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The WP Minute brings you news about WordPress in under 5 minutes -- every week! Follow The WP Minute for the WordPress headlines before you get lost in the headlines. Hosted by Matt Medeiros, host of The Matt Report podcast.
Eric Karkovack (00:00)
Hi everyone, and welcome to the WP Minute. I'm Eric Karkovack. Today's episode features a segment from Matt's talk with Gabriella Laster, Director of Product Marketing at Elementor. Gabriella stopped by to discuss the new Elementor One subscription package and the plugin's use of AI. Now, you can catch the entire interview over on our WP Minute Plus channel. Visit thewpminute.com for all the details.
Matt Medeiros (00:29)
if I click on the product dropdown of ⁓ Elementor.com, there's three columns, well technically there's four, but the three main columns are create, optimize, manage, and host. So we have the editor, we have the theme, we have the AI stuff, we have the optimizing stuff, images, accessibility, performance, and of course the hosting, right? Because I mean, that's where I know ⁓ Miriam brought, of course, her expertise into Elementor many years ago.
⁓ with the acquisition of her company, email deliverability through transactional emails and registering domains now. All of this is included in one? Did you take all of it or are some of these things not in one?
Gabriella Laster (01:12)
So everything except for at the moment hosting and domains, but we are working on including that as well. So in the first phase right now, at the second if you purchase one, it won't be included, but we're working on another version of it. ⁓
Matt Medeiros (01:26)
So right now you can go, you can buy one. It just gives you everything, what I'll call a super license key. And you just take that and bring that to any WordPress website that you're already hosting at. Is that the idea?
Gabriella Laster (01:38)
Yes. You got it?
Matt Medeiros (01:40)
Awesome.
And the hosting stuff is another like, yeah, that makes total sense. Like, when is that coming? Do you have an idea of like when the hosting part is coming?
Gabriella Laster (01:49)
I can ask them to nab on the
window and ask the person who's leading that to see when it's going to be included. waiting, hopefully soon.
Matt Medeiros (01:55)
Yeah.
Yeah.
Yeah. So how do you as a marketer, you know, leading this launch and of course all things product marketing at Elementor. Elementor one could be for a lot of people. It could be for the end user. She has a, you know, a Pilates business and you know, she's got her website and she's doing this. It could be for somebody who runs her agency and she's got her agency and she's got clients and stuff like that.
Gabriella Laster (02:14)
Mm-hmm.
Matt Medeiros (02:29)
How do you think about the different customer avatars and was that a challenge when you were given the task to start marketing Elementor One?
Gabriella Laster (02:39)
think some of the benefits are the same for both. So if you talk about how you build a website.
In the majority of cases, it's going to be very, very similar, but the impact and the flexibility might be different. So if you're building a website for yourself, then you obviously want everything to work very smoothly together. You want to have the editor. You want to make sure that your images are optimized. You want to make sure that your website is inclusive. You want to be able to send transactional emails, and you kind of want that peace of mind that everything is working really, really well together. And that's a benefit for both.
Be.
I'm building for myself and also when I have an agency. When it comes to the ⁓ economic value, when it comes to the credits, so for, and there are similarities here too, but if you're building a website for yourself, you no longer need to purchase five different subscriptions to use a portion of their image optimizer plan, a portion of the accessibility plan, and a portion of the Elementor AI or other plan. You can use your credits flexibly where you need them. ⁓ Same goes for the agents.
They can use their credits flexibly across different client websites. So they can apply it on their client websites and use it freely.
Matt Medeiros (03:54)
So just help me unpack that. It's a credit-based system or is it like a static monthly fee and it just goes up by the number of sites? Help me unpack the credit side of it.
Gabriella Laster (04:06)
So
we have the one for a single site, which has a credit system. So the Elementor Pro is included, the Editor Pro is included in the plan that doesn't cost any credits, that's just included inside. And then you get a number of credits that you can use flexibly across, if it's Elementor AI, image optimization, email deliverability, and accessibility. And we're also adding additional...
plugins and capabilities into that. So we have Manage coming up soon. We have Cookies coming out soon. We are working on Angie, which is in the repository, but we're working on a new version of Angie. So we are already planning to add more and more ⁓ features and capabilities into this.
Matt Medeiros (04:50)
I see.
Gabriella Laster (04:54)
We have the one agency plan which is for all your websites and then you have obviously more credits to use there so that you can use more of them on your client sites.