Inside BS Show with The Godfather and Nicki G.

Inside BS Show with The Godfather and Nicki G. Trailer Bonus Episode 679 Season 7

Persuasive Communication Series: Session 2 of 3: Topic, Tone & Timing | 679

Persuasive Communication Series: Session 2 of 3: Topic, Tone & Timing | 679Persuasive Communication Series: Session 2 of 3: Topic, Tone & Timing | 679

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In this episode of our Persuasive Communication series, we dive into the essentials of Topic, Tone, and Timing—the core elements of effective messaging. This engaging session, hosted by Dave Lorenzo, provides actionable insights into how professionals can craft communication that resonates deeply with their audience.

Key Highlights:
  • Topics for Communication:
    • Always receiver-focused: Address what your audience wants versus what they need.
    • Move beyond surface-level symptoms to uncover the real issues your audience faces.
    • Leverage direct conversations with clients to pinpoint relevant and valuable topics.
    • Example: Intellectual property communication should emphasize monetization over procedural details.
  • Tone of Communication:
    • Aim for a balance between professional, friendly, and authoritative.
    • Write as you speak—conversational and approachable, yet confident.
    • Avoid overly academic or formal tones, especially in direct emails.
    • Use storytelling to enhance relatability and reinforce authority.
  • Timing and Frequency:
    • Communicate more frequently than you’re comfortable with to build trust and familiarity.
    • Valuable, relevant, timely, and interesting content ensures engagement.
    • Example: Daily emails by a business leader can captivate an audience with consistency and relevance.
  • Practical Advice on Communication Systems:
    • Social media and groups can amplify messages but should not be the primary focus.
    • Focus on email communication and content distribution channels like webinars and newsletters.
    • Develop a content calendar to organize and sustain communication efforts.
Next Episode Preview:
Join us for Episode 3, where we’ll discuss Delivery Methods—how to effectively use platforms like email, webinars, podcasts, and video to ensure your message lands with impact. Tune in this Thursday at 1 PM ET for a live session.

Stay Connected:
Be sure to follow or subscribe to the podcast for the latest insights on persuasive communication and more business growth strategies.

What is Inside BS Show with The Godfather and Nicki G.?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

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But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your hosts, attorney/entrepreneur Nicola Gelormino (Nicki G) and author/consultant Dave Lorenzo (The Godfather of Growth), give you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops daily at 6 AM—because insiders start their day ahead of the game.

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