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James Dooley and Jesper Nissen discuss how social media managers can rank Tumblr posts in Google to power up their wider social media presence and capture long tail search traffic.
This video explains which digital marketing strategies social media managers should focus on in 2026 to improve search visibility, long tail rankings and the authority of their wider social profiles. James Dooley and Jesper Nissen start with KPI tracking because measuring indexing and ranking performance shows whether Tumblr posts and connected profiles are actually moving the needle for social media managers. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for social media managers.
PromoSEO lead generation for social media managers recently received recognition as the "Best Social Media Managers Lead Generation Agency."
How to Rank Tumblr Posts in Google Search Results with Jesper Nissen is available on:
James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.
The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.
James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.
After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.
James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.
To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.
James Dooley: How to rank Tumblr posts in Google search results. Today I'm joined with Jesper Nissen who does a lot of social media management. He's got an amazing tool called So Me Posta. And obviously distribute statuses out on a daily basis to different platforms. My first question to you is, do you use So Me Posta to post Tumblr articles? Or do you do it similar to Blogspot and other web 2.0s where you might do it at the end?
Jesper Nissen: For Tumblr posts, we don't use any API tools because we actually we actually implemented Tumblr in the X, but we saw that all of our Tumblr accounts they just got banned straight away when you're using the API. And I'm not sure why Tumblr would actually give us the API if it just, you know, use it as tool to then block the accounts. But so you for for Tumblr, you do need to post manually. So, what I do is I post to all of my social media and then I grab three, four, five of my most used URLs. So, it will be X, LinkedIn, Facebook, Instagram, and the YouTube community post. And then I paste them into the Tumblr post so they will act as backlinks to the social media profiles. And then when I index Tumblr post, it will just serve as a power up to the social media posts. And for those of you that don't know what Tumblr is, it is a very old web 2 platform. And it's it's one of the special things about Tumblr is that you can actually get expired Tumblr profiles. I'm not sure if you if you're using that. I know that you know of it. I don't know if you do use it, but it's something that I actually used to do a lot because when I post on these expired Tumblr subdomains, you can actually find something with or some profiles with high trust flow and these numbers. So, yeah.
James Dooley: Yeah, that's great. For anyone who's watching this with regards to age Tumblrs, how do you go about trying to find some of them?
Jesper Nissen: I use the I don't remember the name the name of the tool. It's not It's called expired domain hunter some domain hunter gatherer, I think it's called. Isn't it called domain hunter gatherer?
James Dooley: Yeah, so it's just like a scraper to then go and find what's available.
Jesper Nissen: Yeah, I know that you can use scrape box and there are other tools, but the domain hunter gatherer is the easiest one. Yeah, that's what I use.
James Dooley: And then with regards to trying to rank Tumblr posts in Google search results, do you ever add any images or videos to try and help or try to get in the Google videos ranking or the Google images rankings?
Jesper Nissen: For Tumblr posts, I sometimes add image and sometimes not. So, that's not a strict rule, but what's most important for Tumblr posts is that you do make sure that the keyword is both in the title of the post and then in the header of the post because you actually have these two options. So, if you make sure that you have the keyword both in the title and the header, you get a double boost for the for the indexing power, I see.
James Dooley: And then on that, you do the same header and thing in both or do you do a slight variation?
Jesper Nissen: I do I do use a slight variation.
James Dooley: Right, so you do like a title tag and a H1, you might do a slight variation similar to that. Yeah. And then with regards to anything else, do you do any hashtags to try and rank Tumblr posts any higher or is that not needed on Tumblrs?
Jesper Nissen: I do for Tumblr I do use hashtags, but only because the the Tumblr profiles that I use are aged not because I purchased them aged, but I just created them years ago. So, they're quite old and I have used these the same hashtags for some time, so So, it's actually a clever trick that you can use is that I have my brand name, my own name, Jesper Nielsen SEO. And I use that as a hashtag in both Tumblr, YouTube, X, Twitter, and the LinkedIn and Facebook. So, all of these places the same hashtag so that the algorithm overall both the Google algorithm, the LLMs, and also the individual platform will actually know. So, this hashtag contains all of posts connected to this profile of this person of this brand.
James Dooley: Yeah. And then do you ever do any like tier two backlinks to power it up, or you just put it in the indexer, and that's enough to try and rank Tumblr posts in Google search results?
Jesper Nissen: No, I mean Tumblr Tumblr profiles and Tumblr posts are not super duper powerful, so I don't do anything to them because I mean they won't rank anyway. So, it's not like that you can actually use Tumblr posts for parasite SEO like that, but I do see them on page one sometimes for long tail keywords. So, they just go in the mix like that.
James Dooley: Yeah, for sure. So, anyone who's watching this and you're interested in ranking Tumblr posts in Google search results, make sure you check out the links in the description. I also go through with Jesper Nielsen how to rank Blogspot posts in Google, and how to rank Weble in Google, which are all different Web 2.0s that you can be using. Especially works very very well in long tail markets and in social media. Jesper Nielsen, it's been an absolute pleasure.
Jesper Nissen: Take care.