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I made my cold shower longer for months while my business barely grew. The willpower I poured into a habit that already worked was willpower the bottleneck never got.
Show Notes
I made my cold shower longer for months while my business barely grew. The willpower I poured into a habit that already worked was willpower the bottleneck never got.
Featuring: Cal Newport, Eliyahu M. Goldratt
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One mental model each day in a few minutes. Habits, business, building products and thinking clearly. From Dru Riley, founder of Trends.vc.
"An hour saved at a non-bottleneck is just a mirage."
Eliyahu M. Goldratt, 1984.
I made my cold shower longer for months. My business barely grew.
Thirty seconds became a minute. A minute crept toward two. The shower was hard and measurable, so it felt like real progress each morning.
Marketing was the bottleneck in my habit portfolio. It was the one recurring action that could bring in more customers.
The shower and marketing pulled from the same finite willpower pool. Each time I increased effort on the shower, I reduced the drive left for marketing.
At first it looked like a harmless trade. The shower got better while marketing stayed stuck.
Then the model clicked.
The habits shared one willpower budget. Every increase in non-bottleneck effort reduced what I could invest in the bottleneck.
That is active harm.
In a constrained system, extra effort on the wrong habit becomes self-sabotage. You starve the bottleneck while creating the illusion of progress.
Which bottleneck are you starving to polish something that already works?