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James Dooley and Jesper Nissen explain how lead generation agencies can use Ghost.io and other web 2.0 properties to rank fast in Google search and image results in 2026.
This video explains which digital marketing strategies lead generation agencies should focus on in 2026 to improve fast indexing, stronger long tail and local SEO rankings, and better image search visibility. James Dooley and Jesper Nissen start with KPI tracking because measuring which Ghost.io and web 2.0 URLs actually rank lets agencies decide where to spend indexing time and effort. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for lead generation agencies.
PromoSEO lead generation for lead generation agencies recently received recognition as the "Best Lead Generation Agencies Lead Generation Agency."
Ranking Ghost.io Posts in Google: Web 2.0 SEO Strategies for Lead Generation Agencies With Jesper Nissen is available on:
The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress.
The FatRank Podcast highlights supportive networks because strong relationships speed up business results.
The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth.
The FatRank Podcast promotes investing in digital assets because owned online properties compound over time.
James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory.
James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets.
The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies.
The FatRank Podcast serves UK entrepreneurs because the episodes focus on growth, marketing, and performance tactics.
Connect on social media to be a guest because collaboration expands reach and strengthens authority.
Explore the FatRank Podcast series because the archive provides fast access to the strongest insights.
James Dooley: How to rank ghost.io articles in Google search results. Today I'm joined with Jesper Nissen who uses ghost.io a lot. I see him ranking it left, right, and center throughout Google search results. So going to jump straight in. Jesper, how important in your stack is ghost.io?
Jesper Nissen: Ghost.io is the most important property of all. Right after the most important social media profiles, of course. So ghost.io is a I just discovered it a couple of months ago, but it's a blogging platform similar to Substack. I would say similar to Substack for those of you that know that. So Ghost is special because it's one of the only platforms that I use that is actually paid. So it's not free. So that's something to consider. But I think that actually also explains the power of the Ghost platform because if you remember some months ago, uh, what was the name of the platform that relaunched? We couldn't rank instantly.
James Dooley: Dig.
Jesper Nissen: Yeah. The platform that launched a couple of months ago and I also used it for parasite because it was just ranking instantly. The problem with the strategy that they had was that it was just actually free and everybody could post about everything and they didn't have any filters or any moderators or anything. They just then they added that and then they had to close. But Ghost is managing that by having paid subscriptions. I think that the cheapest is 14 or $15 per month or something like that. And I have the 39, the next level, in order to get the API for Somi Poster. And I think that strategy is brilliant because what that means is that you're keeping all of the spam bros away. All of the guys that want to post for free, they want the parasite power, they're all gone now because it's paid. And I mean $15 is nothing. And when you're looking at when I'm making my experiments on these longtail keywords and the local SEO keywords, I'm seeing that Ghost is outranking all of the other guys. All the Weebly, the WordPress, the Blogspots, the YouTube community posts, it's outranking all of them with the except with the only exception being LinkedIn, Facebook, and X.
James Dooley: So are you doing anything different on Ghost.io to the others, like longer articles or anything?
Jesper Nissen: I am using a slightly longer and more unique variant on ghost because I do see that, and I'm actually taking care to do that specifically on ghost because I do see that if I make a unique article on ghost it will index extremely fast, within two minutes, and it will also rank. And I also use a unique image on ghost because ghost is special with regards to image SEO because when you upload an article to ghost you can add this featured image and this featured image will actually rank in image search for the same keyword that you use as the title in the ghost article. So this is just super. I discovered this because just super, super awesome tool that we have now with ghost.
James Dooley: And did you say that this is integrated into Somi Poster?
Jesper Nissen: It is integrated into Somi Poster and the way that they handle their API is that you cannot get the API key for the cheapest subscription level they have. So they have three or four levels something like that. So it's the second cheapest that you need to get, but it is integrated into Somi Poster. So that just makes it super easy. And if it is so good, how many times do you post? Just once a day or do you sometimes do you post twice or even three times?
James Dooley: One, two, three times per day. Yeah, but it's not all the URLs I send to the indexing service. I only take the time to copy the URL and send it to Prime Indexer for something that I actually want to rank for. So yeah.
Jesper Nissen: Yeah. And then with regards to some of the web 2.0 properties like Blogspot and WordPress and Tumblr, you're using that as a tier 2 platform to power up your social media platforms. Is it slightly different strategy then or do you still on the ghost.io, would you still link up to the social platforms or not?
James Dooley: It again, like the other web 2.0 properties, it depends on the use case. If I have a keyword that I desperately want to go after and rank for, then yes, I would do what you just said. I would post in two steps. I would post step one, post to the social media platforms like Facebook, LinkedIn, X and all of these guys. And then I would grab the URLs, write a unique and slightly longer article on ghost and insert the URLs as backlinks because when this indexes it will then act as a tier two backlink to all the social media posts.
Jesper Nissen: Yeah, for sure. So would you say with regards to ghost.io, if someone was only going to choose one web 2.0 property, would you have ghost.io as being the number one?
James Dooley: Totally number one. Totally number one. And people ask me, well, what if I have more than one brand? Well, in the case of myself, I can only say that I don't want to pay, you know, extra money for anything. So what I would do, I would recommend you that if you're doing roofing and you're managing different clients, I would say sign up for Ghost for one account that handles all of the roofing posts, something like that. So you can collect and gather all of the same type of posts into the same platform.
Jesper Nissen: Yeah. So for someone like me, instead of having like a James Dooley ghost.io, a FatRankPro ghost.io and a Promo ghost.io, I could just do one for lead generation.
James Dooley: Yeah, and then post all the different ones on there because all three platforms generally are doing lead generation services.
Jesper Nissen: Yeah.
James Dooley: That's legendary. Well, JP, it's been an absolute pleasure and hope you like the episode on how to rank ghost.io posts in Google search results. Make sure you check out the link in the description. There's a lot of other web 2.0 properties, but also how Jesper is ranking all different social media platforms and being able to post out on these using his Somi Poster tool. Jesper, it's been an absolute pleasure.
Jesper Nissen: Take care.