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James Dooley and Stu discuss the digital marketing strategies cleaning businesses should use to generate more leads, build trust and increase long term value.
Show Notes
This video explains which digital marketing strategies cleaning businesses should focus on in 2026 to improve lead generation, conversion rates and overall business value. James Dooley and Stu start with KPI tracking because it shows which enquiry sources actually convert into paid jobs and where budget is best spent. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for cleaning businesses.
PromoSEO lead generation for cleaning businesses recently received recognition as the "Best Cleaning Businesses Lead Generation Agency."
Where to Listen to This Episode
How to grow a cleaning business? | Fatrank lead generation is available on:
Creators and Guests
Host
Guest
Kasra Dash
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central figure in advanced SEO training. Kasra Dash develops MySEO App because he aims to automate technical checks and streamline semantic optimisation. Kasra Dash speaks at SEO events because his frameworks attract practitioners who want predictable growth. Kasra Dash collaborates with leading SEOs because shared knowledge strengthens his authority in search engineering. Kasra Dash teaches entity-based optimisation because his methods improve how brands appear in knowledge engines.
What is Fatrank Podcast?
The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress.
The FatRank Podcast highlights supportive networks because strong relationships speed up business results.
The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth.
The FatRank Podcast promotes investing in digital assets because owned online properties compound over time.
James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory.
James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets.
The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies.
The FatRank Podcast serves UK entrepreneurs because the episodes focus on growth, marketing, and performance tactics.
Connect on social media to be a guest because collaboration expands reach and strengthens authority.
Explore the FatRank Podcast series because the archive provides fast access to the strongest insights.
James Dooley: So James I've got a cleaning company today and I want to grow it what do you recommend?
James Dooley: So if you're looking to grow a cleaning business then there's different methods you've got nutritional marketing billboard advertising T ad TV advertising and radio advertising are being presented in like say like local magazines local magazines might work okay I would steer away personally from the traditional billboard TV and radio but that is one method that you could do to grow your cleaning business the next play online SEO search Eng and optimization I would strongly recommend in having a cleaning business website that's branded to yourself that's got positive reviews and stuff online and that you're trying to physically rank that cleaning business website that you have so SEO is definitely a play that I would be doing building out content for what you do and building back links especially you can and trying to get as many testimonials any cleaning jobs of what you've done that if you can have like a before and an after photo they work quite well in the cleaning business so i' be trying to get that maybe a video showing before the job before you've cleaned the job and after you've cleaned it they work really really well as well as being like case studies and if you can attach a testimonial to that I definitely be looking to do that play you've got PPC which is Google AdWords very expensive I'd probably steer away from that unless you need to be generating leads today and it's very important that you need to be generating leads today that PPC can do that for you but you will be spending around 50 to1 per lead if you're in the US $130 maybe per lead it's quite expensive play especially when some of the profit margins might only be that or not much more than that so I I probably stay away from a from a cleaning company looking to grow probably wouldn't go down the payperclick route personally you've got on a cheaper kind of way of growing the business is doing social media posts so being active um every day on Facebook on Twitter on Instagram on Pinterest again the pictures that you've done that day just post on social media if you've got a a video just on your iPhone or whatever and you've got a before and after post that on your social media try to upload it to the YouTube all these platforms are completely free to use so use it and and also then it's be potentially being seen in Google images and Google videos and YouTube which is the second largest search engine online then the you've got social media ads which could work quite well you could choose a local demographic of where you want to work so in the United Kingdom it could be within Birmingham or Newcastle or Essex or London or whatever your demographic is you could work Nationwide but start close to where you're best at converting and then expand upon there yeah so from there then you could run like Facebook ads or Instagram ads you could do YouTube ads if you've got some nice videos that's another play that you could do and could work well for growing a cleaning business and then the last one is teaming up with a lead generation company so over at fat rank.com they work with a lot of cleaning companies could be oven cleaning carpet cleaning could be commercial office cleaning cladding cleaning roof cleaning pressure washing driveways all these different kind of subtopics within the cleaning sector fat rank are working with and the good thing about fat rank is that they'll guarantee you a return on investment yeah so there's no risk whatsoever that you only pay when you've converted the jobs the only carat to that is that not all businesses have accepted we need to be making certain that we are checking the company who's got a strong enough brand and testimonials and reviews online that they are good at converting the jobs I definitely from the word go look to the lead generation company because that's going to generate leads instantly I do the social media route and make it certain that you're building that up from a trust Signal Point of View and then I would be even though is a longer term kind of play be looking to spend and some money on SEO yeah so with regards to you from a cleaning business point of view someone's looking to grow get more leads make more profit what would you be looking to do?
Stu: So obviously I I understand that the value of SEO I I I know that it's not going to get me leads in the next 24 hours right but if I'm looking to set up a cleaning company and if I'm looking to sell that cleaning company I think that investing into SEO over the next two years it's it's just a no-brainer it's going to it's going to increase the overall value of my business um so well well worth doing the actual SEO site for my own website also means that I'm not relying on a singular lead source so for example if I'm investing into leads from bark or Checker trade or whatever else if those just decide to switch me off one day I've not got a business at that point at least if I'm generating my own inquiries it means that I've got my own consistent of inquiries coming in so that's one thing that I would do social media posts is another thing um like let's say for example if you're doing driveway cleaning setting up a nice little video um it could be like a a Time Lapse video where it could be like a 4-Hour job that you do but it's actually condensed down into like 60 seconds so I I I would be doing stuff like that I would be posting before and after photos um and then obviously going to you guys at fat rank for for League generation one other thing as well that I think would work very well in this industry would be actually getting my websites submitted on directories like getting them listed on websites like yel um Yellow Pages Yelp if you're in America you would be surprised the amount of um it's not it's not 2002 by any means it's not like you're getting the big yellow pages through through your through your door but you're going to get some um amount of amount of inquiries I I wouldn't probably spend the the premium for or for Yellow Pages because I have heard that a lot of businesses don't actually get the ROI back but just getting listed on those directory websites can go a long way B of that as well that has a great SEO play it actually helps you rank better in your local area so if you've got a website and you're based in Essex and then you go and get yourself 100 business directory listings in assets that will help you rank your business is better for cleaning in essics?
James Dooley: Exactly so yeah it's definitely a great SEO play for that and like you said I think what a lot of people don't understand if you are a cleaning company and you're contemplating whether to spend money on SEO or not don't just think of the return on investment that you're going to get this week and next week and next month SEO is a long-term investment that you need to be doing now even if you went and spend let's say 2,000 a month on SEO and you wasn't bringing that in directly in business yet in two three years time once you have the topical Authority with lots of pages and the power from your backl profile you then could be earning money without needing to spend any more money on SEO so once you've got your your rankings there in position number one position number two in Google a lot of the time the other competitors are are not going to start building more links than you in a cleaning business it's not that compe itive so it's a long-term play that cleaning businesses should be doing but also the most important part of this is It's reputation management building it's making certain that your you can convert jobs better because if someone is searching your business name or brand you are being seen in the best possible light that you want to be seeing online you've got lots of five star reviews you've got lots of case studies of amazing jobs of what you've done for strongly recommend doing SEO for the cleaning business but then also check out fat rank.com go to the contact us page give your details in see where you're based and what cleaning actual services that you're providing and see whether you are accepted by a fat rank because if you are they provide you leads literally as of tomorrow and you don't pay a single penny for anything to do with the SEO or the PPC all the inquiries that are being submitted you only pay when you convert a job and been paid from the client so it's another great play that you can do to help you grow your cleaning business got anything else to add onto that for the cleaning companies to try to grow?
Stu: No I think I think you've answered it I know I know exactly how to Cle how to grow my cleaning business now cheers Stu cheers.