What happens when a founder’s vision doesn’t just spark a company, but reshapes an entire industry?
In this episode, Jimmy Allen sits down with Don Katz, founder of Audible, to explore how a writer-turned-entrepreneur built a global brand that redefined the spoken word. From his early influences such as Ralph Ellison and his career at Rolling Stone, to commercializing the first digital audio player, Don shares how artistic passion and relentless innovation fuelled Audible’s rise. He reflects on the challenges of scale, managing complexity, protecting culture, and how his “People Principles” launched a thousand conversations.
We’re also joined by Elliot Wenman, Managing Director of Abubilla Music, who offers a window into the recording studio - where rituals, conflict, and clarity can turn chaos into creativity. Together, these conversations reveal why great leaders keep their eyes on the “why,” how cultural missions outlast financial targets, and why caring - with grit and vision - can be the ultimate act of leadership.
Join the Conversation:
To learn more check out the Founders Mentality website or our CEO Insights hub: https://www.bain.com/founders-mentality/
https://www.bain.com/insights/topics/ceo-agenda
Learn More:
What Audible and a Studebaker Have in Common - Blog (https://www.linkedin.com/pulse/what-audible-studebaker-have-common-james-allen-knfxe/)
Light the Candle – Bring Light Not Heat into Meetings - Blog (https://www.linkedin.com/pulse/light-candle-bring-heat-meetings-james-allen-xb0we/)
Audible's People Principles (https://www.audible.in/about/people-principles)
How to Stop People Who Bog Things Down with Bureaucracy - Article (https://www.bain.com/insights/stop-people-who-bog-things-down-with-bureaucracy-hbr)
Bain & Company LinkedIn (https://www.linkedin.com/company/bain-and-company/)
Bain & Company X (https://x.com/BainandCompany)
Jimmy Allen LinkedIn (https://www.linkedin.com/in/james-allen-3442b/)
Don Katz Profile (https://www.donald-katz.com/bio)
Elliot Wenman Profile (https://www.abubillamusic.com/the-team)
About Founders Mentality
Founder’s Mentality: The CEO Sessions is a leadership podcast hosted by executive advisor and bestselling author Jimmy Allen.
Each episode features candid conversations with top CEOs, from Audible to Walmart to AWS, as well as artists, comedians, and other unconventional thinkers. Together, they share the lessons that shaped their growth, the “aha” moments that redefined their work, and the surprising ways reinvention happens at every level.
Whether you’re a CEO, an aspiring leader, or simply curious about leadership, influence, and business at scale, this podcast will challenge and inspire you, one story at a time.
About the Host:
Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label (Abubilla Music) in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music.
Bain & Company:
Founder’s Mentality: The CEO Sessions is brought to you by Bain & Company, a global consultancy trusted by the world’s most influential business leaders. With decades of experience guiding organizations through growth, transformation, and leadership development, Bain’s executive insights offer what it takes to lead at scale.
What is Founder's Mentality: The CEO Sessions?
What does it take to lead - and live - when the world won’t sit still?
Hosted by executive advisor and bestselling author Jimmy Allen, Founder’s Mentality: The CEO Sessions is a leadership development podcast that goes beyond the boardroom.
Each episode features a conversation with a prominent CEO—from the likes of Audible, Walmart, and AWS—who reflects on the lessons that reshaped their business and their personal growth. But you won’t just hear from business leaders. Jimmy brings in artists, musicians, comedians, and other unconventional thinkers who explore the same lessons through a completely different lens.
These conversations surface aha moments from some of the world’s most influential leaders and thinkers. Intensely curious and open to new experiences and perspectives, they seek inspiration in unexpected places as they constantly reinvent their businesses and themselves.
In turn, you’ll walk away with a fresh take on how we all grow as individuals, what we are capable of building, and the legacy we leave behind.
So, whether you’re a CEO, a rising executive, or simply passionate about leadership, influence, and business at scale, this podcast will challenge and inspire you—one story at a time.
About the Host:
Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. James is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, James started his own record label (Abubilla Music) in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music.
Bain & Company:
Founder’s Mentality: The CEO Sessions is brought to you by Bain & Company, a global consultancy trusted by the world’s most influential business leaders. With decades of experience guiding organizations through growth, transformation, and leadership development, Bain’s executive insights offer what it takes to lead at scale.