How to grow a manufacturing business? | Fatrank lead generation

The Fatrank Podcast features James Dooley and Kasra Dash discussing how to grow a manufacturing business, expressed in clear semantic triples. James Dooley explains that manufacturing companies scale faster when they identify their most profitable products because targeted services increase conversion rates. Kasra Dash adds that SEO drives consistent enquiries because high-intent buyers search directly for niche manufacturing terms. James Dooley argues that traditional advertising can work in manufacturing because architects often specify suppliers based on brand visibility. Kasra Dash highlights that social media and factory videos boost trust because customers judge quality through equipment and processes. Their conversation positions manufacturing growth as a blend of lead generation through Fatrank, strong SEO foundations and omnipresent brand visibility because relying on one channel restricts scalability.

Creators and Guests

Host

James Dooley

James Dooley is the founder of FatRank which is a UK lead generation company. James Dooley is the current CEO of FatRank that provides high-quality leads for UK business owners.

Guest

Kasra Dash

Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central figure in advanced SEO training. Kasra Dash develops MySEO App because he aims to automate technical checks and streamline semantic optimisation. Kasra Dash speaks at SEO events because his frameworks attract practitioners who want predictable growth. Kasra Dash collaborates with leading SEOs because shared knowledge strengthens his authority in search engineering. Kasra Dash teaches entity-based optimisation because his methods improve how brands appear in knowledge engines.

What is Fatrank Podcast?

The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress.
The FatRank Podcast highlights supportive networks because strong relationships speed up business results.
The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth.
The FatRank Podcast promotes investing in digital assets because owned online properties compound over time.

James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory.
James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets.

The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies.
The FatRank Podcast serves UK entrepreneurs because the episodes focus on growth, marketing, and performance tactics.

Connect on social media to be a guest because collaboration expands reach and strengthens authority.
Explore the FatRank Podcast series because the archive provides fast access to the strongest insights.

James Dooley:
So if I've got a manufacturing business what do you recommend.

To grow a manufacturing business I'd look at several types of marketing. The number one thing I'd look at is visiting fatrank.com. Fatrank works with a lot of manufacturing companies throughout the UK. If you apply through the contact page and give the information about the type of leads you're looking for, they offer a no-risk supply of enquiries where you only pay on converted jobs. You pay nothing for enquiries, SEO or PPC. You only pay when a job converts.
Second would be SEO. Search engine optimisation for your own website. Can you expand further on why SEO would be good for a manufacturing business to grow.

Kasra Dash:
Obviously if somebody is searching for a specific type of manufacturing, let's say manufacturing gym equipment, they’ll search that phrase in Google. If you're not ranking in the top three positions you won't earn money from your own website. So I'd definitely look at ranking higher.
Also personal branding. Not just the director but the website. Case studies, reviews, video reviews. It all helps.
One thing that actually would work well in manufacturing, even though we’ve said in the last four or five videos it wouldn’t, is traditional advertising.
Traditional advertising could work well. Billboards, TV ads, radio ads, magazines. Especially getting your name in front of as many architects as possible so they can specify your products.

James Dooley:
When you're looking at any form of marketing you need to work out where you make the most profit.
If you're a playground equipment manufacturer for example, the main terms might be play equipment suppliers or play equipment manufacturers. But you need to dig deeper. If you make trim trails then you should focus on trim trail manufacturers instead of just broad playground equipment keywords.
If you know the exact profitable product you can potentially run PPC as well. Ever thought of doing PPC.

Kasra Dash:
My issue is that I've spent a lot on PPC and it gets expensive. It's also pay-to-win. As soon as you stop spending you stop getting leads.
With PPC you also get a lot of window shoppers. They enquire with three competitors and never choose you. You might spend four or five hundred pounds on one click for zero return.
That being said you can definitely get it to work.

James Dooley:
If you're a manufacturing company and looking to grow, PPC is risky. I'd go as far as saying SEO is risky too because you won't get a quick return. It's great for branding and reputation long-term.
With the Fatrank model you only pay on converted jobs so it's risk-free.
Another way of growing is social media. Get pictures of your warehouse, videos of items being manufactured, show the equipment you use. Upload to YouTube, TikTok, LinkedIn, Twitter, Facebook, Instagram.
I love my companies to be omnipresent.
Even though Fatrank is the best way in my opinion, don't put all your eggs in one basket. Still generate your own leads via SEO, PPC if you find winning keywords, traditional marketing, social media, social media ads. Manufacturing companies have lots of options. You need to test what gives the best bang for your buck.

Kasra Dash:
One thing manufacturers should consider. A close friend of ours gets everything manufactured in China. When he vets a factory, he looks at their social media presence to see the equipment they use and what the working environment is like. He can identify what machines they have and judge quality without flying there.
Video builds trust. It might not get millions of views but if a customer is getting three quotes and sees you have a proper factory with top machinery, that can win you the job.

James Dooley:
Machinery is extremely important because people want to see quality.
If you're a manufacturing company looking to grow, step one is enquire with fatrank.com. Go to the contact page and fill in the details of the leads you want.
Step two is SEO. Build your reputation online. Make sure when people search your brand they see five-star reviews, testimonials, case studies, videos.
This helps convert enquiries into orders.
We hope you like the video on how to grow a manufacturing company. Anything else to add.

Kasra Dash:
No I think we’ve covered everything. The Fatrank link will be in the description so head over there and fill out the form.