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Technology's daily show (formerly the Technology Brothers Podcast). Streaming live on X and YouTube from 11 - 2 PM PST Monday - Friday. Available on X, Apple, Spotify, and YouTube.
Some big news this morning. Yes. Paramount is launching a hostile bid worth $108,000,000,000 to acquire WB. Pika says, this is crazy. HBO should make a show about billionaire media tycoons trying to buy other media conglomerate and highlight all the behind the scenes drama.
Speaker 2:My take today was basically like people who are saying that Netflix plus Warner Brothers is the worst possible outcome. I was talking to you about this on Friday. I think they're sort of overplaying that narrative because I could imagine Warner Brothers and Disney being more monopolistic or Warner Brothers going to Google and YouTube and being, like, free on YouTube, being, like, way more anticompetitive. And so the Netflix Warner Brothers, like, at the very least, it's, the third the third worst case scenario. There just really is so much competition in media because media is
Speaker 1:Anybody can be a media company.
Speaker 2:Exactly. And there's so many free options. And then there's also video games.
Speaker 1:Yeah, I think people can argue with how good some video models are getting in audio and voice models. It's going to be even you're going be able to make a cartoon as a single individual and make many, many, many episodes, seasons, there's going to be more competition than ever at the actual in the content layer, even if some of the platforms consolidate.
Speaker 2:I mean, yeah, just a lot of people are putting on they're straight up putting on a two hour podcast instead of a movie regularly. Except when you're on the plane flying back from New York, then you gotta watch The Fugitive with Harrison Ford. I made Jordy watch it. Give me your review.
Speaker 1:Fantastic film. We don't know we don't know how to make movies like that anymore. I would watch movies if all the movies were like that. You should put together
Speaker 2:Movie list. Yeah. Your movie list. I have one.
Speaker 1:Like this Yeah. In the next week or so, so people can watch them while we're, you know, between like, you know, Christmas and New Year's when we're off the air.
Speaker 2:Have you seen it, Tyler?
Speaker 1:I've not.
Speaker 2:Oh, wow. Okay. You treat yourself to the fugitive this holiday season.
Speaker 1:Chris Murphy, US senator from Connecticut.
Speaker 2:I thought that was crypto Twitter. I thought it was Chris Murphy crypto Twitter. This is like
Speaker 1:I don't I don't think so. Chris says the Netflix purchase of Warner Bros would be a disaster. It's illegal. But there are some quietly rooting for it because a Paramount takeover that includes CNN would be worse. A short thread on why that's the dangerously wrong way to look at this.
Speaker 1:This deal is a classic antitrust violation. It will drive up prices. HBO Max is one of the few things that keeps pricing pressure on Netflix. Hundreds of movie theaters will go under. Writer writers and production workers in the content business will have terms and wages dictated to them.
Speaker 1:But some will say, well, if the Paramount and Ellis and Trump cabal gets control of Warner Brothers and the deal includes CNN, then Trump would effectively control the bulk of the mainstream media from CBS all the way to CNN. That's worse than Netflix owning Warner Bros. Yes, is. But, a, a Paramount Warner Brothers deal would be illegal too. Trump shouldn't force us to be for illegal but less corrupt things.
Speaker 1:B, why do we think Netflix won't agree to the strings Trump puts on this deal? This is about making money, not protecting free speech. Five, tyrants want us to accept blurry moral lines. They want us to accept one level of corruption or illegality just because there is an alternative level that's much, much worse. But that's how democracy disappears, by rules disappearing and constant relativity creeping in.
Speaker 2:David Ellison was on CNBC this morning, and he was talking and they were asking him about c about CNN. You own c CBS sixty Minutes, CBS Sunday Morning. And clearly, a lot of people are like, are you gonna put your thumb on the scale politically? Is there, like, a political angle to the way you will steward these media assets? And I don't think people are that worried about the political bias injected into Foghorn Leghorn or Wiley Coyote or whatever or even, the Seinfeld catalog.
Speaker 2:It's not like they're gonna, like reboot it and it'll be like a right wing Seinfeld. Like, I don't I don't just don't think that's gonna happen. But people do worry about news coverage like CNN, CBS. But the weird thing is that in the Netflix scenario, CNN is left there in the in the in the ghost ship. It's a ghost ship.
Speaker 1:It's a ghost ship.
Speaker 2:We know this very well from the way tech likes to acquire companies.
Speaker 1:Yeah. Is there a scenario where Paramount loses Warner Brothers and still buys the cable business?
Speaker 2:Yes. I think so. I think so. And they get Shark Week, and they get a bunch of fun stuff. HDTV, ninety Day Fiance
Speaker 1:David Allison with Shark Week. I mean, putting the Allison family People behind Shark
Speaker 2:think the the Allison's Allison's
Speaker 1:might be good for sharks. Yeah, so here's the thing. So we talked with Rich about how more competition than ever at the content layer. It's very cheap to create and distribute content. It's relatively free.
Speaker 1:That said, there feels like, in some ways, more of a monopoly than ever on truth, if that makes Sure. Legacy media properties have a monopoly on truth. Yes. If we say something, and we have the aesthetics of television, and we say, this is true, it doesn't hold the same weight as CNBC or CNN or anything like that because they're generally running It's just the brand. Yeah, it's brand.
Speaker 2:It's just the
Speaker 1:brand. It's brand. So when The New York Times says something and a substack disagrees with it and says, no, this is what actually happened, who are people going to believe in? They're going believe New York Times 10 times out of 10. Ideally, you would want a lot more distribution between the networks and these brands that have a monopoly on the truth.
Speaker 2:Yeah. But at the same time, the fact that David Ellison is not cheering like, you see Warner Brothers. And if you're in the in the conspiratorial, the tinfoil hat, like, Ellison is trying to control the news narrative that is sort of bubbling up there, the flip side is is he should be cheering because he's like, wow. They bought everything I don't want. I didn't want Batman.
Speaker 2:But in fact, he does want Batman. He does. He wants Foghorn Leghorn.
Speaker 1:He wants it all.
Speaker 2:He needs Foghorn Leghorn.
Speaker 1:He wants it all.
Speaker 2:He needs Wile E. Coyote. He needs Porky Pig. List of ass you don't know Porky Pig? No.
Speaker 2:How do you not know Porky Pig?
Speaker 1:Is that a YC startup? It should be.
Speaker 2:I think there was a YC company in this batch called Piggy Robotics.
Speaker 1:Yeah, yeah, we saw no, the YC companies need a New rule. New rule. Pig
Speaker 2:Nick, themed when you're start booking YC startups, if it's swine themed, they're on the show.
Speaker 1:Red alert. Pig has rebranded No. The YC company called Pig.
Speaker 2:Wow. Spitting in our face.
Speaker 1:They're now called Butter.
Speaker 2:Butter. It's still like animal themed. It's animal products. It's an animal product.
Speaker 1:Butter. Analyzing it based on its macros.
Speaker 2:Is it goat
Speaker 1:butter? Heavy on
Speaker 2:Cow butter?
Speaker 1:Fat, low protein.
Speaker 2:Okay.
Speaker 1:Low carb, low protein, high fat.
Speaker 2:We have some news from our flight back from New York. We flew JetBlue again. A couple months ago, we flew JetBlue with the whole team, and we got into a little bit of a situation with JetBlue.
Speaker 1:To land the aircraft.
Speaker 2:They almost had to land the aircraft because we were Jordi and I were sitting in business class. We were served stakes. We tried to pass those stakes back to our friends and colleagues who were sitting in economy, and they told us not. They they said, stop. You can't.
Speaker 2:I think someone put their hand on your chest. Didn't didn't down. Sorry.
Speaker 1:So it
Speaker 2:was even worse. Sit down.
Speaker 1:They didn't put their
Speaker 2:hand on me, the flight attendant,
Speaker 1:but they grabbed the dessert.
Speaker 2:Oh, they grabbed the dessert.
Speaker 1:You were trying to pass that. To the team.
Speaker 2:And we like to believe that not own this dessert. Like property rights around here. We like the ability to move freely. And I think possession's nine tenths of the lot. You give me the ice cream.
Speaker 2:You give me the stake. I control it. I can do what But I on our latest flight, we figured out the ultimate hack for how to pass food back from business class to economy on a JetBlue And we
Speaker 1:proved that this works twice.
Speaker 2:And we're share and we're sharing it with you today.
Speaker 1:We're sharing this alpha.
Speaker 2:Deep alpha. And so hopefully pull up some of the photos, which So this is So in in first class, they give you headphones with a case. And so what I was able to do is I was able to take the food
Speaker 1:So my food
Speaker 2:put it in the case.
Speaker 1:So we all had dinner before the flight.
Speaker 2:That's ice cream in
Speaker 1:We all had dinner phone before the class. Case. So I show up, and I'm not hungry. But Ben's a growing boy.
Speaker 2:Growing boy.
Speaker 1:And I'm like, we've got to get my dinner back to Ben. And so we take the headphone case. We zip it up. I take it back. I pass the
Speaker 2:You insisted on the bread roll going in there.
Speaker 1:Don't know I ate bread wasn't going to have he needed the bread.
Speaker 2:Did you eat the bread?
Speaker 1:I ate all of
Speaker 2:it. Okay. Wait. Was the bread over buttered? Or did it have the appropriate amount of butter?
Speaker 1:A lot
Speaker 2:of butter. Right? You were loading me up. Jordy insisted insisted on giving you the full pat of butter, and I thought maybe half a pat
Speaker 1:would enough. You to have optionality.
Speaker 2:Okay. Well, you you yeah. Yeah. I guess you had optionality. You could have taken it out.
Speaker 2:I think No.
Speaker 1:But the guy there was a guy across the aisle from you. He was giving me the dirtiest
Speaker 2:No way.
Speaker 1:I thought he was I had headphones in there. I thought he was going to say, like, if you don't bring me back food
Speaker 2:to Oh.
Speaker 1:A towel.
Speaker 2:You wanted you just got a towel tale. That is a risk.
Speaker 1:No. But the real risk when you're running a strategy like this and you need to be highly coordinated Yeah. Is that the flight attendant in in the business
Speaker 2:Yes.
Speaker 1:Class section says, where is your cutlery?
Speaker 2:Yes. Yes. Yes. Where's that Because Because it's in your and fork are gonna be missing. So the the real yeah.
Speaker 2:You can see Jordi going back to I drop it took that photo.
Speaker 1:We were running running plays.
Speaker 2:So so there's another tip here that that that you you don't wanna jump the gun. So the the the the food service, the dinner service, it takes place over a couple minutes. All the plates get just, get, passed out, and people eat pretty quickly. So, typically, the flight attendant, by the time they finish delivering the last plate, they will go and start picking up the plate from the beginning because it only takes a couple people couple minutes to eat the food on the plane. But what you you wanna wait them out.
Speaker 2:You wanna you need a couple rounds of them coming by and the and you and you have the full meal there. And they're like, are you done with that? And you say, no. No. I'm still working.
Speaker 2:I'm still Still working. So you got to say I'm still working a couple times. And then they will go back and sit down. That's your opportunity because that's when they're at their weakest.
Speaker 1:You almost got caught at one point.
Speaker 2:I got caught?
Speaker 1:She came the flight is in lovely, lovely moment. She came over and said, do you want any tea?
Speaker 2:Yeah. And you had Missing company.
Speaker 1:There was food in the headset case.
Speaker 2:Oh, the headset
Speaker 1:case. Yeah. I had
Speaker 2:to close the headset case because you don't want to get caught.
Speaker 1:Annaly Choppa submitted a last minute bid to buy Warner Brothers for $45,000 In
Speaker 2:45 ks in cash. In cash. It's like, it actually is relevant because the other offers are heavily debt laden. And so if you care about that, if you want an all cash offer, this might be your best guess.
Speaker 1:It's a pretty good offer.
Speaker 2:This is the best option if you're if you only want a cash.
Speaker 1:Andy Andy, who's been on an absolute roll lately, says, you're laughing at him, but how much did you put up to buy Warner Brothers? Exactly. Can we pull up Andy? Andy launched a had a launch video like yesterday.
Speaker 2:Oh, yeah. Andy, of course, the founder of two cents dot money. Hi. This is Osma. We make films.
Speaker 2:2 Cents founder Andy Durham raised 3,000,000 for a startup and paid us 2,500,000.0. The this was the only direction he gave us. I need this to look like the most expensive launch video ever made. It has to look like Why is he in Albania? Albania.
Speaker 2:The day before our shoot, Andy was still on his investors' boat chasing a series a. Is this rage bait? I feel like this is giving me, like, I'm going to be enraged. We were under contract to spend the entire production. Here's the rage montage in a mansion.
Speaker 2:There we go. Show off our in house coding models. Coding models. And they should be coding in Rust. Not just tiny apps, but full scale system architecture.
Speaker 2:And then The cinematography here is wild. Like this one. It's And I want the bathtub scene from The Big Short, but add more models. And, like, have one of them explaining the value prop of 2¢.
Speaker 3:So basically, you know how everyone on social media pretends to be rich? The problem is it's all fake.
Speaker 2:Then we should have the models reenact that scene from The Wolf of Wall Street. You know, the one where Leo's vote gets seized by the FBI?
Speaker 3:Lobster for the ride home, you fucking miserable pricks. I know you can't afford them.
Speaker 2:What was the bid? He said he he spent 2 and a half million on this? Is that what is that what you're saying? Alright. This is not PG enough, but it
Speaker 1:is funny. Okay. It's funny to basically run through every single launch video bit that there is. Okay. Okay.
Speaker 1:Yes. And narrate and and just be narrating. Yeah. Just do that one.
Speaker 2:Just do that. And then do that one. And then do that one.
Speaker 1:Yeah. Okay.
Speaker 2:Buco is saying the more he reads about the Netflix deal, the more it seems like, one, this is bad for everyone that isn't Netflix. Two, this would be very good for Netflix. And three, it should be blocked if our system still works. So he is a block the deal guy. Ernest says it's extremely pro consumer.
Speaker 2:New price is going to be lower than the current standalone Netflix plus max price with superior UX for subscribers. And Buco says, I don't think you can say it's extremely pro consumer with any sort of confidence.
Speaker 1:This is the one
Speaker 2:give them tremendous pricing power.
Speaker 1:A few people have said, oh yeah, it's going to be cheaper. And it's like, Okay, is it going to be cheap? It's going be cheaper right away. Is it going to be cheaper in Yeah. No way.
Speaker 1:10? No way. Yeah. And
Speaker 2:I mean, there's nothing more long term pilled than a public company. Like, they love thinking in decades. Like, no, I mean They're like Like, a company like Netflix truly can be like, yes, like It's The price is gonna be like
Speaker 1:$99 a month by 2035.
Speaker 2:And it might be a steal. Might be a steal at $99 if you're getting Seinfeld and Foghorn Leghorn.
Speaker 1:December 2010, Time Warner views this is a New York Times article Time Warner views Netflix as a fading star. For the past year, executives at big media companies have watched Netflix with growing resentment for its success and delivering movies and television shows via the internet for its stock price nearly quadrupling, for its chief executive being named Businessperson of the Year by Fortune Magazine. I imagine at that time they were thinking, well, it's cool that they can deliver movies, but they'll never be able to make content.
Speaker 2:And Yeah.
Speaker 1:Of course, now No. Recently, Netflix to buy Warner Bros.
Speaker 2:It it it is such a such a big deal. Like, 83,000,000,000, it it it's almost it almost feels like small compared to like all the AI valuations and stuff and the and the and the hyperscaler valuations. But Netflix is only a $400,000,000,000 business by comparison. So like this is 20% of their market cap essentially. Like it's a it's a serious merger and would huge, huge integration.
Speaker 2:I do wonder about that question of like how many movies they would be making per year. Would they try and still make 30 big movies or something like that? If you don't make those big movies, you don't develop the new IP. Like if you look at what Avatar is, Avatar has been, you know, this, like, incredible undertaking from a like, just so much money poured into the production there. But it's probably the best chance of getting something that's actually, like, an enduring legacy, where it's like, yeah, people are still talking about the the Avatar multiverse or cinematic universe in five decades, ten decades, you know, in a long, long time.
Speaker 2:It's very, very hard to to be to be sticky if you're not taking big swings and doing things that are, like, actually really, really bold.
Speaker 1:Sammy Gould says, Lena Khan, you can have this one this one time.
Speaker 2:Don't I don't really understand why people are so against this.
Speaker 1:The idea of Netflix owning Succession, The Soprano, and The Wire.
Speaker 2:Well, the TV stuff doesn't seem that bad because that was never in theaters. I I I I guess I do understand people who are saying, like, they're going to own Lord of the Rings. Seeing Lord of the Rings in theaters was a special thing. And that special thing might not happen anymore because it's incompatible with the modern business model. And so if you're a Lord of the Rings fan and you really like movies and you did not like the show, well then it's like, get ready for more shows and less movies, probably.
Speaker 1:Anybody who's upset because of the impact on traditional cinema Mhmm. And movie theaters
Speaker 2:Yeah.
Speaker 1:I wanna see every sing I wanna see proof of how many movies they've gone to in the last
Speaker 2:The revealed preference is crazy. Last year. Apple is changing of the guard. It it feels like a ton of executives are leaving, ton of executives are turning over, and everyone's kind of speculating that potentially this is the beginning of the next major executive leadership team coming in, that there'll be some sort of, you know, before and after. Maybe we're exiting the Tim Cook era.
Speaker 2:I think you just gotta double, triple, maybe 10x Tim Cook's pay, you're good. I remain I remain positive on Tim Cook's leadership. I think he got the big things right, and I think he missed the hot things, but missing the hot trend that's actually not that existential to the business.
Speaker 1:That you could argue they haven't missed yet.
Speaker 2:Yeah, could argue they haven't missed it, and you could argue that AI was not existential to them, at least in the short term. But this Justin Bieber post is insane because you read me this, and I didn't hear you say, this is from Justin Bieber's account. And I was like, oh, that's funny. There's someone who's mad at Apple. But it's way funnier coming from Justin Bieber.
Speaker 1:Put Justin Bieber as a product manager at Apple. And I genuinely believe Yeah. The products across the Justin world would says, if I hit this dictation button after sending a text and it beeps and stops my music one more time, I'm gonna find everyone at Apple and put them in a rear naked choke hold. Even if I turn off dictation, I somehow hit the voice note thing. The send button should not have multiple functions in the same spot.
Speaker 1:Couldn't agree more. This is so I mean, it's just absolutely insane. Because the issue is yeah, one, this happens a lot. This happens to me. And then it's always nerve wracking because if you have somebody pulled up on text and you happen let's say I'm like, hey, person is wanting to change the time of this meeting to this other point.
Speaker 1:I'm actually I'm like, what do you think? What should we do? And then it just like happens to be like recording. And then you're like, woah, woah, woah. I don't wanna
Speaker 2:Apparently, have to issue a correction. Taylor's over there putting us in the truth zone. Apple doesn't have product managers?
Speaker 1:That makes sense. There's so many there's this new software. Every time I open an app made by Apple, there's a new bug. Apple executives have floated the idea of combining hardware engineering and hardware technologies divisions as one combined group under Shrogy in order to retain him. So this is, of course, Apple's chip chief, Johnny Shoji hopefully I'm pronouncing that correctly.
Speaker 2:Chip chief.
Speaker 1:The chip chief informed CEO Tim Cookie is seriously considering leaving the company and would likely continue his career elsewhere rather than retire. Apple is urgently pushing to keep him. He remains, at least for now. The designer of the Apple Watch just released a new watch himself. Woah.
Speaker 1:And it is mechanical and costs only $60,000.
Speaker 2:By the way, play the play this. This is a crazy video. Look at this. The the dial is spinning and yeah. Wow.
Speaker 2:It really looks like UFO inspired. It's $60,000 jumping straight into the the holy trinity tier,
Speaker 1:I suppose. I think it looks very cool. I've never thought I want a watch that looks like it's in the same universe as the Apple Watch. Sure. But at the same time, I can really respect.
Speaker 1:Yeah. I really I think this looks very cool, and I think there's a consumer out there where they were like, finally, somebody made a watch for me. I love this. We gotta pull this
Speaker 2:Which one?
Speaker 1:Video up of Bill Ackman Yes. In Japan.
Speaker 2:Yes. Ackman? Bill Ackman? Japanese TV. See, TV.
Speaker 1:Package is electric. Did that woman just pull a Japanese may I meet you on him?
Speaker 2:Oh, yes. 100%. All quiet on the frontal lobe. It's very funny. Prediction markets will replace buying stuff.
Speaker 2:I want someone to bring kiwis to my house. I make a prediction market about whether someone will deliver four kiwis to my doorstep and load $15 into no. A guy with an e bike sees it and picks up some kiwis. Before dropping them off on my doorstep, he bets yes. Drops them off.
Speaker 2:The market resolves to yes, and he gets $15. Rest in peace, Amazon, DoorDash, Uber Eats, etcetera.
Speaker 1:Sailor comes in and says, prediction markets will replace relationships. I have a crush on your girlfriend. I make a prediction market about whether she will leave you for me and load 50 to know. She sees this and drives over to my place. Before texting me, she's here.
Speaker 1:She bets yes. She comes inside. The market resolves to yes, and she gets $15 Rest in peace, Tinder, Bumble, Hinge, Bryant, Bars, restaurants, etcetera.
Speaker 2:It's so insane. Such a good copy pasta. And I and I I I can only imagine the quote tweets on this post just being like an endless an endless stream of of iterations of this exact template.
Speaker 1:You're right.
Speaker 2:I've been asked, what do I think of call sheet and polymarket? These are still very early days. My vision, which I started to articulate in the nineties, is of a a world is of a world very different from both the world then and the world of today, a world where markets are accepted as offering more accurate estimates on far more useful topics. So I'm mostly interested in the potential of stuff today to enable and cause that future vision. The politics policy questions on Polymarket and Calci trending now seem plausibly like topics where some people might find their estimates useful in making personal or collective choices, but I don't have great confidence in that or know who these people are.
Speaker 2:So I think that like we saw a glimmer of this in the sense that if you were running a business that stood to benefit from the Trump administration or hurt because of the Trump administration, maybe tariffs or something like. If you were manufacturing T shirts in China and you were like, okay, if Trump wins, there'll probably be more tariffs, probably another trade war. What's the probability that Trump wins? What's the probability that I have to do a red the fire drill, a Code Red to move my manufacturing to Singapore or something. You could make a business decision based on that.
Speaker 2:I agree with him. Like, I don't really know how many people were doing that seriously. And also, the prediction markets were like 55%. It wasn't like 90%. It wasn't like that clear.
Speaker 2:It wasn't like, oh, everyone just knows what's going to happen. It was like, oh, yeah, slight edge this way. Yeah, I mean, if you're trying to plan for a forthcoming Trump administration, it's not like you could go to prediction markets four months earlier and get like a definitive correct answer. Like, that's just not the way that that's not not just not the way it played out. But if the system continue to grow in size and to attract users and competitors, they could lower many of the costs of creating and managing such markets, allowing a lot more experimentation with markets like those I find more promising.
Speaker 2:Re my long term vision. Of course, if these systems induce a backlash that gets them outlawed or drastically shrunk, that may plausibly block or at least long delay my vision. I don't personally mind people having fun knowingly betting on sports, on actions that celebrities can influence, or on topics where insiders have big info advantages, like mentioned markets. But I see many people complaining about these things, and I fear a new prudish temperance movement may shut them down, and as a side effect, down the more promising markets that I've envisioned. I think it's a really big question on the prediction markets.
Speaker 2:It's not like there's the there's a positive and a normative side of these things. So in economics, there's positive questions, normative is like what should happen. Yes. And positive is what will happen. They're debating prediction markets on moral grounds, on what should happen.
Speaker 2:They they have a thesis on, I believe that that that this is great, and and this is good, and it should it should proliferate. Or or I think it's bad, and and it should be shut down immediately. There aren't that many people that are actually thinking clearly right now about like what will happen, about how big will these markets be, how prevalent will they be. Sports betting has gotten a lot easier, but it hasn't taken over everyone. Like, I know a lot of people that don't sports bet.
Speaker 2:I don't personally sports bet.
Speaker 1:Yeah. It's it's also it's also possible to get to the future that he's envisioned since the nineties. You need to have sports markets. I think I think so many people are just absolutely sick of the marketing from and and just the feuding between Calci and Polymarket. Like, if we were on Axe and, like, FanDuel and DraftKings were just constantly going at each other
Speaker 2:Oh, yeah.
Speaker 1:All day long, everyone would just be like, please leave.
Speaker 2:Speaking of presents under the Christmas tree, the Google team is cooking up a present for me in 2026. They're gonna put ads in Gemini. Let's go.
Speaker 1:Hit the gong. Finally. Finally.
Speaker 2:For it. We've been asking for it.
Speaker 1:I hear those sleigh bells ringing.
Speaker 2:For it. We've been asking for it. Ads in LMs. We talked to the founder of Perplexity about it. We Arvind, why are you gonna put ads?
Speaker 2:We want ads in Perplexity. And he said, maybe. And the tech rep wrote a whole article about it. They got really mad.
Speaker 1:I'll let Google jump first.
Speaker 2:I'll let Google jump first. We talked to Sarah Fryer. We've talked to the OpenAI team about how badly we want ads in ChatGPT, how badly we want ads in LLMs. They said Music fires. Maybe we're gonna do it.
Speaker 2:Maybe we're not. They've been sitting on their hands. But now
Speaker 1:don't know how you I can I love listening to your voice?
Speaker 2:It's good. It's like, we need a back This up
Speaker 1:feels like very Google to just be like, yeah, we're we're the ad business. We're gonna do ads. We're gonna do them first. We're probably gonna do them better than than anybody else, at least initially.
Speaker 2:A lot of people are are are wondering, like, hey, there's a there's a world where Gemini doesn't have ads and is free for two years, and it just completely puts the screws to every other, you know, LLM provider.
Speaker 1:I always look back to what would the Instagram business look like if they were forced to monetize it independently. Like, it's an amazing platform that's perfectly suited for to monetize with ads. Yep. And yet, you can imagine Meta ramped ad spend on the platform ten, twenty times faster than maybe an independent operator would have because they just had been they had all the customer relationships. They had all the they had a strong sense of who the person was already because they were probably on Facebook as well.
Speaker 1:So
Speaker 2:I I don't think I don't think ads cause failure to adopt a new product. I would be I I I don't know. We'd have to look through the the the product graveyard. But I feel like of of things that die, they rarely die because Yeah.
Speaker 1:People are people are acting like ads and LMs are gonna be, like, the biggest deal No. And
Speaker 2:are gonna
Speaker 1:be the biggest issue. And I just don't think it's gonna be I think they're gonna
Speaker 2:In many ways, they could make the product better or more, like, sticky in the sense that you're, like, looking at stuff, doing shopping in there.
Speaker 1:And personally, I want every LM to have a lot of ads so that I can swap between all of the best models without feeling like I need to sign up. There's this company Halftime, which won the Grok hackathon that happened over the weekend. Yes.
Speaker 2:Halftime dynamically weaves AI generated ads into the scenes that you're watching so breaks feel like part of the story instead of interruptions.
Speaker 1:It just makes you second guess every output you get from the model.
Speaker 2:We have to pull up the video that's at the bottom of the timeline. They just reinvented the Star Wars Cerveza Cristal ads. Have you seen these?
Speaker 3:You fought in the Clone Wars? Look at this. Yes. I was once a Jedi Knight, same as your father. I
Speaker 2:wish I'd known
Speaker 3:him. He was the best star pilot in the galaxy and a cunning warrior. I understand you've become quite a good pilot yourself, and he was a good friend, which reminds me, I have something here for you. Your father wanted you to have this when you were old enough.
Speaker 2:It's the best. It's like pure art. AI could never. It's so good.
Speaker 1:Thank for hanging out with us today. Thank you, everyone. We love you all dearly.
Speaker 2:We'll talk to you soon.
Speaker 1:Have an amazing evening. We will see you tomorrow.
Speaker 2:Goodbye.
Speaker 1:Cheers.