Start With A Win

Join our host, Adam Contos as he delves into the wisdom with a seasoned leader, Charles Bonfiglio, the visionary behind Tint World, who revolutionized the automotive franchise landscape. With over 40 years of entrepreneurial experience, we unravel the stories of relentless determination, strategic foresight, and overcoming challenges. From his humble beginnings he navigates the turbulent waters of entrepreneurship. Discover how Charles turned dreams into reality, leveraging franchising to propel his businesses to unprecedented heights. Tune in and embark on a journey of inspiration, growth, and empowerment in the world of entrepreneurship today on Start With a Win.

00:00 Intro
01:40 Where does the entrepreneurial bug come from?
04:20 How to start a business from scratch.
06:15 Things don’t always go as they are planned… at first.
11:10 I know franchising now, let’s do this.
14:40 There is an inflection point for franchisees.
17:07 I always did this…
20:10 How to make money for the company today – words of wisdom with the next 5 mins!
25:08 I do this before staff members come in.

⚡️FREE RESOURCE: 𝘞𝘩𝘢𝘵'𝘴 𝘞𝘳𝘰𝘯𝘨 𝘸𝘪𝘵𝘩 𝘠𝘰𝘶𝘳 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱?  ➡︎ https://adamcontos.com/myleadership

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What is Start With A Win?

Every day you have a choice. You can wake up and choose to give in to mediocrity and complacency, you can choose bad habits and poor choices, and you can do the bare minimum to get by and fly under the radar. Or you can choose to make today the day that sets you apart from the crowd, you can choose to start doing the right things, the things that will set you up for success. You can choose to create a life that is worth living, worth waking up to, and worth sharing with the world around you. Today You can choose to start with a win.

00:00:00:00 - 00:00:03:01
Speaker 1
that's pretty solid advice right there to a new entrepreneur.

00:00:03:01 - 00:00:12:10
Speaker 2
So make sure that the people productive first. And then if that's all going good, that's when you can start working on your own areas of development of the business.

00:00:12:10 - 00:00:17:17
Speaker 1
you want everybody go in the same direction and doing the same thing and carrying the same brand promise.

00:00:17:19 - 00:00:23:01
Speaker 1
How do you keep that consistency going in your communication regimen with your franchisees?

00:00:23:01 - 00:00:30:02
Unknown
Welcome to start with a win where we unpack franchising, leadership and business growth. Let's go.

00:00:30:02 - 00:01:05:10
Speaker 1
Coming to you from area 15 ventures and start with when headquarters, it's Adam Contos would start with a win. Have you ever wondered how an entrepreneurs journey turns into a thriving business? Well, today we find out on start with a win. We're joined by Charles Bonfiglio, the strategic visionary behind Tint World. With over 40 years of entrepreneurial experience, Charles has not only navigated the challenges of starting a business, but also revolutionized the automotive franchise landscape from overcoming hurdles and leasing to strategic franchise expansions.

00:01:05:12 - 00:01:08:03
Speaker 1
He's a true pioneer in the industry.

00:01:08:03 - 00:01:15:23
Speaker 1
Today, we gain insights from a leader who turn dreams into a reality and start with a win. Charles, welcome to start with a win.

00:01:16:02 - 00:01:18:04
Speaker 2
It's great to see you again, Adam.

00:01:18:06 - 00:01:34:03
Speaker 1
Hey, take us a little bit on your journey here from Brooklyn to Florida. Building this automotive empire. Where where did all your entrepreneurial background begin? Where'd you get this? And what made you want to leave your state and go start something new?

00:01:34:05 - 00:01:55:06
Speaker 2
You know, it's it's really a good question. I don't know where it really comes from when you get the entrepreneurial bug, but for me, I learned a lot from my dad. He had a clothing factory factory in Brooklyn. And as a teenager, even as a 12 years old, I was actually going to a store. And I want to learn every job that someone did in this business.

00:01:55:07 - 00:02:11:23
Speaker 2
So I learned a lot about business from my dad. and then as I grew up and I was ready to do business, I opened up my own clothing factory with. And I started to design a clothing line. And so I did that. And then there's a story behind how well that went and where it went from there.

00:02:11:23 - 00:02:30:04
Speaker 2
But after that, I actually went to my dad and I said, dad, I've been doing the business that I learned from you, and now I want to do the business that I really love, I love cars. I had a convertible Corvette. I want to go down to Florida, be buy palm trees, convertible cars, and I wanted to work on cars.

00:02:30:04 - 00:02:42:05
Speaker 2
And that was how my journey began. I sold everything, including my Corvette, took two suitcases, took a one way plane ticket to Florida, and I started my journey into Florida to open up my first business in automotive.

00:02:42:07 - 00:02:59:13
Speaker 1
Wow. That's that's really casting kind of your faith to the win there, my friend. I mean, that's that's fascinating. But ultimately, I mean, it puts you in a position where there's no turning back. I mean, did you feel like it was do or die at that point, or was it just dipping your toe in the water and seeing how it felt?

00:02:59:15 - 00:03:20:04
Speaker 2
in my mind, I don't know what made me feel that there was no way I'm going to fail. I just felt very confident, that I could do this. I learned a lot from my dad and what he did and through my experiences. I had a friend that had an older brother, that had a car stereo shop called The Car.

00:03:20:09 - 00:03:35:08
Speaker 2
So on the weekends as a teenager, I used to go there, hang around. I learned the business. I thought it was really cool and I just felt that was going to happen. Something like that. And I had my clear picture in my mind. I was going to do it and I didn't even look back. It just was, I'm going to do it.

00:03:35:10 - 00:03:55:11
Speaker 2
And I saved up a lot of money and I sold my company. I came down to Florida, I had more or less about $30,000 saved, which at that time it was a lot. And I got a one bedroom apartment set up quickly. I bought a four year old Ford XP, that was coming way down from a brand new Corvette that I had.

00:03:55:15 - 00:04:03:23
Speaker 2
But I wanted to just, you know, really conserve my money, save it for investing in the business and that's kind of where I was going at. It was no looking back.

00:04:04:01 - 00:04:21:23
Speaker 1
Awesome. And so many entrepreneurs have this question of, okay, you land in an unknown city. You don't you don't know anybody. You've got, you know, so many dollars in your pocket. Like you said, you've got an apartment in a car. What's next? I mean, how do you start a business from scratch like that?

00:04:22:01 - 00:04:43:15
Speaker 2
You know, if if I just simply put it, it's get down in Florida, get an apartment to get out of the hotel, get a rental car so I can, I mean, buy myself a little Low-Cost car to Get out of a Rental car. So I also did that. Next thing, find the location where I can put my business and, search that out, negotiate a lease and build it out.

00:04:43:17 - 00:05:05:00
Speaker 2
It put up a sign and go in business. It was simple, straightforward. I had a little bit of a blueprint plan written how to do it, where I was budgeting for, and I was just going to do it, simple as that. There wasn't even like a maybe it was just, again, I don't know what I didn't know, but things turned when I got down to Florida and I learned a lot.

00:05:05:01 - 00:05:20:19
Speaker 1
So you just started taking action. I mean, it's it you got up in the morning, you're like, what do I need to do today? And you went and did it. That's that's that's pretty solid advice right there to a new entrepreneur. So you, you start you started installing car stereos. Is that correct?

00:05:20:20 - 00:05:45:00
Speaker 2
Yes. That's the I first on my own car. I utilized my friend's older brother's car shop to be able to go there, learn about it. Start installing my own stereo system. And then I started doing it on my friend's cars. And then I wound up finding myself just hanging around the car stereo shop on the weekends, and and next thing you know, hey, Charles, if I can help with those speakers over there, it's always, you know, I need a stereo so we can work with the amps and the stereo.

00:05:45:02 - 00:05:56:19
Speaker 2
And I just started learning. I sort of, you know, just finding out how to work this business. it was fun, I liked it. I used to think of it as a job. I thought it was. I'll get to learn something, to do something I liked. and people started to say to me, hey, you're really good at this.

00:05:56:19 - 00:06:08:06
Speaker 2
You should think about maybe doing something like this. And you're like, I didn't really take it seriously until I did and made that judgment to sell my businesses and move down to Florida and open up a car stereo shop.

00:06:08:12 - 00:06:14:13
Speaker 1
So then you do you turn this into tint, is that correct? I mean, how did that transition occur?

00:06:14:14 - 00:06:32:20
Speaker 2
Well, it didn't go exactly as I planned. Okay. So after being down a few months in Florida, I went to the landlord, the first one, and I found a really nice location and wanted it so bad I thought it would be great. It was an auto center. It had like a and Aamco transmission, a Jiffy Lube, you know, a tune up place.

00:06:32:22 - 00:06:48:23
Speaker 2
And I was like, that alarm. Well, listen, I want to open up a car stereo, shop aftermarket accessories. This incapable. Great. Can I get a lease from you? And it was like, no, no, we really don't rate the businesses like that. I'm like, what do you mean? I know what I'm doing it. I this is a business. That's everybody else.

00:06:49:01 - 00:07:13:12
Speaker 2
Well, that's like trendy. We'll go for like companies that are already established. And you know, I said, look, you got like, you know, the Aamco transmission in the area, you know. Yeah. But there established businesses is another location. I said, I said, okay, I said, but I, I'm well-funded. I'm ready to go. He wouldn't have. But he said, well, we get funded by the banks to buy our properties and they like trusting like these brand names that go in here.

00:07:13:12 - 00:07:31:11
Speaker 2
We get funding. A new startup wouldn't be good for us. I said, okay, so I started to understand what I needed to do. From that point. I, I left, I went to a bank, bank was Wells Fargo. I walked in, I said, I need a business loan, I have x amount. I here's my business plan. So we don't have any loans for that.

00:07:31:13 - 00:07:55:17
Speaker 2
I said, you don't have any loans. How do you get started that you're not going to loan me? And they didn't, they said, well, we only really lend to businesses that are growing, not starting out. Okay. So I left and I said, you know, I kept nice with everybody. and then, I ran into a cousin of mine who had recently started a meineke Discount Muffler franchise, and he did it in new Jersey.

00:07:55:21 - 00:08:09:22
Speaker 2
And he said, what are you doing in Florida? And I told him what I was trying to do. I said, how did you get started with that? I said, well, what do they do for you as well? They help you get financing, they help you find a location and they give you a road map. And I found franchise traffic.

00:08:09:22 - 00:08:33:03
Speaker 2
Wow. That's what I need. It wasn't the business that I wanted. I wanted aftermarket accessories, but it was something that he was being successful at. He was getting ready to open up a second store. So with that, I called up and wound up getting a franchise from from Meineke. I started my first store and I went back to that same landlord, and I said, I just got approved from Meineke.

00:08:33:05 - 00:08:53:10
Speaker 2
How about now? Oh, here's my lease will take it will love it will love mine because it's a good brand. So franchising just gave me the blueprint and the road, road map for me to get what I needed to get over that hump. And they opened up my first store. about a year later, you know, I got married, I got to my wife, I said, you know, I'm still driving this 40 XP.

00:08:53:10 - 00:09:10:04
Speaker 2
I would like to be able to come down here and drive a Corvette like I did in New York. She was. Charles, you know, a really good night. Thank you for everything we're doing. But I think the one I have that you might want to open up another one. These I go, okay, so I called my franchise. I ordered another, franchise agreement and opened up a second store.

00:09:10:04 - 00:09:25:22
Speaker 2
And soon after that was successful. And then that began the journey of me wanting to open up more stores and actually buying real estate and leasing the real estate to my, franchisees. And that's that's what I kind of did before I, developed that world into a franchise.

00:09:25:23 - 00:09:49:17
Speaker 1
Okay. So you you become a franchisee. You see, obviously clearly the power of branding and franchising here of I mean, the leverage is massive. Take somebody who's just trying to be a startup to somebody who's established instantly. And I mean, that's that's a great story. Charles, take us through. Okay. You decide you want to start your own brand of tint world.

00:09:49:19 - 00:10:07:04
Speaker 1
And how did how did that come about? Did you just go start a single location to prove out the concept? I mean, obviously going from accessories to tinting, but I can see in Florida everybody needs tinting their car windows. So I mean, how did we, make this leap and what what happened with the Miami Key franchises?

00:10:07:10 - 00:10:29:04
Speaker 2
So, you know, I got very involved with Meineke as a franchisee. I joined all their advisory board councils. I helped them launch their very first point of sale software. As a young guy coming in and they said, we want to try this out, you know, I said, I'll do it. And I became the chairman of the computer committee, launched their first, point of sale with them.

00:10:29:10 - 00:10:50:05
Speaker 2
started adding value of what else can we do with this thing from a soul level. And over the course of a lot of years, I built, ten stores. most of the half of the locations that I built, I own the properties. and then I continued to build. But when I got to be around 2004, 2005, I was doing really well.

00:10:50:05 - 00:11:05:17
Speaker 2
I was at the top of the chain. I did everything I can do. And, you know, Meineke was becoming a very mature franchise and I want to do something more. I just wasn't done yet. I was really getting involved with helping to grow their brand, but they were like more stabilizing out. And I was looking to do some stuff.

00:11:05:19 - 00:11:19:05
Speaker 2
I like to do systems. So, I told my wife, I said, you know, I think I want to open up my own brand, something else as well. What do you want to do? I said, I want to build the franchise brand I always want to build when I came down here, but once, that was not going to do it.

00:11:19:05 - 00:11:34:12
Speaker 2
If I want this kind of a franchise, there's got to be other people, that 1 or 2. So I'm really, I know franchising now. I want to build that as well. How do you want to begin? I said, well there's a called the company called Tint World. The guy started in 1982, right around the time I came down to Florida.

00:11:34:14 - 00:11:55:12
Speaker 2
I came down shortly thereafter, and he built it up the six locations. They were on a shoestring budget. They weren't anything great. They just were nice. I brought my car there, and I like the name was franchisee Looking. So I approached them in 2005 and I told them, I want him, I want to buy his company. I think I want to buy the company and convert it to a franchise.

00:11:55:12 - 00:12:17:20
Speaker 2
And after that, we worked out a deal. In 2006, I purchased the assets of the company. In 2007, we launched, Tidwell franchise. and I just wrote the franchise system the way I wanted it done. I understood it very well. And then we began selling franchises, and by 2007, we added three more stores to bring it to nine locations.

00:12:17:22 - 00:12:26:03
Speaker 2
And I want to go slow because I want to build and evolve this brand to where it was really like, you know, really had a lot of legs to it. And that's kind of I always thought it.

00:12:26:05 - 00:12:32:17
Speaker 1
Awesome and tell me about your franchise growth pattern here. What what are we looking at as far as how the growth has gone since then?

00:12:32:22 - 00:12:50:18
Speaker 2
So, you know, up to my first 20 stores, there was me one other guy, and a bookkeeper. My wife held down the fort with a couple on my money keys. Now, before I did this, I went to Meineke. I was very friendly with them. I got them to sign off that this was not going to be a conflict for my current businesses.

00:12:50:18 - 00:13:10:18
Speaker 2
It was a different industry. What I would not do and work that really great. I had a good relationship with them and I just want to do this, but I was doing really well with that. My wife overlooked my team that was running my my Nike franchises while I was building Tint World. And so it was a few stores a year into a dozen, 10 to 15, 18, 20.

00:13:10:20 - 00:13:30:04
Speaker 2
by 2019, we hit about, just about 70 ish stores, open and a bunch in the pipeline. And it was time to scale. I felt like the system was predictable. It was hitting the numbers when people were growing. I built a good team around me, and it was time to grow up. Little did I know we were going to hit the pandemic in 2020.

00:13:30:06 - 00:13:49:09
Speaker 2
I was one I was planning to grow. I got lucky, our company got lucky because we became an essential business working on cars. and that allowed us to even scale quicker because, you know, I built the really good team and that team helped me stabilize our franchisees, have a good mindset of what we're dealing with, how to grow together.

00:13:49:11 - 00:14:06:04
Speaker 2
that was a life changing point for me. And many people, I'm sure, but I think I learned a lot from it, and it allowed me to level up and buy leadership skills to help people in every aspect of where they are in their life and where they are in the country or even in another country. Some of the stores we had, so that allowed us to grow.

00:14:06:04 - 00:14:28:06
Speaker 2
But in 2020, we grew, 22 stores sold, 2023 we sold almost 70, on type 2021, almost 70. And from that time it's been 60 to 70 stores a year that were rewarding. And in the area of like 20 to 30 stores a year that were opening, a lot of people buying multi-unit owners. So we're still on the bubble them up quick.

00:14:28:07 - 00:14:36:20
Speaker 2
Or as they grow, they they grow more faster. So we're right at about 140 stores open. What about 100 plus in the pipeline under development?

00:14:36:22 - 00:15:03:01
Speaker 1
Wow. That's great. I mean, there's this inflection point in franchising for all of our listeners. You know, your first ten stores are your hardest. I mean, it's just you're trying to convince people of your concept 10 to 50 is, okay. We're we're getting our systems right. 50 to 100 is we're learning how to sell and scale and then 100 plus, that's when you start rockin and really starting to scale that organization hard.

00:15:03:03 - 00:15:22:17
Speaker 1
But, there are certain things that you look for in a franchisee as you start to scale because you can't hold everybody's hand. I mean, that's the reality. You you start to develop a more sophisticated franchisee. And the people in the, in the network itself become more, more sophisticated. And that becomes the power of the franchises, all that talent.

00:15:22:19 - 00:15:32:06
Speaker 1
So, tell us, how did you start developing the leadership amongst your franchisees? Because you've said the word leadership before in this podcast. And I think that's really important in this.

00:15:32:07 - 00:16:00:00
Speaker 2
Well, you know, I, I realized that, you know, to get more people to believe in what you're doing and how to get on the same page, they have to believe you, their and your message, your vision has to be very well clearly defined. If you have a changing the vision and you're not very clear on the path, how, where, when we're going to get there and why we're going to get there, why it all is important for us to all grow that world with the same mindset.

00:16:00:04 - 00:16:15:20
Speaker 2
If they don't know a clear path, it's hard for everybody to rally up and stay behind you. So when you're a leader, some of us leaders, you know, we we're all over the map. I mean, we got a million ideas. We write them all down and that's great if you want to do that yourself. But don't screw up everybody else's mindset because yours is very broad.

00:16:16:00 - 00:16:33:09
Speaker 2
Not everybody can handle it. You got to keep people focused on what the main objective is and how do we get there and why. And if we keep that, why in place. Everybody gets to know it's not just because we're doing it for no reason. There's a why to it. And that why has to be aligned with everybody in your team and hopefully everybody in your franchisees.

00:16:33:11 - 00:16:58:16
Speaker 2
And it's easy for them to get aligned with you when they want to buy the franchise. But how do they stay aligned with you when they have a franchise that the sum of their minds, don't maybe think that far ahead. They're thinking shorter term. So me, I'm always trying to let them think I didn't do. If you were inspired by my story, you know, and you think that it was easy, it might sound that way because I'm looking back, but looking forward.

00:16:58:16 - 00:17:17:20
Speaker 2
It was a time, I loved what I did. I worked at it every day. You know, I came across obstacles, but I always stayed focused on moving to the next goal. It wasn't an end game. I'm not making enough. I didn't get there yet. I always took the lever looking at other people, not comparing myself with them, but learning from them.

00:17:18:02 - 00:17:40:12
Speaker 2
Some of them I started seeing opening five stores, eight stores, like I could do that. Let me talk with and learn from them. And also maybe I can teach them a few things. So, franchising is a love of sharing your information with other people and hopefully helping them all grow together. And once they find the brand or product or service that they think they could be really good at and they love it, then it really work.

00:17:40:12 - 00:17:59:15
Speaker 2
And then just building their life and the lifestyle, the financial growth. And that's what I'm trying to look for in franchisees now. I've always really marketed franchising to my 21 year old self. I thought that's who I was, that's who built it. But it's not. Those younger people play it because they like and they're pretty good at it.

00:17:59:17 - 00:18:18:02
Speaker 2
But now I'm getting older. People that want a solid franchise that's predictable growth, that's got really strong profit margins, and it's a niche industry. All the things they want, you know, recurrent revenues to be they want that. And so they're even liking the more because they get to do something fun that you could really make a lot of money with.

00:18:18:02 - 00:18:41:06
Speaker 2
And but those people have coming in and they're actually being able to get more locations, bigger territories, and actually grow a little quicker because they have some financial and, you know, knowledge behind them from their, you know, their wisdom from their skills. So it's nice to be able to leverage the younger team with 1 or 2 stores and some of the more polished, you know, investors to come in and buy more.

00:18:41:06 - 00:18:42:13
Speaker 2
And that's what we're starting to see right now.

00:18:42:17 - 00:19:02:06
Speaker 1
Awesome. Charles, when you talk to a franchisee, you know, whether it's a 21 year old franchisee or a, you know, a 45 year old franchisee, whatever it is, and they look at you and they say, Charles, what should I do each day when I come into my business in order to make more money? What would you tell them?

00:19:02:08 - 00:19:22:22
Speaker 2
You know, you gotta focus on your people. You're paying people to work for you. So if they're productive, you know, you just focus on yourself. If you not focus on the people, they do lose it. All that productivity. So make sure that are people productive first. And then if that's all going good, that's when you can start working on your own areas of development of the business.

00:19:23:00 - 00:19:37:22
Speaker 2
for me, I get up very early. I come in early. My first four hours in the morning is for me and my growth in my business and my my vision. And then my franchisee, my staff comes in and I like to work with every department to maximize their growth within the company.

00:19:38:00 - 00:20:09:16
Speaker 1
All right. And then as a franchise or, you know, obviously franchise owners, you're you're growing or you're dying, you got to constantly be growing. You've got a franchise sales team, you've got a marketing and advertising team. You have people who are consulting your franchisees, trying to help them grow every single day. And when you when you talk to your staff as the franchise or what are you telling them to do or what are you suggesting, or maybe you're setting that path for how do we make money today for that company?

00:20:09:16 - 00:20:12:16
Speaker 1
What does that look like as a franchise or?

00:20:12:18 - 00:20:42:19
Speaker 2
Well, you know, we have something that's called the five star program, which basically sets benchmarks. It definitely evolves. It's a lot of its core stuff, but some of it evolves over year after year because our company ships in the quality, the services, the departments, the product, the service we doing, they might adjust. So we have new standards and basically measuring that what our franchisees every quarter where the hitting the marks both financially and in all the key performance areas that they wanted it to make sure that they're growing.

00:20:42:23 - 00:21:02:22
Speaker 2
We want to make sure they're always growing. And by us focusing on on a quarterly basis, and then our annual conventions bring it all home. We just got out of, it really does. I mean, we have really good guest speakers, but it's not just any speakers. We try to tailor the annual convention towards the tone and the next growth of our company.

00:21:03:01 - 00:21:23:20
Speaker 2
So it gets everybody aligned and powered up, not just to get excited, but to see the vision and the growth of where we're going every year. And we always are moving. It's so well for a lot of categories of services. So it's really where we're focusing and where we're seeing this opportunity for all our franchisees to make more, grow more and build their business even better and make it more valuable.

00:21:24:01 - 00:21:25:13
Speaker 2
So that's kind of always work.

00:21:25:13 - 00:21:44:17
Speaker 1
And I love that the the regular accountability and I mean, essentially the franchise or as a coach for the franchisee and they're they're coaching them and holding them accountable to that growth so the franchisee can find more opportunity than they thought they could find by themselves. That's why they found a franchise that works for them. So, that's fascinating.

00:21:44:17 - 00:22:06:22
Speaker 1
And you mentioned your convention. obviously communication and clarity are extremely important in a franchise network, because when you have hundreds of locations or, you know, even dozens of locations for that matter, you want everybody going in the same direction and doing the same thing and carrying the same brand promise. How do you keep that consistency going in your communication regimen with your franchisees?

00:22:06:23 - 00:22:26:00
Speaker 2
Well, it's always constant communication, but it's two way street. It's not just for us to say, do this, do that, or we're doing this. We have to really learn what their pain points are because things change, things evolve. Whether it's financing on newer stores that are coming up, some of the interest rates increased, whether rents change up or down.

00:22:26:02 - 00:22:44:14
Speaker 2
there's different things that evolve over time. And we're trying to be very proactive about not only just dictating to what's going on, but actually learning how they're feeling. And how do we adjust that? How do we, you know, make minor adjustments to the system to always make it better and ease anyone's pain? And we're learning all the time.

00:22:44:16 - 00:22:59:22
Speaker 2
you said that before. It's like this stages of growth. I think you're right. Once you get the 20, then you get the 50, and then you're 70 ish. Then you say, wow, I got you get to 100. Now it's like, okay, we need a higher level team. It doesn't mean you have to get rid of your old team that you had that got to where you are.

00:22:59:22 - 00:23:23:06
Speaker 2
You want to keep everybody. These people are good. All the people. But you certainly you have to, increase the abilities and capabilities that your people have when you get to another level. It's every department, you know, whether it's the finance department, you know, you have certain KPIs, whether it's the marketing department, you know, you really have to level up and really have good communication skills with franchisees and actually reporting and analytics.

00:23:23:12 - 00:23:40:04
Speaker 2
you have to make sure that your, your, technology team is built both for the internal team and external teams so you can scale for growth and never fall back. there's a lot of things your real estate team, your all the different things that have to go through your build out team. They have to really grow and your even your trainers.

00:23:40:04 - 00:24:02:05
Speaker 2
And you need more trainers, you need more coaches in the field. And as it grows, we try to keep one coach every 25 units so they can give good coaching, some new, some old, some in a little bit. that allows everybody to scale a little bit better and keeps us alive. But again, it's also getting your team in the field to give feedback to the people in the office, because that's important too.

00:24:02:07 - 00:24:24:07
Speaker 2
We want to know, not just let them serve whatever they're doing independently, but to know what's going, how do we adjust, how do we improve, and how do we get more feedback. So we're always learning, always growing. And every layer of growth gives us another layer of what we have to implement. So more people, more technology, you know, more process to really streamline each part of our business growth.

00:24:24:09 - 00:24:52:22
Speaker 1
That's great. I love how you've combined, you know, that that vulnerability and that humility internally, but also taking the best ideas from the field. You know, we always say in franchising, the best ideas come from the field. So listen for them as the franchise or so. That's fantastic. Charles, you've shared a lot of great wisdom with us about growing a franchise company, you know, as the, the founding visionary behind Tint World and and growing that into a pretty substantial franchise brand.

00:24:53:00 - 00:25:07:15
Speaker 1
I have a final question for you that I ask all of our great guests on start with a win. And you mentioned you get up and start working before everybody else. How specifically do you start your day with a win in order to set yourself up for those successes?

00:25:07:17 - 00:25:32:21
Speaker 2
You know, it might seem like small to some people, but for me, when I get up in the morning, people say, how do you happen? You sleep all night, you wake. Well, I hit my bed. I hit my head on the pillow at night at 11:00 ish. Usually, unless I'm going somewhere, I go to sleep like I'm out the next time I wake up is right at just before 5 a.m. and I lay in the bed for not even 60s.

00:25:32:21 - 00:25:50:16
Speaker 2
And what I do in my mind is think what's the most important thing I want to get done when I get to the office? And that one thing is on my mind. I can't sleep anymore. I got to get up. I got to go do it, and I know I want to get that and short list of other items done within the first four hours before 9:00 Am.

00:25:50:18 - 00:26:09:18
Speaker 2
I want to know that those things are done before my staff comes in to the office and I start working with them, and I have some visitors that come in early. Whether it's a franchisee, they want personal coaching, an employee, they're going to come in six, 630. but I'm going to plan those time so I can get my time in to get my big tasks.

00:26:09:23 - 00:26:21:20
Speaker 2
The big ones you got to take care of. Get that done in the morning. That's my win every day. I already put it behind me. I already know my company is growing from that one big thing I put on me in the morning, and everybody else is just on awesome.

00:26:21:20 - 00:26:37:04
Speaker 1
Charles Bonfiglio, the strategic vision visionary behind Tint World franchisee, franchise or businessman and just a great guy. We really appreciate your time today and all the wisdom you dropped on us. And thank you for starting with a win.