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StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
Intro:
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Andy Johns:
What are some things you need to do to make sure your website's
ready for AEO and GEO?
That's what we'll be talking about on this episode of The
StoryConnect Podcast. My name is Andy Johns, your host, and I'm
joined on this episode by Jordan Brannon,
who leads our Pioneer Web team.
So Jordan, thanks so much for hopping on.
Jordan Brannon:
I'm really excited to be here. This is a topic that we certainly
are having daily conversations about,
and it involves some of my favorite things:
technology, AI, conspiracy theories,
and also how we really maximize the utility of your website for
you.
Andy Johns:
Well, I hear podcasts that talk about conspiracy theories do
well, so maybe we'll,
maybe this one will get some extra traffic for using those terms.
Jordan Brannon:
Top ten of the iTunes list, here we come.
Andy Johns:
We'll go for it. Well, thanks again for taking the time.
This has been something ever since Google's event a few weeks ago
earlier this summer.
This has been something that's really on my mind when we're
getting into AEO and GEO.
We probably need to define that here in a minute.
But my kind of bold prediction here is that we're not far,
maybe a year or two from now,
that quaint little Google home page with the ten blue links of
the top thing is going to feel like a cassette tape.
I mean, we're blowing way past that.
And if folks aren't ready, they're going to be in a world of hurt
in terms of relying on web traffic.
So let's go ahead and define it first. So when we're talking
about AEO and GEO,
that's answer engine optimization and generative engine
optimization.
Go ahead and help us understand.
I use those kind of interchangeably,
is that kind of the way that we're using them at this point?
Jordan Brannon:
Yeah. I really have never seen anybody make a strong case for
either of those terms being distinct from the other.
Frankly, my personal opinion was they really originated out of
SEO software businesses trying to find a new
product to sell. And then some SEOs were like,
hey, this is sort of buzzy,
and we can jump on the same train.
So we use the terms a AEO, GEO,
AI SEO pretty interchangeably, and I won't fault you for choosing
one or the other.
Andy Johns:
Okay. Got it. But whatever letters we use,
we're basically talking about where folks are either using that
summary that Google puts at the top,
the overview, or where they're using their AI platform of choice,
ChatGPT, Perplexity, whatever it is,
and they're asking questions and getting answers that may be
taking information from your site or from your online properties,
but they're not actually sending people to your site anymore,
like the way Google has worked for 20 plus years.
Jordan Brannon:
Yep. Yeah. I mean, we originally had tried to coin the term PRO,
prompt response optimization.
And really it was about how do you position your product,
your service,
your brand well inside of an AI generated summary and response.
Andy Johns:
And why does this matter? Why is this something that folks need
to be aware of?
If somebody's out there and they're responsible for the website
for their broadband provider or for their electric utility,
what does this mean for them? I think we've all used little
summaries at the top,
and they can be handy sometimes,
and they can be way off base sometimes. But flip it around from
the utility side of the broadband side,
what does this mean for those folks?
Jordan Brannon:
I think the real thing that we have to understand from a utility
and broadband perspective is that this is really a mandated
change that's coming to how people access the web.
And we all are familiar with the reality that the web is one of
the primary means of communication and accessing information,
whether that's about your existing service provider,
whether it's about your existing products or about new service
providers and new products that you're looking at purchasing. And
so really,
there isn't sort of a future where we see big tech backing away
from AI,
and they have a ton of financial incentives from investors to
keep pushing AI forward.
And so we're going to inherit that as broadbands and as
utilities,
and those who are trying to really maximize positive exposure for
the same inside of the web.
So again, I think if you've traditionally relied on the web for
communication or for discovery,
you really have to see AI as being the thing that replaces the
web as we know it.
Andy Johns:
I've heard the term Google zero thrown out there as the,
you know,
where people getting ready for what happens when you get zero
traffic from Google.
That would radically change things for a lot of businesses.
I think you've used the term the web-less web.
I mean, we're really talking about some pretty seismic shifts.
I know just looking at the web traffic on our own sites,
Pioneer and ESG,
the sites that we run, we've seen just since these Google
overviews started about two years ago,
it's dropped our Google. The percentage of our traffic that comes
from Google has gone from in the 60s to in the 40s in terms of
percentage of incoming traffic. So we're seeing it,
and I know it's something folks need to start getting ready for.
Jordan Brannon:
Yeah. I mean, I think absolutely,
you're going to see easy informational responses,
completely absorbed by these AI overviews with Google or by a
prompt response in ChatGPT.
Ultimately, though, we do see a future where a lot of
transactional type of interactions that we think need to happen
on your website today, may actually be able to shift into Google.
Google has been promoting this thing called UCP,
which is universal commerce protocol,
and it's aimed at e-commerce today,
and it's the ability for Google to basically consume your entire
e-commerce flow all the way to checkout and taxes and shipping
and all of those promotions that you might offer and pull them
all into a Google search or a Google AI experience.
We see that potentially happening with service providers. We see
some different businesses like restaurants and even utility
providers, we're starting to get phone calls from these AIs from
Google.
Google has an AI agent that will make a phone call for you from a
search result,
when it feels like it has a good way of handling that.
Andy Johns:
Yeah, I want to put a pin in that and come back because that
synthetic consumer or agentic shopper is a pretty,
pretty interesting concept. Folks need to get ready for.
But let's start on the right now.
If folks are already seeing a dip in traffic,
if you know, especially if you're a broadband provider,
and you rely on that steady, amount of traffic coming in for
people looking to sign up for service,
what are some things folks need to do right now with their sites?
And what are some things they need to be aware of in terms of
making sure that they show up in some of those results,
in those overviews?
Jordan Brannon:
Yeah, that's such a big question.
We've found some answers to this that we're really confident in
now.
The one thing that I'll kind of caveat all of these with is that
really LLM search is very much an emerging practice.
Google obviously has a very mature search engine that they've
monetized very well.
And so they're going to move more slowly and stably.
But ChatGPT loses tons of money on search right now,
and it's losing tons of money in other ways.
And so don't expect to see a real mature and fixed sort of North
Star strategy for ChatGPT or Perplexity or
Claude in search specifically for a while yet,
until they figure out how to connect that to monetization.
But strategically, what we're seeing specifically for LLMs,
as they are looking for a easier to consume,
less expensive form of content to consume than what you might
have seen with Google.
We're also seeing that they really are emphasizing content that
has been published recently,
and they also seem to have some preference for certain types of
content coming from certain sources.
And so if you're thinking about your marketing or SEO strategy,
you start to have to think about how do we address these things
in different ways, in different places than we would have with
our traditional Google focus in that ten blue link era?
Andy Johns:
So it sounds like some of the same foundations as,
as SEO or even basic communication.
You know, when we talk about, well,
LLMs are going to go out and they're looking for the easy
information, and what can they find out easiest? And if you make
it hard for them to find,
they're going to bounce. It's like,
well, you know, that sounds a little bit like humans.
Jordan Brannon:
Yep.
Andy Johns:
But how do you see some of the parallels between the SEO,
which I know you've been in for a long time,
just good old regular human communication and some of these new,
AEO and GEO options?
Jordan Brannon:
Yeah. I mean, I think one of the things I'm always arguing
against is the idea that GEO,
or AEO really their own practice because like you said,
they're really inheriting a long legacy of
marketing strategy and marketing communications that has worked
ever since the newspaper.
And so I think it really is a matter of convenience,
and it is a matter of being able to be rightly positioned as a
utility or as a broadband provider.
So when we're talking about, you know,
that particular sort of the distinctives,
these AIs are largely operating much like Google has for ten
years.
And so they are facing a couple of significant challenges.
One is how do I find content quickly?
And two, how do I associate a content,
the right content, to a particular prompt in a timely fashion?
And so if you can start to address those things as part of your
marketing strategy,
you'll be successful. And that,
of course, just introduces some nuance to your technical strategy
and to your communication strategy and to your press strategy if
you're going that avenue.
Andy Johns:
Yeah, one of the specific things,
and if you're not listening to buffering,
which is the Calix podcast, Gabe.
Gabe and the Calix crew do a great job over there on that
podcast.
One of the things they mentioned specifically for broadband
providers is the idea that,
you know, for years, some folks have set up their websites where
if you want to get any information about what speeds or prices
are available, you've got to start with an address.
And we're not going to give you any information until you put
that address in. One of the concerns that they brought up over on
buffering was that, you know, just like a human,
sometimes the agent or,
you know, the LLM is going to look at that and say,
too difficult, I'm going to Comcast because they've got theirs
published or whatever. Is that what you see?
Jordan Brannon:
Absolutely. And I think it's really important to have a
distinction here between agenetic browsers and that search and
retrieval function that we see happening more commonly inside of
an LLM.
Andy Johns:
Oh, good. Yeah. Let's get into that.
Jordan Brannon:
So an agent, when we talk about an agent,
it really does mean the AI is now trying to act in some
humanistic way and navigating your website and inputting
information,
like maybe your address for you,
your name for you, and maybe even putting in a credit card and in
some cases agreeing to terms and conditions,
which is a whole another legal discussion.
Andy Johns:
Yeah. Right.
Jordan Brannon:
So that's agenetic experience. And when you actually have a human
user who is giving an AI a genetic type
instructions, you'll be able to get that agent to go further down
the pathway unless you have other technical barriers in your form
entries and things like that, which might keep that AI from
actually completing a task.
But that's really not a very big cross-section of the market
today.
It's minuscule, in fact.
Andy Johns:
At this point.
Jordan Brannon:
Yeah. And it will definitely change,
I think, as we all get more comfortable with AIs operating on our
behalf, we'll probably lean on them more for some of these tasks.
But today, even in the minuscule percent of search traffic that
comes from LLMs,
this is another municipal percentage because it does require a
paid premium plan with your favorite LLM to be able to get them
to do agentic activities. But search and retrieval is happening a
lot.
And like I said earlier, these AIs don't have the budget to go
through any sort of actual testing or data input process.
They just want to go to your website,
find text content that's easily accessible,
that answers the particular prompt,
and then retrieves it back for their prompt response.
There is a danger that happens when you've gated that content in
some ways,
and strategically, maybe it made sense when you relied more on
human visitors,
but AIs aren't going to be satisfied with saying,
I couldn't find this information.
I've never seen ChatGPT do that for me,
and I'm sure you probably haven't either.
And so what they do is they go out,
and they either make up that information through a hallucination,
or they source it from a third party site,
which could include negative commentary on Reddit or your Google
business profile. Someone out there could have been dissatisfied
with your pricing or your product offering,
and decided to post that in some random forum.
And because you didn't make that information available through
your own branded website or content channel, all of a sudden
that's coming back to bite you in the rear.
Andy Johns:
Yeah, we know it's going to pull it from somewhere because it
doesn't want to not get an answer.
Jordan Brannon:
Yep.
Andy Johns:
That gets us kind of towards the webless web concept that you
were talking about.
Unpack that term for us a little bit.
What do you mean when you say webless web?
Jordan Brannon:
Yeah. I think when I grew up, the web was this place of,
it's a little bit of a hippie commune.
Everybody had a chance to share their thoughts and their ideas,
and everybody had equal access to the search user.
It felt really like this venue where new things could be
discovered all the time.
And frankly, I think that idea of the open web has really been
maintained for the last 20 years or so.
What we're seeing as a result of AIs being pushed forward by big
tech,
especially into hardware devices,
is that the need for a human to visit all of these different
forums to retrieve information or interact with businesses,
or purchase things,
or hire someone for a particular services,
that's going away.
And AIs increasingly are sort of showing their cards and saying,
we expect to be operating as an operating system and as
an app and as a website where all of the content that you would
have normally presented directly to your consumer,
we've now consumed. And we now act as the intermediary to.
And so the webless web really says you go to one website or one
app when you turn on your phone or your computer,
and you spend most of your time navigating and interacting
specifically with that AI of choice and the actual websites and
things that are behind them really kind of disappear. And so we
have this webless web.
Andy Johns:
What I've read up and looked into some of the ways to combat that
scenario,
some of the things that you see,
yes, there are ways to optimize your site to be able to,
you know, improve leaps and bounds there too.
Another major way that folks are looking to combat that sort of
thing is,
just good old fashioned outreach.
You know, I mean, when you read the experts,
they say, well, email newsletters,
a strong social media presence,
print mailers, newsletter, you know,
print newsletters, those type of things that have been around
forever.
But the idea that they're not coming to your site anymore.
You have to go talk to them. If the AI is being the intermediary,
like you said, going around the robots to get to the people
through are the different channels is seeming increasingly more
important.
Jordan Brannon:
Yeah. You have to find a way to build that human connection and
maintain it.
And I think that's really critical for businesses to think about
their website,
not so much as just an acquisition strategy,
but as a relationship retention strategy.
The more value you build in your website,
the more likely you are to continue to see that website shared
and surfaced by your existing consumers or prospective consumers,
and even by their AIs. There's a really interesting tidbit that
came out of some work that we saw in the SEO space that showed
that Google's personal intelligence was actually more frequently
surfacing brands that showed up in your gmail inbox.
And so if you're a gmail user, and you're on an Android phone and
you're using personal intelligence,
the companies that were regularly emailing you,
were more likely to show up in an AI response in a search type of
behavior. So all of a sudden we're seeing,
again, personalization,
company communication beginning to get mashed into this single AI
experience.
Andy Johns:
That's fascinating. I hadn't heard that before. I know that we're
getting to a point quickly where,
you know, using things, like that,
asking, you know, typing in the best internet service for me,
you know, that people could get very different answers based on
the habits because your AI knows,
you know, knows what you're doing,
and it knows what I'm doing. And it may give us different
answers. So it's fascinating when we're getting into that kind
of.
Jordan Brannon:
It's funny, we get this a lot when we're talking to utilities and
broadband. They're like, ChatGPT likes me.
And we're like, well, ChatGPT also knows you work for that
particular utility or broadband. And so it's going to kind of
measure its criticism in a way that's different from somebody who
doesn't.
And one other thing is that people also have to keep in mind that
there very much is a paid tiering that's occurring.
If you're using a free unlogged in ChatGPT session versus a paid
ChatGPT user,
your search results are going to be different,
and the effort that ChatGPT goes to in providing those responses
is also going to be different.
Andy Johns:
Interesting. I don't know that I that I realized that part.
So if we've got somebody who's hearing this,
and they're thinking through,
okay, this is going to change everything. I'm a little shook
right now from everything they're saying.
Obviously getting a brand new website from Pioneer Web would be a
great thing for them to do.
But, as an intermediary step or what are some things,
you know, if they don't have in the budget right now for a brand
new website, you can work on that for next year's budget.
But, what are some things that they could do right away to kind
of at least tilt some of the odds in their favor?
Jordan Brannon:
And I will quickly call out too.
I appreciate the mention of the new website,
but one of the beauties of Pioneer Web is we actually are capable
of working on a lot of different platforms,
and so we can help with these intermediary steps.
We're probably best known for our work in WordPress,
but certainly happy to support websites on other platforms,
whether it's Drupal or Joomla or Squarespace or something else
altogether.
Andy Johns:
Excellent point. I'm glad you said that.
Jordan Brannon:
Yeah, yeah, an important one, because it is a real miss,
I think,
for a lot of utilities where they feel like they're kind of stuck
with one provider because they're on one particular CMS. When
we're looking at how to optimize a website today for AEO or GEO,
again,
come back to that principle first,
that AIs are operating on a strict budget.
And so if you make them navigate to find something,
and if something isn't available in text,
because it's in a great video or a wonderful photo or an
infographic,
there's a good chance that they're not actually going to bother
finding it at all. And so websites that are highly interactive
have a lot of different dynamic experiences like forms,
you have to be really careful in your expectations for AI because
they're just going to look for plain text prominently placed in
the code and really offered in a way that's a bit more bulleted
and succinct than what you might normally use to communicate to a
customer.
So be direct in your language. Make sure you're optimizing key
landing pages that talk about your company,
talk about your utility, your broadband provider that talk about
your product and your service. Make sure those are really clear,
and you're not sort of couching things in sort of
communication-esque type of language.
The other piece is start to consider how often you're updating
that content.
Again, for true LLMs, we're seeing a lot of bias towards content
that was recently updated.
And there is a communication mechanism to the LLM that that's
happened,
whether that's the title of the page says updated 2026 or that's
something that's communicated through schema on the page.
Those are really helpful in ensuring that you have some success.
And then finally, again, I think just starting to strategically
think about how you can distribute your content to other
locations on the web. A lot of our utilities that we've worked
with,
and a lot of broadband providers that we've worked with,
they're very focused on their own website,
and they want people at the website,
and they sort of shrug at Reddit,
and they shrug at some of these other third party sites that are
out there.
Today, those places are going to govern the conversation around
your brand, and if you allow that to happen, you're really going
to be in hot water.
Andy Johns:
Some seismic shifts for sure in terms of how it's going.
We've talked about some pretty weird stuff,
but we've saved probably the weirdest for last.
Let's talk about synthetic consumers and agentic shoppers.
So we're getting to the point where,
you know, once folks get their website ready,
obviously that's a huge step in getting that optimized,
but they've also got to have customer service folks ready that
they may be called by a robot, by an agent,
an AI that, you know,
the term synthetic consumer is the one that really stuck in my
mind.
But yeah, are we there yet? Or is that something kind of coming
down the way in the future?
Jordan Brannon:
It's already happening again, primarily in certain industries.
Google's really promoting this sort of synthetic shopper consumer
for restaurants today.
And it started to push that out towards professional services
providers who have opted into some of their local service
offerings. So you could be a plumber or a contractor who gets a
call from Google's robot and says,
hey, I'm calling. I'm looking for information on this particular
service.
How much do you cost? When can you be here?
And that's a very odd experience.
And again, I think because of the ease and the convenience that
it offers.
And I think as people become more comfortable with relying on AIs
for that sort of activity,
we expect to see even common things like broadband and utility
inquiries happening through robots.
There's a few things that really have to be thinking about as a
utility provider.
When a customer service person receives a call from an agent,
an AI agent,
there's an instant reaction.
Andy Johns:
FBI agent. I mean, that's a whole different conversation. Yeah,
right.
AI agent yeah, when they get a call from that.
Jordan Brannon:
Yep. We all get a little creeped out.
We talk about the uncanny valley in AI experiences or robotics,
where something's not quite human enough.
And some of these voices on your phone sound almost legitimate,
but there's something weird about it.
And so your customer service team has to actually be able to,
one,
overcome the initial concern that this is a fraud type of
activity.
And two, they actually have to get to the point of being able to
establish the veracity of the call and who they're calling on
behalf. And so you have to have a process for that.
So, you know, normally when someone calls in,
I'm talking to a person,
I'm asking for these specific security questions,
right?
How do I respond to them? If a robot has the answer to those
questions,
is a cause for security or not? And again,
like I think just simply hanging up the phone is not going to be
an option. We've seen Google, again,
in some of these other industries start to be biased towards
businesses that don't just hang up.
They actually look for like success metrics based on those calls.
And a restaurant that's more responsive to the robot is one
that's going to get more phone calls. So broadbands have to start
thinking about that. So security is the first one.
Have some actual coaching and process,
and you know, how do we actually identify who this is, who
they're calling on behalf? Is this legitimate or not? And then
again,
I think maybe it's the Terminator watcher in me.
Maybe be a little bit polite to them.
A lot of these calls are being recorded,
and they might be relayed verbatim or in a recording to the
actual consumer. So how you treat their bot might actually be
what's conveyed to them.
And then again, knowing when to cut off the conversation,
if you feel like it crosses into something that's a unnecessarily
intrusive or potentially creates a personal security risk for an
individual consumer.
Andy Johns:
Yeah, that seems like a, you know,
that proprietary information and,
you know, all that personal identifiable.
I mean, there's so much, so many questions there,
but I can see a world very soon if it's not happening already,
where on the sales retention side of things,
where normally when somebody calls in and says,
Hey, I'm ready to cancel my service. I just signed up with a
national competitor. You get that opportunity to say,
Oh, well, let me match their price.
Or let me, have you thought about this?
If it's a robot calling you, you know,
if it's one of those agentic shoppers calling a cut off service,
you don't, I would imagine you're not getting that opportunity.
So that's a whole other reason to stay in touch with folks and
kind of keep in tune with them with how they're feeling.
Jordan Brannon:
Yeah. There'll have to be some kind of line of inquiry,
I think, to discover which AI is calling,
and who they're calling on behalf. A lot of these agents that are
doing something on behalf of a human,
they often are checking with the human to sort of validate and
confirm.
And that type of interaction might allow you to have some sort of
pitch.
You also face a risk, though, of some of this could be used for
competitive discovery.
What we know about Google is anytime they get access to
information is they're going to turn it around into a product or
an ad somehow. And so, if your customer service team is
disclosing to Google unique custom pricing available to one
customer who threatened to cancel. And Google is now turning that
into part of an AI overview that's published for everybody, we
have a whole different issue to deal with.
Andy Johns:
That's true. Yeah. Google publishes when you ask how much is
internet?
They say it's this much, but if you call and threaten to cancel,
it's $20 cheaper then yeah.
Wow. That's interesting to think about.
Jordan Brannon:
Yeah. The final one is just accessibility. That's a big issue and
something we've done a lot of work to remediate for utilities and
broadbands that are coming onto Pioneer Web,
we're inheriting a website that's not ADA compliant.
A lot of people are talking about these agents as being a future
where it gives access to individuals with different abilities and
disabilities, access to the economy and the industries around
them in a way that they haven't had before.
And so you also have to be mindful of the fact that this could be
part of an accessibility policy,
and there may be some legal compliance things you have to be able
to do, if again,
if that's the case.
Andy Johns:
It does seem like some overlap for sure.
So last thing for you here, as we're wrapping up,
usually the way that we end these is just asking for some advice.
If you've got, if there's somebody listening,
like we said, and they're worried about these things maybe
they're seeing some of it already. What are some of the things?
Obviously, knowledge is power kind of staying on top of what's
going on because it changes so fast.
What's a piece or two of advice that you would give people who
feel like they're standing on the edge of something really big
right now?
Jordan Brannon:
Yeah. First is I wouldn't take your eye off of Google.
I really emphasize a lot when I'm talking to a worried utility or
broadband,
especially those that are really trying to grow their market
share,
and they've been relying on SEO to do that.
We really say like, hey, keep your eye on Google.
Google still owns a massive majority of search market share.
We see Google's AI products continuing to increment into ChatGPT.
Just this past month, ChatGPT published numbers dropped below 50%
of sort of market share.
They're at about 46% now. So that was 65%,
70% two years ago.
And they're on a very fast decline.
Gemini is eating a lot of that,
which is a Google product, and it's one that Google's tying into
its search experience. So keep your focus on Google and how well
you're doing in Google. That's likely to control how well you do
in this AI future as well. So that's starting point one.
And then I think two is really think about LLMs as part of a
reputation and a brand management story first,
before you start to think about them as an acquisition channel.
Again,
most users for ChatGPT tend to be younger.
They tend to be more technologically enabled.
And so there tends to be an audience that skews that way.
And a lot of them are still going to Google or to your website to
complete that transaction at the end.
And what they're really looking for at the top of funnel is this
sort of brand reputation story.
And if you're not really thinking about how your story is being
told away from your website,
chances are that you're going to have a poor showing inside of
ChatGPT or Claude when someone's inquiring about the best
broadband utility provider near them.
And again, they might be going to someplace like Reddit or
someplace where you maybe have less than favorable reviews,
and that can be a real risk. And so,
I think those are probably the two things I'd really be watching
for today.
Andy Johns:
You mentioned Reddit a couple of times. That's one of the things
from reading,
you know. It seems like Reddit may have right now a kind of an
outsized contribution to some of these models.
Is it being prioritized in some ways?
Jordan Brannon:
Yeah, it's interesting. Reddit is a unique sort of property in
all of these AI conversations.
I think AI companies love it because there's a lot of
conversationally human interactions.
In some ways, people self-police the platform in a way that maybe
they can't get human intervention elsewhere.
Like you think about all the companies that are now using AI to
write copy for their websites,
instead of allowing a human writer to do that.
Reddit is really a place where a lot of people are like quickly
downvoting,
marking, flagging either a user or comment as spam that's coming
from AI.
And so it actually creates this really unique place where these
companies are,
I think, these AI companies can use that as like,
hey, this is actually a human voice.
And again, it goes back to some of the strategies we talked
about. Reddit is mostly text.
It's mostly sort of succinct, short form,
very direct type of statements.
and that really plays into AI content discovery and what they
like.
Andy Johns:
Perfect. Well, Jordan, thank you so much for joining me.
I think, that was very insightful for me.
I think folks will really appreciate,
learning about that, and it's kind of thing where we can't sit on
this podcast too long. We got to publish it quick because it's
going to change.
Jordan Brannon:
Absolutely. Yeah, tomorrow is going to be a whole different day.
Andy Johns:
Here's Jordan Brannon. He leads our Pioneer Web team here at
Pioneer.
I'm your host, Andy Johns. And until we talk again,
keep telling your story.
Outro:
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