š„ Why YouTube is Worth Your Time: On today's episode, Helen shares her personal YouTube journey:
Started posting videos during the pandemic as an experiment.
Accumulated over 8,000 followers and monetized her channel with minimal effort.
Viral content tip: A simple towel-rolling video still generates $200/month years later.
Lesson learned: Even if YouTube isnāt your primary focus, uploading videos can lead to surprising results.
Studio members only: Lesson 1 on YouTube strategy is available now, and thereās a Q&A meetup tomorrow (Jan. 29, 5 PM EST) If you want to join, check out the studio here: https://nas.io/socialize-studio/home USE DISCOUNT CODE: CHALLENGE15 for a 15% discount
š„ Weekly Social Media Challenges & Trends:
Tampa meetup on Feb. 5th at 6pm EST at the American Social Bar in Tampa: https://americansocialbar.com/locations/tampa/
Upcoming workshops and events: Jamaica Retreat (May 1 - 4): Networking, workshops, and fun in Montego Bay: https://womensentrepreneurretreat.com/retreat2025899210?am_id=helen8792
Cheer Choice Awards (April 11/12, Las Vegas): Helen will present an award at this social media-focused event - enter to win tickets to the event: https://forms.wix.com/r/7288264370230919620
š¢ Special Announcements: Live workshop with Tamsen Fadal discussing menopause and empowerment. Rescheduled to Feb. 19, 2 PM EST - register FREE to attend this virtual workshop live in real time: https://zoom.us/webinar/register/WN_fAPzbD61SxOnOlG1Ok_t8w
If you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly! https://www.hellosocialize.com
Follow us on social media: @themuthership on TikTok and Instagram @julipolise on TikTok and Instagram @hellosocialize on Instagram
Find our FREE workshops and courses on our website: HelloSocialize.com
For fun mother-daughter chats, check out our personal podcast āYours Truly with Helen and Juliā: https://yourstruly.transistor.fm
Chapters
š„ Why YouTube is Worth Your Time: On today's episode, Helen shares her personal YouTube journey:
Started posting videos during the pandemic as an experiment.
Accumulated over 8,000 followers and monetized her channel with minimal effort.
Viral content tip: A simple towel-rolling video still generates $200/month years later.
Lesson learned: Even if YouTube isnāt your primary focus, uploading videos can lead to surprising results.
Studio members only: Lesson 1 on YouTube strategy is available now, and thereās a Q&A meetup tomorrow (Jan. 29, 5 PM EST) If you want to join, check out the studio here: https://nas.io/socialize-studio/home USE DISCOUNT CODE: CHALLENGE15 for a 15% discount
š„ Weekly Social Media Challenges & Trends:
Tampa meetup on Feb. 5th at 6pm EST at the American Social Bar in Tampa: https://americansocialbar.com/locations/tampa/
Upcoming workshops and events: Jamaica Retreat (May 1 - 4): Networking, workshops, and fun in Montego Bay: https://womensentrepreneurretreat.com/retreat2025899210?am_id=helen8792
Cheer Choice Awards (April 11/12, Las Vegas): Helen will present an award at this social media-focused event - enter to win tickets to the event: https://forms.wix.com/r/7288264370230919620
š¢ Special Announcements: Live workshop with Tamsen Fadal discussing menopause and empowerment. Rescheduled to Feb. 19, 2 PM EST - register FREE to attend this virtual workshop live in real time: https://zoom.us/webinar/register/WN_fAPzbD61SxOnOlG1Ok_t8w
If you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly! https://www.hellosocialize.com
Follow us on social media: @themuthership on TikTok and Instagram @julipolise on TikTok and Instagram @hellosocialize on Instagram
Find our FREE workshops and courses on our website: HelloSocialize.com
For fun mother-daughter chats, check out our personal podcast āYours Truly with Helen and Juliā: https://yourstruly.transistor.fm
What is The Socialize Podcast?
Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
Helen:
Welcome to the socialized forecast, Jan. 28, 2025. Woo hoo. I was just listening to a song, and now it's in my head. That's the problem with TikTok, earworm forever.
Helen:
Always. Every day I have a song playing in my head. I think I was always like that, but it's even more so now with the with the prevalence of social media. Alright. I'm gonna kick off.
Helen:
Before I get started on the trends, I wanna talk about something that I am really on right now and sometimes I get into a zone and then that's the topic. So it may actually end up being the topic on Friday as well. I'm not sure yet. But what we are gonna just briefly touch on is YouTube and why it makes sense to just throw some videos over there, even if you don't wanna build a YouTube channel. And the reason I wanted to say that is just because I have to share this little personal thing.
Helen:
But in my own experience during the pandemic, I was making videos and I wasn't using TikTok at first. I was really using Instagram to do my videos and I was really into horizontal format. I was doing baking videos in my kitchen and I set up the camera always horizontally and I made essentially YouTube content that I was putting on Instagram in horizontal format, mind you. So this is back when I first started before I even downloaded the TikTok app. Okay.
Helen:
So I'm gonna cut to I was while I was doing that during the pandemic, I decided to make a channel and start posting them over there. So that way, when if people didn't see them on my Instagram, I could share them with fam friends and family, and I'd have them in a place with the recipe underneath and the description. It seemed much more organized in my mind about how to to really share that content. And in my mind, I was sharing it just with, like, friends and family and people that were seeing some of my videos on Instagram and I was able to send them over to YouTube. So it's kind of a fun thing and it was an experiment.
Helen:
Never did I think that at this point, I have about 8000 something followers on YouTube and I barely pay attention to it. I post there my I post my content there consistently, but I'm not living and breathing YouTube and I was able to build that kind of following. I'm also gonna say that I was able to monetize after enough hours of watch time because my baking videos were being watched from beginning to end by people in the pandemic when they had time in their hands and they were like watching my crazy funny baking videos. So I got that watch time because you need a certain amount of hours of watch time in order to monetize. You need a certain amount of subscribers and then watch time.
Helen:
I don't wanna say the stats because I don't know them off the top of my head. Anyway, the point is I continued to post videos there and 1 was a towel rolling demonstration. So I was doing little demos in the house, how to roll towels and stack them. And that video has It's viral like crazy on YouTube. To this day, four plus years later, I'm still making money on that video, which is crazy to me.
Helen:
Crazy. I mean, I look at that video and I laugh too at this point. But what happened is I started monetizing because I had enough watch hours. I had a small audience. But this 1 video has I wanna say it's like 200000 I don't even know how viral it is.
Helen:
I have to look. I haven't looked in a while. But I wanna just point this out because it's important. I make about $200 a month on YouTube and I barely do anything. Imagine if I paid attention to it.
Helen:
Like, what am I waiting for? So what I decided is that my way of paying attention to something is tasking myself to teach other people how to do it. And then when I'm in the process of teaching, I'm gonna spend more time over there doing it and I'm gonna pay it more attention to it. So that's what I'm focused on in the studio and a lot of people have joined specifically for that reason to learn YouTube and fig and I really understand it. I just don't spend enough time, you know, oh, I should make better thumbnails.
Helen:
I should pay more attention to the times I post. I should look at the analytics. I don't do any of that and I'm successful on the platform. So I just think, imagine if I paid attention. So that's what my goal.
Helen:
I'm gonna share all the things I've learned. And I have pretty good SEO because of the way I label my videos and the way I put the tags in and my thought process on that, which I'm sharing as well on all my videos. So I did lesson number 1. It is already in the studio for my students and we're gonna do a meet up this week on Wednesday at 5PM eastern, well, tomorrow that is 5PM eastern, where we're gonna do questions about lesson number 1. So if you have any interest in YouTube and you wanna try out the studio for a month, we are running still running a 15% challenge discount.
Helen:
So it's challenge 15. You put that in and then you can join the studio for a month and you can learn YouTube. It's literally well, amounts to a dollar a day. For a dollar a day investment for 30 days, you will have a really solid handle on YouTube. And that's my crazy sales pitch that isn't a sales pitch because don't bother if you don't want to.
Helen:
I'm just telling you, it's worth it. Okay. Moving on from that, because a lot of people in the studio are not interested in YouTube. I mean, it's like a fifty fifty of people who really want to do it and people who are really, just really like social media. So because of that, I have like 2 lanes happening always.
Helen:
So my In my other lane, we're focused on videos and transitions and making good engaging videos. And this week's challenge is doing this, I'll call it a face zoom because you pull your camera towards and away and when you pull it away, you've changed and you might have changed your look, your makeup, your haircut, whatever happened to you. It's like a quick little pop zoom thing. And so I did a tutorial for that and I leveled it up for my studio folks so that they can even add some a little jump transition with the face zoom transition. So we've got some really good learning going on and you probably if you've if you've followed me on social media, you probably see my in my stories that I'm featuring a lot of the students that I'm teaching and their successful videos because I'm getting such a damn kick out of it.
Helen:
And, excitingly enough, I'm going to Tampa next week for a conference, and some of them are located in Tampa and are going to attend my meetups. I'm gonna meet some of them in person on Feb. 5, and we're gonna meet at a place near the near the Westin Tampa Waterside. The name of the place, like, is not, I forget right at this moment. Social something.
Helen:
The social how can I find it? Well, I'll find it and I'll put it in the show notes. But some kind of a social it's like a just a gathering place. The social gathering place or something. So it's right near where I'm gonna be staying and we're gonna have a meet up there right after the conference.
Helen:
Oh. So everything will be announced. I will be putting that in the newsletter specifically on Friday. So look for that. And I'm excited.
Helen:
I can't wait to meet some of you. This is really gonna be fun. And I know that sometimes when I announce these things, some people will just surprise me and come out of the blue. So I can't wait to see who's gonna surprise me there as well. Okeydoke.
Helen:
Let's just power through I'm not gonna get too like I say every time, I'm not gonna go deep into the trends, but I'm gonna mention them and then talk about what the teachings are. So the first trend is just took a walk to clear my head. This is going hard on TikTok. It's an audio where you can show off what you do to get out of your head when you're feeling anxious or feeling concerned or things are stressful. So that's a fun 1 for right now in the world, possibly, if you're feeling stressed about anything.
Helen:
You can definitely go and check that out. The next 1 is it's not my problem. This one's funny and I can't wait because I am gonna do this 1. It's not my problem. And it's like a rock song and you can, like, jam out to it.
Helen:
So I'm gonna try and think of something that's not my problem. And then I'm gonna jam out just for fun. I'm gonna do this 1 this week. The other the Instagram ones oh, I should also mention bonus trend, but Julie put 1 in. I think it was last maybe last week's newsletter, and I did it, I did it this week.
Helen:
Oh my gosh. I can't think of the the the song, but a lot of you did it. Like, a lot of you have done it. So I'm gonna just I'm gonna read I wanna see which what it is so I can tell you. Hold on.
Helen:
I wanna say it. Oh, I was right. Okay. So I think it was in last week's newsletter. I was right.
Helen:
I was right. Everything I do was right. Really fun. And if you haven't gotten on that 1 yet, I think that one's still going pretty strong. So you can hop on that 1.
Helen:
It's hilarious. You can be right about something in your life, your work, your marriage, your, TikTok journey, whatever you were right about. I was right about getting on TikTok because now I'm teaching people. Alright. Now let's go to Instagram.
Helen:
How my brain sounds. This is a fun audio that you lock in on. You create a compilation video to show off what the goals were when you were focused and locked in on your goals. And the creator that we attached the video in the newsletter is very funny. There's a template there and she uses that so you could use the same template.
Helen:
Next 1 is engines revving and this is audio where you get yourself when you get excited about something and you get yourself all revved up, this is a great audio for that. So what's something that you do in life that you can't help but go all out every time you do it? Even if it's just like, I'm gonna bake a cake. I'm going all out. Okay?
Helen:
You be creative. Alright. A little bit interrupting this broadcast to tell you that we have a live workshop with Tamzin Fadal who has written the book. Oh, I don't have it in my hands this week, but How to Menopause. And I know that a lot of people are gonna be interested in hearing what she has to say and how she has changed her journey leaving the news, her news job to pursue really sharing her being the voice for women in menopause because she really, really struggled and and she talks about it very, very openly.
Helen:
We did have to move the time and date of the workshop due to her schedule. So we are moving it back to Feb. 19 at 2PM Eastern. So if you signed up, please make note of the new time. You should have gotten an alert.
Helen:
And if you didn't get an alert, this is your alert to move it in your calendar. And I'm very excited to talk to her. We're gonna do like a twenty minute interview and then we're gonna do a debrief together after that with just without her. So we'll get some info from her. We'll get some questions answered, and then we'll do a gathering thereafter.
Helen:
So I hope you can make it. Let's see. Original content ideas. So we're gonna say, given the turbulence of TikTok's future, our first idea here is to start getting comfortable on a horizontal platform or trying to do something. Maybe create a video for YouTube.
Helen:
That was our suggestion for this week. It would just be a fun way to dabble and say, I must do this as an experiment. And, Amber, I'm talking to you because I know we said during the our last Zoom meeting, well, maybe not on YouTube, you know, blah blah blah. And I'm second guessing my thoughts on that for you. And I do think that autism moms have a voice that will help a lot of people, especially positive 1 like yours.
Helen:
So I do think you should consider maybe doing 1 post a week on you 1 post a month. I'm not even gonna say a week. One post a month on YouTube. I'm gonna challenge you. I'm challenging Amber personally.
Helen:
I wonder if she's listening. The next 1 is Valentine's day love, and this is just because Valentine's day right around the corner. And maybe you wanna just use that as a vibe for spreading love. So spreading love for a small business on social media. Give your followers ideas for what they could purchase from their for their loved ones from a small business.
Helen:
You can also do this as why you love your favorite creators. Do something like that. You can do why you love someone in your family. Make it a subject of sharing the love just to kind of spread some good vibes and get some really positive energy out into the world. And then our third one today, I thought was fun because Julie and I were talking about this as just an aside about where else would we like to live in the world if we were able to move anywhere we wanted to.
Helen:
We 1 time talked about this on a podcast, and I I think we did, like, where would you like to visit? What's your dream vacation? But I'm gonna challenge 1 further. Like, what about if you could live anywhere you wanted to? Like, if you could if you wanted to uproot okay.
Helen:
You don't wanna be in your job anymore or you're done with this chapter of your life or whatever it is. Your kids have left the nest, and now you can go wherever you wanna go. Where is your ideal place where you'd wanna live? I would love to see some videos about that and why. Okay.
Helen:
Okay. Next up, I will tell you that we have tutorials in the newsletter that is how to do the face zoom transition. So if you were questioning that in terms of, you know, I don't know if I can do it, it's probably 1 of the easiest transitions you can learn as a beginner. And in the studio, I've taught it in a more advanced way, but on social media, I posted the simple face zoom. So if you just wanna do the face zoom and do that 1 only, you can check out that tutorial.
Helen:
And you know what? I'm gonna link my YouTube video in the newsletter and show notes. So it's gonna you're gonna see the YouTube version of doing that. Okay. I like it.
Helen:
Oh, I'm onto something here. Okay. Before I start to wrap it up, I wanna just talk about Jamaica in May 0. Oh, a couple of things I wanna talk about. I should say I should say.
Helen:
I have a lot of travels coming up. How crazy. But be even before Jamaica, I'm going to Vegas, so I'll talk about that. But let me say, since I mentioned Jamaica, on May, in Montego Bay, you can get tickets where you can learn business tips and coaching, professional get your professional headshots done, networking with entrepreneurs. There is gonna be swag and gifts.
Helen:
There's gonna be social media tips and guidance, and I'm gonna do a whole workshop where I'm gonna teach people hands on. You're gonna be able to sit with me. I can show you on your phone how to do. I'm excited for workshops. I do love workshops.
Helen:
And then, of course, the camaraderie and hanging out and being in a sunny, great place where we can hang out together. So it's like girls trip. Come with me. Let's do a girls weekend. I'm really pumped, actually.
Helen:
That's gonna be good. So and I'm literally going solo. So I'm not I don't have, like, other things I'm gonna need to do hanging out with someone else. I will be there to hang out with you guys. I'm pumped.
Helen:
It's gonna be fun. May. So if you can do it, if you can swing it, join me because we'll we will have fun. It's like a meetup, but it's like a whole weekend. And then the other thing that I'm doing is interesting.
Helen:
I was invited to present an award at the Cheer Choice Awards, which is the social media awards that take place in Vegas on April. The main event is on the I was invited as a speaker as a presenter. I've never been involved with the church choice awards up until this point. I'm I wanna say that. I've never 1 year, I was nominated for, I forget what, 1 of the categories, And there was another person who I knew on social media who was also nominated in my category, and she reached out to me.
Helen:
And she was like, oh, we're in the same category. I wish you luck. And I was like, girl, it's all you. I'm not even gonna talk about it. And I'd never even engaged.
Helen:
And so I think she won. I hope she did. I don't even know. But I didn't I didn't wanna take that from her. She really wanted it, so she reached out to me.
Helen:
And I didn't wanna make it I don't need to compete with people for, like, social media accolades. At the time, I was just excited to be teaching people and having an audience in the first place, and I didn't feel compelled to win an award. So it didn't even faze me, and I let go. So I have not even thought about the Cheer Choice Awards since then, and that was, like, three years ago easily. Now I'm attending as a presenter.
Helen:
I barely know anything about this event. I'm learning as I go, and I'm learning some interesting things about it, and we'll see. I mean, maybe it'll be groups of creators that have been hanging out for years, and I've never been invited to anything. As a TikTok, you know, person with 1100000.0 followers as a creator, I've never been invited to TikTok headquarters or I have never been invited to participate. And I see all these things with the TikTok people getting together, and I'm like, what about me?
Helen:
And it's never happened. So I guess I kinda jumped on it because I was like, oh, I got invited to something. Like, I'm like the schoolgirl that finally got invited to the party, I guess. But I am I'm always with I do things with trepidation when that happens because I'm thinking like, well, why was I invited now? And I'm not questioning it.
Helen:
You know? Just timing is everything. Like, maybe it was meant to be that I go now. Maybe there was who knows what? Somebody discovered me that's involved with the platform and then decided, oh, that I should be there.
Helen:
So I am I haven't keeping an open mind about it, and there is an opportunity to win tickets. So if you have any interest in maybe going to Vegas and then maybe attending, you can just apply to see if you win the tickets. And then, at least, you might have motivation to go because then you don't have to pay for being at the event. Okay. That was a lot.
Helen:
I hope that didn't sound negative. I don't think I don't think it did. I I was more confused than anything and surprised, happily surprised and honored. And I'm just gonna, like, go with it at this point and see. I get to wear a fancy dress.
Helen:
I will have to figure out what I'm wearing. I might wear 1 of the dresses I've worn recently to these weddings because I always thought, when am I gonna wear these dresses again? And now I'll have a chance to do it. So that'll be fun. I'll meet some creators.
Helen:
I wish that I was a person who was really aware of who, like, the famous creators are, but I kind of stay in my lane and teach versus get into that whole, who's the popular. I don't get in with the popular crowd. I was never like that in high school, and I'm not like that as an adult. So I'm a little clueless. I'm sure I'm gonna meet people that are everyone's gonna be like, you met so and so, and I'll be like, don't even know who they are.
Helen:
I don't even know. They could walk right up to me. It could be like a celeb like Taylor Swift walking up to, oh my god. Who was that? Anyway, a a celebrity met Taylor Swift and didn't know it was her or whatever.
Helen:
Some funny thing happened like that that I'll have to find. But, anyway, it'll be just like that. I'll be talking to someone and, apparently, they're gonna be Uber TikTok famous, and I'll have no clue. And I'll just be like, hi. Nice to meet you.
Helen:
So there will be stories. Follow along for that crazy journey. Okay. Thanks for listening. Have a great weekend.