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One of my coaches literally said,
Ryan, I would love to see Paddle here.
We started with three
courts right behind me.
Do you know we're 20 minutes from
the border, so we have a really,
really strong Hispanic community.
Literally the Middle
Easterners would come out.
Yeah, the Scandinavians would come out and
um, and now we see a lot of Americans too.
Hey Pablo family.
We are.
On a road trip visiting all paddle clubs
on the West Coast, and specifically,
we're here in California in beautiful
San Diego, and right now we are in Tika.
And here we have Ryan Redondo
from Paddle Tika, CEO Ryan.
We've known each other
for quite a few years.
We're finally, we're here.
Finally, we're here in Tika.
Why don't you tell us a little bit, a
little bit about your paddle journey?
All right.
Well, thank you for having me.
Welcome to San Diego.
We are in jackets, which is not very
San Diego esque, but, uh, uh, my paddle
journey actually started right here.
Okay.
So when I took over the role as CEO of UIN
San Diego, which is a, a nonprofit that
owns the Barnes Tennis Center, um, we had
some space in the back of the facility
that one of my coaches literally said,
Ryan, I would love to see Paddle here.
Uh, we've been talking about it
forever and you know, the, the previous
administration wouldn't let us do it.
Are you open?
And I said, what is that?
And um, he said, it's the sport.
It's doubles.
I love doubles and tennis.
And I said, gimme a presentation.
Show me something.
And next day he came into my office
and I said, I wanna play that.
I wanna try it.
And we started, um, a joint venture,
uh, originally a joint venture
with Gabriel Perez, Kreb and, and,
um, some other of his partners.
And we started with three
courts right behind me.
I couldn't get a court.
I couldn't, I actually had to play before
we even opened because we were so busy.
So then we started to scale and
that's how, uh, who was your
community at the beginning?
What was that, that base?
Uh, international, uh,
mostly international players.
You know, we're 20 minutes from the
border, so we have a really, really
strong Hispanic, uh, community.
But literally the Middle
Easterners would come out.
Yeah, the Scandinavians would come out and
um, and now we see a lot of Americans too.
So how difficult, I mean, this
is a public park, correct?
It's a public, yeah.
Uh, racket center?
No, it's a racket center.
How difficult was to co I I'm, I'm
sure you have a board of directors.
Yep.
Or how difficult was to convince them
to put paddle in here, take a, uh, take
some real estate and put paddle in here?
Was that difficult?
You know, it wasn't that difficult
because, you know, we have a
really strong tennis board.
Right.
And when they saw what the sport was.
Gabriel had a court, has a court
in his backyard, he invited
the president to come up and he
invited some of the board members.
It makes sense, right?
And it's something that
it's, it's healthy.
Kids can play it, which is our mission
and it's a growing sport and we wanna
be a part of what's happening next.
And now, did the nonprofit have the funds
for that or did you have to raise that?
Raise the funds to put
up the three courts?
Yeah, so we had to raise the funds
to put up the courts, but that was
a part of the joint venture with.
Tactica, which was that vo, that
joint venture was really the,
the birth of Tactica paddle.
Oh, and what does that
agreement kinda look like?
You know, as, as far as the joint venture?
Yes.
So we have multiple joint
ventures across California.
This one, it's, uh, in particular
is one that Tica operates this Solar
and Barns or YTSD is passive to that.
So Ika is in control here in
terms of programming events.
Payroll, all of that.
So is there kind of like,
uh, shared revolution?
Oh, shared, yeah.
Yeah.
So then we share revenue.
Revenue that, so, and, and tell
us a little bit who's, who's Tika?
It's you and who else?
You have a team.
You, you know, what is it?
Is it a, an investment, uh, project?
What, what is it exactly?
Yeah.
We have, you know, Gabriel
Perez Kreb is our chairman.
Okay.
Um, and, uh, he's a co-founder
to three other individuals.
And now we have other
shareholders that have come in.
We're going out and as we scale
and expand, we're gonna start
looking for other investors that
wanna be a part of the company.
So now you had three courts,
you couldn't even get to play in
some, so now you need more space.
Yeah.
But four more courts.
Right.
But it was I that was easy to convince.
Uh, this, this nonprofit, right?
Yeah.
Well, we also have pickleball here,
and so I took pickleball courts away.
Ooh.
And I put paddle on top of that.
So is that or easy?
I have a couple arrows in my back.
Um, but I had to show, okay, well the
plan is, you know, rather than putting
paddle over there and pickleball over
here, you know, it was a good, healthy
way to say, okay, here's the paddle center
and now here's the pickleball center.
And that was all around tennis courts.
So we, we didn't take any
tennis courts away right.
Into order to put paddle
and pickleball in so.
Um, but wait a minute.
You said you have already, you
were shown as the center 30
pickleball courts right now.
Correct.
And people complain because
you're taking just a few pick.
That was after it.
Oh, that, no, we started
really with Paddle first.
Oh.
Then we went into pickleball as
well at, um, so if you think back,
you know, 20, 21, 25 tennis courts,
three paddle courts and three
pickleball courts next to each other.
Okay.
Then I put paddle on top
and I moved to pickleball.
Then you, you build another what, uh,
17 or more, whatever, you know, 27.
Wow.
So let me ask a question.
Uh, there's a lot of foot traffic
here with racket sports players.
Yeah.
And this is weighing in the back.
Does that affect any new
possible paddle players?
'cause they don't see the ports?
Yeah, I would say, you know, ideally if,
if this was a paddle only facility, right?
People are gonna complain about that.
Or we've gotten criticism like, oh
well you have paddle in the back.
Well.
Because that's where the space was.
The red center Red.
Exactly, exactly.
So we can't do anything about that
unless we completely change the facility.
Gotcha.
Um, but you know, that's just up
to tactical and it's up to YTSD
and Barnes to market correctly.
Yeah.
Um, but as really the first
club in San Diego, I mean, we.
We've been the, the foundation
for these other clubs to be built.
Yeah.
Right.
I don't think it hindered the,
you know, the, the community.
'cause I say anything here
packed, you know what I'm saying?
It's like four 30.
Yeah, exactly.
And, and it's gonna start to get
busier and busier as the night goes.
And you know, coaches that started
here and now are out of the clubs and
the industry is starting to take off.
Okay.
And where'd you go with the one
that comes to, uh, I see, yeah.
Two different type of courts, right?
These are one brand, the other one
that you have Adidas, so, yeah.
Yeah.
So what you see behind me is Paddle box.
Okay.
So those are paddle box courts.
They're great.
Um, and then this court here
is the Adidas PPL court.
Okay.
Because we hosted the P
PPL event three in 2024.
Yeah.
So we thought, okay, it would be
great to have, you know, it's a,
we, we have the San Diego Stingrays.
Why does, we might as
well have a court here.
Good.
And you have a total of seven courts,
and you were also mentioning that, uh,
there's a new tactic club coming up.
Yeah.
Can you, can, are you allowed
to say where it's gonna be?
Um, it's gonna be in the Los Angeles area.
Good.
Yeah.
Yeah.
So in Los Angeles it's
gonna be indoor or outdoor?
It'll be outdoor.
Okay.
Paddle only.
How, how big?
So courts four.
Courts.
Good.
So Tactica has, uh, all of our
clubs right now are in partnerships.
So we have clubs with the university.
We have clubs in, we've had 'em in
hotels, tennis centers, LA Galaxy
and Carson with the MLS team.
Um, so this is really exciting for us.
So we are excited to
have a paddle only club.
So you guys were the first one
who put paddle courts on the
university in Pacifica University.
Right?
University of the Pacific.
University of the Pacific.
Tell us how did she came up
with a brilliant idea because
I think that's what it.
What it will take for paddle
to bring it to the next level.
Yeah.
And how do you convince the
university to put paddle course there?
Yeah, it's interesting.
So at in Carson, that's actually on Cal
State Dominguez Hills University Wow.
Property as well.
So we have two facilities and it's,
it's taking time to get students and
the universities to buy in, but we now
have a club team up in at U-O-P-U-S-D.
Uses Tactica as a club team.
So it's actually a formal club now,
which is the University of San Diego.
San Diego, yeah.
Okay.
So we've had 60 students come
out and this is their training
ground and our coaches, so we're
starting to get the formalization.
Um, but the university project was
awesome because it's on a campus.
Um, you know, eventually
we can hopefully get.
More tournaments there, scholarships.
And that could be the start of a model for
everybody else to say, let's put Paddle
court on to follow the tennis model.
Where exactly that's, that's
the infrastructure we need.
So that parents, as you can see, the
tennis players here, all the parents say,
okay, my kid can play high school tennis.
Yeah.
Or they can go and get a
college scholarship, so they
invest in tennis paddle.
That's the opportunity with paddle.
Gotta put the courts there.
And so we were Do, do you donate
the courts or you come out into
an agreement, a shared revenue?
How, how's that work?
How's that business proposal works?
Yeah, so I wanna publicly state
this because this could be a
great model for universities and
especially if you tie them to tennis.
So when we go and we put that facility,
that facility in the shared revenue can go
back to the men's and women's tennis team.
Wow.
So tennis as that struggles
or certain universities Right.
Need to fundraise.
Imagine putting paddle there, share the
revenue, put that back in sci you charge
to play paddle at the university, correct.
They pay, they pay a minimal
amount or whatever it is.
It's open to the public.
It's so, it is, it's run
like a public facility Yeah.
Within the university campus.
Yeah.
Students get free time during
certain times of the day.
Okay.
Staff as well.
But we charge.
Yeah, we're and but, so
now you have to manage it.
Correct.
We manage it.
So you have someone there,
a person, a front desk?
Yeah.
Or someone?
Yeah.
Okay.
And is that.
Profitable or, or not yet.
Okay.
Yeah, not yet.
Yeah.
I mean, just being transparent.
It, it, it takes time, you know?
But I think it's, it's a great
stepping forward to, to what
all of us want to Exactly.
Become a college.
Yeah.
College sport.
It's a model.
It was an opportunity for
Tica to be that model.
And, you know, somebody's
gotta start that.
Right.
And if other opportunities come up,
are you guys willing to explore it?
I mean, let's say East Coast or North?
Yeah, yeah, yeah.
I've, I've had lengthy conversations
with other universities.
High schools we're trying to do as well.
Right.
You know, there's the group that did it
in Texas at a private school with with.
Yeah.
Which is awesome.
But the more we can, and this is my,
kind of my soapbox with all racket,
sportsmen for paddle, the more we can
make them public and kids can play Yeah.
Then we're gonna grow.
Yeah.
That's the challenge.
That challenge though, that's tough.
It's a challenge going our mission.
Yeah.
That's correct.
So why don't we talk a little bit,
I mean, uh, price to play here.
The cost, the coaches, clinics
and all, all the programming.
Yeah.
So our pricing is very, is very
low because we have joint ventures
where, you know, we're not going
out and paying rent, right?
We're sharing revenue so we don't
have to be tied to, uh, specifically
a number that we gotta get to a month.
Um, and we're also, our mission is
access and our, and to, you know,
be able to get people to place.
So, CB hiring, you see a bunch
of kids, that's a great start.
Yeah.
You know, and so it,
we're very affordable.
Um, $15 per person for 90
minutes during our peak time.
Yeah, and if you look at the
courts, they're very nice.
I mean, yeah, all of the turf
has been redone with real turf.
Um, we've got music playing, we've
got, you know, every amenity that
you can need for a great experience.
Uh, we've got great coaches Paddle,
NBA certified coaches, um, our
head coach and Italia had our own
academy in Spain for almost 20 years.
She played on the World Paddle Tour.
Um, so yeah, this is, this
particular is a great site.
And, and we're, we're scaling.
Do you, do you see this, uh,
expanding or you just looking
to open up other locations?
This particular spot?
Depending on the demand?
Yeah, no, this spot, what we're,
what we will be able to expand
here is the, the amenities.
So we're very close to our liquor license.
Oh, dear boy.
When we get that, yeah.
Then we'll be able to create
that more social experience.
Here we're typically known as a place
where you just come and play and leave.
So we want to provide those.
And so how, how does that work
with, uh, youth involved with
a beer and open wine license?
I know some controls, it's just like
if you're at a country club, right.
You know, country clubs have kids
programs and stuff, so it's controls
and following legalities first.
Um, but eventually, you know, hopefully
very soon here, that's gonna be the
other, you know, experience that we
can provide that puts us over the hump
to get more people to come and play.
Yeah.
Right.
And we're, yeah, we're
hopeful that happens and.
And, um, yeah, we're, you know, as I
said, we're going into the LA market
into a very Hispanic area where a lot
of Hispanic people and Argentinians
know the game and we're going to
them and bringing the sport tour.
And how much are the lessons here?
Um, they range from $80 to about
$110 or so super cheap compared
to Miami, man, it's, yeah.
Well, well not part, you know,
they have to pay the coaches.
Yeah.
You know what I'm saying?
They're coaches.
So, Ryan, I mean.
I see you're the man of many, many hats.
Every time there's a paddle
event, Ryan is there.
Yeah.
So you are also involved with,
uh, the PPL with a sting race.
Yeah.
You and Gabriel, the, you are
the CEO of the um, sting race.
Correct.
Which is a San Diego San Diego sting race.
Yeah.
Also with the Exon Cup.
What's the name of that?
Uh, crew Paddle.
The Crew Paddle that
you are with the Yeah.
Yo And Mess involved too.
Yeah.
Then you're also part of Rack
X, you're an Invest Tika group.
Yeah, it is an investment.
Yeah.
We, we, we made an investment
in 25 to join them and, and, uh,
be a part of that, which I love.
Rack X. Yeah.
So why don't you, let's
jump on the first one.
The, the send You Thing race.
How did you guys came out with the idea,
okay, let's invest in, in this, I mean,
well, how is it from the beginning to now?
Yes.
And, uh, what do you think about
when like, Goman came in and, and
changed things, uh, what do you
think from beginning to, to now?
Um, because you, you must be
one of the first teams, right?
I mean, you, we were not the
first team, but the second,
third, we were the second team.
Gabriel said, there's no way I'm gonna
be the first, uh, get somebody else.
So if LA was la, LA was the
first one, LA We sure was.
Yeah.
We Chris.
Yeah, yeah, yeah.
And so he was the first crazy guy.
We were the second.
And, um, it just made sense for us, right?
I mean, it was a great opportunity
again, to, um, be stewards of the game.
Gabriel's been sponsoring the
USPA and Paddle in America
for, you know, for, for years.
Well, he was also a board
member for quite a few years.
Yeah, yeah.
He's, yeah.
Vice president.
Yeah.
And, um, and so yeah, we really
wanted to get into that, you
know, with our site here.
We thought, okay, well we'd
be a great spot for San Diego,
and they eventually came here.
Um.
Yeah.
From where it started in, in, um, Tampa.
Yeah.
Yeah.
To where it is now is just light years.
Yeah.
And Mike has done a great job in the
team, and you know, we've, we're in San
Sebastian this past year, Guadalajara
in New York City, and it's been amazing
as an investment, as a business.
How, how is it, I know that maybe
on paper it looks great, but I
know there's a lot of money that
needs to be invested or hemorrhage.
H how is that looking like,
and when, when do you think.
That return on investment,
it is going to be, yeah.
So again, we got in early.
Yeah.
You know, compared to what the franchises
are gonna go for and going for now.
Um, so it's been a great
investment for us in that sense.
Like any professional sport
you have operational expenses.
Yeah.
You've got players.
It's a big one, right?
Yeah.
And if you look at the PPL
now, I think we have 80% of the
top 20 players, if not more.
So, you know, we, we've gotta pay
them appropriately and, and provide
a brand that they want to be a part.
And that changed.
'cause at the beginning wasn't like that.
Yeah.
It was just local players.
Correct.
And all of a sudden, yep.
It changed now, but you could, you
didn't anticipate, obviously, the
expense that was gonna, that you
were going to encounter because
you're just doing local players.
Yeah.
And that happened.
What, what were your thoughts on that?
We were excited.
Oh, okay.
Yeah.
Very excited.
Because now we're, you know,
we're in the game where.
We're speaking with the
best players in the world.
And once you do that, you're,
you're creating a brand.
Yeah.
Or you're a part of that.
And that's what the
PPL has done very well.
You know, it's, it's, um, it's
very exciting, but there's
a lot of opportunities.
You have sponsorships that you can do,
and it's very hard to get high level
sponsorships if you have local players.
Yes.
And when you can go out and bring,
you know, Chito to San Diego,
it's a whole different ball game.
Now we have to blend that because our
mission with joining the PPL is to grow.
American paddle.
Yeah.
And so if we're just bringing
in foreigners that doesn't
And they can't speak English.
Yeah.
It, it doesn't fully serve
what we're looking for.
So it's a balance.
But isn't that what it
is really right now?
What's that?
That they're mostly the
professional players.
Yeah.
And most of them don't speak English.
Yeah.
So we, we, to my point, we would
like to help be that balance.
That's why we're making
it more affordable.
And, and that's where kind of Tica and
all of our companies and the stingrays.
You know, all come
together in our philosophy.
So you went into this first
crazy venture with its sting
race now, the excellent pop.
Yeah.
So how, why'd you, would you guys
say, okay, let's go with this one.
I mean, we suffered one and now you're
gonna go suffer or another Yeah.
Seriously.
But had, what was the
thinking in that process?
Because in a way it's pretty
much the same thing, isn't it?
It's a thing.
Competition.
Are you, are we, are you reducing your
risk and seeing like, you know which one?
Yeah, yeah, yeah.
Um, no.
I mean we had talked to Hexagon
Cup early on before, so we
were champions this past year.
Yeah.
Second edition.
Incredible.
And um, and you know, when you
hear you have an opportunity.
To be a part of a team with Messi and Kto.
Wow.
You take that serious.
Yeah.
I can't say, I don't know who
would not take that serious.
Right.
And um, you know, and as part of the,
the portfolio of Tactica and what we're
doing in the sport, you know, hexagon,
celebrity driven, it's a lot of exposure
and that helps with what, you know,
our bigger mission is of growing paddle
and, and taking it to the next level.
So why don't you tell our viewers
and listeners what is a major
difference between PPL and xca?
Because sometimes they get confused.
Yeah.
They may not know.
So Hexagon Cups started as a one week
event in Spain, and it was bringing
the teams together, um, or bringing the
players together to create this team event
backed by a celebrity, which it still is.
PPL is a franchise per
city, so you have San Diego.
New York, right.
Las Vegas.
So like the following that
American NFL League baseball.
Yeah.
Yeah.
And that was the, the premise really
with what Marcos and the other,
and Keith, the co-founders, they're
like, let's make this league.
Yeah.
And so the, those were the differences.
And um, you know, last year at a
Hexagon Cup, 10,000 stadium seat stadium
sold out for three nights in a row.
Wow.
And you had an NA adult doing
videos and you had, you know,
all the celebrities there.
No.
You saw the PPO, like.
Go to Spain and the Mexico.
Do you see the Hexagon Cup coming here?
Well, hexagon Cup just a
couple weeks ago announced that
they're expanding their weeks.
So it's not just a one week event.
Now they're going to,
I think, three or four.
So they're copying the same format
as the PPL, but not sure yet.
That's, yeah, that's to see.
But they are bringing, you
know, the Hexagon Cup to more
of a, you know, a three to four.
Different locations.
Different locations, and, and
that's yet to be seen where that is.
But, um, some similarities starting
there, but they're very different
PPLs in the American market and
I'm following the American system
and, um, both are very successful.
So, you know, we hear a rumor that, uh.
Now the Exxon Cup is gonna be
streaming on Pro roll ESPN.
Is that true?
Or it's just, I don't dunno more.
Yeah, I don't, I don't.
How about the PPL?
The PL is going with Paramount,
or it's just a rumor or two?
Yeah.
I couldn't tell you.
I couldn't tell you.
Yeah, no, no.
I got, I wanna tell it.
Uh, the rumors just strong there.
So now the other one, which is, uh,
pretty exciting, it's, uh, panel NBA.
Also pickup, right?
Yeah.
Then your machines.
Yeah.
So tell us, tell our viewer and
listeners what's Paddle NBA and also
what is the pickup, um, machine?
Yeah.
Yeah.
So I think before I specifically
talk about those, the bigger
picture for Tica is to be in the
paddle ecosystem in the industry.
Yeah.
So we have touch points in
every part of the sport.
Yeah.
Oh, I forgot Rocket X too.
So we, yeah.
Rocket X. Yeah.
So that goes into my, my.
My explanation is, you know,
we wanna be a part of all of
the, the parts of the industry.
'cause they all touch each other and they
help build the, the ecosystem of paddle.
So, um, paddle, MBA, um, is, you know,
world renowned, uh, certification
system all over the world.
Uh, they're in about 50 countries
and we took a, a majority ownership
of that, that company last year.
And so now we're looking to take that
and specifically bring it to the us.
Focus on.
Ways that we can continue to build
coaches the right way, which is a huge
need in the United States everywhere.
I got my certification there.
Um, what are the changes that you can
anticipate or going to make a battle in
the um, personally, the one that I can
say that I would like it to see, see, like
I would like you to see a difference in
is that we're, we are in communication
and we're furthering your education
rather than just, it's one certification.
That's it.
You're certified now.
See ya.
Good luck.
Yeah.
Um, that doesn't work, right?
Right.
It doesn't.
And we have, the great thing is we have
tennis as a, as kind of the blueprint of
what do you do to keep education going?
Yeah.
Every sport, I don't care if
you're playing football, soccer,
basketball, whatever you wanna call
it, you have to keep getting better.
Continue education.
Yeah.
Or.
Kids stop playing.
Yeah.
Right.
So, so what's, what's the actual plan?
I mean, how are you
gonna get them to gauge?
How are you gonna get them
to come back and continue?
Uh, edu The education on, um, that's
yet to be seen, we have a business
model that we're gonna roll out.
So that's, uh, it's a great question.
We have a plan for it that, not,
not the right time to say it, but it
goes to the point of, here are your
coaches that are certifying you.
Let's keep you in touch with them.
Let's see how you're continuously
edu you know, getting better.
It's more support.
More support, more support.
But let's ensure that you're
sticking to a pathway.
Right?
Right, right.
We're, I'm not saying paddle,
NBA is the only pathway.
There's in any sport, there's always
different modalities, philosophies.
You gotta blend them together, and
that's our job is just to say, here's
our methodology, but let's make sure
you're continuing to advance and evolve.
So one of the things that, that we
saw with Paddle MBA is that, you
know, it's, it's pretty much focused
on, on, on the Spanish market.
You know, that's where
obviously where it started.
How are you gonna make those changes
to make it more Americanized?
You know what I mean?
Yeah.
So, already Paddle MB is doing
a great job in South Africa.
Okay.
Asia right now, tons of certifications
in the uk so we're already
starting to see that expansion.
Um.
It is our, our beautiful freeway.
Um, the, uh, the next step is,
you know, the American system.
Marcos did a great job before
when he was helping run it.
Um, but he was only one guy.
Yeah, right.
And so that's where we need lots
of different educated coaches
that's gonna help the industry.
He was the face of it for
a while, uh, in the us.
Yeah.
Why don't you con why
did you discontinue that?
Or when, why don't you Yeah.
He's doing his own.
He's got his own, well, right.
R-S-P-A-R-S-P-A.
Yeah.
So he's, he's.
Got the Marcos system with RSP and,
and that's the what they were doing.
'cause Paddle NBA used to be with RSPA.
Mm-hmm.
Yeah.
And they had, uh, paddle NBA
did the certifications for
them and they disbanded them.
Yeah.
So you, you, your, your main background
is it's tennis Sunnis, they've
been doing it for 60, 80 years.
You know, the, the BTR and the, the
U-S-B-T-A, they had sort of like Reg
Regional coaches doing the certifications.
Yeah.
You know, southeast, northeast and you
have two, three coaches doing because.
Is too big, so, yeah.
Yeah, yeah.
Are you guys playing to do the same
format, like one Southeast, the other
one, I mean, spread out the coaches doing
the certifications around the country.
We focus on digital, mostly digital?
Well, the digital platform of paddle
NBA as you know, is very sophisticated.
Yeah.
So you, there's a lot of content
that you have to go through.
Yeah.
So to your point, uh, that concept, yes.
Okay.
And, but that concept.
Needs to go for the whole
ecosystem and industry.
Yeah, of course.
USPA, like we need to have regional
leadership and regional touchpoint
so that it's not just one Yeah.
Entity that's trying to take care of
this massive country's sym, right?
Yeah.
Yeah.
So that, that's the vision
where you guys wanna take it.
That's where, that's the vision for
the US that I'd like to see it go.
So now let's talk a little bit
about Rocket X. Um, I know you've
been there since the beginning.
How's your involvement and
what are you guys doing now?
There?
We were there at the first one.
Yeah.
And it was like, well, you
know, it was the first one.
The second one I thought was way better.
Yeah.
You know, especially even during
the same time with Premier,
I thought that was genius.
Uh, I thought it was way better.
What are the changes that,
that we could expect?
Uh uh, well, the changes
that we've seen since March.
To now is they've gone on a road
show with Robin and the team and
they've gone to, I think it's cities.
Yeah, yeah.
And we were, we were able to
participate, uh, myself and, and my
colleague, um, in LA at that one.
So that's been a, a great change
that helped the, the industry.
What it does to me, racket X
is it brings paddle into the.
To the table.
Yeah.
And it's kind of owning
the table too, somewhat.
Right.
And so now they brought in squash and Yes.
And tennis and stuff.
And so I think it's, uh, their,
their concept is awesome.
Um, we need it as a, as an industry
paddle needs it here to help expose it.
And, you know, when you can connect,
you know, the, the, the, the legs
of the chair with the brands, the
businesses, the actual customers.
And then the, the providers.
There you go.
Yeah.
Right.
The two of us were a little
bit disappointed that we found
out this year it, you guys are
going up north to, for lotto.
Mm-hmm.
Instead of staying in
Miami, uh, rack X. Yeah.
Uh, why those are not my decisions.
We're, we're just, we're
a part of the team.
They've got their, their leadership.
I, I, that's a question for Robin
and them, but, uh, because last year
I think it was ideal Rocket X and
the pre Premier at the same time.
It was, that's what I thought.
Yeah.
Marvelous.
Yeah, it's, yeah.
Uh, I, I'm, like I said, I'm not
sure, I'm not a part of that.
Um, but you know, Fort
Lauderdale, it's not that far.
No.
There's a lot of great racket
sports there and, and, um,
they're gonna do a great job.
Yeah.
Are you guys planning to be involved
also with the, with the Premier Paddle?
Is it coming to Miami?
Are you from, are you up,
up to date in I, yeah.
I've seen announcements.
We, we were not a part of it.
Okay.
Um, they, they, that was
on, uh, a different group.
Okay.
Um, supportive of it and,
you know, we were there.
I thought it was, it was
awesome to go right next door.
Right.
That was amazing.
Fantastic.
So, and.
I, I, I'm sure I'm, I'm forgetting
some, but let's, let's talk about
this, uh, vending machine, which we
met Alvaro, the inventor, the creator.
Yeah.
And you guys acquire a
part of it, or, yeah.
How, what the Tica did there.
Yeah.
Yeah.
We're a part of the team.
You know, we came in, but
why don't you tell our, our,
our p viewers and listeners.
Yeah.
Yeah.
So Pcap, it is a vending
machine that you can purchase.
All of the products that you need from
balls to rackets to, you know, depending
on which model you get, you can get grips.
Some of them, you know, you
can get waters and stuff.
Like a vending machine.
It's a vending machine.
Yeah.
Or other rackets more.
Yeah.
But for paddle specifically,
and it's extremely beneficial.
Right.
And reduces cost for an operator.
Yeah.
Right, right.
When you, if you don't, or if you
don't have a pro shop and you have
more of these kind of satellite.
Pedal sites that are kind of locked up.
You've got, or human resources through
this vending machine right there.
And who fulfills when, when you run out
of all or when you run out of grapes?
Who, who comes and fulfills?
Yeah.
So there's a couple different
options of the partnership that
you can have, but like for instance
here, we will put the balls in, we
will supply it with what we want.
And then there's, there's a fee to have
Pcap and use their credit card machine.
But Okay.
Uh, the newer models, you know, right
on the, the main screen, it's digital.
Now you can have Paddle Smash
Academy branding there, or
you can rotate it around.
So now it's a sponsorship opportunity.
Uh, you can continue to monetize
it, but you know, it definitely
reduces cost for an operator.
Um, puts in products and, you know,
depending on the location you're at, um,
continues to provide all the customers.
Now, I know you're
talking about ecosystem.
Is there any, any other areas
you're looking to, uh, as
businesses to acquire or purchase?
We're in a lot of 'em right now.
So you are, like I said, in in Tica, you
know, as we scale, we're gonna need to,
to bring in partners and, and so we're
always looking at the and, and, and,
um, you know, anticipating partnerships
moving forward here to do that.
Um, but we're in, we're in everything.
Ran al um, Ryan on the way here.
He was having.
Nrs, I mean, what, where
they came out with the name?
Tactical Actic.
Yeah.
What does it mean?
What, what is it?
I don't know, man.
I mean, uh, tactical, I mean the tactic.
Yeah.
That's the only thing I can think.
Yeah.
So when, when the company was getting
started, you know, there was, with all the
group, there was about three different,
um, options and tactical is what we
came up, came up with and all agreed on.
And that was a spin on
tactical, but just, you know.
You know, bringing in the Hispanic.
Gotcha.
You know, why a k because Tactica,
you, you know, tactical is a c Yeah.
It's just, again, it's
the, the play on the brand.
Oh, that's great, man.
Yeah, yeah, yeah.
Okay, so what else are you
looking to do with tactical?
Really the mission now with Tactica is
to continue to expand with, with clubs.
So the more that we're getting courts
in, the more exposure, more people
playing, that's gonna fulfill our mission.
But then the broader scale
of what a business is.
We wanna get more valuable
assets out there, and we wanna
create those partnerships.
Um, so And you wanna create
the partnerships as an,
uh, fully owned operator.
Uh, how do you want to do we, no, we have
different, we have different methods,
so we can be the majority owner, we go
in and operate, or we can be passive
and, and, and be, um, a minority.
It's flexible.
Yeah, we're flexible, but we're going
to continue, and I think really 26
is, we're gonna start to look at.
Where can we start to scale?
So you have a team of people looking for
sites and places all over the country.
Yeah.
Are you planning to stay within certain
region of the United States or pretty
much it going outta the state for now?
California.
I mean, California being the.
Especially Southern California.
The fifth biggest market in the world.
Yeah.
Um, Hispanic.
Yeah.
Right.
We want to to grow the game
with people that know it first.
Yeah.
Really touch that Spanish market, the
Hispanic market that is massive here.
So that's the really focus
and priority number one.
Yeah.
Which I think what we're saying, I mean,
once coast exploded with paddle now.
West Coast is, is the next one coming?
Yeah.
Yeah.
And um, we see it from
one year to the next.
Now you see public clubs
popping up everywhere.
Yeah.
Just in San Diego alone, we
have, you know, half a dozen.
Yeah.
And there's more being built.
You go 30 minutes south of
us to Baja, there's 15 clubs.
Yes.
So if you look at our little pocket, uh,
like the Miami, it's actually buzzing.
And, um, yeah, it's gotta continue
to work together and continue on.
Well, Ryan.
Great seeing you again.
We'll see you in a couple of weeks, uh,
down in probably Miami Rank X or you know.
Congratulations man.
Yeah, thanks for having us.
You better, you guys are growing
in and helping paddle grow.
Yep.