The Revenue Formula

The Revenue Formula Trailer Bonus Episode 105 Season 1

WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)

WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)

00:00
What is Nearbound really? How can you use it, and should you?

Those are just some of the questions we asked Jill Rowley who's currently building this new category.

  • (00:00) - Introduction
  • (01:15) - Meet Jill
  • (03:11) - How she stumbled into marketing automation
  • (05:27) - Social selling
  • (07:53) - Surround strategy
  • (11:29) - Nearbound.. What is it?
  • (16:03) - Not just about acquisition
  • (19:36) - What's changed?
  • (24:46) - The benefits of nearbound
  • (30:15) - Software is removing the friction

Creators & Guests

Host
Mikkel Plaehn
Marketing leader & b2b saas nerd
Host
Toni Hohlbein
2x exited CRO | 1x Founder | Podcast Host
Guest
Jill Rowley
23 years in B2B SaaS at Salesforce, Eloqua, HubSpot, Marketo. Customer obsessed. Living in-market. Nearbound = Surround.

What is The Revenue Formula?

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.