna get the gatekeeper, but you have to call and find out. But you need to put something in the mail too. You need, you know, a book, you mail it. One time, I was at an in person event though locally, and there happened to have been one of the news anchors at this event. And, we just started hitting it off.
Katrina Sawa:And, I was talking about my book, and she said, oh, I'm writing a book too. And, I said, oh, that's super cool. And, we had a little talk, and she's like, well, you should come on the show. And, said, yes, I should. Of Again, it's the feeling the energy because I had high energy and I think fun, and I'm sure she knew I would be a good guest just from you know?
Katrina Sawa:So
Vikki:Right. Right.
Katrina Sawa:You just never know where you're
Vikki:coming at. Yeah. You really don't. I was at a woman's networking group meeting a couple months ago, and there happened to be a gal that works at channel seven here in Southern California. Yeah.
Vikki:So she took my book, and she's talking to them about it. Yeah. So you just never know who you're gonna meet,
Katrina Sawa:where, when. Did you email her? Did you tag her on?
Vikki:To. This is reminding me.
Katrina Sawa:This was, like, a couple months ago, and
Vikki:you did. I followed up right away. I did. And she said, I'm still working because she was kind of the subsidiary of the person that would would actually make the decision. And yeah.
Vikki:So she's like, she didn't tell me.
Katrina Sawa:Instagram, Facebook. Nowadays. When I got TV on TV, think the majority of it was before social media. Okay? Like, crazy Yeah.
Katrina Sawa:Long ago. That is crazy. You did thank god
Vikki:I saw need to
Katrina Sawa:I have the same hairdo, so it doesn't look like it was that long ago.
Vikki:I know it's funny. I do. I almost well, no. I don't really. I used to have bangs.
Vikki:I had bangs ever since high school, and then they never chain I had straight and so I've changed my no bang thing. But, yeah, how funny. Have you do you have the same hair since not since high school, though. Right? Oh, no.
Vikki:I'm even getting started.
Katrina Sawa:It was much bigger then, of course.
Vikki:Yeah. Right.
Katrina Sawa:You know? But, no. It's relatively it was funny. Was Funny side story is my hairdresser. I went to her on my wedding day of my first my first husband.
Katrina Sawa:My first wedding.
Vikki:Yeah.
Katrina Sawa:And I thought, oh, well, I'm supposed to get my hair done on my wedding day. Right? This is my very first wedding, first husband. So I go there, and she did my hair, and I didn't like it because nobody does my hair like me. And then Right.
Katrina Sawa:I went home. I changed it all for my wedding, and went to my wedding, and did the thing. But then I kept going back to her, and this was 1997. I've been going to the same hairdresser since 1997. She tried for a few years, like, let's just do this, and let's do this different.
Katrina Sawa:Let's do this different. Like, nope. Nope. Nope. No.
Vikki:Yeah. Isn't it funny? I know. We get hooked on I'm the same with makeup. I can't have a makeup artist do my makeup almost.
Vikki:Well, actually, my daughter's wedding, I actually did like it. But, yeah, it's it's funny. Yeah. I'm that way with makeup, not hair necessarily. But although, yeah, I am kinda I still I've gone to the same hairdresser, like, fifteen years now.
Vikki:And sometimes I'll come home and I'll redo it. Yeah. Because nobody does it like we do. Yeah.
Katrina Sawa:Well, we gave up a long time ago. Like, she'll cut it and highlight it and do all the things. And then when it's done when she's done, then I take the hair dryer, and I do it. Like, I I don't even let her drill a dry because she does it different.
Vikki:It's funny. Do you have palettes? I know this is a total crazy thing, but I do too. I have palettes.
Katrina Sawa:So, yeah, I had this worse than others?
Vikki:Yeah. That no. It's
Katrina Sawa:out of it. Oh my god.
Vikki:This is fun. I'm glad John's not on today. It's fun doing girl talk because this is serious conversations.
Katrina Sawa:This is important stuff. Like, our hair is important when it comes to sticky Zoom calls. I mean, every day every day I'm looking for a prospect or doing a video almost every single day.
Vikki:Right. This is what they see. Absolutely. Yeah. Definitely.
Vikki:Alright. Well, what is is there any last question that I didn't ask about your business and what you bring to the table, bring to the world that you wanna make sure our listeners know?
Katrina Sawa:Oh my gosh. Okay. Well, one thing I can think of is that when it comes to business, marketing, websites, books, all the things, way too many, women especially, way too many people overthink. Overthink it. I would say stop.
Katrina Sawa:Don't overthink. Just do it, and keep doing it. Keep doing it. Keep tweaking it. If you wait and resist, then wait till it's perfect.
Katrina Sawa:There's no such thing as perfect. Just do it messy. You know? Just stop overthinking what you like, some people, I will talk to, and they'll be like, well, I'm trying to decide what to do in my newsletter next week. I'm like, next week?
Katrina Sawa:I'm like, I don't even know what like, what about this week? Oh, well, I didn't do one this week because I had too much going on. Well, first of all, you should be doing them weekly, and you just need to do whatever whatever comes to your mind. Now, you can have a planned out content strategy, but don't freak out about that if you don't. I don't have a content strategy.
Katrina Sawa:I've been doing this for twenty three years. Okay? I've been making hundreds of thousands of dollars. I don't have a content strategy.
Vikki:Yeah. Yeah. I know. Like,
Katrina Sawa:mic drop. Worrying about what you're doing and just put something out from the heart that's authentic or that's strategy based over what you're trying to do and just go do it and go do the next thing. Go do the next thing. Go do the next thing. That's all.
Katrina Sawa:That's I don't know. That's what's That's Brilliant.
Vikki:Yeah. Don't overthink and just do it. I love that. I it's so true. And John and I kinda use the same analogy or the same thought process of just decide and do it.
Vikki:That's basically it. Don't overthink. Just make a decision and do it. I love that we're on the same page. Yeah.
Katrina Sawa:And you're an entrepreneur. You can change your mind anytime. So if you did it, and you decided, and you did the thing, and but now people will give up on whatever it is. Like, oh, well, I had an event, and only two people came, so they must not want this. No.
Katrina Sawa:No. You just didn't promote it enough. You didn't
John:get in front of enough people. You need to do it again
Katrina Sawa:and again and again if it's the right thing so that, you know, by the fourth or time, they'll probably come because they're now now you're known for it. So it's Yes. Yes. Bottleneck right now with my events. So I have a newer event.
Katrina Sawa:And even though I've been doing events since 02/2008, I have a newer event. And, you know, less and less people are really seeing it, I think. So next year, it'll be better and so on and so on.
Vikki:It's just Right. Yeah. I'm with you on that as well. Yeah. Do it again and again and again and then become known for doing that, and then they start coming to you.
Vikki:Yeah. And they'll start asking. Right? They start asking, when's your next event? I know.
Vikki:That's when you want to
Katrina Sawa:come to that one, or I couldn't. And so Right. But if
Vikki:you give up, that's just ludicrous. If you stop doing what you're set your mind to do, of course, you're gonna fail. Yeah.
Katrina Sawa:So People are watching you right now. I can guarantee it somewhere, somehow, people are watching you, and they're just waiting till the next opportunity.
Vikki:Yeah. Oh, I love that. I love that. I think we should end on that note. I love that, Katrina.
Vikki:Beautiful. Alright. So for our listeners, again, all of Katrina's, information on how to reach out to her will be in the show notes, but would love you to comment. Tell give us some feedback. Let us know, especially because you could do that on YouTube and Rumble.
Vikki:Love to have you do that. But, Katrina, could you also say your, the best way to get in touch with you verbally in case people don't have a pen right now?
Katrina Sawa:I'm I'm all over social with Katrina Sawa, but jumpstartevents.net will get you to some of my my event page on my main coaching website. So you can search around from there, but it's an easy URL to remember, jumpstartevents.net. You know, sometimes I have free coffee chats or author calls or all kinds of things that you can attend. You just have to go there and look.
Vikki:Yay. Love it. Love it. Well, thank you so much for being on. We it's been a joy and so much fun.
Vikki:I love your energy. You're right. You know, energy is everything. You know, enthusiasm is everything. And so it's been a joy to have you on today.
Vikki:Thank you so much for being with us. Alright. Bye for now on dig the well. We'll see you next week. Thanks for joining us on dig the well.
John:We hope you feel empowered and ready to take on new challenges.
Vikki:Remember, if we can do it, so can you. Keep learning, keep believing, and going after your dreams.
John:And if you enjoyed this episode, share it with someone who needs a little inspiration or maybe a nudge in the right direction.
Vikki:Help us grow this community of go getters. Together, we can achieve greatness and get back to family.
John:Thanks for listening, and let's keep digging the way.