Subscribe
Share
Share
Embed
Everyone wants to grow their business, but not everyone has the time or patience to learn all the ins and outs of marketing, sales enablement, and making the most out of a CRM such as HubSpot. Join the Web Canopy Studio team, a HubSpot Diamond Partner Agency, as they chat about various topics all designed to help you grow your B2B business.
(00:06):
So, how do we determine what our lead magnet should be? What are the best options for lead magnets? This is a very debatable topic. Again, there's a million different ways to come up with this, but I'm gonna give you guys just a brief overview of some of our favorites. The easiest one and my most favorite one is to use something that's very, very usable. So templates okay. Most, and it doesn't just have to be like, like spreadsheets and Google docs. Those are the easiest to produce. Typically we have a lot of those at the ready are inside of your company. Anyway. So do you have something that you could quickly go and duplicate, make a copy of make it maybe a little bit more graphically pleasing. So it's not just an internal doc and allow that to be a view, only link that people can have access to and make a copy of.
So spreadsheets, so like calculators, audit, spreadsheets, worksheets, things like that, that people can use and and, and take to their, their own company and start to repurpose that in different ways for them Google docs, Google slides, different things that you could do there. The other thing with templates, I think many of you probably know our company or found our company originally from the HubSpot template marketplace. That's where we put a bunch of free content from free templates years ago. And, and we generate tons of leads from that, that place any still today. And so are there other ways that you could utilize that same kind of concept? No, I'm not saying you need to start finding ways to put free landing pages or free HubSpot themes or anything like that. You're welcome to but are there other places that you can be a resource?
So for example, can you get in with a an industry association, a trade association and provide free resources or free templates to all of the users as a free gift or something nice and all you'd need is in exchange to download the or to, to get their contact information in return. So you could provide tons of free information here in that format, next guides, can you produce a, how to a complete guide to, or a walkthrough guide to doing X, Y, and Z or to solving this problem? Can you do some kind of guide to, for example we have the complete guide to SAS startup marketing. It was one of our offers and it was a, a really long document that we wrote ended up being you know, pretty, pretty detailed. But we didn't start it that way.
And so could you pre create some kind of guide that people can work through and heck you probably already have information already that you can just conglomerate into one really nice guide. I put pillar content out here as well. Many of you know about the concept of pillar pages, which are like pages on your website that are relatively long and you add to them over time and you keep letting it grow as like a source of information for a topic. And typically those are gonna be some of the better performing pages for SEO on your website. Really great opportunity. If you have a page like that is to create that same page in a downloadable format, in a PDF format. People really enjoy taking those long pieces of content and just having it on something that they could put on their iPad or their phone, or they can't read it right now, so they're gonna download it.
So they have it later. And rather than just keeping it on a link to a website that they have to keep going back to. So that's another opportunity there, a workbook, if you're doing any kind of training, if you're doing any kind of here's how to use a software or here's here's a video that we did at a, a conference or something like that. Can you create a workbook that people can follow along with and you can use Canva, you can use some other software tools to help develop that. It's a really good idea to create something that people can follow along with and kind of fill in the blank when they're, when they're in some kind of training that you're putting on a mini course. This is a really cool idea. If you can create something around a topic that is relatively short, relatively simple.
So for example, this, this program that you guys are in right now, I could create a mini course around just one module maybe, and take that, take one module and break it down into, you know, about 20 minutes of, of videos and, and just give like a high level overview of each one and give that away for free, because it would be very valuable. They could have the, the course or this little mini course plus a resource. And I would use that as a way to give them a taste of what the actual experience is of working with us. So if you could create a minicourse short and, and again, if it's, if it's a free thing, I would keep it 10 to 20 minutes max make a few videos or just do one video about how to solve a specific problem, provide resources and so on.
So that's an another option. Something else that I've seen work really, really well. We personally have not done this although I've really wanted to, I just haven't ever, I haven't ever set the time aside to do it. I know lots of people do this who are authors and it's great. And I've known a lot of other of other agencies who have used this as a lead gen and it works great. And that's the idea of a challenge. And so you might say, all right, starting the month of February, we're going to do a four week challenge. And every Monday I'm going to send you a video about how to overhaul the content on your website. And so the first week is gonna have a topic. The second week's gonna have a topic and so on. And so you're supposed to like follow along in that process, but in order to be a part of that challenge, you'd have to sign up with me.
And so that's another option as well. And then the last one here is a quiz, and there's a number of software that do quizzes today. Some are free. I think the, the paid ones are probably a little bit better. You can use their domains and their URLs to run their quizzes. I like the ones that let you embed it on a website or a page on your website. And there's a number of cool ways to do stuff with quizzes, but the ones that I like the most are the, the people who think about it at kind of a next level, like using that quiz to get them to take action. There's a gentleman named I'm gonna butcher his last name. I think it's Ryan Levis, and you might have seen his ads. He does a ton of Facebook ads. I, I still get blasted with his ads all the time, but he's a, he's a brilliant author and he is done some really cool stuff with Amy Porterfield and, and other people that I follow.
And he has produced one for one of his clients and, and he highlights it and talks a lot about it called what's wrong with your golf swing. And so golfers would take this quiz and you go through and you answer the questions about how you're swinging or where you're hitting it, or how often is it pulling to the left and so on. And at the end, based off of your answers, it delivers you like, here's your three step checklist for your next practice to work on how to fix that golf swing. But the other thing that he's doing in that is he's also redirecting them, cuz he is like, it's not just like, it's not just the issue that you have that with your golf swing. The actual issue is X, Y, Z. And then he gets them to go into his nurturing for his next program. So stuff like that I think is really valuable and really important to explore. My name is John Aikin. Thank you so much. And we'll see you next time.